Module

1010.1

Management1.

ReadingHow

Madonna

Managed

success?12.

Vocabulary23Verb

+

noun

combinations3.

GrammarConditionals44.

SpeakingCase

studyReading:

How

Madonna

Managed

Success?1.WhatdoyouthinkarethemainreasonsforMadonna’scontinuedsuccessoverthelasttwenty-fiveyears?Compareyourideaswiththearticlebelow.*ChangeisthesecretofMadonna’ssuccess.Ifshefailstorecreateherimageoverandoveragain,shewouldnothavebeensuccessful.*She’salwaysreinventing.(開拓新領(lǐng)域）*Madonnamaynotbethemostknowledgeable,themostcompetentandthemosttalentedintheindustrytobesuccessful,butsheknowshowtomaximizeherperformance.La

Isla

Bonita專輯：true

blue

1958

Aug.

16LastnightidreamtofSanPedrojustlikei'dnevergone,iknewthesongayounggirlwitheyeslikethedesertitallseemslikeyesterday,

notfarawayTropical

theislandbreezeallofnature,wildandfreethisiswhereilongtobelaislabonitaandwhenthesambaplayedthesunwouldsetsohighringthroughmyearsandstingmyeyesyouSpanishlullabyIfellinlovewithSanPedrowarmwindcarriedonthesea,hecalledtometedijoteamoIprayedtahtthedayswouldlasttheywentsofastTropical

theislandbreezeallofnature,wildandfreethisiswhereIlongtobelaislabonitaandwhenthesambaplayedthesunwouldsetsohighringthroughmyearsandstingmyeyesyouSpanishlullabyIwanttobewherethesunwarmstheskywhenit'stimeforsiestayoucanwatchthemgobybeautifulfaces,nocaresinthisworldwhereagirllovesaboyandaboylovesagirlLastnightidreamtofSanPedroItallseemslikeyesterday,

notfaraway(Repeat)tropicaltheislandbreezeallofnature,wildandfreethisiswhereilongtobelaislabonitaandwhenthesambaplayedthesunwouldsetsohighringthroughmyearsandstingmyeyesyouSpanishlullabyVogue專輯：vogueStrikeaposeStrikeaposeVogue,

vogue,vogueVogue,

vogue,vogueLookaroundeverywhereyouturnisheartacheIt'severywherethatyougo(lookaround)You

tryeverythingyoucantoescapeThepainoflifethatyouknow(lifethatyouknow)WhenallelsefailsandyoulongtobeSomethingbetterthanyouaretodayIknowaplacewhereyoucangetawayIt'scalledadancefloor,

andhere'swhatit'sfor,

soComeon,vogueLetyourbodymovetothemusic(movetothemusic)Hey,

hey,

heyComeon,vogueLetyourbodygowiththeflow(gowiththeflow)You

knowyoucandoitAllyouneedisyourownimaginationSouseitthat'swhatit'sfor(that'swhatit'sfor)Goinside,foryourfinestinspirationYour

dreamswillopenthedoor(openupthedoor)Itmakesnodifferenceifyou'reblackorwhiteIfyou'reaboyoragirlIfthemusic'spumpingitwillgiveyounewlifeYou're

asuperstar,

yes,that'swhatyouare,youknowitComeon,vogueLetyourbodygroovetothemusic(groovetothemusic)Hey,

hey,

heyComeon,vogueLetyourbodygowiththeflow(gowiththeflow)You

knowyoucandoitBeauty'swhereyoufinditNotjustwhereyoubumpandgrinditSoulisinthemusicalThat'swhereIfeelsobeautifulMagical,life'saballSogetuponthedancefloorComeon,vogueLetyourbodymovetothemusic(movetothemusic)Hey,

hey,

heyComeon,vogueLetyourbodygowiththeflow(gowiththeflow)You

knowyoucandoitVogue,

(Vogue)Beauty'swhereyoufindit(movetothemusic)Vogue,

(Vogue)Beauty'swhereyoufindit(gowiththeflow)GretaGarbo,andMonroeDeitrichandDiMaggioMarlonBrando,JimmyDeanOnthecoverofamagazineGraceKelly;Harlow,

JeanPictureofabeautyqueenGeneKelly,

Fred

AstaireGingerRodgers,danceonairTheyhadstyle,theyhadgraceRitaHayworthgavegoodfaceLauren,Katherine,LanatooBetteDavis,weloveyouLadieswithanattitudeFellowsthatwereinthemoodDon'tjuststandthere,let'sgettoitStrikeapose,there'snothingtoitVogue,

vogueOooh,you'vegottoLetyourbodymovetothemusicOooh,you'vegottojustLetyourbodygowiththeflowOooh,you'vegottoVoguedimension

方面;

維度

3D立體的vision

遠見;夢想

visual

視覺的career

goal

職業(yè)目標focus

group

專題調(diào)查會DJ

Disc

Jockey

唱片騎師?Discovocals

演唱dance

floor

舞池Confessions

on

a

Dance

Floor＜舞池告白＞

disc

碟music

company

唱片公司social

norm

社會準則?standardrenewal

更新?renewreinvention

徹底改造

reinventexploit

利用

explore

探索address

解決;克服

approach,

dealwith,

solve,

resolve,

handle,tackleteam

up

結(jié)成一隊withconsistent

前后一致的implement

執(zhí)行；實施implementationacute:?sensitive

敏感的merchandise

宣傳品，商品

merchantmerchandising

宣傳品，銷售計劃lesser-known

不為人知的

well-knownmega-band

超級樂隊

mega-storegig

特約演奏fan

club

歌迷俱樂部

fansstudio

album

唱片專輯；唱片集album

相冊

唱片集fan

base

歌迷群體music

review

音樂評論

review評論book

review

書評annual

review

年末評價record

label

唱片制作公司名稱star

rating

星級評分

five-star

hotelrate

...

asphenomenal

顯著的

obviouscore

fans

鐵桿歌迷

core

核心core

business

核心業(yè)務(wù)funk

鄉(xiāng)土爵士樂funk

guitar

放克吉他product

placement

產(chǎn)品植入廣告prop

產(chǎn)品特色

characteristicspropositionband

樂隊venue

舉辦場所;

場館commercial

電視廣告aftershave

潤膚水；須后水2.Choosethebestsentence

A-Ftofillgaps1-5inthearticle.Thereisoneextrasentence.A.Likewise,ifcompaniesormanagersrenewthemselves,theylastlongerthanthosewhodon’t.B.Similarly,

companiesandmanagersneedtodeveloptherightcontacts.C.Butthedifficultyformanagersishowtoimplementit.D.Inthesameway,

managersmustalsoinvestigateanddevelopakeenunderstandingoftheirclients’

needsandwants.E.Similarly,

managerswhodon’tsetcareergoalswillmissopportunities.F.

Managersneedtoattendtrainingcoursestolearnhowtomanage.HOW

MADONNA

MANAGED

SUCCESSMadonna

Louise

Ciccone

Ritchie

is

a

dynamic有動力的

business

woman

who

hassucceeded

in

the

competitive

world

of

the

music

industry.

How

has

Madonnaachieved

her

success?

And

why

should

we

care?

Well,

if

we

want

to

succeed

inbusiness,

we

can

learn

a

great

deal

from

the

five

dimensions

of

her

successfulstrategy.VisionSince

high

school,

Madonna

has

set

herself

a

clear

target:

to

become

the

world’snumber

one

female

performer.

If

she

hadn’t

set

out

with

this

vision,

success

wouldn’teven

have

been

a

possibility.

Firms

too

must

have

a

vision

of

where

they

want

to

goand

how

to

get

there.

(1)___________E_____________Understand

the

IndustryMadonna

was

one

of

the

world’s

first

artists

to

bring

the

focus

group

approach

tothe

music

industry.

In

mid-2005

she

partnered

with（team

up

with)

DJ

and

producerStuart

Price

toA.

Likewise,

if

companies

or

managers

renew

themselves,

they

last

longerthan

those

who

don’t.B.

Similarly,

companies

and

managers

need

to

develop

the

right

contacts.C.

But

the

difficulty

for

managers

is

how

to

implement

it.D.

In

the

same

way,

managers

must

also

investigate

and

develop

a

keenunderstanding

of

their

clients’

needs

and

wants.E.

Similarly,

managers

who

don’t

set

career

goals

will

miss

opportunities.F.

Managers

need

to

attend

training

courses

to

learn

how

to

manage.testtunes試音

(withoutvocals演唱)

in

nightclubs

around

Europe.

Thereactionof

thedancerswasfilmedand

usedto

determinethetracks舞曲forConfessionsonaDanceFloor.

(2)________D____________Exploit

Your

Competences,

Address

Your

WeaknessesAnotherimportantelementin

Madonna’s

successhas

beenher

abilitytorecognize

her

owncompetencesandweaknesses.Very

earlyoninhercareer

Madonnarealizedthatneither

her

dancing

nor

voice

were

strongenough

on

their

own.

She

knew

that

ifsheteamedupwiththerightpeoplesuchasMichaelJackson’s

manager,

Freddiede

Mann,

she’dfillinthegaps.(3)________B_________A.

Likewise,

if

companies

or

managers

renew

themselves,

they

last

longer

than

thosewho

don’t.B.

Similarly,

companies

and

managers

need

to

develop

the

right

contacts有用的人脈.C.

But

the

difficulty

for

managers

is

how

to

implement

it.D.

In

the

same

way,

managers

must

also

investigate

and

develop

a

keen

understanding

oftheir

clients’

needs

and

wants.E.

Similarly,

managers

who

don’t

set

career

goals

will

miss

opportunities.F.

Managers

need

to

attend

training

courses

to

learn

how

to

manage.Consistent

ImplementationMadonnaisn’ttheproduct

of

any

musiccompany

–

her

successisdowntoher

ownsheerhard

work.Mostof

her

entertainmentinterestshave

beenowned

or

operated

by

her

owncompanies.

Likewiseinindustry,

planningastrategyiseasy.

(4)_______C___________Continuous

RenewalThefrequentreinventionof

Madonna’s

style

and

sound

hasalwaysreflectedan

acuteawareness

of

changingstyles,socialnormsand

attitudesin

arapidlychangingindustry.

(5)_______A_________A.

Likewise,

if

companies

or

managers

renew

themselves,

they

last

longerthan

those

who

don’t.B.

Similarly,

companies

and

managers

need

to

develop

the

right

contacts.C.

But

the

difficulty

for

managers

is

how

to

implement

it.D.

In

the

same

way,

managers

must

also

investigate

and

develop

a

keenunderstanding

of

their

clients’

needs

and

wants.E.

Similarly,

managers

who

don’t

set

career

goals

will

miss

opportunities.F.

Managers

need

to

attend

training

courses

to

learn

how

to

manage.Vocabulary:

Verb

+

noun

combinations1.Combinetheverbsontheleftwiththenounsontheright.Drawalinebetweenthewords.

Theremaybemorethanonepossibilityinsomecases.succeedinplanbusinesssuccessachievesetweaknessesagreatdealtargetsmissrecognizelearnanunderstandingastrategydevelopopportunities2.ReadaboutacompanycalledMusicToday.

Usesomeoftheverbsinthepreviousexercisetocompletethisarticle.Changetheformoftheverbwherenecessary.succeedin

plan

achieve

set

miss

recognize

learn

developMusicToday

wasoriginallyfounded

byCoranCapshaw

and

set

uptohelpmusicartistswho

had

(1)

_s_u_c_c_e_ed_e_d_

_in__makingpopular

musicbut

were(2)_m__is_s_i_n_g__theopportunitiesofmerchandisingandreachingtheirfanbase.learnedHaving

(3)

________

a

great

deal

from

hisexperiences

as

manager

of

theDave

MatthewsBand,

Capshaw

had(4)_d_e_v_e_l_o_pe_d_

a

clearunderstanding

ofthetruevalueof

theband-fanrelationship.For

example,

even

a

new

andlesser-knownband

canselltenmillion

dollarsworthof

merchandiseintheirtwo

yearsof

business.

Then,

for

themegabands

with

maybeover

100,000fansregularlygoingtotheirgigsorpaying$50ayeartobeinthefanclub,thefinancialrewardsareenormous.Capshawalso(5)__r_e_c_o_g_n_iz_e_d_thepotentialforbandstobypassthemiddlemenandsellitemslike

T-shirts,

badgesorhatsdirectlytothefans

from

their

ownonlinestores,which

aremanaged

byMusicToday.

Accesstofans

alsomeans

MusicToday

providesclientswithplandatawhichwillhelp

themto

(6)__________

,

for

example,where

totour

nextorhowtoadvertisetheirnextalbum.

Thecompanynowhasover700clients.Grammar:

Conditionals

subjunctive

mood1.Readsentences

A-E.

Theyareallexamplesofconditionals.Choosethebestsentencetoanswereachquestion1-5.A.Ifcompaniesormanagersrenewthemselves,theylastlonger.B.IfIwereyou,Iwouldteamupwithapartner.

現(xiàn)在C.Ifhehadsetoutwithavision,successwouldhavebeenmorelikely.過去D.Ifyouwantpersonalsuccessinthebusinessworld,youcanlearnagreatdealfromMadonna.E.Ifyousetyourselfcareergoals,you’llhavegreateropportunities.將來C1)Whichsentenceisaboutthepast?______Didtheactionhappen?

Yes

/NoA2)Whichsentencedescribessomethingthatisgenerallytrue?______E3)Whichsentencereferstoafuturepossibility?_______B4)Whichsentencegivesadvice?________D5)Inwhichsentenceiswill

replacedbyanothermodalverb?_______2.Completethistextbywritingtheverbsinbracketsinthecorrectformtomakeconditionals.

Addamodalverbifnecessary.Advice

for

new

managers12can’tdoWork

toyourstrengths.Ifyou________

(not

do)

something,bringsomeoneinonyourteamwhocan.wouldhappenWheneverythingbecomes

routine,

it’s

time

to

ask,‘What___________(happen)ifwetrieditadifferentway?’34567hadwantedIfyou____________

(want)

everyoneto

likeyouallthetime,youshouldn’thavegoneintomanagement.knowDon’tgiveyour

peopletargetsunless

you_______(know)they

canbereached.won’tsucceedIfyouaren’t

preparedto

take

risksand

fail,you_______________

(notsucceed).knewIfyou________(know)theanswertoeveryproblem,thenyouwouldn’tneedateam.Butwithoutateam,you’dhavenoonetomanage!wouldhavedoneWhenyoumake

a

mistake,askyourselfwhat

you________________(do)

differently

ifyou’dknown.

Thiscanbemore

importantthan

gettingitrightfirsttime.3.We

oftenuseif

clausesandconditionalformstobrainstormanddiscussnewideas.

Thesentencesbelowarefromameeting.Choosethebestending

A-Gforeachsentence1-7.1.

IfIwereyou,I’d…A.

tobringinsomeoutsideconsultants?B.

trythisout,wedon’tknow.C.

redesignthiswebsite.2.

Whatifwewere…3.

Woulditmakeanydifference…D.

changedourwholesaler?E.

couldchangeourapproach.F.

thepricewaslower?4.

Iwaswonderingifwe…5.

Whatwouldhappenifwe…6.

Howaboutif…7.

Unlesswe…G.

ifwesolditviathewebsite?C

A

G

E

D

F

B語

法

小

結(jié)條件從句在以下幾種情況下使用：普遍真理：if+一般現(xiàn)在時一般現(xiàn)在時eg.Ifyouwork

hardinthisbusiness,yousucceed.表示存在可能：if+一般現(xiàn)在時will+動詞原形eg.Ifyouleave

now,

you’ll

probablymake

itontime.給予忠告：

if+一般過去時

would+動詞原形eg.IfIwere

you,I’d

take

thejob.表示可能性不大：if+一般過去時would+動詞原形eg.Ifyouoffered

meadiscount,I’dbuy

five.談?wù)撨^去未發(fā)生的事情：if+過去完成時would+現(xiàn)在完成時eg.Ifthey’d

offered

meadiscount,Iwould

have

bought

five.與情態(tài)動詞連用：eg.Ifyoulisten

topeoplearoundyou,youcan

learnagreatdeal.Speaking:

Case

study1.

You

run

a

management

consultancy

whichgivesadvicetobusinesseson

howto

remain

successfulandcompetitive.

You

have

been

approachedbythemusicgroupSoundblasterwhowouldlikeyourconsultancy’sadvice.Studythisinformationaboutthemandlisttheirproblems.Soundblaster:

TALK

TO

THE

WORLDRecordlabel:

ANIStarrating:Itwasalwaysgoingtobe

a

tough

challengetoequal

thephenomenallysuccessfulHearto

Believe

butafterthreeyearsofwaitingyouwouldhave

expectedsomething

moreoriginal

from

Soundblaster’s

third

studioalbum.Talk

to

the

World

willofcourseappealtotheband’s

core

fans.

Ithas

thesamefunkguitar

sounds

anddisco

rhythmsbut

by

theend

youfeel

they

are

stillliving

in2003bothintermsofmusicandappearance…CD

Sales2001200320042007SoundblasterI3.5millioncopies5.1millioncopies3.1millioncopies2.9millioncopiesHeartobelieveSoundblasterliveTalk

totheworldSALESOFMERCHANDISEONLAST

THREE

TOURSTheproblemswillinclude:-theirmostrecentalbumTalktotheworldhasreceivedpoorreviewsbythemusicpress-accordingtothereviewthegroupsoundsimilartotheirpreviousalbums-thereviewalsosuggeststheyhaven’tchangedtheirimageorappearance-sincetheirsecondalbum,saleshavefallen-salesofmerchandisehavefallen2.

The

band

are

now

planning

to

record

andlaunch

a

new

CD.They

want

your

consultancy

topreparea

report

on

how

they

canimproveontheirsuccess.

Hold

a

brainstormingmeetingwith

twocolleagues,withthefollowingagenda:1)defineacleartargetforSoundblaster.2)howtodeveloptheband’sbrand.3)howtodeveloptheband’smusicandattractnewfans.4)howtoincreasesalesofmusicandmerchandisingsuchas

T-shirts,poster,

etc.5)prepareapresentationofyourstrategyfortheband.Work

in

groups

of

three.

Readabout

your

roles

andstart

yourmeeting.

Try

tousesomeoftheexpressionsinlastexercise.exerciseStudent

A:

You

are

an

expert

inbrandmanagement.

Duringthemeetingsuggest

thefollowing

possibilities

fordevelopingthebrand.?Modernizetheband’slogo.?Usetheirsongson

TVcommercialsorinafilm.?LauncharangeofaftershaveorperfumecalledSoundblasterandincludethissmellinsidetheCDs.exerciseStudent

B:

Yo

uareanexpertinmarketresearch.Duringthemeetingsuggestthefollowingpossibilitiesfordevelopingtheband’smusicandattractingnewfans.?Playdifferentmusictofocusgroupsofpeopleandfindoutwhattheyprefer.?Interviewexistingfansonlinetofindoutwhicharetheirfavoritesongsfromthepastandwhichtheydon’tlikeanymore.?Findnewvenuessuchassmallerfashionablenightclubsforyoungpeople.exerciseStudent

C:

Yo

uareanexpertinproductplacement.Duringthemeetingsuggestthefollowingpossibilitiesfordevelopingtheband’smusicandattractingnewfans.?Giveoutfree

T-shirts

toyoungerpeopletowearatfashionablenightclubs.?PayHollywoodfilmmakerstoletthebandappearplayinginanewmovie.?Onwebsiteadvertisingincludealinktoafreedownloadofoneofthenewsongs.?Other?exercise10.2

Solving

problemsListeningProblemsandsolutionsSpeakingDiscussingproblemsVocabulary1)

Managingprojects)

CauseandresultWritingAnemailListening:

Problems

and

Solutions1.ListentoLindatelephoninghermanager.1)

Whatissheinchargeof?Lindaisinchargeofconstructionofabuilding.2)What’sthemainproblem?Thewindowsdon’tfit.3)Whatdoesshewanthermanagertodo?Shewantshermanagertocallherback.2.Listenagainandcompletethenotesonthemessagepad.Lindacalledfromthe(1)__s_it_e_.There’sa

problem.The

(2)

_w_i_n_d

o_w_sfor

the(3)

__s_ou_t_h_s_id_e___of

thebuildinghavearrivedbut(4)_

_fo_u_r_of1.5themdon’t

fit.

Theyare

(5)

______centimeterstoo

wide.She

thinksthefault

iswiththe(6)_m_a_n_u_f_a_ct_u_r_ernotthe(7)

___a_r

c_h_it_e_c_t____.Please

(8)_c_a_ll_h_e_r__assoonaspossible.Listening

scriptLinda:Hi,Roger.

It’s

Linda.

Sorry,

it’s

reallynoisy

here.

I

hope

youcanhear

this.I’mat

thesite.It’s

goingwellbut

wehave

a

problem.

Thewindowshavejustarrivedfor

thesouthsideof

thebuilding.

They’dbefine

ifitwasn’tfor

thefactthat

four

of

them

don’t

fit.

They

seemtobeabout

one

point

five

centimeterstoowidefor

thespaces.

I

think

it’s

amanufacturing

fault

butifI

send

themstraightback,

themanufacturer’llprobablysayit’s

thearchitect’sfault.WhatdoyouthinkIshoulddo?Canyoucallmeback

as

soon

as

youget

this.We

can’t

afford

anymoremistakes.I

don’t

know,

Roger.

IfI’dknownthisprojectwasgoingtocausethismuchtrouble,

I

wouldhavesaidforgetit!

Anyway,

callmebackonmymobileifyougetthismessage.3.Studytheflowchartshowingwaystosolveaproblem.315Whatisanotherpossiblesolution?Whatistheproblem?Whatisthebestsolution?42Whataretheprosandconsofeachsolution?Whatisonepossiblesolution?4.RogercallsLindabacktodiscusspossiblesolutionstotheproblemwiththewindows.Listenandanswerthefivequestionsintheflowchartabove.1._______________________________Thewindowsdon’tfit.2._______________________________Sendthewindowsbacktothemanufacturer.3._______________________________Makethespaceforthewindowswider.4.Solution

A:_I_t_w_i_ll_ta_k_e_t_h_e_m_a_n_u_fa_c_t_u

r_e_r_16weekstoredothem,andthearchitectwillneedtodomoredesign.SolutionB:_I_t_’

s_a__b_it_e_x_p_en_s_i

v_e_b_u_t_t_h_e__peopleonthesitearebeingpaidanywaysotheycanmakethespacewider.5.________________________________Thebestsolutionisprobablythesecondsolution.Listening

scriptLinda:Lindaspeaking.Roger:Hi,Linda.It’s

me,Roger.

Thanksforyourmessage.Iwouldhave

rung

youstraightback

ifI’dmanagedtoget

hold

of

thearchitect.He’s

inMadridorsomething.Linda:Sodidyouspeaktothewindowpeople?Roger:

Yes,

and

as

youpredictedthey

said

ifthey’d

received

therightspecificationsfromtheplansinthefirst

place,therewouldn’thavebeenaproblem.Linda:Well,Ibetwhenyougetthearchitect,he’llsayit’s

theirfault.Roger:

Anyway,

wecanworry

about

whosefaultitislater.

Themainthingistofindasolution.

Andquickly.

Whatareouroptions?Linda:

Well,

ifwesend

thewindows

back

tothemanufacturer

it’lltakeaboutsixteenweekstohave

them

redone.

That’llinclude

thearchitectdoingnewdesigns.Roger:Sixteenweeksisages.

We’ll

gowaybehindschedule.

Theclientwouldneveragree.Linda:

Yes,

I

know,

so

myother

ideaisto

makethespacefor

thewindowswider

by

cuttinginto

theareaaround

thewindow.

Ifwedidthis,it’d

havetheadvantageofusingourpeople

already

onsite

so

I

wouldn’t

be

payingthem

fordoing

nothing.

It’s

a

bitexpensivebut

I

thinkit’d

takeabouttwoweeks.Roger:Goodidea.

Andwhatyousaveintimemeansit’llbecheaper

overall.Look,

before

I

giveyouthego-ahead(approval）

on

that,letmecheckwith

thearchitectstomakesuretherearen’tanystructuralissuestoconsider…Solving

ProblemsUsefulExpressionStating

and

prioritizingThe

main

problem

is

…We

can

worry

about

…

later.The

main

thing

is

to

find

a

solution.Let’s

start

by

…Considering

optionsWhat

are

our

options?One

solution

would

be

to

…If

we

do

/

did

…

it

will

/

would

…My

other

idea

is

to

…It’d

have

the

advantage

of

…On

the

other

hand

…The

disadvantage

might

be

…One

alternative

is

to

…Agreeing

/

DisagreeingGood

idea.

/

I

agree.I’m

not

so

sure.

/

I

don’t

think

it’ll

work.Speaking:

Discussing

problemsWork

in

pairs.Make

a

seriesof

telephone

callstoeach

otherinorder

tosolve

theseproblems.

Follow

theflowchart

onpage100andpracticeusingtheexpressionsabove.Problem

1Thenewofficefurniturehasarrivedbutitdoesn’tfittogether.

Youdon’tknowifit’s

thefaultofthedesignerorthemanufacturer.

Youneedtheofficesreadybytomorrow.Problem

2You

wanttopromoteyourcompanymorewidelywithoutincreasingtheadvertisingbudget.Problem

3You

needsomeonetomanagethewarehouse.

Yo

ucouldeithercontactarecruitmentagencyorpromotesomeonewithinthecompany.Vocabulary

1:

Managing

Projects1.

Herearesome

wordcombinations

that

areoftenusedwhenmanagingprojects.

Decide

if

you

think

thephrasecouldbepositiveornegativeorpossiblyboth.outoftime(-)

不合時宜

intime(+)及時

ontime(+)按時withinbudget(+)在預(yù)算之內(nèi)overbudget(-)

超過預(yù)算onschedule(+)

按照計劃underbudget(+/-)

低于預(yù)算behindschedule(-)

落后于計劃

aheadofschedule(+/-)比計劃提前priorto:before

by:beforequeries:questions

retailers:零售商

venue場館2.

The

manager

of

a

music

management

firm

isplanning

ticketsales

andmerchandizing

for

a

band’s

next

tour.

He

sends

thisemailtoupdatestaff

onplans.HehasattachedaGanttchart.(Thisisamanagementtooloftenusedforplanning.)Fillthegaps(1-9)intheemailwiththewordsfromthebox.In

behind

over

in

on

in

within

aheadSubject:Soundblaster

TourDear

AllFollowingonfrommy

initialmeeting

withtheclientlastweek,

I

cannowoverconfirm

that

theschedule(seeattachedchart)

willextend

(1)______thefirstsixmonths

of

next

year

(fromJantoJune).

Pleasenote

that

theclientoninwillannounce

thetour

(2)_______

January

28th.

Inordertobe

(3)______timeforticketsalesweneedtohave

theticketsprintedduringthefirsthalfof

January.

Secondly,

planning

and

designformerchandizing

suchas

tourinT-shirts

needstobegin(4)______March.

ThisisalittleearlierthannormalaheadbutI’dliketostay(5)______oftheclient’sscheduletobesafe–youknowbehindhowtheychangethingsatthelastminuteandwe’reallsuddenly(6)_____!Sothatweare(7)_________timeforthestartofthetour,

themerchandiseininneedstodelivered

to

allretailersandconcertvenues

(8)________

thetwoweeksprior

to

thestartof

thetour.

So,

approximatelyby

June

15th.

Thewithinclienthasalsoaskedmerchandizing

to

staywell(9)_______

thebudget

ofthelasttour.

As

a

resultofthis,we

won’t