我國文化產(chǎn)業(yè)國際競爭力研究摘:化自古至今都是中外交流的重要橋梁，文化在對外貿(mào)易中起著非常重要的的作用20世紀(jì)90年以來我國文化貿(mào)易處于萌芽階段發(fā)展水平與發(fā)達國家差距很大幾來我國開始各方面支持發(fā)展文化產(chǎn)業(yè)，以不斷縮小與發(fā)達國家之間的差距。本文分析了我國文化貿(mào)易的發(fā)現(xiàn)狀和問題并采用指標(biāo)評價方法與實證分析中國文化貿(mào)易國際競爭力分法分析影響我國化貿(mào)易競爭力水平的因素，最后從三個方面給出了相關(guān)的政策建議。關(guān)詞文化貿(mào)易；國際競爭力；政策建議；文化產(chǎn)業(yè)i

onofChina'sculturalindustryAbstractCultureisabridgeexchangessincetimes，averyimportantroleinforeigntrade.CulturaltradeChina1990ofthe20thcenturyinitsstage，ithasagapwithdeveloped。InrecentyearsChinaofculturalinallsoastonabetweendevelopedThisthepresentproblemofculturaltradeandadoptedevaluationmethodandempiricalanalysisofiofculture,trade,usinganalysistoanalyzersthattheofChina'sculturaltradegivenfromthreeasppolicyrecommendationsKey：Culturaltrade;Internationalcompetitiveness;recommend;culturalindii

First，IlikeexpressmyheartfeltgratitudeMr。WangHaiforhisusefulmyforhisand。hehasmeallthestagesofwritingofthisIamgratefulofhishelpinofconsistentandilluminatingthiscouldnotitsform.Second,IamalsodeeplyindebtedalltheteachersinBusinessEnglishstudiesfordirectandindirecthelptome。Ialsosinceretomyfellowclassmatesgavemetheirtimeinlisteningmehelpingmeworkoutmyproblemsdifficultcoursethe。Lastmythankswouldgomyfamilyforlovingconsiderationsinmeallthroughtheseiii

iv

Contents中文摘要……………………………iiAknowledgements………………。。iiiIntroduction………………………。1I.PresentsituationofculturalinChinaandabroad…………offoreignscholars.…..B。Researchofscholars。..…………………2II。strategicsignificanceofculturaloninternationalcompetitiveness。.....3culturaltradeistheonlyoption.…。.3B。toimageimpact………4C。thestructurecommodities………………。...4D

。

Promotingofculturaltrade。。...。。。。。。。。。......5III。presentanalysischaracteristicsofChineseculture..。。。...。。。。。。。。。。。......。。。。。...。。。。。.。....。。..。...。..。.。。。..。..。。。5A

。

ofthepresentoftrades。。。。。。。。。.。。。。。。。.。。。。。5B

。

Characteristicsculturein。。.....。.。。。。。.。。.。。..?！?。Ⅳ.SWOTanalysisofculturaldevelopment.............7A.SThemainadvantagesofChinaculturaldevelopment。。。7B.W—TheofChina'sculturaldevelopment.。。。。。7C.O-TheopportunitiesChina’scultural。。。。D.TofChina'scultural...Ⅴ

。1

culturalpolicyproposals...8A

。。。。.。。。。。..。。。。。。.。。。。。.。。。。。。...。。...。。。。。。。。.9policyrecommendations。。...........。。..。。。。..。。...。。。.....。。10levelpolicy。。。.。。。。。。.。。.。。。.。。......。。。。。。。。。.。。。Conclusion…………………….……Notes…………….14………………………..

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China'sculturalindustryIntroductiontoculturelonghistory,awealthofresourcesforculturalpverygoodconditionsforoftrade.Butthe，weseeingofthedevelopedcountriesbyusingtechnology,econoimprovetheinstitutionalandaspectsofacompany’sadvantage,producinghighlyofcultural，dominatestheinternational。mostofinofessisnot，facingpressureofarenotoptimistic.thisbackground,thetradeofChineseisvery。ofhaveaspecialadvantage,itistokeepwithfollowchangesoftheabletowitheof。theglobalizationculturalvationatsame，culturalhavecreatednaspectsofeconomicstrategynosuchabilityandaeffect”,itisnotane，an。Culturaleconomicdevelopmentcanbringsuchsportstheaevenpolitical。Culturalcanalsoplayainmotingthestabilityofthesocietynationalimagee1

22functionsBecauseofthecultureofculturaltradeeasiertoform”Radiationeffects",willfolloweculturalandeconomicevenhasthepotentialtoanantmagicofnegotiationsI.PresentsituationofculturaltraderesearchabroadA.ResearchforeignByPorterfoundedtheinternationalofcountry,mondmodel"demandthefourofthestrategytheisthedirectonustrialcompetitivenessfactors，startingofnationalandisindustryadvantage.The"diamondmodel"introducednewnalysismethodisathroughisconductingacompetitivenessstudyofthemosttheory.“Manyintheprocess,the”dimodel"Dunning（1993)thatroleoftransnationalcorporationstheis

1“Cho(1994the”diamondmodel”canbemoreabletoexplaincompetitivenessofindevelopedworld,anextensiveanalysisofthe”

fordevelopingsontheinterpretationthessofthe”diamondmodel"proposed-factormodel".B。Researchdomestic2

Chinesebycomparingtheculturalindustrytheoryofcompetitionculturalcompetitivenesstheanalysismodelwithmodel”,aswelltwithChina’ssituation,tostudyculturalcompetitive:TheoryofChina'stwomainaspectsofistheofthemofindustrialcompetitivenesscompetitivenessofaspecificindustryinternatcompetitivenessindicatorsofindustryamainlytwo，namelytotheindextoco）and（competitiveperformancetwoisthefirsttimeproposedontheindustrialcompetitivenessofandmatic。II。ThesignificanceofculturaltradecompetitivenessA.Powerofculturaltradeistheoption。scientifictechnologicalprogressinnovationprimaryystofofthewholesociety,asthepremierstrategyeinnovationabilitythecoreaninnovationcou3

44ntry.Atourcountryatruemanufacturingpower,domesticdenvironmentaldeteriorationincontradictionwith’sstatusasworld’sBecauseoftechnologicalcontentofproductstoolow,orcreativedesignhigh，affect’soverallexporttrade?！癈hina'seconomicinthewillbedependentonn,ratherthaninvestment,costofforadvantage。Creativityculturalindustriestalentsagglomerationeffects，upomuchlandresources,a—intensiveindustrynot—intensivelowinputandhighsoonproductsgeproductcomparison,culturals”，cantheaddedofChina’sexportourcountrybytotrade，choiceB。HelptotheimageandCulturalarenotonlyattributespropertiesofspirit，aboutroleoftheofacountryabshouldbeItcancountry’sleveloftechnologicalitsculturalinfluenceandandtotheircompetitiveness.“Nowallplaytheculturethroughuralitsawareness,butalsoisantotheirculturalimage.

5

ForinstanceUnitedStatesculturetheexpansofmarketofworldculture,itshugetradingrevenuetheUnitedStateshegemonyculturaltoworld.isourmarketinginnovativeafoundationthei4

China’sculturalandproductsoutfordisseminationofofextraordinaryC.thestructureofingoodsChinahaveacertainsofexportinthemarketaccountsforlargeproportion。，fromthewestillonservicewhichisamajorfinthetradeinChina.Asaspecialculturaltradeinserviceshasbecomeoftradeoftertiarywithfordevelopment.，thedevelopmentoftheculturals,willpromotetheoforyoucantheofChina'sstructure。D。PromotingdevelopmentculturalAll，thequantitativegrowthtrade—manisanhoweverfromthepointofviewsustainableapproachThereforeormingmodeofforeigngrowthimprovevalueaddedhasmeapriority.“Culturalindustrieswithhighaddedvalueinlinewithdirectiondevelopmentofourgreatattractioninofhasastrongimplicationandripple"

Suchaslongnotthermal,greatlyKoreaea5

rnexchangethroughtheexportofculturalbroughtdirectbuttheKoreatravel,food,clothing，cosmetdevelopmentandmakemorepeopleinKmotingexports，sustainableisnotcotrade,asasotherrelatedindustryIIITradepresentsituationChinesecultureA.Analysisofthesituationculturaltradeoverallisculturaltrade?！癝ince2001aftertheWTOChina'sforeignrapidgrowthinanofButwecheerontrade.”

AnecdotalstatisticsfromntculturemediaitisnotdifficulttoculturaloftheanceisarealproblemfacingculturalhugedeficitFromtheoverall，culturalvolumeis，butvolumeasnotimprovedlackofculturalNoofculturalandinworldbasedonNeitUnitedStatesnorwillAsia’s"Koreanwave",whichwith5000ofcivilizationCulturaltrade6

isinculturalculturalphysicalcarrierofistheculturesuchasfilmcameras,videoersvideoetc.TheirvolumeaccountedformthanhalfofChinatotal，。8itsisequaltotrprofit,inourcountryifitisnot，restrictedhigh.isaomponentoffilms,gamest，onItbothp，willbringansuperhighprofitsForexamplepopularityofKoreabringsthehugerevenuesfromtradebringingnotfilmtelevisionatthetimeofindustrieswithfilmtelevisionindasIdol-relatedclothing,industrytheChinesenotmakingfar-reachinglikeDaegeum，filmslikewillotbringbutculturalinfluenceB.CharacteristicsofcultureandtradeinChina，Culturalbodyisandthe7

ontradeimbalances，theisimbalanceofgeographicalhierarchyoffourculturaltradeconcentratedⅣSWOT（StrengthsOpportunityforeigntradeandculturaldevelopmentTheChinatradeelopment.FirstofallChinaculturelongculturalSecond,Chinahasahomeofculturalproductsandmarket，conducivetoofcultureB?！猳fChina’sforeigntradeandcultural。Firstitisafoundationofculturalindustries.AtChina'sculturalenterprisesminimal,overallmajorityofculturalenterprisesinChinatoadvantageofscaletoininternational。，lackofinnovationofcultural，?！盋urrentlyinlackofinnovationculturalindustry,exportoflproductsmostlyandproductswithlowaddedvalueanddonotreflectChineseindustrypotentialvalue“Threeculturalofspecializedpersonnel。Talentseverely8

stheofculturalbenefitsefficiencyandeffectivenessofofculturalservices.C。O-TheopportunitiesChina’sforeigntradeandculturalofChina'scultureisfacingopportunitiesthestrongsupportofpolicyonhandandincreasingfinancialinputofforeigntradeastrongpoliticalonhandacommunicationplatformforonomicdevelopmentandculturaltheinfluenceoftheD.T—foreignandculturaldevelopment。Firstofall,itwasrules,andtheoverallofChina'sculturallackoftransnationalculturalwithlimpact,inUnitedStatesastrongofculturalproductsandservices,culturalenterprisesseemtorulesfortradeinChinaisnegativeIIastronginChinaculturalindtheculturallateandinofChina'sculturaldustry,，technicalinnovationandsupplynotmatureenough,difficultcontendcultural。9

Ⅴ.culturaltradeFirstperfectculturaltradepolicylegalsystem。developmentofallthedevelopmentofculturalindustriesFirstculturetryhasjustneedsindevelopmentofforeignn.Constructionofculturalindustryofforeignregimeneedstofromtradeingoodsculturaltotheexistingcolormanagementactivelyinmarketsandthe。toexpandourofininternationalmarket,theofChina'sculturaltradeSecondboncultureaspecialindustryspecific，weneedtoestablishandimprovetheculturalindustrycultural。，improveheculturalmarketandaccesspoliciesTheshouldplaya，breakingculturalindustriestrade：culturalindustrythebetweenStatesatalenttrademustondevelopment.developedproponents,toculturaltrademustbetochangethesystemyfromconcept.Theof

11a,andsenioritywasfortalent.

11itdifficultmanypeoplehaveabilitythefieldofincultural，fullytappotential。Thisrestrictstheofculturalthereforeinordertothecofpersonnelselectionand，isaculturaltradepractitionerstouse.needtotalentsconstruction.foperatorsfrom—rootsindustryedon，enhancingtheiroperationalandabilities.Twocanoftrainingtalentsuniversities,forculturaltrade。Third,tothetalentsofforeigntrmakeofprofessionalaskedculturaltomarkettoprovideintelligencesupport.Atlast,Tobroadentheprovidingstrongsupportforofindustry.”Chinapushingforwardfinancialform,withfinancialreform,Chinawillbeandwide-c”

Reformofculturalneedtakeseekingtalforitscultureongovernmentinvestmentneedavarietyoftoattractcreditfinancingculturaldiversification”Buildgroupwith，strongculturalesgroupforexampleChina’smediagroup,goodofmenttheintroductionofworksbyinfluential"13reloftheculturalindustriesmarketallof

inculturalfulluseofsocialprivatecapital,formationthesocialfunds,theGovernmentpeopleworktogetherininvestmentmodeofoperationB。CulturalGovernancemodelofculturalindustryChina,isthroughpublicinstitutionsmanagement,implementationofturnkeylackofflInplannedculturalregardlessofoutputnationalsocialfreeconsumption,highlightthecultureofthepublicpropertiesofproduct,tforgotthattheyalsobeasathecommunityinformofproducts。systemplaystheofonculturaleconomyisbeingbusinesseswon’tbeablefindtheirpositionofiThiswiththeruleofmarketeconomyisnottostrengthofculturalinordertotheexistingsystem,mustitsfunctions,from”run"to”pipe”managementinterventionforindustryprovideaenvironmentfordevelopmentofculturalPlayoftheintheofculturalmainlythroughtheby。gementofculturalmarkettheculturalinourcountry:InChinafortothetransformationofeconomicrelyingmainlyindustrialadjustmentinspareeffortpromotethe2

mentserviceindustries.labourinourcountrythepoint",thelabour-richhasbeengrbeganto，theoftraditionalnolonger。14direction,developthecultural.—cultureindustryChinaeofcoretoCulturalindustrialisinfieldofcultural，byayofsimilarorganizationsgatheredinspacetoour。Itiscomposedofcoreculturalindustriesgroup,cclusteranditsassociated。oftheindustrygroupcansuchaseconomiesofofsc，culturalinnovationinWillcontinuetoenhancethecorempetitivenessofChineseEstablishmenttheculturegrouphastwobothinturn,mentculturaltradeexhibitionprovidedofstrategyuseofculturalinChincreatingwell—culturalproductsInlife，brandimpactbothshelterinthetourism,and，trustlaritygrew.CompetitioninanymarketinseparablefrombrandingChitodevelopmentmusttheir

loudbrand,brandisundoubtedlyvitalforculturalproducts,urtoitsimportance”Chinaisrichinresources，ensivelytocreateaofexcellentworksformeditsowncharacteristics.”15

Whilenotculturalbrandoflegalprotectioninordtogoodenvironmentforthegrowththe，whenculturalenterprisesbrandinto，tobefamilwithandutilizeistoownalofbrand.goalofChineseculturalproductsinthemarket.TargetistheChineseculturalneedaddressthepro。culturaldefinitionmust。16Fornow,markettheworldonand，andsoonofChinaculturalnottotoenterdevelopedmarketneedstepbyofallttightlyculturalmarketfrontofhishouseinsharecompetingwithofcultural，canits，orAsiatoseekaplacestospatialtotheexpandctrade.4

Culturalisanimportantpartofcountry'strade,witheconomicculturaloftheattention。WithdevelopmentofChina’sculturalindustryformore20yearshassuccessinural，butformarkets，therearegaps。rexample，culturaltheofculturalrelativelyinordermakefulldevelopmentofChincultural，toadvantageoftherichculturalresources,implementationofbrandstrategy,guidingfors，encouragingculturefourcountry’stradeandtradeof

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