知識(shí)經(jīng)營(yíng)（英文版）Q&AsIndividualgrade(50%)1stweekreport(discussions,whatyoulearned,andquestions):25%2ndweekreport:25%PleaseturninbothreportsbyWednesday,11/5.(Thosehavingturnedinthe1stweekreportjustneedtoturninthe2ndweekreport.)Q&A1Q&A2Q&As3&4Howtoachievethe“family”relationshipinfranchising?“StrategicGrowthofFranchiseFirmsintheDigitalEconomy,”Chen,Justis,andYang,2003(Table4)TobediscussedonWednesday,11/5/03Itisinterestingtodosomeresearchonrelationshipbetweenfranchisorsandtheirfranchisees.Igavesomesimpleanddirectsuggestionsonthisproblemabove.Still,thereisalongwaytogo.Q&As5&6YouintroducedseveralsuccessfulInternetFranchisecompanieswhicharefreshforme.…Ifyoucanprovidesomeusefulreferencesforme,I’llbemuchappreciated.“StrategicGrowthofFranchiseFirmsintheDigitalEconomy,”Chen,Justis,andYang,2003(Table3):WSIInternetandKodakinChinaPresentationtoFudanMBAs(1:30-3:30,Tuesday,11/4):“E-Business,Franchising,andKnowledgeCapital”Iwilldoubtthefeasibilityoftheperfectdigitalnervoussystem…themostimportantfactorinmyopinionisstilltheorganizationwhichusesthesystem.Q&A7HowdidJimmake7-digitsalary?Questions:(1)Wasitpermittedbythecompany’sCEOthatJimmadeuseofcompany’sservicesforhiscompactorsandothercompanies?(2)IfJimprovidedITservicesforhiscompetitors,didn’tthecompanyworrythattheywilllosetheirITcompetitiveadvantages?ThesuccessofStatabilitytellsusthetremendousneedofASPinfranchising.Itisquitedifficultforatypicalfranchisecompanytoinvestonlarge-scaleITsystemjustforoperationalpurposes.ThefailureofITinvestmentatMailBoxEtc(NowisUPSStores)ItisveryhardtoreplicatetheservicesofasuccessfulASP.ConsiderStatability:Howdoyoutapintothenetworkchainsofthehotelsofmanybrands?Howdoyouprovidetheexternalbenchmarkingreportswhich,accordingtoHerbertSimon,arethemostimportanttothemanagement?Q&As8-10WhatIneedisB2B…givemesomeadvicethatwhichknowledgethatIwillstudytoimprovemyacademicandpracticalability.…ITtechnologychangesrapidly…willKM&BIbereplacedby….…whichdirectionshouldwefollow…BottomUpWhatamIinterestedinthemost?WhatskillsdoIhave?WhatamIgoodat?Whataremysocialnetworks?TopDownWhat’snewintheworld,China,etc?Whataretheproblemspeopletalkingabout?WhataretheopinionsofthethoughtleaderssuchasHerbertSimon?RememberwhatSimonsaidin1971&1988remaintrueandbeingreserachedWhatknowledgeshallIpickup?Howtopickthemupquicklythroughthesocialnetworksofexperts?MiddleOutUsingthePrinciplesofEffectuation()Affordablelossratherthanexpectedreturns;Businesspartnershipratherthanengagingcompetition;Contingenciesleveragingratherthanavoidingthem.Q&A11IsitworthwhiletoresearchtheissuesbetweenBI&BPRandhow?BPI&BPR:Recentliterature&ProfilesofSuccessful/FailureCasesAgendaDataMininginFranchiseOrganizationsDataMininginFranchiseOrganizationsDataMininginFranchiseOrganizationsAgendaOnlineDataMininginFranchisingSupplyChainManagement:ACaseStudyinApparelIndustryOnlineDataMininginFranchisingSupplyChainManagement:ACaseStudyinApparelIndustryOnlineDataMininginFranchisingSupplyChainManagement:ACaseStudyinApparelIndustryOnlineDataMininginFranchisingSupplyChainManagement:ACaseStudyinApparelIndustryFuzzyLinearClusteringAgendaManagingDataforEmpowermentandCollaboration:RecentpapersofmineTransformingDataintoTimelyInformationforBusinessIntelligence:(1)Multi-dimensionalOLAPqueries;(2)Non-MOLAP(ROLAP)queries;(3)DataMining;(4)TextMiningKnowledgeManagementProcessHighBusinessValueCreationandImplementationTimelyStrategicGrowthofFirmsintheDigitalEconomyKnowledgeDefinedKnowledgeis“ajustifiedpersonalbeliefthatincreasesanindividual’scapacitytotakeeffectiveaction.”(AlaviandLeidner,1999)(Alter,1999)(Alavi,2003)Learning(MaryamAlavi,2003)KnowledgeManagementProcess(Alavi,2003)KnowledgeCreation(Exle1)AtHilton,multi-dimensionalbenchmarkingreportsprovidedbyStatabilityidentifycertainhotelstobeofhighest(poorest)performanceconsistently.Furtherinvestigationsidentifyvitalfactorsbehindtheconsistentlyhighest(poorest)performance.Thecausalrelationshipsbetweenthevitalfactorsandtheperformancebecometheworkingknowledge.LearningKnowledgeManagementProcess(Alavi,2003)KnowledgeCreation(Exle2)AtHilton,decisionmakingtaskssuchas“Howmuchtospendontheadvertisementtoincreasetheprofit?”havebeentestedandimplementedsuccessfully.ThecausalrelationshipsstructuredbytheInfluenceDiagramsbecometheworkingknowledge.LearningKnowledgeManagementProcess(Alavi,2003)KnowledgeCreation(Exle3)ThemarketingstrategiesassociatedwiththeDiaper&Beerdatamininghavebeentested.ThecausalrelationshipsbetweentheDiaper&Beerassociationandthemarketingperformancesbecometheworkingknowledge.LearningKnowledgeManagementProcess(Alavi,2003)KnowledgeCreation(Exle4)AtHilton,textmininghasbeenusedtoidentifythepatternsofcustomercomplaints.Thecausalrelationshipsfoundintheclusteringpatternsbecometheworkingknowledge.LearningKnowledgeManagementProcess(Alavi,2003)KnowledgeStorage/Retrieval(OrganizationalMemory)CreatedknowledgeisembeddedintheCorporateDa