社會(huì)共情熱點(diǎn)事件網(wǎng)絡(luò)輿論形成機(jī)制與輿論場融合基于《大江大河》新浪微博的扎根分析一、本文概述Overviewofthisarticle在數(shù)字化時(shí)代，網(wǎng)絡(luò)輿論的形成與傳播速度日益加快，對(duì)社會(huì)熱點(diǎn)事件的影響力也愈發(fā)顯著。網(wǎng)絡(luò)輿論的形成機(jī)制及其與社會(huì)共情熱點(diǎn)的關(guān)系，成為了傳播學(xué)、社會(huì)學(xué)等多學(xué)科領(lǐng)域的研究焦點(diǎn)。本文旨在通過扎根理論的研究方法，以《大江大河》在新浪微博上的網(wǎng)絡(luò)輿論為例，深入剖析社會(huì)共情熱點(diǎn)事件網(wǎng)絡(luò)輿論的形成機(jī)制及其與輿論場的融合過程。Inthedigitalage,theformationanddisseminationspeedofonlinepublicopinionisaccelerating,anditsinfluenceonsocialhoteventsisbecomingincreasinglysignificant.Theformationmechanismofonlinepublicopinionanditsrelationshipwithsocialempathyhotspotshavebecomearesearchfocusininterdisciplinaryfieldssuchascommunicationandsociology.Thisarticleaimstousegroundedtheoryresearchmethodsandtaketheonlinepublicopinionof"DaJiangDaHe"onSinaWeiboasanexampletodeeplyanalyzetheformationmechanismofsocialempathyhoteventsandtheintegrationprocesswiththepublicopinionfield.《大江大河》作為一部反映中國改革開放歷程的電視劇，其故事背景、人物形象及情節(jié)發(fā)展均具有較強(qiáng)的社會(huì)共情性，能夠引發(fā)廣泛的社會(huì)關(guān)注和討論。本文選擇該劇在新浪微博上的輿論作為研究對(duì)象，是因?yàn)樾吕宋⒉┳鳛橹袊畲蟮纳缃幻襟w平臺(tái)之一，具有廣泛的用戶基礎(chǔ)和影響力，能夠反映網(wǎng)絡(luò)輿論的真實(shí)面貌。AsaTVdramathatreflectstheprocessofChina'sreformandopeningup,"TheGreatRiver"hasastrongsocialempathyinitsstorybackground,characterimages,andplotdevelopment,whichcanattractwidespreadsocialattentionanddiscussion.ThisarticlechoosesthepublicopinionofthedramaonSinaWeiboastheresearchobjectbecauseSinaWeibo,asoneofthelargestsocialmediaplatformsinChina,hasawideuserbaseandinfluence,andcanreflectthetruefaceofonlinepublicopinion.本文將從以下幾個(gè)方面展開研究：對(duì)《大江大河》在新浪微博上引發(fā)的網(wǎng)絡(luò)輿論進(jìn)行梳理和分類，明確網(wǎng)絡(luò)輿論的主要內(nèi)容和特點(diǎn)；運(yùn)用扎根理論的分析方法，深入探究網(wǎng)絡(luò)輿論形成的社會(huì)心理機(jī)制、信息傳播機(jī)制以及意見領(lǐng)袖的作用；結(jié)合輿論場理論，分析網(wǎng)絡(luò)輿論與社會(huì)共情熱點(diǎn)的相互作用和融合過程，揭示網(wǎng)絡(luò)輿論對(duì)社會(huì)熱點(diǎn)事件的影響和推動(dòng)力量。Thisarticlewillconductresearchfromthefollowingaspects:sortingandcategorizingtheonlinepublicopiniontriggeredby"DaJiangDaHe"onSinaWeibo,clarifyingthemaincontentandcharacteristicsofonlinepublicopinion;Usingtheanalysismethodofgroundedtheory,deeplyexplorethesocialpsychologicalmechanism,informationdisseminationmechanism,andtheroleofopinionleadersintheformationofonlinepublicopinion;Basedonthetheoryofpublicopinionfield,analyzetheinteractionandintegrationprocessbetweenonlinepublicopinionandsocialempathyhotspots,andrevealtheinfluenceanddrivingforceofonlinepublicopiniononsocialhotevents.通過本文的研究，不僅有助于深化我們對(duì)網(wǎng)絡(luò)輿論形成機(jī)制的理解，還能為有效引導(dǎo)和管理網(wǎng)絡(luò)輿論提供理論支持和實(shí)踐指導(dǎo)，促進(jìn)社會(huì)的和諧穩(wěn)定與健康發(fā)展。Throughtheresearchinthisarticle,itnotonlyhelpstodeepenourunderstandingoftheformationmechanismofonlinepublicopinion,butalsoprovidestheoreticalsupportandpracticalguidanceforeffectivelyguidingandmanagingonlinepublicopinion,promotingsocialharmony,stability,andhealthydevelopment.二、理論基礎(chǔ)與文獻(xiàn)綜述TheoreticalBasisandLiteratureReview社會(huì)共情熱點(diǎn)事件網(wǎng)絡(luò)輿論的形成是一個(gè)復(fù)雜的過程，涉及多個(gè)學(xué)科的理論框架。本研究主要基于傳播學(xué)、社會(huì)學(xué)和心理學(xué)的相關(guān)理論，特別是共情理論、輿論形成理論以及社交媒體傳播理論。共情理論提出，個(gè)體通過情感共鳴的方式理解并分享他人的情感狀態(tài)，這對(duì)于網(wǎng)絡(luò)輿論的形成至關(guān)重要。輿論形成理論則強(qiáng)調(diào)意見領(lǐng)袖、媒體議程設(shè)置和群體壓力等因素在輿論形成中的關(guān)鍵作用。而社交媒體傳播理論則提供了網(wǎng)絡(luò)環(huán)境下信息擴(kuò)散、意見交流和社區(qū)形成的動(dòng)態(tài)視角。Theformationofonlinepublicopiniononsocialempathyhotspotsisacomplexprocessthatinvolvestheoreticalframeworksfrommultipledisciplines.Thisstudyismainlybasedonrelevanttheoriesincommunicationstudies,sociology,andpsychology,especiallyempathytheory,publicopinionformationtheory,andsocialmediacommunicationtheory.Theempathytheoryproposesthatindividualsunderstandandsharetheemotionalstatesofothersthroughemotionalresonance,whichiscrucialfortheformationofonlinepublicopinion.Thetheoryofpublicopinionformationemphasizesthecrucialroleofopinionleaders,mediaagendasetting,andgrouppressureintheformationofpublicopinion.Thetheoryofsocialmediacommunicationprovidesadynamicperspectiveoninformationdiffusion,opinionexchange,andcommunityformationintheonlineenvironment.近年來，隨著社交媒體的普及，越來越多的學(xué)者開始關(guān)注網(wǎng)絡(luò)輿論的形成機(jī)制。在現(xiàn)有研究中，許多學(xué)者從傳播學(xué)角度分析了社交媒體平臺(tái)上的信息傳播和輿論生成過程。例如，有學(xué)者指出，微博等社交媒體平臺(tái)通過用戶生成內(nèi)容、轉(zhuǎn)發(fā)和評(píng)論等功能，促進(jìn)了信息的快速傳播和意見的匯聚。同時(shí)，社交媒體上的意見領(lǐng)袖和網(wǎng)紅等也在輿論形成中發(fā)揮著重要作用。Inrecentyears,withthepopularizationofsocialmedia,moreandmorescholarshavebeguntopayattentiontotheformationmechanismofonlinepublicopinion.Inexistingresearch,manyscholarshaveanalyzedtheprocessofinformationdisseminationandpublicopiniongenerationonsocialmediaplatformsfromtheperspectiveofcommunicationstudies.Forexample,somescholarshavepointedoutthatsocialmediaplatformssuchasWeibopromotetherapiddisseminationofinformationandthegatheringofopinionsthroughusergeneratedcontent,forwarding,andcommentingfunctions.Meanwhile,opinionleadersandinternetcelebritiesonsocialmediaalsoplayanimportantroleinshapingpublicopinion.心理學(xué)領(lǐng)域的研究也表明，共情是影響網(wǎng)絡(luò)輿論的重要因素。當(dāng)個(gè)體對(duì)某個(gè)事件產(chǎn)生共情時(shí)，他們更可能積極參與討論，表達(dá)自己的觀點(diǎn)和情感。這種共情效應(yīng)在社交媒體平臺(tái)上尤為明顯，因?yàn)樗鼮閭€(gè)體提供了一個(gè)表達(dá)和分享情感的渠道。Researchinthefieldofpsychologyalsoindicatesthatempathyisanimportantfactoraffectingonlinepublicopinion.Whenindividualsempathizewithanevent,theyaremorelikelytoactivelyparticipateindiscussions,expresstheirviewsandemotions.Thisempathyeffectisparticularlyevidentonsocialmediaplatforms,asitprovidesindividualswithachanneltoexpressandshareemotions.然而，盡管已有研究取得了一定成果，但仍存在一些不足?，F(xiàn)有研究多側(cè)重于單一理論或方法的運(yùn)用，缺乏跨學(xué)科的綜合分析。對(duì)于社交媒體平臺(tái)上具體事件的網(wǎng)絡(luò)輿論形成過程缺乏深入的實(shí)證研究。因此，本研究旨在通過扎根分析的方法，深入探索《大江大河》新浪微博上的網(wǎng)絡(luò)輿論形成機(jī)制與輿論場融合過程，以期為相關(guān)領(lǐng)域的研究提供新的視角和思路。However,althoughsomeresearchhasachievedcertainresults,therearestillsomeshortcomings.Existingresearchmostlyfocusesontheapplicationofasingletheoryormethod,lackinginterdisciplinarycomprehensiveanalysis.Thereisalackofin-depthempiricalresearchontheformationprocessofonlinepublicopinionforspecificeventsonsocialmediaplatforms.Therefore,thisstudyaimstoexplorethemechanismofonlinepublicopinionformationandtheintegrationprocessofpublicopinionfieldonSinaWeiboof"DaJiangDaHe"throughgroundedanalysis,inordertoprovidenewperspectivesandideasforresearchinrelatedfields.三、研究方法與數(shù)據(jù)來源Researchmethodsanddatasources本研究旨在深入探討社會(huì)共情熱點(diǎn)事件網(wǎng)絡(luò)輿論的形成機(jī)制及其與輿論場的融合過程。為了實(shí)現(xiàn)這一目標(biāo)，我們選擇了《大江大河》這部在中國社會(huì)產(chǎn)生廣泛影響的電視劇作為研究案例，并基于新浪微博這一社交媒體平臺(tái)進(jìn)行了深入的扎根分析。Thisstudyaimstoexploreindepththeformationmechanismofonlinepublicopiniononsocialempathyhottopicsanditsintegrationprocesswiththepublicopinionfield.Inordertoachievethisgoal,wehavechosentheTVdrama"TheGreatRiver",whichhashadawideimpactonChinesesociety,asaresearchcase,andconductedin-depthrootedanalysisbasedonthesocialmediaplatformofSinaWeibo.研究方法：本研究采用扎根理論作為主要的研究方法。扎根理論是一種從實(shí)際數(shù)據(jù)中提煉和構(gòu)建理論的定性研究方法，強(qiáng)調(diào)從原始數(shù)據(jù)中逐步生成和驗(yàn)證理論。通過系統(tǒng)地收集和分析《大江大河》在新浪微博上的相關(guān)討論和輿論數(shù)據(jù)，我們?cè)噲D揭示網(wǎng)絡(luò)輿論形成和演變的內(nèi)在邏輯和機(jī)制。Researchmethod:Thisstudyadoptsgroundedtheoryasthemainresearchmethod.Rootedtheoryisaqualitativeresearchmethodthatextractsandconstructstheoriesfromactualdata,emphasizingthegradualgenerationandvalidationoftheoriesfromrawdata.Bysystematicallycollectingandanalyzingtherelevantdiscussionsandpublicopiniondataof"DaJiangDaHe"onSinaWeibo,weattempttorevealtheinternallogicandmechanismoftheformationandevolutionofonlinepublicopinion.數(shù)據(jù)來源：本研究的數(shù)據(jù)主要來源于新浪微博平臺(tái)。我們使用了新浪微博的高級(jí)搜索功能，以《大江大河》為關(guān)鍵詞，搜集了該劇播出期間及之后一段時(shí)間內(nèi)的相關(guān)微博內(nèi)容。為了確保數(shù)據(jù)的全面性和代表性，我們?cè)O(shè)置了多個(gè)搜索條件，包括關(guān)鍵詞、發(fā)布時(shí)間、用戶類型等，以捕捉盡可能多的相關(guān)討論和輿論。Datasource:ThedataforthisstudymainlycomesfromtheSinaWeiboplatform.WeusedtheadvancedsearchfunctionofSinaWeibo,using"TheGreatRiver"asthekeyword,tocollectrelevantWeibocontentduringandafterthebroadcastofthedrama.Toensurethecomprehensivenessandrepresentativenessofthedata,wehavesetmultiplesearchcriteria,includingkeywords,publicationtime,usertype,etc.,tocaptureasmuchrelevantdiscussionandpublicopinionaspossible.在數(shù)據(jù)收集過程中，我們特別關(guān)注了那些能夠反映社會(huì)共情、輿論形成和演變的微博內(nèi)容。這些內(nèi)容包括但不限于：網(wǎng)友的評(píng)論、轉(zhuǎn)發(fā)、點(diǎn)贊等互動(dòng)行為，以及相關(guān)的熱門話題和趨勢(shì)。通過對(duì)這些數(shù)據(jù)的深入挖掘和分析，我們能夠更好地理解網(wǎng)絡(luò)輿論的形成機(jī)制和輿論場的融合過程。Intheprocessofdatacollection,wepaidspecialattentiontoWeibocontentthatcanreflectsocialempathy,theformationandevolutionofpublicopinion.Thesecontentsincludebutarenotlimitedtointeractivebehaviorssuchascomments,reposts,andlikesfromnetizens,aswellasrelatedhottopicsandtrends.Throughin-depthminingandanalysisofthesedata,wecanbetterunderstandtheformationmechanismofonlinepublicopinionandtheintegrationprocessofthepublicopinionfield.本研究采用扎根理論作為研究方法，以新浪微博作為數(shù)據(jù)來源，通過對(duì)《大江大河》相關(guān)輿論數(shù)據(jù)的深入分析，旨在揭示社會(huì)共情熱點(diǎn)事件網(wǎng)絡(luò)輿論的形成機(jī)制及其與輿論場的融合過程。這一研究不僅有助于我們更好地理解網(wǎng)絡(luò)輿論的生成和傳播規(guī)律，也為未來的輿論引導(dǎo)和管理工作提供了有益的參考和啟示。ThisstudyadoptsgroundedtheoryastheresearchmethodandSinaWeiboasthedatasource.Throughin-depthanalysisofpublicopiniondatarelatedto"TheGreatRiver",theaimistorevealtheformationmechanismofnetworkpublicopiniononsocialempathyhoteventsanditsintegrationprocesswiththepublicopinionfield.Thisstudynotonlyhelpsusbetterunderstandthegenerationanddisseminationlawsofonlinepublicopinion,butalsoprovidesusefulreferenceandinspirationforfuturepublicopinionguidanceandmanagementwork.四、《大江大河》新浪微博輿論分析AnalysisofPublicOpiniononSinaWeibofor"TheGreatRiver"《大江大河》作為一部反映改革開放時(shí)代變遷的電視劇，自播出以來就受到了廣泛關(guān)注。通過新浪微博這一社交媒體平臺(tái)，該劇引發(fā)了廣泛的社會(huì)共情和熱點(diǎn)事件討論。本章節(jié)將基于新浪微博的扎根分析，深入探究《大江大河》的輿論形成機(jī)制與輿論場融合。"TheGreatRiver",asaTVdramareflectingthechangesofthereformandopeningupera,hasreceivedwidespreadattentionsinceitsbroadcast.ThroughSinaWeibo,asocialmediaplatform,thedramahassparkedwidespreadsocialempathyanddiscussionofhotevents.Thischapterwilldelveintothemechanismofpublicopinionformationandtheintegrationofpublicopinionfieldin"DaJiangDaHe"basedonthegroundedanalysisofSinaWeibo.通過對(duì)《大江大河》相關(guān)微博的收集與整理，可以發(fā)現(xiàn)該劇在新浪微博上形成了強(qiáng)大的話題效應(yīng)。劇中的人物形象、情節(jié)發(fā)展、時(shí)代背景等元素均成為網(wǎng)友熱議的焦點(diǎn)。這些話題的討論不僅涉及劇情本身，還延伸到了對(duì)社會(huì)現(xiàn)實(shí)的反思和討論。ThroughthecollectionandorganizationofWeiborelatedto"TheGreatRiver",itcanbefoundthatthedramahasformedastrongtopiceffectonSinaWeibo.Thecharacterimages,plotdevelopment,andhistoricalbackgroundinthedramahaveallbecomethefocusofdiscussionamongnetizens.Thediscussionofthesetopicsnotonlyinvolvestheplotitself,butalsoextendstoreflectionsanddiscussionsonsocialreality.在輿論形成機(jī)制方面，《大江大河》的微博輿論呈現(xiàn)出多元化、互動(dòng)性強(qiáng)的特點(diǎn)。一方面，劇中人物的塑造和情節(jié)的發(fā)展引發(fā)了觀眾的共鳴，激發(fā)了他們發(fā)表觀點(diǎn)、分享感受的欲望；另一方面，微博平臺(tái)上的互動(dòng)功能如評(píng)論、轉(zhuǎn)發(fā)等，使得觀眾之間可以相互交流、碰撞觀點(diǎn)，進(jìn)一步推動(dòng)了輿論的形成和發(fā)展。Intermsofthemechanismofpublicopinionformation,theWeibopublicopinionof"DaJiangDaHe"exhibitscharacteristicsofdiversificationandstronginteractivity.Ontheonehand,theportrayalofcharactersandthedevelopmentofplotintheplayresonatewiththeaudience,stimulatingtheirdesiretoexpresstheiropinionsandsharetheirfeelings;Ontheotherhand,theinteractivefunctionsonWeiboplatformssuchascommentingandforwardingallowviewerstocommunicateandcollidewitheachother,furtherpromotingtheformationanddevelopmentofpublicopinion.在輿論場融合方面，《大江大河》的微博輿論與其他社會(huì)熱點(diǎn)事件相互關(guān)聯(lián)、相互影響。例如，劇中反映的改革開放時(shí)期的社會(huì)變革、人民生活的變遷等話題，與現(xiàn)實(shí)中的社會(huì)熱點(diǎn)如改革開放40周年、貧富差距、教育問題等相結(jié)合，引發(fā)了更深層次的討論和思考。這種跨領(lǐng)域、跨話題的輿論融合，不僅豐富了《大江大河》的微博輿論內(nèi)涵，也擴(kuò)大了其影響力。Intermsofpublicopinionintegration,theWeibopublicopinionof"DaJiangDaHe"isinterrelatedandmutuallyinfluentialwithothersocialhottopics.Forexample,thetopicsreflectedinthedrama,suchassocialchangesduringthereformandopeningupperiodandchangesinpeople'slives,combinedwithreal-lifesocialhotspotssuchasthe40thanniversaryofthereformandopeningup,wealthgap,educationissues,etc.,havesparkeddeeperdiscussionsandreflections.Thiscrossdisciplinaryandcrosstopicpublicopinionfusionnotonlyenrichesthepublicopinioncontentof"DaJiangDaHe"onWeibo,butalsoexpandsitsinfluence.《大江大河》在新浪微博上形成的輿論場具有多元化、互動(dòng)性強(qiáng)、跨領(lǐng)域融合等特點(diǎn)。這些特點(diǎn)使得該劇的微博輿論不僅能夠反映觀眾的情感態(tài)度和價(jià)值觀，還能夠引發(fā)對(duì)社會(huì)現(xiàn)實(shí)的深入思考和討論。因此，對(duì)于類似的文化產(chǎn)品和社會(huì)事件，我們應(yīng)該關(guān)注其在社交媒體平臺(tái)上的輿論表現(xiàn)和影響，以便更好地理解和應(yīng)對(duì)社會(huì)共情熱點(diǎn)事件的形成和發(fā)展。Thepublicopinionfieldformedby"DaJiangDaHe"onSinaWeibohasthecharacteristicsofdiversification,stronginteractivity,andcrossdomainintegration.ThesecharacteristicsenabletheWeibopublicopinionofthedramatonotonlyreflecttheaudience'semotionalattitudesandvalues,butalsotriggerin-depththinkinganddiscussionofsocialreality.Therefore,forsimilarculturalproductsandsocialevents,weshouldpayattentiontotheirpublicopinionperformanceandinfluenceonsocialmediaplatforms,inordertobetterunderstandandrespondtotheformationanddevelopmentofsocialempathyhotspots.五、輿論場融合分析AnalysisoftheIntegrationofPublicOpinionField輿論場融合是社會(huì)共情熱點(diǎn)事件網(wǎng)絡(luò)輿論形成機(jī)制中的重要環(huán)節(jié)。在新媒體時(shí)代，尤其是以新浪微博為代表的社交媒體平臺(tái)上，輿論場的融合現(xiàn)象日益顯著。本文以《大江大河》在新浪微博上的傳播為例，探討輿論場融合的具體表現(xiàn)及其機(jī)制。Theintegrationofpublicopinionisanimportantlinkintheformationmechanismofnetworkpublicopinionforsocialempathyhotevents.Intheeraofnewmedia,especiallyonsocialmediaplatformsrepresentedbySinaWeibo,theconvergenceofpublicopinionisbecomingincreasinglyprominent.Thisarticletakesthedisseminationof"DaJiangDaHe"onSinaWeiboasanexampletoexplorethespecificmanifestationsandmechanismsoftheintegrationofpublicopinionfields.輿論場的融合體現(xiàn)在多元意見的交流與碰撞上。在《大江大河》的熱議中，微博用戶們圍繞劇情、角色、社會(huì)背景等展開多元化的討論，這些討論中既有對(duì)劇情的深度解讀，也有對(duì)角色命運(yùn)的共情，還有對(duì)社會(huì)現(xiàn)實(shí)的反思。這些不同意見的交匯，形成了一個(gè)多元化的輿論場，推動(dòng)了網(wǎng)絡(luò)輿論的深入發(fā)展。Theintegrationofpublicopinionisreflectedintheexchangeandcollisionofdiverseopinions.Intheheateddiscussionof"TheGreatRiver",Weibousersengageindiversediscussionsaroundtheplot,characters,socialbackground,etc.Thesediscussionsincludein-depthinterpretationoftheplot,empathyforthefateofcharacters,andreflectiononsocialreality.Theintersectionofthesedifferentopinionshasformedadiversifiedpublicopinionfield,promotingthein-depthdevelopmentofonlinepublicopinion.輿論場的融合還體現(xiàn)在跨圈層傳播上。《大江大河》作為一部年代劇，吸引了不同年齡、職業(yè)、地域的觀眾參與討論。這些觀眾在微博上形成了不同的粉絲群體，他們之間的互動(dòng)與交流，使得《大江大河》的輿論場得以跨圈層傳播，進(jìn)一步擴(kuò)大了其影響力。Theintegrationofthepublicopinionfieldisalsoreflectedincrosscirclecommunication.Asaperioddrama,"TheGreatRiver"hasattractedaudiencesofdifferentages,professions,andregionstoparticipateindiscussions.TheseviewershaveformeddifferentfangroupsonWeibo,andtheirinteractionandcommunicationhaveenabledthepublicopinionfieldof"DaJiangDaHe"tospreadacrosscircles,furtherexpandingitsinfluence.再者，輿論場的融合還體現(xiàn)在媒體間的互動(dòng)上。在《大江大河》的熱播過程中，除了微博用戶的自發(fā)討論外，還有眾多主流媒體、自媒體、意見領(lǐng)袖等參與其中。他們通過轉(zhuǎn)發(fā)、評(píng)論、解讀等方式，將《大江大河》的相關(guān)話題引入更廣泛的輿論場，推動(dòng)了輿論的深入發(fā)展。Furthermore,theintegrationofthepublicopinionfieldisalsoreflectedintheinteractionbetweenmedia.Duringthehotbroadcastof"TheGreatRiver",inadditiontospontaneousdiscussionsamongWeibousers,manymainstreammedia,selfmedia,opinionleaders,andothersalsoparticipated.Theyintroducedtherelevanttopicsof"TheGreatRiver"intoawiderpublicopinionfieldthroughforwarding,commenting,interpretingandothermethods,promotingthein-depthdevelopmentofpublicopinion.輿論場的融合還體現(xiàn)在情感共鳴上。《大江大河》以其真實(shí)的歷史背景、鮮活的人物形象、深刻的社會(huì)寓意，引發(fā)了觀眾的情感共鳴。這種情感共鳴不僅增強(qiáng)了觀眾對(duì)劇集的認(rèn)同感，也使得他們?cè)谖⒉┥细臃e極地參與討論、分享觀點(diǎn)，進(jìn)一步推動(dòng)了輿論場的融合。Theintegrationofthepublicopinionfieldisalsoreflectedinemotionalresonance."TheGreatRiver"hassparkedemotionalresonanceamongtheaudiencewithitsauthentichistoricalbackground,vividcharacterimages,andprofoundsocialimplications.Thisemotionalresonancenotonlyenhancestheaudience'ssenseofidentificationwiththeseries,butalsomakesthemmoreactivelyparticipateindiscussionsandshareopinionsonWeibo,furtherpromotingtheintegrationofthepublicopinionfield.輿論場融合是社會(huì)共情熱點(diǎn)事件網(wǎng)絡(luò)輿論形成機(jī)制中的重要環(huán)節(jié)。在《大江大河》的新浪微博傳播中，我們可以看到輿論場融合的具體表現(xiàn)及其機(jī)制：多元意見的交流與碰撞、跨圈層傳播、媒體間的互動(dòng)以及情感共鳴。這些因素共同推動(dòng)了《大江大河》相關(guān)話題在微博上的廣泛傳播和深入討論，形成了強(qiáng)大的網(wǎng)絡(luò)輿論場。這也為我們理解和分析其他社會(huì)共情熱點(diǎn)事件的網(wǎng)絡(luò)輿論形成提供了有益的參考。Theintegrationofpublicopinionisanimportantlinkintheformationmechanismofnetworkpublicopinionforsocialempathyhotevents.IntheSinaWeibodisseminationof"DaJiangDaHe",wecanseethespecificmanifestationsandmechanismsoftheintegrationofpublicopinionfields:theexchangeandcollisionofdiverseopinions,crosscirclecommunication,mediainteraction,andemotionalresonance.Thesefactorshavejointlypromotedthewidespreaddisseminationandin-depthdiscussionoftopicsrelatedto"TheGreatRiver"onWeibo,formingapowerfulonlinepublicopinionfield.Thisalsoprovidesusefulreferencesforustounderstandandanalyzetheformationofonlinepublicopiniononothersocialempathyhottopics.六、結(jié)論與討論ConclusionandDiscussion本研究通過運(yùn)用扎根理論方法，以《大江大河》在新浪微博上的討論為例，深入探討了社會(huì)共情熱點(diǎn)事件網(wǎng)絡(luò)輿論的形成機(jī)制與輿論場的融合過程。研究發(fā)現(xiàn)，社會(huì)共情熱點(diǎn)事件往往能夠迅速吸引公眾的注意力，形成強(qiáng)大的輿論場。在這一過程中，媒體、意見領(lǐng)袖和公眾之間的互動(dòng)起到了關(guān)鍵作用。Thisstudyusesgroundedtheorymethodsandtakesthediscussionof"TheGreatRiver"onSinaWeiboasanexampletodeeplyexploretheformationmechanismofsocialempathyhoteventsandtheintegrationprocessofonlinepublicopinionfield.Researchhasfoundthatsocialempathyhottopicscanoftenquicklyattractpublicattentionandformapowerfulpublicopinionfield.Theinteractionbetweenthemedia,opinionleaders,andthepublicplayedacrucialroleinthisprocess.媒體作為輿論的發(fā)起者和傳播者，通過報(bào)道和評(píng)論等方式，為公眾提供了事件的基本信息和觀點(diǎn)。意見領(lǐng)袖則通過轉(zhuǎn)發(fā)、評(píng)論和解讀等方式，將輿論引向深入，形成多元化的觀點(diǎn)碰撞。公眾則通過參與討論、表達(dá)觀點(diǎn)和分享感受等方式，參與到輿論的形成過程中。Astheinitiatoranddisseminatorofpublicopinion,themediaprovidesthepublicwithbasicinformationandperspectivesoneventsthroughreportingandcommentary.Opinionleadersusemethodssuchasforwarding,commenting,andinterpretingtodeepenpublicopinionandformdiversecollisionsofviewpoints.Thepublicparticipatesintheformationofpublicopinionbyparticipatingindiscussio