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AirNewZealand

Proposedby:AmyWang

+BoostExposure

reasebusinessclassticketssale

reasethecapacityinMay,June,July,andAugust

reaseonlinesale

+

TVPrograms

RealityShows

+ 去哪兒

Dad,WhereAreWeGoing?

Fivecelebrityfathersspendatwodaystripwiththeirchildrenaloneindifferentces hina

+ 去哪兒

Dad,WhereAreWeGoing?

+NewZealandStop

RotoruaMuseum

MaorisCulture

OGO

’sGate

MountainBiking

Hobitton

+極速前進(jìn)

TheAmazingRace

Eightcouplesofcelebritiesgotodifferentcountriestocompeteothercouples

Forseason1,theyhavebeentoUSA, ,Dubai,Greece,Koreaand

+TheAmazingRaceInNewZealand

Invitation

CompletemissionsinNewZealand

Attractmoreadventurers

+

OnlinePrograms

MiniFunnyDrama

+萬萬沒想到

Storyline

Differentfunnystoriesofacharacter,王大錘

Disyedonlineonly

+萬萬沒想到

Targetaudience

Younggenerationbetween16to25

When

Usestudents/workingclass’s

fragmentedtime

takingsubways

waitingforbuses

Content

Averageabout5to10minutes

Fast-pacedstorybutfunny

Updateweeklyanduptodate

Relativetopeople’slivestoday

Obviousadvertisementcements

+Advertisement cement

+報(bào)告

Storyline

A interpretmoviesdifferently

Rating

Over100millionviews

+報(bào)告

Targetaudience

Younggenerationbetween16to25

Highlight

orporatenewinterpretationofmoviescenestopresentproducts

Content

Averageabout15minutes

Mockingvariousmovies

Obviousadvertisementcements

+Advertisement cement

+Summary

TV

InviterealityprogramstoNewZealand

DesignmissionsontheflightofAirNewZealand

Online

Onlineminidramaispopularamongyounggeneration

Advertisementcementintheminidramasshouldbecheaper

+ reaseBusinessClassTicketsSale

+LuxuryShop Mall

TargetAudience

Wealthyhousewiveswhospendtheirdayswithluxuryandfamily

Competitivebusinessclasspurchaserbuyinginunitofthree

+

TargetAudience

Businessmenwholiketoygolfandenjoylife

GolfcoursesinNewZealandcanbeattractive

+Summary

ceadvertisementswherewealthypeopleenjoytheirlives

Wealthyhousewivesmaybuybusinessclassforentirefamily

BusinessmenmaybuybusinessclasstogotogolfcoursesinNewZealand

+ reaseMay–AugustTicketsSale

Mainlysummervacationforstudents

+SchoolTrips

HighSchools Universities

Seniorclasstrips

Eg.HobittonExperiences

AdvertiseAirNewZealandandNewZealandinMarch

ShanghaiInternationalschools

Universitystudenttrips

universitystudentshavemoretimeandenergy

OncampusandsocialnetworksitespromotionsinApril

Discountedflighttickets

ShanghaiUniversities

+人人網(wǎng)

AdvertisementsofAirNewZealandpostedonSNSinMarchtoAprilwithdiscountedinformationfromMaytoAugust.

+

reaseOnlineSale

+攜程

C

Biggest onlineticketbookingwebsite

Easyandconvenient

Phonecall

Online

BettercooperationwithAirNewZealand

AirNewZealand

C

+Summary

peopleuseCtriptocomparealltheflightstoNewZealand

Co

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