PAGE51企業(yè)發(fā)展規(guī)劃書范文-讀后感大全企業(yè)發(fā)展規(guī)劃書范文（一）第一部分公司基本情況5第二部分公司管理層9第三部分產品/服務12第四部分研究與開發(fā)15第五部分行業(yè)及市場情況17第六部分營銷策略19第七部分產品制造21第八部分管理23第九部分融資說明25第十部分財務計劃28第十一部分風險控制29第十二部分項目實施進度30第十三部分其它31第一部分公司基本情況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中現(xiàn)金到位________________________無形資產占股份比例____________%注冊地點_____________________________________________________________公司性質為(請劃)國有___________民營_________國有民營聯(lián)營_________中外合資________股份公司___________其它_________公司成立后組織機構的演變及營業(yè)執(zhí)照變更情況說明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股東情況股東股東名稱投資額股份比例聯(lián)系人聯(lián)系電話目前公司內部部門設置情況序號部門名稱負責人聯(lián)系電話隸屬于本公司的獨資、控股、參股、承包、合作經營、三來一補以及對外采取其它合作方式的下屬企業(yè)情況：序號企業(yè)名稱隸屬關系企業(yè)性質本公司持股比例聯(lián)系人聯(lián)系電話公司曾經經營過的業(yè)務有______________________、______________________、____________________、______________________、______________________。公司目前經營的業(yè)務為______________________、______________________、____________________、______________________、______________________。主營業(yè)務為_________________________________________________________。公司目前擁有員工________人，其中大專以上文化程度的有________人，占員工總數(shù)________%，大學本科以上的有_________人，占員工總數(shù)_________%，碩士學位(含中級職稱)以上的有_________，占員工總數(shù)_________%，博士學位(含高級職稱)以上的有_________人，占員工總數(shù)_________%公司經營財務歷史(單位：萬元)項目本年度前1年前2年前3年公司經營負債情況說明：(來源、金額、期限)公司近期及未來3~5年要實現(xiàn)的目標(行業(yè)地位、銷售收入、市場占有率、產品品牌以及公司股票上市等)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期的發(fā)展方向和發(fā)展戰(zhàn)略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年發(fā)展方向和發(fā)展戰(zhàn)略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理層序號職務姓名工作單位聯(lián)系電話姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他對公司發(fā)展負有重要責任的人員(可增加附頁)姓名_____________性別_____________年齡_____________籍貫______________學歷_____________學位____________所學專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分產品/服務產品/服務描述(行業(yè)特點、競爭焦點、主要的技術指標和關鍵技術說明、主要介紹產品/服務的背景、目前所處發(fā)展階段、與同行業(yè)其它公司同類產品/服務的比較，本公司產品/服務的新穎性、先進性和獨特性，如擁有的專門技術、版權、配方、品牌、銷售網絡、許可證、專營權、特許權經營等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和擬申請的知識產權(專利、商標、版權等)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否已簽署了有關專利權及其它知識產權轉讓或授權許可的協(xié)議等，如果有，請說明，并附主要條款______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術申請專利情況__________________________________________________________________________________________________________________________產品商標注冊情況__________________________________________________________________________________________________________________________產品面向的用戶有哪些種類______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產品更新?lián)Q代周期__________________________________________________________________________________________________________________________產品的售后服務和技術支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品銷售成本的構成及銷售價格制訂的依據(jù)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品形成規(guī)模銷售時，毛利潤率為____________%，純利潤率為____________%如果產品已經在市場上形成了競爭優(yōu)勢，請說明與哪些因素有關(如成本相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產品性能、品牌、銷售渠道優(yōu)于競爭對手產品，等等)_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分研究與開發(fā)公司已往的研究與開發(fā)成果及其技術先進性(包括技術鑒定情況、獲國際、國家、省、市及有關部門和機構獎勵情況)_______________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產品或技術的行業(yè)標準和質量檢測標準情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技術與產品開發(fā)方面的競爭對手情況，以及公司為提高競爭力擬采取的措施_______________________________________________________________________________________________________________________________________________________________________________________________________________到目前為止，公司在技術開發(fā)方面的資金總投入是多少，計劃再投入的開發(fā)資金是多少(包括購置開發(fā)設備、開發(fā)人員工資、試驗檢測費用、以及與開發(fā)有關的其它費用)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，今后為保證產品質量、產品升級換代和保持技術先進水平，公司的開發(fā)方向、開發(fā)重點和正在開發(fā)的技術和產品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術開發(fā)資源以及技術儲備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術開發(fā)依托(如大學、研究所等)情況，這些依托的可靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采取怎樣的激勵機制和措施，保持關鍵技術人員和技術隊伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計劃(萬元)年份第1年第2年第3年第4年第5年第五部分行業(yè)及市場情況行業(yè)情況(行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對產品利潤、利潤率影響較大，進入該行業(yè)的技術壁壘、貿易壁壘、政策限制等，行業(yè)市場前景分析與預測)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額(萬元)年份前5年前4年前3年前2年前1年未來3~5年各年全行業(yè)銷售收入預測(萬元)年份第1年第2年第3年第4年第5年本公司與行業(yè)內五個主要競爭對手的比較競爭對手市場份額競爭優(yōu)勢競爭劣勢市場銷售有無行業(yè)管制，公司產品進入市場的難度分析_______________________________________________________________________________________________________________________________________________________________詳細描述本公司產品/服務的競爭優(yōu)勢(包括性能、價格、服務等方面)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年的銷售收入預測(融資不成功情況下)(萬元)年份第1年第2年第3年第4年第5年公司未來3~5年的銷售收入預測(融資成功情況下)(萬元)年份第1年第2年第3年第4年第5年公司未來3~5年的成本費用、營業(yè)稅及附加、所得稅、利潤預測(融資成功與融資不成功分別說明)第六部分營銷策略在建立銷售網絡、銷售渠道、設立代理商、分銷商方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產品銷售價格方面的策略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品售后服務方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證銷售策略具體實施的有效性，請論述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采取什么樣的激勵機制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________根據(jù)營銷策略，預算未來3~5年銷售費用(包括人工費用)(萬元)年份第1年第2年第3年第4年第5年第七部分產品制造產品生產制造方式(公司自建廠生產產品，還是委托生產，或其它方式，請說明原因)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情況下，購買廠房還是租用廠房，廠房面積是多少，生產面積是多少，廠房地點在哪里，交通、運輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產設備情況(專用設備還是通用設備，先進程度如何，價值是多少，是否購買保險，最大生產能力是多少，能否滿足公司產品銷售增長的要求，如果需要增加設備，采購計劃、采購周期及安裝調試周期)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，如果設備操作需要特殊技能的員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產品的生產制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證原材料、元器件、配件以及關鍵零部件等生產必須品的進貨渠道的穩(wěn)定性、可靠性、質量及進貨周期，列出3家主要供應商名單及聯(lián)系電話______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________主要供應商1__________________________________________________________主要供應商2__________________________________________________________主要供應商3__________________________________________________________正常生產狀態(tài)下，成品率、返修率、廢品率控制在怎樣的范圍內，描述生產過程中產品的質量保證體系、以及關鍵質量檢測設備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產品成本和生產成本如何控制，有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產品批量銷售價格的如何制訂，產品毛利潤率是多少，純利潤率是多少____________________________________________________________________________請說明，為保證融資項目按計劃實施，公司準備今后各年陸續(xù)設立哪些機構，各機構配備多少人員，人員年收入情況。請用圖表統(tǒng)計表示出來，附在本調查表后。公司對管理班子及關鍵人員將采取怎樣的激勵機制_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題，請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與掌握公司關鍵技術及其它重要信息的人員簽定競業(yè)禁止協(xié)議，若有，請說明協(xié)議主要內容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個雇員簽定勞動用工合同___________________________________公司是否與相關員工簽定公司技術秘密和商業(yè)秘密的保密合同_______________公司是否為每位員工購買保險，請說明保險品種_________________________________________________________________________________________________公司是否存在關聯(lián)經營和家族管理問題，若有，請說明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、主要管理者、關鍵雇員之間是否有實際存在或潛在的利益沖突，如果有，請說明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，公司對知識產權、技術機密和公司機密的保護措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實施過程中，公司需要哪些外部支持，如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________第九部分融資說明為保證項目實施，需要的現(xiàn)金總額是多少請說明投入資金的用途和使用計劃_______________________________________需要的現(xiàn)金總額中，投資方投入，對外借貸公司自身投入。如果有對外借貸，抵押或擔保措施是甚麼?擬讓投資方參股本公司里，還是與投資方成立新公司，為什么?_______________向投資方出讓多少股份，計算依據(jù)是什么?_______________________________預計未來3年平均每年資產回報率是多少擬向投資方提供怎樣的監(jiān)督和管理權力___________________________________如果你做為項目實施者，沒有實現(xiàn)項目發(fā)展計劃，你愿意出讓你在公司中的哪些利益____________________________________________________你希望投資者以何種方式退出，這種方式是否具有操作性___________________與公司業(yè)務有關的稅種有哪些，公司享受哪些政府提供的優(yōu)惠政策，尤其是減免稅等方面的優(yōu)惠政策_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要對投資方說明的其它情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十部分財務計劃前三年公司資產負債表前三年公司現(xiàn)金流量表公司靜態(tài)財務指標分析(流動比率、速動比率、流動資產周轉率、總資產周轉率、資產負債率、產權比率、銷售凈利潤率、凈利率)公司動態(tài)財務指標分析(財務凈現(xiàn)值、內部收益率)公司無形資產評估報告未來3~5年項目盈虧平衡表未來3~5年項目資產負債表未來3~5年項目損益表未來3~5年項目現(xiàn)金流量表(第一年每個月計算現(xiàn)金流量，共12個月，第二年每季度計算現(xiàn)金流量，共四個季度，第三、四、五年每年計算現(xiàn)金流量，共三年，融資成功和不成功分別說明)每一項財務數(shù)據(jù)要有依據(jù)，要進行財務數(shù)據(jù)說明。第十一部分風險控制請詳細說明該項目實施過程中可能遇到的風險(包括政策風險、技術開發(fā)風險、經營管理風險、市場開拓風險、生產風險、財務風險、匯率風險、對公司關鍵人員依賴的風險等)，提出有效的風險控制和防范手段___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十二部分項目實施進度請說明，本項目實施過程中，哪些任務非常關鍵，以至于它們的實現(xiàn)成為項目各階段的里程碑_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實施計劃中，上述各里程碑的起始時間點和結束時間點序號里程碑起始時間結束時間為補充本調查表內容，進一步說明項目情況，請把有關問題在此描述(如公司所有股東是否接受我司提出的合作條款、公司或公司主要管理人員和關鍵人員過去現(xiàn)在是否卷入法律訴訟事件，對公司有何影響)_______________________________________