第七 產(chǎn)品生命周期管1、WhichofthefollowingisonereasonwhyproductlifecyclesareB.CompetitionisC.Customersaremore 2、Whatisan ysisthatlooksataproduct'sentirelifeand passesrawmaterialgathering,production,usage,andend-of-lifedisposal?A.LifecycleD.Designfor3、Whatisthesequenceofstagesfromintroductiontogrowthmaturityandeventuallydeclinethroughwhichmostproductsprogress?A.TheproductlifeB.StagegateC.TheproductD.Process 4、WhatisthefirststepinalifecycleA.DefinethegoalsandB.CreatealifecycleC.ConductalifecycleD.Interpretthedataand5、WhatistrueaboutpricingduringthevariousstagesoftheproductlifeA.Pricing esmorecompetitiveduringthematurityphaseasmoreproducersentertheB.PricingshouldbehighduringtheintroductionphaseinordertoreapthehighestDPricinginthedeclinestagecanberaisedinordertoattractnewcustomers. A.B.C.7、WhatisthedefinitionofthecustomervalueA.TheuniquebenefitsthattheproductprovidesincomparisontoB.HowmuchmoneythecustomersavesbypurchasingthisproductoveraC.ThecostofrisktothecustomerinselectingoneproductoverDHowmuchthepriceofaproductshouldbetogainmarketshare 9、InwhichstageoftheproductlifecycleshouldaseektobuildbrandandproductA.B.C.D.B.成長C.成熟10、WhatisthebestdescriptionoftheGrowthPhaseintheproductlifeA.TheseekstobuildbrandandproductC.AfirmdefendsagainstincreasingcompetitionbutcanizeD.Afirmnotessalesdropandmakesdecisionsregardingthefutureofaproduct11、WhatelementofapromotionniskeytosuccessinnewproductA.AligningthepromotionalnwiththetargetB.FocusonreachingabroadC.ConstructingagenericmessagethatappealstoD.Managetheadvertisingcostper A.B.C.LessD.Less13、Indesigningaproductforsustainabilityyoushouldconsiderhowtheproductcanbetreatedatendoflife.Oneexampleofthisis:A.B.EnergyC.14、WhichphaseintheproductlifecyclehasthehighestlevelofA.B.C.D.C.A.Amorehomogeneoustargetmarketthatissubdividedbydemographics,geography,orothercategorywithinthelargerheterogeneousavailablemarketB.MarketsegmentationfocusesonthemarketsizeandshareofthemarketforaparticularexistingproductcategoryC.MarketsegmentscannotbedefineduntilaftersalesareconcludedanddataisgatheredonwhopurchasestheproductsD.ItisillegaltousemarketsegmentationduetodiscriminationamongcustomergroupstoutilizetargetedadvertisingnsA.Technologyadvancements;Customer/userpreferencechanges;Globalcompetition,EnvironmentalchangesB.LackofnewinnovationintheproductDThestagewherethemarketleadersareclearlydefinedfortherestoftheproductlife17、Avaluepropositionshouldfocus A.Features,C.Revenue,17、一種價值主張應(yīng)側(cè)重，而不是stakeholders’sisA.StakeholderC.ContinuousD.Noneofthe19、Thereislessmarketcompetition,andthetargetsawidercustomerbasethroughpromotions.Whichisthemostlikelytobeintheproductlifecycle?B.GrowthC.MatureD.DeclineA.B.C.D.階 paniesneedtodifferentiatethemselvesfromcompetitorsthroughproductdifferentiationornewproductfeatures.Salesfocusisonexpandingcusto