ⅹⅹⅹⅹ大學(xué)科技園ⅹⅹ公司商業(yè)籌劃書模板第一某些公司基本狀況公司名稱________________________________________成立時(shí)間____________注冊(cè)資本____________________________實(shí)際到位資本____________________其中鈔票到位________________________無形資產(chǎn)占股份比例____________%注冊(cè)地點(diǎn)_____________________________________________________________公司性質(zhì)為（請(qǐng)劃）國(guó)有___________民營(yíng)_________國(guó)有民營(yíng)聯(lián)營(yíng)_________中外合資________股份公司___________其他_________公司成立后組織機(jī)構(gòu)演變及營(yíng)業(yè)執(zhí)照變更狀況闡明__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________當(dāng)前公司重要股東狀況股東股東名稱投資額（萬元）我司股份比例聯(lián)系人聯(lián)系電話甲方乙方丙方丁方戊方當(dāng)前公司內(nèi)部部門設(shè)立狀況序號(hào)部門名稱負(fù)責(zé)人聯(lián)系電話12345678從屬于我司獨(dú)資、控股、參股、承包、合伙經(jīng)營(yíng)、三來一補(bǔ)以及對(duì)外采用其他合伙方式下屬公司狀況：序號(hào)公司名稱從屬關(guān)系公司性質(zhì)我司持股比例聯(lián)系人聯(lián)系電話12345公司曾經(jīng)經(jīng)營(yíng)過業(yè)務(wù)有______________________、______________________、____________________、______________________、______________________。公司當(dāng)前經(jīng)營(yíng)業(yè)務(wù)為______________________、______________________、____________________、______________________、______________________。主營(yíng)業(yè)務(wù)為_________________________________________________________。公司當(dāng)前擁有員工________人，其中大專以上文化限度有________人，占員工總數(shù)________%，大學(xué)本科以上有_________人，占員工總數(shù)_________%，研究生學(xué)位（含中級(jí)職稱）以上有_________，占員工總數(shù)_________%，博士學(xué)位（含高檔職稱）以上有_________人，占員工總數(shù)_________%公司經(jīng)營(yíng)財(cái)務(wù)歷史（單位：萬元）項(xiàng)目本年度前1年前2年前3年銷售收入毛利潤(rùn)純利潤(rùn)總資產(chǎn)總負(fù)債凈資產(chǎn)公司經(jīng)營(yíng)負(fù)債狀況闡明：（來源、金額、期限）----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------公司近期及將來3~5年要實(shí)現(xiàn)目的（行業(yè)地位、銷售收入、市場(chǎng)占有率、產(chǎn)品品牌以及公司股票上市等）___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司近期發(fā)展方向和發(fā)展戰(zhàn)略_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年發(fā)展方向和發(fā)展戰(zhàn)略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第二某些公司管理層董事會(huì)成員名單序號(hào)職務(wù)姓名工作單位聯(lián)系電話1董事長(zhǎng)2副董事長(zhǎng)3董事4董事5董事6董事7董事8董事9董事董事長(zhǎng)姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________總經(jīng)理姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)開發(fā)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________市場(chǎng)營(yíng)銷負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________財(cái)務(wù)負(fù)責(zé)人姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其她對(duì)公司發(fā)展負(fù)有重要負(fù)責(zé)人員（可增長(zhǎng)附頁(yè)）姓名_____________性別_____________年齡_____________籍貫______________學(xué)歷_____________學(xué)位____________所學(xué)專業(yè)____________________________畢業(yè)院校____________________戶口所在地____________聯(lián)系電話___________重要經(jīng)歷和業(yè)績(jī)________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第三某些產(chǎn)品/服務(wù)產(chǎn)品/服務(wù)描述(行業(yè)特點(diǎn)、競(jìng)爭(zhēng)焦點(diǎn)、重要技術(shù)指標(biāo)和核心技術(shù)闡明、重要簡(jiǎn)介產(chǎn)品/服務(wù)背景、當(dāng)前所處發(fā)展階段、與同行業(yè)其他公司同類產(chǎn)品/服務(wù)比較，我司產(chǎn)品/服務(wù)新穎性、先進(jìn)性和獨(dú)特性，如擁有專門技術(shù)、版權(quán)、配方、品牌、銷售網(wǎng)絡(luò)、允許證、專營(yíng)權(quán)、特許權(quán)經(jīng)營(yíng)等。)___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有和擬申請(qǐng)知識(shí)產(chǎn)權(quán)（專利、商標(biāo)、版權(quán)等）__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否已訂立了關(guān)于專利權(quán)及其他知識(shí)產(chǎn)權(quán)轉(zhuǎn)讓或授權(quán)允許合同等，如果有，請(qǐng)闡明，并附重要條款_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________技術(shù)申請(qǐng)專利狀況__________________________________________________________________________________________________________________________產(chǎn)品商標(biāo)注冊(cè)狀況__________________________________________________________________________________________________________________________產(chǎn)品面向顧客有哪些種類______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、____________________________________________、______________________、_____________________產(chǎn)品更新?lián)Q代周期__________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)和技術(shù)支持_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品銷售成本構(gòu)成及銷售價(jià)格制定根據(jù)__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品形成規(guī)模銷售時(shí)，毛利潤(rùn)率為____________%，純利潤(rùn)率為____________%如果產(chǎn)品已經(jīng)在市場(chǎng)上形成了競(jìng)爭(zhēng)優(yōu)勢(shì)，請(qǐng)闡明與哪些因素關(guān)于（如成本相似但銷售價(jià)格低、成本低形成銷售價(jià)格優(yōu)勢(shì)、以及產(chǎn)品性能、品牌、銷售渠道優(yōu)于競(jìng)爭(zhēng)對(duì)手產(chǎn)品，等等）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________第四某些研究與開發(fā)公司已往研究與開發(fā)成果及其技術(shù)先進(jìn)性（涉及技術(shù)鑒定狀況、獲國(guó)際、國(guó)家、省、市及關(guān)于部門和機(jī)構(gòu)獎(jiǎng)勵(lì)狀況）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司參加制定產(chǎn)品或技術(shù)行業(yè)原則和質(zhì)量檢測(cè)原則狀況__________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司在技術(shù)與產(chǎn)品開發(fā)方面競(jìng)爭(zhēng)對(duì)手狀況，以及公司為提高競(jìng)爭(zhēng)力擬采用辦法________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________到當(dāng)前為止，公司在技術(shù)開發(fā)方面資金總投入是多少，籌劃再投入開發(fā)資金是多少（涉及購(gòu)買開發(fā)設(shè)備、開發(fā)人員工資、實(shí)驗(yàn)檢測(cè)費(fèi)用、以及與開發(fā)關(guān)于其他費(fèi)用）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)闡明，此后為保證產(chǎn)品質(zhì)量、產(chǎn)品升級(jí)換代和保持技術(shù)先進(jìn)水平，公司開發(fā)方向、開發(fā)重點(diǎn)和正在開發(fā)技術(shù)和產(chǎn)品_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司既有技術(shù)開發(fā)資源以及技術(shù)儲(chǔ)備狀況_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司謀求技術(shù)開發(fā)依托（如大學(xué)、研究所等）狀況，這些依托可靠性______________________________________________________________________________________________________________________________________________________________________________________________________________________公司將采用如何勉勵(lì)機(jī)制和辦法，保持核心技術(shù)人員和技術(shù)隊(duì)伍穩(wěn)定__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年在研發(fā)資金投入和人員投入籌劃（萬元）年份第1年第2年第3年第4年第5年資金投入人員（個(gè)）第五某些行業(yè)及市場(chǎng)狀況行業(yè)狀況（行業(yè)發(fā)展歷史及趨勢(shì)，哪些行業(yè)變化對(duì)產(chǎn)品利潤(rùn)、利潤(rùn)率影響較大，進(jìn)入該行業(yè)技術(shù)壁壘、貿(mào)易壁壘、政策限制等，行業(yè)市場(chǎng)前景分析與預(yù)測(cè)）_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________過去3~5年各年全行業(yè)銷售總額（萬元）年份前5年前4年前3年前2年前1年銷售收入銷售增長(zhǎng)率我司銷售收入我司銷售增長(zhǎng)率將來3~5年各年全行業(yè)銷售收入預(yù)測(cè)（萬元）年份第1年第2年第3年第4年第5年銷售收入我司與行業(yè)內(nèi)五個(gè)重要競(jìng)爭(zhēng)對(duì)手比較競(jìng)爭(zhēng)對(duì)手市場(chǎng)份額競(jìng)爭(zhēng)優(yōu)勢(shì)競(jìng)爭(zhēng)劣勢(shì)我司市場(chǎng)銷售有無行業(yè)管制，公司產(chǎn)品進(jìn)入市場(chǎng)難度分析_______________________________________________________________________________________________________________________________________________________________詳細(xì)描述我司產(chǎn)品/服務(wù)競(jìng)爭(zhēng)優(yōu)勢(shì)（涉及性能、價(jià)格、服務(wù)等方面）________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司將來3~5年銷售收入預(yù)測(cè)（融資不成功狀況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入市場(chǎng)份額公司將來3~5年銷售收入預(yù)測(cè)（融資成功狀況下）（萬元）年份第1年第2年第3年第4年第5年銷售收入市場(chǎng)份額公司將來3~5年成本費(fèi)用、營(yíng)業(yè)稅及附加、所得稅、利潤(rùn)預(yù)測(cè)（融資成功與融資不成功分別闡明第六某些營(yíng)銷方略在建立銷售網(wǎng)絡(luò)、銷售渠道、設(shè)立代理商、分銷商方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在廣告促銷方面方略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在產(chǎn)品銷售價(jià)格方面方略_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________在建立良好銷售隊(duì)伍方面方略_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品售后服務(wù)方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________其他方面方略___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證銷售方略詳細(xì)實(shí)行有效性，請(qǐng)闡述__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________對(duì)銷售隊(duì)伍采用什么樣勉勵(lì)機(jī)制___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________依照營(yíng)銷方略，預(yù)算將來3~5年銷售費(fèi)用（涉及人工費(fèi)用）（萬元）年份第1年第2年第3年第4年第5年銷售費(fèi)用第七某些產(chǎn)品制造產(chǎn)品生產(chǎn)制造方式（公司自建廠生產(chǎn)產(chǎn)品，還是委托生產(chǎn)，或其他方式，請(qǐng)闡明因素）____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司自建廠狀況下，購(gòu)買廠房還是租用廠房，廠房面積是多少，生產(chǎn)面積是多少，廠房地點(diǎn)在哪里，交通、運(yùn)送、通訊與否以便____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________既有生產(chǎn)設(shè)備狀況（專用設(shè)備還是通用設(shè)備，先進(jìn)限度如何，價(jià)值是多少，與否購(gòu)買保險(xiǎn)，最大生產(chǎn)能力是多少，能否滿足公司產(chǎn)品銷售增長(zhǎng)規(guī)定，如果需要增長(zhǎng)設(shè)備，采購(gòu)籌劃、采購(gòu)周期及安裝調(diào)試周期）______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)闡明，如果設(shè)備操作需要特殊技能員工，如何解決這一問題____________________________________________________________________________________________________________________________________________________________________________________________________________________________簡(jiǎn)述產(chǎn)品生產(chǎn)制造過程、工藝流程______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________如何保證原材料、元器件、配件以及核心零部件等生產(chǎn)必要品進(jìn)貨渠道穩(wěn)定性、可靠性、質(zhì)量及進(jìn)貨周期，列出3家重要供應(yīng)商名單及聯(lián)系電話______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________重要供應(yīng)商1__________________________________________________________重要供應(yīng)商2__________________________________________________________重要供應(yīng)商3__________________________________________________________正常生產(chǎn)狀態(tài)下，成品率、返修率、廢品率控制在如何范疇內(nèi)，描述生產(chǎn)過程中產(chǎn)品質(zhì)量保證體系、以及核心質(zhì)量檢測(cè)設(shè)備________________________________________________________________________________________________________________________________________________________________________________________________________________________________________產(chǎn)品成本和生產(chǎn)成本如何控制，有如何詳細(xì)辦法___________________________________________________________________________________________________________________________________________________________________產(chǎn)品批量銷售價(jià)格如何制定，產(chǎn)品毛利潤(rùn)率是多少，純利潤(rùn)率是多少____________________________________________________________________________第八某些管理請(qǐng)闡明，為保證融資項(xiàng)目按籌劃實(shí)行，公司準(zhǔn)備此后各年陸續(xù)設(shè)立哪些機(jī)構(gòu)，各機(jī)構(gòu)配備多少人員，人員年收入狀況。請(qǐng)用圖表登記表達(dá)出來，附在本調(diào)查表后。公司對(duì)管理班子及核心人員將采用如何勉勵(lì)機(jī)制__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否考慮員工持股問題，請(qǐng)闡明______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否與掌握公司核心技術(shù)及其他重要信息人員簽定競(jìng)業(yè)禁止合同，若有，請(qǐng)闡明合同重要內(nèi)容____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與否與每個(gè)雇員簽定勞動(dòng)用工合同___________________________________公司與否與有關(guān)員工簽定公司技術(shù)秘密和商業(yè)秘密保密合同_______________公司與否為每位員工購(gòu)買保險(xiǎn)，請(qǐng)闡明保險(xiǎn)品種_________________________________________________________________________________________________公司與否存在關(guān)聯(lián)經(jīng)營(yíng)和家族管理問題，若有，請(qǐng)闡明_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________公司與董事會(huì)、董事、重要管理者、核心雇員之間與否有實(shí)際存在或潛在利益沖突，如果有，請(qǐng)闡明解決辦法___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)闡明，公司對(duì)知識(shí)產(chǎn)權(quán)、技術(shù)機(jī)密和公司機(jī)密保護(hù)辦法_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________請(qǐng)闡明，項(xiàng)目實(shí)行過程中，公司需要哪些外部支持，如何獲得這些支持______________________________________________________________________________________________________________________________________________________________________________________________________________________

第九某些融資闡明為保證項(xiàng)目實(shí)行，需要鈔票總額是多少請(qǐng)闡明投入資金用途和使用籌劃_______________________________________需要鈔票總額中，投資方投入-------------------，對(duì)外借貸------------公司自身投入。如果有對(duì)外借貸，抵押或擔(dān)保辦法是甚麼？擬讓投資方參股我司里，還是與投資方成立新公司，為什么？_______________向投資方出讓多少股份，計(jì)算根據(jù)是什么？_______________________________預(yù)測(cè)將來3年平均每年資產(chǎn)回報(bào)率是多少擬向投資方提供如何監(jiān)督和管理權(quán)力___________________________________-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------如果你做為項(xiàng)目實(shí)行者，沒有實(shí)現(xiàn)項(xiàng)目發(fā)展籌劃，你樂意出讓你在公司中哪些利益_____________________________________________________