品牌服裝運營策劃案Qll\tSf=U晶層品牌服裝天貓運營策劃案,2022.5.22,medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance一、主要運營平臺：天貓二、為什么要做天貓?zhí)熵堄袛?shù)量龐大的淘寶用戶群體,平臺知名度高,有利于提高品胖知名度、消費群體廣，宣傳范圍大。三、做天貓的目的:拓展銷售渠道、擴大市場占有率、促成線上成交、獲取利潤四、天貓建站基本費用保證金:根據(jù)店鋪性質(zhì)及商標狀態(tài)不同，金額分為5萬、10萬、15萬三檔技術服務費，女裝/女士精品，：6萬元/年銷售提成，女裝/女士精品，：5%,天貓收受，天貓新旺鋪+CSS功能:600/季，可選，建議販買，五、晶復建站所需費用1個首頁設計1個寶貝描述模版1個介紹內(nèi)頁，品牌故事企業(yè)文化等，面議1個活勵型內(nèi)頁設計，促銷與場、促銷預告等，20個寶貝描述制作，含文案，5張海報圖六、晶復托管服務推廣運營：利用淘寶各種促銷活勵,策劃店鋪各種主題活勵和關聯(lián)銷售、交叉銷售等手段方式,實現(xiàn)商品生勵化,提升用戶粘性,提升客單價,打造爆款產(chǎn)品,最終實現(xiàn)銷售飛躍。以弓I入目標medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswe11asathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance流量為核心，采麥淘寶站內(nèi)免費推廣、淘寶站內(nèi)工具廣告推廣、全網(wǎng)輔劣推廣等方式,系統(tǒng)解決淘寶店鋪流量難題,為店鋪帶來大量有效目標販買客戶。我們堅持在策略指引下用最小投入實現(xiàn)最大推廣效果,決不盲目唯流量是從，更不做無效流量的推廣,實現(xiàn)銷售和品牌提升雙重效果。晶復托管費用:服務費+銷售提成專業(yè)的代運營服務：,產(chǎn)品分類、產(chǎn)品定位；,裝修、商品圖片處理、上下架；,定單處理、銷前、售后；,網(wǎng)店維護、網(wǎng)店推廣、日常經(jīng)營管理、營銷、推廣，為客戶提供淘店運營的全面解決方案；專業(yè)店鋪視覺：,根據(jù)客戶銷售的產(chǎn)品定位，品胖故事，目標客戶人群偏好，設計店面的整體風格，開進行店面裝修；,進行與業(yè)的產(chǎn)品描述，引客戶內(nèi)心柔軟部份的觸勵，引L僅客戶的訃同不共鳴;，特殊需求，此外收費，專業(yè)商品管理：,產(chǎn)品分類，產(chǎn)品定位，產(chǎn)品定價；,商品圖片規(guī)劃不處理；,寶貝描述設計；,商品上架規(guī)劃，標題優(yōu)化；,實力派品胖的商品建立分銷平臺；medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance專業(yè)客服管理：,托管時間：14小時/天7X14小時服務，每天的在線時間為9:00至23:00,,與業(yè)在線溝通、滿足客戶咨詢銷售的服務需求;,電子商務定單處理；，商品上架下架服務；,定期客戶關心活勵，維持客戶的粘度不忠誠；專業(yè)營銷管理：,不委托方溝通規(guī)劃設定網(wǎng)店銷售產(chǎn)品線;確定銷售的高、中、低端產(chǎn)品線；,設定產(chǎn)品名、利、量的產(chǎn)品組合不套餐優(yōu)惠服務；，設計店內(nèi)促銷活勵及特惠套餐；,參不淘寶網(wǎng)免費推廣活勵；,與業(yè)推廣策劃，不顧客溝通參不付費推廣活勵；專業(yè)服務品質(zhì)監(jiān)控：,設定與門店長管理代運營淘店的整體工作；，QA人員對服務過程實時監(jiān)控，確保買家滿意度；代運營服務顧客需做到如下：，保證產(chǎn)品充足的貨源及產(chǎn)品的品質(zhì)；，保證產(chǎn)品不侵犯知識產(chǎn)權及侵犯品胖；，商品知識的普及；,負責定單的及時4又貨；,負責定單的退換貨服務；七、服務實施步驟medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepartmenttime(months)Generalsurgical15(includinginsuperiorphysicianguideXiageneralsurgicaloutpatient3months)orthopedic6(includinginsuperiorphysicianguideXiaorthopedicoutpatient1months)urinarysurgical3heartsurgical3neuralsurgical3anesthesiasection2surgicalheavysyndromeguardianshiptreatmentroom(SICU)1surgicalemergency3(inprincipleGeneraloutside2months,orthopedic1months,thehospitalcanaccordingtospecificsituationadjustment)total362.byShanghaiCityresidentstandardizedtrainingCommitteebigsurgicaltrainingworkinggrouporganizationrelatedtheoryclasslecture.Three,trainingcontentsandrequirements(a)GeneralSurgery1.Rotaryobjective:disinfectionandaseptictechniques,waterandelectrolytebalance階段工作重點晶復工作客戶配合工作階段工作目標1.溝通開確訃店面的風格及裝修；1.根據(jù)客戶產(chǎn)品特2.配合晶復電商的經(jīng)營計，店面裝修完點，以與業(yè)角度提出劃,10-30件主打商品上成；店鋪風格方案；架；，店面產(chǎn)品上第一階段店面視覺定位2.不客戶溝通規(guī)劃3.根據(jù)晶復電商的建議，架完成；，第1-3月，產(chǎn)品規(guī)劃商品定位,開獲得客選擇至少10款產(chǎn)品做不，開展初期推產(chǎn)品拍攝上架戶的確訃；同時段促銷活勵，以達到廣，培養(yǎng)新客孵化期普及商品知識3.進行產(chǎn)品拍攝修吸引客戶之目的；戶黏度，忠誠圖，產(chǎn)品上架,優(yōu)化；4.根據(jù)晶復電商經(jīng)營計劃度4.進入店鋪初期運做好貨物的庫存準備及作；貨響應；5.做好售后服務工作；1.配合晶復電商的經(jīng)營計1.采集客戶對產(chǎn)品戈U,準備及更新各產(chǎn)品線的反饋情況，丐對產(chǎn)，加強店鋪的主打產(chǎn)品；品作相應優(yōu)化.調(diào)整；推廣方案2.根據(jù)晶復電商的建議,3.進行店鋪活勵的，刺激客戶的選擇至少10款產(chǎn)品做不第二階段產(chǎn)品風格的確定策劃；再次訪問同時段促銷活勵，以達到，第4-9月， 店面品胖的傳播4.積極參不淘寶網(wǎng)，通過各種方吸引客戶之目的；的活勵，進一步傳播式提高商品3.根據(jù)晶復電商經(jīng)營計劃成長期店面品胖；爆光率，促進做好貨物的庫存準備及收5.設定特惠套餐及成交貨響應；促銷產(chǎn)品，進一步吸，提高品胖成4.做好售后服務工作；引流量，引起客戶的長機會5.配合晶復電商爭變各項關注，提升銷量;資源,促使店鋪成長1.總結第二階段經(jīng)，借劣消費者營的經(jīng)驗,進一步提之間的對抗，第三階段品胖使命的挖掘升商品影響力及店根據(jù)晶復電商的建議,整對品牌成長，第10T2店面品胖的傳播鋪的知名度；合企業(yè)資源力,投入市場進一步完善月， 轉化率的提升2.提升店面的銷售推廣經(jīng)費，進行市場推廣；，流量提升，轉產(chǎn)品線的分隔業(yè)績；化率促進，爭成熟期3.增配客服人員，強妻利潤最大化團隊戰(zhàn)斗力化medicalstudentsandjuniordoctorstocompletetasks,withclinicalresearchandpaperwritingability,professionalforeignlanguageproficiencyrequiredtoreadforeignliterature,aswellasathigherlevelsundertheguidanceofdoctorscompletingmorecomplexsurgery.Second,trainingmethod1.trainingfor3years.TrainedinsurgicalsubspecialtiesWeblearning.RotaryDepa