PAGE51企業(yè)發(fā)展規(guī)劃書范文-讀后感大全企業(yè)發(fā)展規(guī)劃書范文（一）第一部分公司基本情況5第二部分公司管理層9第三部分產(chǎn)品/服務(wù)12第四部分研究與開發(fā)15第五部分行業(yè)及市場情況17第六部分營銷策略19第七部分產(chǎn)品制造21第八部分管理23第九部分融資說明25第十部分財務(wù)計劃28第十一部分風(fēng)險控制29第十二部分項目實施進(jìn)度30第十三部分其它31第一部分公司基本情況公司名稱________________________________________成立時間____________注冊資本____________________________實際到位資本____________________其中現(xiàn)金到位________________________無形資產(chǎn)占股份比例____________%注冊地點_____________________________________________________________公司性質(zhì)為(請劃)國有___________民營_________國有民營聯(lián)營_________中外合資________股份公司___________其它_________公司成立后組織機(jī)構(gòu)的演變及營業(yè)執(zhí)照變更情況說明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________目前公司主要股東情況股東股東名稱投資額股份比例聯(lián)系人聯(lián)系電話目前公司內(nèi)部部門設(shè)置情況序號部門名稱負(fù)責(zé)人聯(lián)系電話隸屬于本公司的獨資、控股、參股、承包、合作經(jīng)營、三來一補以及對外采取其它合作方式的下屬企業(yè)情況：序號企業(yè)名稱隸屬關(guān)系企業(yè)性質(zhì)本公司持股比例聯(lián)系人聯(lián)系電話公司曾經(jīng)經(jīng)營過的業(yè)務(wù)有______________________、______________________、____________________、______________________、______________________。公司目前經(jīng)營的業(yè)務(wù)為______________________、______________________、____________________、______________________、______________________。主營業(yè)務(wù)為_________________________________________________________。公司目前擁有員工________人，其中大專以上文化程度的有________人，占員工總數(shù)________%，大學(xué)本科以上的有_________人，占員工總數(shù)_________%，碩士學(xué)位(含中級職稱)以上的有_________，占員工總數(shù)_________%，博士學(xué)位(含高級職稱)以上的有_________人，占員工總數(shù)_________%公司經(jīng)營財務(wù)歷史(單位：萬元)項目本年度前1年前2年前3年公司經(jīng)營負(fù)債情況說明：(來源、金額、期限)公司近期及未來3~5年要實現(xiàn)的目標(biāo)(行業(yè)地位、銷售收入、市場占有率、產(chǎn)品品牌以及公司股票上市等)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期的發(fā)展方向和發(fā)展戰(zhàn)略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年發(fā)展方向和發(fā)展戰(zhàn)略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二部分公司管理層序號職務(wù)姓名工作單位聯(lián)系電話姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他對公司發(fā)展負(fù)有重要責(zé)任的人員(可增加附頁)姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________主要經(jīng)歷和業(yè)績________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三部分產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述(行業(yè)特點、競爭焦點、主要的技術(shù)指標(biāo)和關(guān)鍵技術(shù)說明、主要介紹產(chǎn)品/服務(wù)的背景、目前所處發(fā)展階段、與同行業(yè)其它公司同類產(chǎn)品/服務(wù)的比較，本公司產(chǎn)品/服務(wù)的新穎性、先進(jìn)性和獨特性，如擁有的專門技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡(luò)、許可證、專營權(quán)、特許權(quán)經(jīng)營等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有的和擬申請的知識產(chǎn)權(quán)(專利、商標(biāo)、版權(quán)等)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否已簽署了有關(guān)專利權(quán)及其它知識產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)許可的協(xié)議等，如果有，請說明，并附主要條款______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)申請專利情況__________________________________________________________________________________________________________________________產(chǎn)品商標(biāo)注冊情況__________________________________________________________________________________________________________________________產(chǎn)品面向的用戶有哪些種類______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產(chǎn)品更新?lián)Q代周期__________________________________________________________________________________________________________________________產(chǎn)品的售后服務(wù)和技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品銷售成本的構(gòu)成及銷售價格制訂的依據(jù)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品形成規(guī)模銷售時，毛利潤率為____________%，純利潤率為____________%如果產(chǎn)品已經(jīng)在市場上形成了競爭優(yōu)勢，請說明與哪些因素有關(guān)(如成本相同但銷售價格低、成本低形成銷售價格優(yōu)勢、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競爭對手產(chǎn)品，等等)_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四部分研究與開發(fā)公司已往的研究與開發(fā)成果及其技術(shù)先進(jìn)性(包括技術(shù)鑒定情況、獲國際、國家、省、市及有關(guān)部門和機(jī)構(gòu)獎勵情況)_______________________________________________________________________________________________________________________________________________________________________________________________________________公司參與制訂產(chǎn)品或技術(shù)的行業(yè)標(biāo)準(zhǔn)和質(zhì)量檢測標(biāo)準(zhǔn)情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技術(shù)與產(chǎn)品開發(fā)方面的競爭對手情況，以及公司為提高競爭力擬采取的措施_______________________________________________________________________________________________________________________________________________________________________________________________________________到目前為止，公司在技術(shù)開發(fā)方面的資金總投入是多少，計劃再投入的開發(fā)資金是多少(包括購置開發(fā)設(shè)備、開發(fā)人員工資、試驗檢測費用、以及與開發(fā)有關(guān)的其它費用)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，今后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級換代和保持技術(shù)先進(jìn)水平，公司的開發(fā)方向、開發(fā)重點和正在開發(fā)的技術(shù)和產(chǎn)品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司現(xiàn)有技術(shù)開發(fā)資源以及技術(shù)儲備情況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司尋求技術(shù)開發(fā)依托(如大學(xué)、研究所等)情況，這些依托的可靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采取怎樣的激勵機(jī)制和措施，保持關(guān)鍵技術(shù)人員和技術(shù)隊伍的穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年在研發(fā)資金投入和人員投入計劃(萬元)年份第1年第2年第3年第4年第5年第五部分行業(yè)及市場情況行業(yè)情況(行業(yè)發(fā)展歷史及趨勢，哪些行業(yè)的變化對產(chǎn)品利潤、利潤率影響較大，進(jìn)入該行業(yè)的技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場前景分析與預(yù)測)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額(萬元)年份前5年前4年前3年前2年前1年未來3~5年各年全行業(yè)銷售收入預(yù)測(萬元)年份第1年第2年第3年第4年第5年本公司與行業(yè)內(nèi)五個主要競爭對手的比較競爭對手市場份額競爭優(yōu)勢競爭劣勢市場銷售有無行業(yè)管制，公司產(chǎn)品進(jìn)入市場的難度分析_______________________________________________________________________________________________________________________________________________________________詳細(xì)描述本公司產(chǎn)品/服務(wù)的競爭優(yōu)勢(包括性能、價格、服務(wù)等方面)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司未來3~5年的銷售收入預(yù)測(融資不成功情況下)(萬元)年份第1年第2年第3年第4年第5年公司未來3~5年的銷售收入預(yù)測(融資成功情況下)(萬元)年份第1年第2年第3年第4年第5年公司未來3~5年的成本費用、營業(yè)稅及附加、所得稅、利潤預(yù)測(融資成功與融資不成功分別說明)第六部分營銷策略在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價格方面的策略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊伍方面的策略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其它方面的策略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證銷售策略具體實施的有效性，請論述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對銷售隊伍采取什么樣的激勵機(jī)制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________根據(jù)營銷策略，預(yù)算未來3~5年銷售費用(包括人工費用)(萬元)年份第1年第2年第3年第4年第5年第七部分產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式(公司自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其它方式，請說明原因)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠情況下，購買廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點在哪里，交通、運輸、通訊是否方便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________現(xiàn)有生產(chǎn)設(shè)備情況(專用設(shè)備還是通用設(shè)備，先進(jìn)程度如何，價值是多少，是否購買保險，最大生產(chǎn)能力是多少，能否滿足公司產(chǎn)品銷售增長的要求，如果需要增加設(shè)備，采購計劃、采購周期及安裝調(diào)試周期)______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，如果設(shè)備操作需要特殊技能的員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡述產(chǎn)品的生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證原材料、元器件、配件以及關(guān)鍵零部件等生產(chǎn)必須品的進(jìn)貨渠道的穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期，列出3家主要供應(yīng)商名單及聯(lián)系電話______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________主要供應(yīng)商1__________________________________________________________主要供應(yīng)商2__________________________________________________________主要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在怎樣的范圍內(nèi)，描述生產(chǎn)過程中產(chǎn)品的質(zhì)量保證體系、以及關(guān)鍵質(zhì)量檢測設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有怎樣的具體措施___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價格的如何制訂，產(chǎn)品毛利潤率是多少，純利潤率是多少____________________________________________________________________________請說明，為保證融資項目按計劃實施，公司準(zhǔn)備今后各年陸續(xù)設(shè)立哪些機(jī)構(gòu)，各機(jī)構(gòu)配備多少人員，人員年收入情況。請用圖表統(tǒng)計表示出來，附在本調(diào)查表后。公司對管理班子及關(guān)鍵人員將采取怎樣的激勵機(jī)制_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否考慮員工持股問題，請說明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與掌握公司關(guān)鍵技術(shù)及其它重要信息的人員簽定競業(yè)禁止協(xié)議，若有，請說明協(xié)議主要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司是否與每個雇員簽定勞動用工合同___________________________________公司是否與相關(guān)員工簽定公司技術(shù)秘密和商業(yè)秘密的保密合同_______________公司是否為每位員工購買保險，請說明保險品種_________________________________________________________________________________________________公司是否存在關(guān)聯(lián)經(jīng)營和家族管理問題，若有，請說明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會、董事、主要管理者、關(guān)鍵雇員之間是否有實際存在或潛在的利益沖突，如果有，請說明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，公司對知識產(chǎn)權(quán)、技術(shù)機(jī)密和公司機(jī)密的保護(hù)措施_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實施過程中，公司需要哪些外部支持，如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________第九部分融資說明為保證項目實施，需要的現(xiàn)金總額是多少請說明投入資金的用途和使用計劃_______________________________________需要的現(xiàn)金總額中，投資方投入，對外借貸公司自身投入。如果有對外借貸，抵押或擔(dān)保措施是甚麼?擬讓投資方參股本公司里，還是與投資方成立新公司，為什么?_______________向投資方出讓多少股份，計算依據(jù)是什么?_______________________________預(yù)計未來3年平均每年資產(chǎn)回報率是多少擬向投資方提供怎樣的監(jiān)督和管理權(quán)力___________________________________如果你做為項目實施者，沒有實現(xiàn)項目發(fā)展計劃，你愿意出讓你在公司中的哪些利益____________________________________________________你希望投資者以何種方式退出，這種方式是否具有操作性___________________與公司業(yè)務(wù)有關(guān)的稅種有哪些，公司享受哪些政府提供的優(yōu)惠政策，尤其是減免稅等方面的優(yōu)惠政策_(dá)____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________需要對投資方說明的其它情況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十部分財務(wù)計劃前三年公司資產(chǎn)負(fù)債表前三年公司現(xiàn)金流量表公司靜態(tài)財務(wù)指標(biāo)分析(流動比率、速動比率、流動資產(chǎn)周轉(zhuǎn)率、總資產(chǎn)周轉(zhuǎn)率、資產(chǎn)負(fù)債率、產(chǎn)權(quán)比率、銷售凈利潤率、凈利率)公司動態(tài)財務(wù)指標(biāo)分析(財務(wù)凈現(xiàn)值、內(nèi)部收益率)公司無形資產(chǎn)評估報告未來3~5年項目盈虧平衡表未來3~5年項目資產(chǎn)負(fù)債表未來3~5年項目損益表未來3~5年項目現(xiàn)金流量表(第一年每個月計算現(xiàn)金流量，共12個月，第二年每季度計算現(xiàn)金流量，共四個季度，第三、四、五年每年計算現(xiàn)金流量，共三年，融資成功和不成功分別說明)每一項財務(wù)數(shù)據(jù)要有依據(jù)，要進(jìn)行財務(wù)數(shù)據(jù)說明。第十一部分風(fēng)險控制請詳細(xì)說明該項目實施過程中可能遇到的風(fēng)險(包括政策風(fēng)險、技術(shù)開發(fā)風(fēng)險、經(jīng)營管理風(fēng)險、市場開拓風(fēng)險、生產(chǎn)風(fēng)險、財務(wù)風(fēng)險、匯率風(fēng)險、對公司關(guān)鍵人員依賴的風(fēng)險等)，提出有效的風(fēng)險控制和防范手段___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第十二部分項目實施進(jìn)度請說明，本項目實施過程中，哪些任務(wù)非常關(guān)鍵，以至于它們的實現(xiàn)成為項目各階段的里程碑_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請說明，項目實施計劃中，上述各里程碑的起始時間點和結(jié)束時間點序號里程碑起始時間結(jié)束時間為補充本調(diào)查表內(nèi)容，進(jìn)一步說明項目情況，請把有關(guān)問題在此描述(如公司所有股東是否接受我司提出的合作條款、公司或公司主要管理人員和關(guān)鍵人員過去現(xiàn)在是否卷入法律訴訟事件，對公司有何影響)_______________________________________