（二零一二年十二月）2019-2025年中國鋰電池行業(yè)經(jīng)營發(fā)展戰(zhàn)略制定與實(shí)施研究報(bào)告可落地執(zhí)行的實(shí)戰(zhàn)解決方案讓每個(gè)人都能成為戰(zhàn)略專家管理專家行業(yè)專家……

（二零一二年十二月）2019-2025年中國鋰電池行業(yè)經(jīng)營發(fā)展戰(zhàn)略制定與實(shí)施研究報(bào)告可落地執(zhí)行的實(shí)戰(zhàn)解決方案讓每個(gè)人都能成為戰(zhàn)略專家管理專家行業(yè)專家……2019-2025年中國鋰電池行業(yè)經(jīng)營發(fā)展戰(zhàn)略制定與實(shí)施研究報(bào)告讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……2報(bào)告目錄第一章企業(yè)經(jīng)營發(fā)展戰(zhàn)略概述....................................................................................................................8第一節(jié)企業(yè)經(jīng)營發(fā)展戰(zhàn)略的重要性及意義........................................................................................8一、是決定企業(yè)經(jīng)營活動(dòng)成敗的關(guān)鍵性因素..............................................................................8二、是實(shí)現(xiàn)企業(yè)快速、健康、持續(xù)發(fā)展的需要..........................................................................8三、是企業(yè)實(shí)現(xiàn)自己的理性目標(biāo)的前提條件..............................................................................9四、是企業(yè)長久地高效發(fā)展的重要基礎(chǔ)......................................................................................9五、是企業(yè)充滿活力的有效保證..................................................................................................9六、是企業(yè)及其所有企業(yè)員工的行動(dòng)綱領(lǐng)................................................................................10七、是企業(yè)擴(kuò)展市場、高效持續(xù)發(fā)展的有效途徑....................................................................10八、是執(zhí)行層行動(dòng)的指南............................................................................................................10第二節(jié)制定實(shí)施企業(yè)經(jīng)營發(fā)展戰(zhàn)略的作用......................................................................................10一、有助于企業(yè)準(zhǔn)確判斷外在危機(jī)和機(jī)遇................................................................................11二、有助于明確企業(yè)核心競爭力................................................................................................11三、有利于提升企業(yè)的持久競爭力............................................................................................11四、有助于企業(yè)找準(zhǔn)市場定位....................................................................................................11五、有助于企業(yè)內(nèi)部控制、管理與執(zhí)行....................................................................................12六、有助于優(yōu)化資源，有利于實(shí)現(xiàn)資源價(jià)值最大化................................................................12七、有助于增強(qiáng)企業(yè)的凝聚力和向心力....................................................................................12八、有助于優(yōu)化整合企業(yè)人力資源，提高企業(yè)效率................................................................12九、有助于建立品牌形象，明確目標(biāo)市場................................................................................13十、有助于激勵(lì)員工積極主動(dòng)地完成目標(biāo)................................................................................13第三節(jié)企業(yè)經(jīng)營發(fā)展戰(zhàn)略的特性......................................................................................................13一、全局性....................................................................................................................................13二、綱領(lǐng)性....................................................................................................................................13三、長遠(yuǎn)性....................................................................................................................................14四、導(dǎo)向性....................................................................................................................................14五、保證性....................................................................................................................................14六、超前性....................................................................................................................................14七、競爭性....................................................................................................................................14八、穩(wěn)定性....................................................................................................................................15九、風(fēng)險(xiǎn)性....................................................................................................................................15第二章市場調(diào)研：2018-2019年中國鋰電池行業(yè)市場深度調(diào)研............................................................16第一節(jié)鋰電池概述..............................................................................................................................16一、鋰電池簡介............................................................................................................................16二、鋰電池應(yīng)用............................................................................................................................16第二節(jié)我國鋰電池行業(yè)發(fā)展概況......................................................................................................17一、中國鋰電池產(chǎn)量分析............................................................................................................172019-2025年中國鋰電池行業(yè)經(jīng)營發(fā)展戰(zhàn)略制定與實(shí)施研究報(bào)告讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……2報(bào)告目錄第一章企業(yè)經(jīng)營發(fā)展戰(zhàn)略概述....................................................................................................................8第一節(jié)企業(yè)經(jīng)營發(fā)展戰(zhàn)略的重要性及意義........................................................................................8一、是決定企業(yè)經(jīng)營活動(dòng)成敗的關(guān)鍵性因素..............................................................................8二、是實(shí)現(xiàn)企業(yè)快速、健康、持續(xù)發(fā)展的需要..........................................................................8三、是企業(yè)實(shí)現(xiàn)自己的理性目標(biāo)的前提條件..............................................................................9四、是企業(yè)長久地高效發(fā)展的重要基礎(chǔ)......................................................................................9五、是企業(yè)充滿活力的有效保證..................................................................................................9六、是企業(yè)及其所有企業(yè)員工的行動(dòng)綱領(lǐng)................................................................................10七、是企業(yè)擴(kuò)展市場、高效持續(xù)發(fā)展的有效途徑....................................................................10八、是執(zhí)行層行動(dòng)的指南............................................................................................................10第二節(jié)制定實(shí)施企業(yè)經(jīng)營發(fā)展戰(zhàn)略的作用......................................................................................10一、有助于企業(yè)準(zhǔn)確判斷外在危機(jī)和機(jī)遇................................................................................11二、有助于明確企業(yè)核心競爭力................................................................................................11三、有利于提升企業(yè)的持久競爭力............................................................................................11四、有助于企業(yè)找準(zhǔn)市場定位....................................................................................................11五、有助于企業(yè)內(nèi)部控制、管理與執(zhí)行....................................................................................12六、有助于優(yōu)化資源，有利于實(shí)現(xiàn)資源價(jià)值最大化................................................................12七、有助于增強(qiáng)企業(yè)的凝聚力和向心力....................................................................................12八、有助于優(yōu)化整合企業(yè)人力資源，提高企業(yè)效率................................................................12九、有助于建立品牌形象，明確目標(biāo)市場................................................................................13十、有助于激勵(lì)員工積極主動(dòng)地完成目標(biāo)................................................................................13第三節(jié)企業(yè)經(jīng)營發(fā)展戰(zhàn)略的特性......................................................................................................13一、全局性....................................................................................................................................13二、綱領(lǐng)性....................................................................................................................................13三、長遠(yuǎn)性....................................................................................................................................14四、導(dǎo)向性....................................................................................................................................14五、保證性....................................................................................................................................14六、超前性....................................................................................................................................14七、競爭性....................................................................................................................................14八、穩(wěn)定性....................................................................................................................................15九、風(fēng)險(xiǎn)性....................................................................................................................................15第二章市場調(diào)研：2018-2019年中國鋰電池行業(yè)市場深度調(diào)研............................................................16第一節(jié)鋰電池概述..............................................................................................................................16一、鋰電池簡介............................................................................................................................16二、鋰電池應(yīng)用............................................................................................................................16第二節(jié)我國鋰電池行業(yè)發(fā)展概況......................................................................................................17一、中國鋰電池產(chǎn)量分析............................................................................................................17二、2018年全國鋰電池應(yīng)用情況分析.......................................................................................18三、鋰離子電池相關(guān)標(biāo)準(zhǔn)分析....................................................................................................18第三節(jié)2018-2019年中國動(dòng)力鋰電池行業(yè)發(fā)展情況分析................................................................19一、動(dòng)力電池技術(shù)與市場結(jié)構(gòu)分析............................................................................................192019-2025年中國鋰電池行業(yè)經(jīng)營發(fā)展戰(zhàn)略制定與實(shí)施研究報(bào)告讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……3二、動(dòng)力電池產(chǎn)能過剩致企業(yè)利潤下降....................................................................................19三、2018年9月電池電機(jī)電控裝機(jī)量.......................................................................................20四、2018年動(dòng)力電池規(guī)模及2019年預(yù)測.................................................................................24第四節(jié)2019-2025年下游需求應(yīng)用行業(yè)發(fā)展分析及趨勢預(yù)測........................................................25一、消費(fèi)電子及家用電器............................................................................................................25二、新能源汽車............................................................................................................................27（一）新能源汽車將成為車市重要引擎....................................................................................27（二）2020年我國新能源汽車預(yù)測...........................................................................................28第五節(jié)2019-2025年我國鋰電池行業(yè)發(fā)展前景及趨勢預(yù)測............................................................29一、鋰電池行業(yè)發(fā)展前景............................................................................................................29二、中國鋰電池產(chǎn)業(yè)發(fā)展預(yù)測....................................................................................................30三、鋰電池行業(yè)細(xì)分市場發(fā)展前景............................................................................................31（一）動(dòng)力鋰電池........................................................................................................................31（二）儲(chǔ)能鋰電池........................................................................................................................32（三）消費(fèi)型鋰電池....................................................................................................................34四、我國鋰電池未來發(fā)展趨勢....................................................................................................35第三章企業(yè)經(jīng)營發(fā)展戰(zhàn)略的基本類型與選擇..........................................................................................38第一節(jié)經(jīng)營發(fā)展戰(zhàn)略的基本內(nèi)容與類型..........................................................................................38第二節(jié)經(jīng)營發(fā)展戰(zhàn)略的基本類型與途徑..........................................................................................38一、按企業(yè)經(jīng)營決策層次分類....................................................................................................38二、按企業(yè)經(jīng)營態(tài)勢分類............................................................................................................39三、按企業(yè)規(guī)模分類....................................................................................................................40四、按戰(zhàn)略目標(biāo)分類....................................................................................................................40五、按戰(zhàn)略層次分類....................................................................................................................40第四章企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃制定原則及依據(jù)......................................................................................41第一節(jié)企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃的制定原則......................................................................................41一、科學(xué)性....................................................................................................................................41二、實(shí)踐性....................................................................................................................................41三、前瞻性....................................................................................................................................41四、創(chuàng)新性....................................................................................................................................41五、全面性....................................................................................................................................42六、動(dòng)態(tài)性....................................................................................................................................422019-2025年中國鋰電池行業(yè)經(jīng)營發(fā)展戰(zhàn)略制定與實(shí)施研究報(bào)告讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……3二、動(dòng)力電池產(chǎn)能過剩致企業(yè)利潤下降....................................................................................19三、2018年9月電池電機(jī)電控裝機(jī)量.......................................................................................20四、2018年動(dòng)力電池規(guī)模及2019年預(yù)測.................................................................................24第四節(jié)2019-2025年下游需求應(yīng)用行業(yè)發(fā)展分析及趨勢預(yù)測........................................................25一、消費(fèi)電子及家用電器............................................................................................................25二、新能源汽車............................................................................................................................27（一）新能源汽車將成為車市重要引擎....................................................................................27（二）2020年我國新能源汽車預(yù)測...........................................................................................28第五節(jié)2019-2025年我國鋰電池行業(yè)發(fā)展前景及趨勢預(yù)測............................................................29一、鋰電池行業(yè)發(fā)展前景............................................................................................................29二、中國鋰電池產(chǎn)業(yè)發(fā)展預(yù)測....................................................................................................30三、鋰電池行業(yè)細(xì)分市場發(fā)展前景............................................................................................31（一）動(dòng)力鋰電池........................................................................................................................31（二）儲(chǔ)能鋰電池........................................................................................................................32（三）消費(fèi)型鋰電池....................................................................................................................34四、我國鋰電池未來發(fā)展趨勢....................................................................................................35第三章企業(yè)經(jīng)營發(fā)展戰(zhàn)略的基本類型與選擇..........................................................................................38第一節(jié)經(jīng)營發(fā)展戰(zhàn)略的基本內(nèi)容與類型..........................................................................................38第二節(jié)經(jīng)營發(fā)展戰(zhàn)略的基本類型與途徑..........................................................................................38一、按企業(yè)經(jīng)營決策層次分類....................................................................................................38二、按企業(yè)經(jīng)營態(tài)勢分類............................................................................................................39三、按企業(yè)規(guī)模分類....................................................................................................................40四、按戰(zhàn)略目標(biāo)分類....................................................................................................................40五、按戰(zhàn)略層次分類....................................................................................................................40第四章企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃制定原則及依據(jù)......................................................................................41第一節(jié)企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃的制定原則......................................................................................41一、科學(xué)性....................................................................................................................................41二、實(shí)踐性....................................................................................................................................41三、前瞻性....................................................................................................................................41四、創(chuàng)新性....................................................................................................................................41五、全面性....................................................................................................................................42六、動(dòng)態(tài)性....................................................................................................................................42第二節(jié)企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃的制定依據(jù)......................................................................................42一、國家產(chǎn)業(yè)政策........................................................................................................................42二、行業(yè)發(fā)展規(guī)律........................................................................................................................42三、企業(yè)資源與能力....................................................................................................................43四、可預(yù)期的戰(zhàn)略目標(biāo)................................................................................................................43第三節(jié)影響經(jīng)營發(fā)展戰(zhàn)略的主要因素..............................................................................................43一、影響經(jīng)營發(fā)展戰(zhàn)略的主要因素............................................................................................43二、誘發(fā)企業(yè)經(jīng)營發(fā)展戰(zhàn)略失敗的三因素................................................................................44三、企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃需規(guī)避的誤區(qū)................................................................................45第四節(jié)企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃主要的分析工具..............................................................................46一、PEST分析..............................................................................................................................46二、SCP模型................................................................................................................................472019-2025年中國鋰電池行業(yè)經(jīng)營發(fā)展戰(zhàn)略制定與實(shí)施研究報(bào)告讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……4三、SWOT分析............................................................................................................................48四、波特五力模型........................................................................................................................48五、價(jià)值鏈分析............................................................................................................................49六、7S分析...................................................................................................................................50七、波士頓矩陣分析....................................................................................................................51八、戰(zhàn)略群體分析法....................................................................................................................52九、核心競爭力分析....................................................................................................................52十、層面論分析............................................................................................................................52十一、行業(yè)生命周期分析............................................................................................................53十二、委托代理理論....................................................................................................................55第五章企業(yè)制定經(jīng)營發(fā)展戰(zhàn)略的內(nèi)容、方法步驟、流程......................................................................57第一節(jié)公司制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃要點(diǎn)與準(zhǔn)備工作......................................................................57一、公司制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃要點(diǎn)........................................................................................57二、規(guī)劃企業(yè)經(jīng)營發(fā)展戰(zhàn)略前的準(zhǔn)備工作................................................................................57第二節(jié)公司制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃的主要內(nèi)容..............................................................................58一、公司制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃的主要內(nèi)容............................................................................58二、正確制定企業(yè)發(fā)展戰(zhàn)略的步驟............................................................................................59三、企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃包含的不同內(nèi)容............................................................................60第三節(jié)構(gòu)建經(jīng)營發(fā)展戰(zhàn)略研究體系..................................................................................................60一、研究體系構(gòu)建與實(shí)施的內(nèi)涵................................................................................................60二、整合內(nèi)外部資源做好頂層設(shè)計(jì)............................................................................................61三、構(gòu)建閉環(huán)的戰(zhàn)略研究體系....................................................................................................62四、及時(shí)跟蹤分析研判內(nèi)外部形勢............................................................................................62（一）外部分析就是尋找機(jī)會(huì)與威脅........................................................................................62（二）內(nèi)部分析就是發(fā)現(xiàn)優(yōu)勢與劣勢........................................................................................63第四節(jié)科學(xué)制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃..................................................................................................63一、掌握科學(xué)的決策方法和程序................................................................................................63二、遵循科學(xué)原則，建立競爭優(yōu)勢............................................................................................64三、提高決策者素質(zhì)....................................................................................................................64四、全面了解企業(yè)環(huán)境................................................................................................................65五、科學(xué)制定經(jīng)營發(fā)展戰(zhàn)略........................................................................................................65六、降低風(fēng)險(xiǎn)................................................................................................................................65第五節(jié)制定經(jīng)營發(fā)展戰(zhàn)略需注意事項(xiàng)..............................................................................................66一、企業(yè)經(jīng)營發(fā)展戰(zhàn)略制定需注意的要點(diǎn)................................................................................66二、制定經(jīng)營發(fā)展戰(zhàn)略目標(biāo)注意事項(xiàng)........................................................................................66三、制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃的注意點(diǎn)........................................................................................67四、制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃容易犯的錯(cuò)誤................................................................................68五、不同階段企業(yè)經(jīng)營發(fā)展戰(zhàn)略的規(guī)劃....................................................................................69六、制定企業(yè)經(jīng)營發(fā)展戰(zhàn)略要考慮的不同方面........................................................................69第六章2019-2025年中國鋰電池行業(yè)經(jīng)營發(fā)展戰(zhàn)略制定與實(shí)施研究報(bào)告讓每個(gè)人都能成為戰(zhàn)略專家、管理專家、行業(yè)專家、投資專家、成功企業(yè)家……4三、SWOT分析............................................................................................................................48四、波特五力模型........................................................................................................................48五、價(jià)值鏈分析............................................................................................................................49六、7S分析...................................................................................................................................50七、波士頓矩陣分析....................................................................................................................51八、戰(zhàn)略群體分析法....................................................................................................................52九、核心競爭力分析....................................................................................................................52十、層面論分析............................................................................................................................52十一、行業(yè)生命周期分析............................................................................................................53十二、委托代理理論....................................................................................................................55第五章企業(yè)制定經(jīng)營發(fā)展戰(zhàn)略的內(nèi)容、方法步驟、流程......................................................................57第一節(jié)公司制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃要點(diǎn)與準(zhǔn)備工作......................................................................57一、公司制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃要點(diǎn)........................................................................................57二、規(guī)劃企業(yè)經(jīng)營發(fā)展戰(zhàn)略前的準(zhǔn)備工作................................................................................57第二節(jié)公司制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃的主要內(nèi)容..............................................................................58一、公司制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃的主要內(nèi)容............................................................................58二、正確制定企業(yè)發(fā)展戰(zhàn)略的步驟............................................................................................59三、企業(yè)經(jīng)營發(fā)展戰(zhàn)略規(guī)劃包含的不同內(nèi)容............................................................................60第三節(jié)構(gòu)建經(jīng)營發(fā)展戰(zhàn)略研究體系..................................................................................................60一、研究體系構(gòu)建與實(shí)施的內(nèi)涵................................................................................................60二、整合內(nèi)外部資源做好頂層設(shè)計(jì)............................................................................................61三、構(gòu)建閉環(huán)的戰(zhàn)略研究體系....................................................................................................62四、及時(shí)跟蹤分析研判內(nèi)外部形勢............................................................................................62（一）外部分析就是尋找機(jī)會(huì)與威脅........................................................................................62（二）內(nèi)部分析就是發(fā)現(xiàn)優(yōu)勢與劣勢........................................................................................63第四節(jié)科學(xué)制定經(jīng)營發(fā)展戰(zhàn)略規(guī)劃..................................................................................................63一、掌握科學(xué)的決策方法和程序................................................................................................63二、遵循科學(xué)原則，建立競爭優(yōu)勢............................................................................................64三、提高決策者素質(zhì)....................................................................................................................64四、全面了解企業(yè)環(huán)境................................................................................................................65五、科學(xué)制定經(jīng)營發(fā)展戰(zhàn)略........................................................................................................65六、降低風(fēng)險(xiǎn)................................................................................................................................65第五節(jié)制定經(jīng)營發(fā)展戰(zhàn)略需注意事項(xiàng)..............................................................................................66一、企業(yè)經(jīng)營發(fā)展戰(zhàn)略制定需注意的要點(diǎn)................................................................................66二、制定經(jīng)營發(fā)展戰(zhàn)略目標(biāo)注意事項(xiàng).....................................................