甜味蛋白項(xiàng)目企業(yè)運(yùn)營計劃目錄第一章項(xiàng)目基本情況一、項(xiàng)目承辦單位................................................................................................4二、項(xiàng)目實(shí)施的可行性........................................................................................5三、項(xiàng)目建設(shè)選址................................................................................................6四、建筑物建設(shè)規(guī)模............................................................................................6五、項(xiàng)目總投資及資金構(gòu)成................................................................................6六、資金籌措方案................................................................................................7七、項(xiàng)目預(yù)期經(jīng)濟(jì)效益規(guī)劃目標(biāo)........................................................................7八、項(xiàng)目建設(shè)進(jìn)度規(guī)劃........................................................................................8第二章項(xiàng)目背景分析....................................................................................10第三章公司簡介............................................................................................13一、基本信息......................................................................................................13二、公司簡介......................................................................................................13三、公司主要財務(wù)數(shù)據(jù)......................................................................................14第四章公司所有者與經(jīng)營者.........................................................................16一、國有獨(dú)資公司的權(quán)力機(jī)構(gòu)..........................................................................16二、股東機(jī)構(gòu)股東概述......................................................................................19第五章經(jīng)理機(jī)構(gòu)............................................................................................29一、經(jīng)理機(jī)構(gòu)的地位..........................................................................................29第六章市場營銷概述....................................................................................35一、市場.............................................................................................................35二、市場營銷......................................................................................................36第七章市場營銷組合策略.............................................................................37一、定價策略......................................................................................................37二、促銷策略......................................................................................................47第八章生產(chǎn)作業(yè)計劃....................................................................................52一、期量標(biāo)準(zhǔn)......................................................................................................52二、生產(chǎn)作業(yè)計劃概述......................................................................................56第九章生產(chǎn)計劃............................................................................................59一、產(chǎn)品出產(chǎn)進(jìn)度的安排..................................................................................59二、生產(chǎn)計劃的含義與指標(biāo)..............................................................................61第十章企業(yè)采購管理與供應(yīng)物流管理..........................................................66一、企業(yè)采購管理..............................................................................................66二、企業(yè)供應(yīng)物流管理里..................................................................................77第十一章企業(yè)生產(chǎn)物流管理.........................................................................80一、企業(yè)生產(chǎn)物流管理概述..............................................................................80二、企業(yè)生產(chǎn)物流的類型..................................................................................84第十二章技術(shù)創(chuàng)新的含義分類與模式..........................................................87一、技術(shù)創(chuàng)新的含義..........................................................................................87二、技術(shù)創(chuàng)新的分類..........................................................................................91第十三章技術(shù)創(chuàng)新組織與管理.....................................................................96一、企業(yè)研究與發(fā)展管理..................................................................................96二、企業(yè)技術(shù)創(chuàng)新的內(nèi)部組織模式.................................................................101第十四章薪酬管理......................................................................................106一、激勵薪酬與福利的設(shè)計............................................................................106二、基本薪酬設(shè)計............................................................................................114第十五章績效考核......................................................................................123一、績效考核的含義與功能............................................................................123二、績效考核的步驟與方法............................................................................125第十六章籌資決策......................................................................................134一、資本成本....................................................................................................134二、杠桿理論....................................................................................................134第十七章投資決策......................................................................................136一、長期股權(quán)投資決策....................................................................................136二、固定資產(chǎn)投資決策....................................................................................139第一章項(xiàng)目基本情況蔣xx程20.92%。1、營業(yè)收入（SP）：69400.002、綜合總成本費(fèi)用（TC）：59302.223、凈利潤（NP）：7356.901、全部投資回收期（Pt）：6.542、財務(wù)內(nèi)部收益率：14.20%。3、財務(wù)凈現(xiàn)值：3165.06主要經(jīng)濟(jì)指標(biāo)一覽表㎡㎡萬元/畝56