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TRENDSOnlineshoppingbehaviorintheUnitedKingdom(UK)CHAPTER

01OverviewUnitedKingdom(UK):retaile-commercerevenueforecastfrom2017to2027(inbillionU.S.dollars)Totalretaile-commercerevenueintheUnitedKingdom2017-2027250200194.1185.6179.5160.6149.1143.915010050136.5132.7111.3107.1104.70201720182019202020212022202320242025202620274/statistics/477091/e-commerce-revenue-forecast-in-the-united-kingdomTherevenueofthee-commerceindustryintheUnitedKingdomisforecasttocontinuouslyincreasewithinthenextyears.Accordingtothisforecast,in2027therevenuewillhaveincreasedforeigthconsecutiveyearsto194.1billionU.S.dollars.

ReadmoreNote(s):UnitedKingdom;2017to2027Source(s):Penetrationrateofthee-commercemarketintheUnitedKingdomfrom2018to2027Penetrationrateofe-commerceintheUK2018-202788%86%84%86.34%85.96%85.59%84.35%83.13%82.69%82.11%82%80.15%80%77.75%78%76%74%72%70%74.81%20182019202020212022202320242025202620275Description:ThepenetrationrateintheE-commercemarketintheUnitedKingdomwasforecasttocontinuouslyincreasebetween2023and2027byintotal3.2percentagepoints.Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach86.34percentandthereforeanewpeakin2027.Notably,thepenetrationrateoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):UnitedKingdom;2018to2027Source(s):ShareoftotalretailsalesmadeonlineinGreatBritaininJune2023,bysectorOnlineshareofretailsalesinGreatBritainJune2023,bysectorShareofsales30%

40%0%10%20%50%60%70%80%90%90.7%100%Non-storeretailingTextile,clothingandfootwearstoresAllretailing*26.5%26%DepartmentstoresHouseholdgoodsstoresAllnon-food21.9%25.4%22.2%Otherstores16.6%Allfood8.5%6Description:InJune2023,internetsalesaccountedforover26percentofallretailsalesinGreatBritain.Overtheconsideredperiod,foodonlinesalesdidnotgoover8.5percentoftotalretailsales.

ReadmoreNote(s):UnitedKingdom;June2023Source(s):OfficeforNationalStatistics(UK)InternetsalesasaproportionofallretailinginhouseholdgoodsstoresinGreatBritainfromJanuary2020toMay2023PercentageofinternetsalesinhouseholdgoodsstoresinGreatBritain2020-202365%55%45%35%25%15%5%7Description:InMay2023,internetsalesaccountedfor23.5percentofallretailinginhouseholdgoodsstoresinGreatBritain,upfromthepreviousmonth.Onlinesalesreachedalmost60percentoftotalhouseholdgoods'storesinApril2020.

ReadmoreNote(s):UnitedKingdom;January2020toMay2023Source(s):OfficeforNationalStatistics(UK)Internetsalesasaproportionofallretailing:textiles,clothing,andfootwearinGreatBritainfromJanuary2020toMay2023Onlineshareoftextile&apparelretailsalesinGreatBritain2020-202375%65%55%45%35%25%15%8Description:InMay2023,theshareoftotalretailsalesoftextileproducts,clothes,andshoesmadeonlineinGreatBritainamountedto26.5percent.Thetwo-yearpeakwasreachedinFebruary2021,whenonlinesalesreachedabout65percentoftotalretailsalesoftextileproducts,clothes,andshoesinGreatBritain.ReadmoreNote(s):UnitedKingdom;January2020toMay2023Source(s):OfficeforNationalStatistics(UK)Internetsalesasaproportionofallretailinginnon-specializedstoresinGreatBritainfromJanuary2020toMay2023Percentageofinternetsalesinnon-specializedstoresinGreatBritain2020-202345%40%35%30%25%20%15%10%5%0%9Description:FromJanuary2020toMay2023,theproportionofinternetsalestoallretailinginnon-specializedstoresincreasedonasteadycourseuntilMarch2020inGreatBritain.Afterthatmonth,figureshadconsiderablefluctuations.AsofMay2023,internetsalesrepresented21.7percentofallretailsalesinnon-specializedstores.ReadmoreNote(s):UnitedKingdom;January2020toMay2023;*Valuesareseasonallyadjusted.ReadmoreSource(s):OfficeforNationalStatistics(UK)CHAPTER

02DeviceusageandconversionsMostcommononlinepurchasesbydeviceintheUKin2022MostcommononlinepurchasesbydeviceintheUK2022Shareofrespondents0%10%20%30%40%50%60%70%69%SmartphoneLaptop46%TabletDesktopPC32%23%SmartTV12%10%Smartspeakers(e.g.AmazonEcho)Streamingdevice(e.g.AppleTV,Chromecast)Noneoftheabove8%2%3%Noanswer11Description:"Smartphone"and"Laptop"arethetop2answersamongUKconsumersinoursurveyonthesubjectof"Mostcommononlinepurchasesbydevice".ReadmoreNote(s):UnitedKingdom;fourwavesfrom06January2022to14December2022;4033respondents;18-64yearsSource(s):ConsumerInsightsShareofvisitstoe-commercewebsitesfromsocialmediareferralsintheUnitedKingdom(UK)from1stquarter2021to1stquarter2023,bydeviceSocialreferralstoe-commercesitesintheUK2021-2023,bydeviceTabletSmartphoneDesktop18%16%14%12%10%8%16%10%15%10%13%12%13%13%12%13%10%13%9%13%9%12%9%6%4%2%1%1%1%1%1%1%1%1%1%0%Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q42022Q1202312Description:Between2021and2023,theproportionofvisitstoe-commercewebsitesfromsocialmediaplatformsondesktopsremainedstableintheUnitedKingdom.However,therehasbeenaslightincreaseinsocialreferralsonsmartphonesandtabletssincethethirdquarterof2022.ReadmoreNote(s):UnitedKingdom;Q12021toQ12023Source(s):SalesforceResearchConversionrateofonlineshoppersinGreatBritainfrom2ndquarter2021to2ndquarter2022Britishonlineshopperconversionrate2021-20225.0%4.5%4.3%4.2%4.1%4.1%4%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%Q2'21Q3'21Q4'21Q1'22Q2'2213/statistics/960419/online-shopper-conversion-rate-gbInthesecondquarterof2021,about4.2percentofvisitstoe-commercewebsitesinGreatBritainconvertedtopurchases.Inthesamequarterofthefollowingyear,theconversionratebyBritishonlineshopperswasnearlyidenticalat4.1percent.

ReadmoreNote(s):UnitedKingdom(GreatBritain);Q22021toQ22022Source(s):KiboConversionrateofonlineshoppersinGreatBritainfrom2ndquarter2021to2ndquarter2022,bydeviceBritishonlineshopperconversionrate2021-2022,bydeviceQ22021Q32021Q42021Q12022Q220228%7%7%7%6%5%4%3%2%1%0%6%5%5%5%5%5%4%4%4%4%4%3%3%DesktopMobilephoneTablet14Description:TheconversionrateofBritishonlineshoppersshoweddifferencesbetweendesktopandmobiledevices.Inthesecondquarterof2021,threepercentofe-commercewebsitevisitsviamobilephoneswereconvertedintopurchases,whiledesktopusersregisteredaconversionrateofsevenpercent.However,sincethatperiod,thegapbetweenthetwohasnarroweddowntoonlyonepercent.

ReadmoreNote(s):UnitedKingdom(GreatBritain);Q22021toQ22022Source(s):Kibo;MonetatePercentageofbasketscreatedthatdidnotresultinacompletedorderintheUnitedKingdom(UK)in2ndquarter2023,bydeviceCartabandonmentrateintheUK2023,bydevice90%85%80%80%70%60%50%40%30%20%10%0%75%MobileComputerTablet15Description:Whenshoppingforgoodsonline,itiscommonforconsumerstopulloutofatransaction,leavingtheorderincomplete:Inthesecondquarterof2023,approximately85percentofordersonmobiledevicesintheUKwerenotcompleted.Duringthatsamethree-monthperiod,oversevenintencartscreatedwereleftabandonedoncomputersaswell.ReadmoreNote(s):UnitedKingdom;Q22023Source(s):SalesforceResearchCHAPTER

03OnlineshoppingbehaviorMostpopularcategoriesforonlinepurchasesintheUKasofJune2023MostpopularcategoriesforonlinepurchasesintheUK2023Shareofrespondents0%10%20%30%40%50%60%ClothingShoes56%37%Books,movies,music&games(excludingdownloads)Food&beverages(excl.restaurantdelivery)Cosmetics&bodycare33%32%29%Bags&accessories26%Consumerelectronics(e.g.,TV,smartphones)Drugstore&healthproductsAccessories23%22%21%21%PetproductsDIY&gardenproductsHouseholdappliances19%19%Furniture&householdgoods18%17Description:Thevarietyofproductsthatcanbepurchasedonlineiscontinuouslygrowing.AmongUKconsumersthetwomostpopularcategoriesforonlinepurchasesareClothingandShoes.56percentand37percentofconsumersrespectivelychosetheseanswersinourrepresentativeonlinesurvey.Thesurveywasconductedonlineamong2,015respondentsintheUK,in2023.ConsumerInsightsofferyouallresultsofourexclusivesurveys,basedonmorethan2,000,000interviews.

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;2015respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineshoppingintheUKasofJune2023AttitudestowardsonlineshoppingintheUK2023Shareofrespondents0%10%20%30%40%50%WhenIplanamajorpurchase,IalwaysdosomeresearchontheinternetfirstCustomerreviewsontheinternetareveryhelpful52%49%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)33%Iusuallymakemajornewpurchasesdirectlyviamysmartphoneortablet26%26%WhenIorderanitem,IpreferexpressshippingIwanttoseeandtouchanitembeforeIbuyit23%22%Iusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletWhenIbuyanitem,IwanttoholditinmyhandthesamedayIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingNoneoftheabove17%14%6%18Description:Whenaskedabout"Attitudestowardsonlineshopping",mostUKrespondentspick"WhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst"asananswer.52percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;4029respondents;18-64yearsSource(s):ConsumerInsightsMostusedonlinepaymentsbybrandintheUKasofJune2023MostusedonlinepaymentsbybrandintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%PayPal82%ApplePay37%VisaCheckout27%GooglePayAmazonPay22%21%19%KlarnaClearpay13%MastercardClicktoPay(Masterpass)6%LaybuyAstroPay4%3%2%1%SkrillMetaPay(Facebook)Neteller1%1%TrustlyOther2%19Description:WeaskedUKconsumersabout"Mostusedonlinepaymentsbybrand"andfoundthat"PayPal"takesthetopspot,while"Trustly"isattheotherendoftheranking.ReadmoreNote(s):UnitedKingdom;July2022toJune2023;2335respondents;18-64years;respondentswhousedonlinepaymentmethods(Health,Finance,Insurance)Source(s):ConsumerInsightsLeadingsourcesofinspirationforonlineshoppersintheUnitedKingdom(UK)asofApril2022LeadingsourcesofshoppinginspirationfordigitalbuyersintheUK202250%47%45%40%35%30%25%20%15%10%5%32%25%0%AmazonSearchenginesRetailersites20Description:AmazonoutperformedsearchenginesandretailersiteswhenitcomestoinspiringonlineshoppingbyUKshoppersin2022.Accordingtoasurvey,almosthalf(47percent)ofrespondentsfoundinspirationfromJeffBezos'platform.Inaddition,32percentofBritishconsumerssurveyedreportedusingsearchengines,while25percentcitedretailersites.ReadmoreNote(s):UnitedKingdom;March25toApril7,2022;16yearsandolder;consumerswhoshoponlineatleastonceamonthSource(s):Censuswide;magazinemedia;WundermanThompsonCommerceSocialcommercerevenueintheUnitedKingdom(UK)from2018to2027,byplatform(inbillionU.S.dollars)SocialcommercerevenueintheUK2018-2027,byplatformFacebookInstagramYouTubeTikTokPinterestOther1614121086420201820192020202120222023202420252026202721Description:MetaisattheforefrontofsocialmediashoppingintheUnitedKingdom,withestimatesindicatingthatInstagramandFacebookcombinedwilldominate58percentofsocialcommercerevenuesintheUKin2023.ForecastssuggestthatMeta'spositionwillcontinuetostrengtheninthefuture.However,YouTubewillkeeptakingspaceasagrowingcompetitorintheshoppingarena.ReadmoreNote(s):UnitedKingdom;allfiguresareestimatesSource(s):DigitalMarketInsightsCHAPTER

04OnlinefoodshoppingNumberofusersoftheonlinefooddeliverymarketintheUnitedKingdomfrom2017to2027(inmillions)OnlinefooddeliveryusersintheUK2017-2027GrocerydeliveryMealdelivery555045403550.631.249.629.747.928442639.224.236.822.834.422.13025201510527.418.318.614.315.11313122017201820192020202120222023202420252026202723Description:In2023,therewereapproximately24millionpeopleintheUnitedKingdomusinggrocerydeliveryservices,andanestimated39millionpeopleusingmealdeliveryservices.ThenumberofusersoftheonlinefooddeliverymarketintheUKisforecasttoincreaseacrossboththegroceryandmealdeliverysegmentsinthecomingyears.By2027,over80millionconsumersintheUnitedKingdomwillbeusingonlinefooddeliveryservices.

ReadmoreNote(s):UnitedKingdom;2017to2027Source(s):DigitalMarketInsightsShareoffoodretailsalesmadeonlineinGreatBritainfromJanuary2018toJune2023OnlineshareoffoodsalesinGreatBritain2018-202313.0%12.0%11.0%10.0%9.0%8.0%7.0%6.0%5.0%4.0%Jan

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2324Description:TheshareoffoodretailsalesmadeonlineinpredominantlyfoodstoresinGreatBritainsawitsbiggestgrowthinJanuary2021,whenthecoronavirus(COVID-19)containmentmeasuresweretightenedintheUnitedKingdom.Sincethen,theproportionofonlinefoodretailslowlydecreased.Mostrecentfiguresshowedthatshareoffoodretailsalesmadeonlinewasat8.5percentasofJune2023.

ReadmoreNote(s):UnitedKingdom;January2018toJune2023Source(s):OfficeforNationalStatistics(UK)ValueofmonthlyinternetfoodretailsalesinGreatBritainfromJanuary2018toMay2023,basedonsalesperweekindexInternetfoodretailsalesvalue:monthlyindexinGreatBritain2018-202330025020015010050Jan

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2325Description:Afteranall-timepeakinFebruary2021,thevalueofonlinefoodretailsalesgraduallydeclinedinGreatBritain,iftaking2019asbaseline.InMay2023,theindexexpressingthevalueofinternetfoodretailsalesamountedto155.5.

ReadmoreNote(s):UnitedKingdom;January2018toMay2023Source(s):OfficeforNationalStatistics(UK)Leadingfood&beverageonlinestoresintheUnitedKingdomin2022,bye-commercenetsales(inmillionU.S.dollars)UnitedKingdom:Top10food&beveragesonlinestores2022E-commercerevenueinmillionU.S.dollar01,0002,0003,0004,0005,0006,000sainsburys.co.uk5,3483,7933,5092,366iceland.co.ukamazon.co.ukcoop.co.uk1,1611,04253936131020026Description:TisleadingtheFood&Beveragese-commercemarketintheUK,withe-commercenetsalesofUS$5,348millionin2022generatedintheUK,followedbysainsburys.co.ukwithUS$3,793million.ThirdplaceistakenbywitharevenueofUS$3,509million.Oisthefourthbiggestfood&beveragesonlinestoreintheUKwithnetsalesofUS$2,366millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.com;ShareofshoppersbuyinggroceriesmostlyonlineintheUnitedKingdom(UK)in2ndquarter2023,bygenerationalcohortShareofshoppersbuyinggroceriesonlineintheUK2023,bygeneration70%58%60%50%40%30%20%10%0%28%26%21%GenZ(18-26years)Millennials(27-42years)GenX(43-58years)BabyBoomers(59-77years)27Description:IntheUnitedKingdom,Millennialsarethemosteagertobuytheirgroceriesonline.Accordingtoasurveycarriedoutinthesecondquarter2023,58percentofconsumersinthecountryagedbetween27and42yearsoldwouldbuygroceryproductsmostlyviae-commerce.GenZfollowed,as32percentofthegenerationalcohortpreferredshoppingfortheirforgroceriesmostlyonline.

ReadmoreNote(s):UnitedKingdom;Q22023;1,000respondentsSource(s):Klarna;NepaWhatdoyoubuymostwhengroceryshoppingonline?MostcommonlypurchasedgrocerieswhenshoppingonlineintheUK2022,bycategoryShareofrespondents0%10%20%30%40%50%60%70%FrozenproductsDrygoodssuchaspasta,riceDairyproducts(yogurt,milk,etc.)Beverages65.2%64.8%60.8%60.8%Sweetsandsnacks60.6%60.4%FruitandvegetablesFreshmeatandfish53.5%Readymeals43.4%Pharmacyproducts32.5%28Description:In2022,thegroceryproductcategorymostcommonlyboughtonlinebyconsumersintheUnitedKingdomwasfrozengoods.Specifically,about65percentofonlinegroceryshoppersintheUKstatedtheypurchasedfrozenproductswhilegroceryshoppingontheweb.Pharmacyproductswastheleastpopularcategoryamongconsumers.ReadmoreNote(s):UnitedKingdom;MarchtoJune2022;1,521respondents;16-65yearsSource(s):Appinio&SprykerFrequencyinwhiche-shopperspurchasedfreshfoodandbeveragesonlineintheUnitedKingdomin2022FrequencyofonlinepurchasesoffreshfoodandbeveragesintheUK202240%35%36%31%30%25%20%15%10%5%24%7%2%0%Atleastonceaweek2or3timesamonthOnceamonthOnceevery2or3monthsAtleastonceortwiceayear29Description:IntheUnitedKingdom,approximatelynineintenonlineshopperswerepurchasingfreshfoodandbeveragesatleastonceamonth.Accordingtoasurveyconductedin2022,around36percentofUKe-shopperswereengaginginfreshfoode-commerceatleastonceaweek.ThisfigureishigherthantheEuropeanaverage,whichstoodat28percent.ReadmoreNote(s):UnitedKingdom;May30toJuly26,2022;800-1,525respondents*;18-70years;regulare-shoppers;*AllrespondentshadpurchasedphysicalgoodsonlinesinceJanuary2022,andreceivedatleastonepackage.

ReadmoreSource(s):DPD;GfKCHAPTER

05FavoritestoresandretailersMostpopularonlineshopsintheUKasofJune2023MostpopularonlineshopsintheUK2023Shareofrespondents0%10%20%30%40%50%60%70%80%AmazonEbayArgos.co.ukA81%37%35%22%22%TCurrys.co.ukNext.co.ukA17%15%14%13%AMSainsburys.co.ukA13%13%11%11%I31Description:WeaskedUKconsumersabout"Mostpopularonlineshops"andfoundthat"Amazon"takesthetopspot,while"Very.co.uk"isattheotherendoftheranking.ReadmoreNote(s):UnitedKingdom;July2022toJune2023;4029respondents;18-64yearsSource(s):ConsumerInsightsToponlinestoresintheUnitedKingdomin2022,bye-commercenetsales(inmillionU.S.dollar)UK:Top10onlinestores2022E-commercerevenueinmillionU.S.dollar02,0004,0006,0008,00010,00012,00014,00016,00015,36218,000amazon.co.uksainsburys.co.uk7,5867,156argos.co.uknext.co.uk4,6533,3943,2013,1553,1432,983currys.co.uk2,54032Description:Amazon.co.ukisleadingtheUKe-commercemarket,withe-commercenetsalesofUS$15,362millionin2022generatedintheUK,followedbysainsburys.co.ukwithUS$7,586million.ThirdplaceistakenbywithrevenuesofUS$7,156million.Argos.co.ukisthefourth-biggestonlinestoreintheUKwithnetsalesofUS$4,653millionin2022.ReadmoreNote(s):2022Source(s):ecommerceDB.com;Marketcapitalizationofthelargeste-commercecompaniesbasedintheUnitedKingdomin2023(inbillionU.S.dollars)Largeste-commercecompaniesbymarketcapUK20234.03.613.53.02.52.01.51.081.00.730.590.410.50.0OcadoTHG(TheHutGroup)VTEXBoohooGroupASOS33Description:AsofJune1st,2023,Ocado'swasthelargestUK-basede-commercecompanybymarketcap.At3.61billionU.S.dollars,Ocado'sstockmarketvaluationexceededthatoffashione-commercecompaniesBoohooandAsos,whichrecordedaround0.59and0.41billionU.S.dollarsinmarketcap.ReadmoreNote(s):UnitedKingdom;asofJune1st,2023Source(s):CompaniesMarketCLeadingfashiononlinestoresintheUnitedKingdomin2022,bye-commercenetsales(inmillionU.S.dollars)UnitedKingdom:Top10fashiononlinestores2022E-commercerevenueinmillionU.S.dollar05001,0001,5002,0002,5003,0003,0343,500sainsburys.co.uknext.co.uk2,1991,8751,7651,5541,500shein.co.ukvery.co.uk1,125amazon.co.uk61561155534Description:Sainsburys.co.ukisleadingtheFashione-commercemarketintheUK,withe-commercenetsalesofover3billionU.S.dollarsin2022generatedintheUK,followedbynext.co.ukwith2.2billionU.S.dollars.Thirdplaceistakenbywitharevenueofalmost1.9billionU.S.dollars.ReadmoreNote(s):2022Source(s):ecommerceDB.com;LeadingonlinestoresinthefurnitureandappliancessegmentintheUnitedKingdomin2022,bye-commercenetsales(inmillionU.S.dollars)UnitedKingdom:Top10Furniture&Appliancesonlinestoresin2022E-commercerevenueinmillionU.S.dollars05001,0001,5002,0002,500amazon.co.ukcurrys.co.uk2,150.6999.3956argos.co.ukwayfair.co.uk884837.3724.8660.4546.7422.1351.835Description:In2022,amazon.co.ukwastheleadingonlinestoreinthefurnitureandappliancessegmentintheUnitedKingdom,generatinge-commercenetsalesof2.15billionU.S.dollars.Currysplc'sonlinestore,currys.co.ukrankedsecond,withnearlyonebillionU.S.dollarsine-commercesalesinthefurnitureandhouseholdappliancessegmentthatyear.ReadmoreNote(s):2022Source(s):ecommerceDB.com;CHAPTER

06OnlinedeliveriesandreturnsTopdeliveryoptionsonlineshopperswouldliketouseinthefutureintheUnitedKingdomasofSeptember2023ConsumerpreferencesforfuturedeliveryoptionsintheUK2023Shareofrespondents0%

10%20%30%40%50%50%PostalworkerwitheTransportation(e.g.electricvans)Postalworkerwithtraditionaldeliverymethods(e.g.vanrunningongasoline)PostalworkerwitheBike/bicycledelivery(cargobike)Deliveryviadrones42%32%15%Deliveryviarobots13%Noneoftheabove13%37Description:InasurveyconductedinSeptember2023,approximatelyhalfofonlineshoppersintheUnitedKingdomsaidtheyseethemselvesusinggreenerdeliveryoptionsinthefuture,namely"postalworkerwitheTransportation(e.g.electricvan)".Thisfiguresurpassedthatofmoretraditionaldeliverymethodsthatinvolvevansrunningongasolineforinstance(42percent).ReadmoreNote(s):UnitedKingdom;September2023;1,042respondents;18-80years;respondentswhoshoponlineSource(s):ConsumerInsightsMostreturnedonlinepurchasesbycategoryintheUKasofJune2023MostreturnedonlinepurchasesbycategoryintheUK2023Shareofrespondents0%10%20%30%40%50%ClothingShoes31%17%Bags&accessories14%AccessoriesConsumerelectronics(e.g.,TV,smartphones)Bags&luggage9%9%8%7%Books,movies,music&games(excludingdownloads)Cosmetics&bodycare7%7%7%Food&beveragesHouseholdappliancesFurniture&householdgoodsSports&outdoorproductsToys&babyproducts6%6%6%38Description:Whenaskedabout"Mostreturnedonlinepurchasesbycategory",mostUKrespondentspick"Clothing"asananswer.31percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):UnitedKingdom;July2022toJune2023;4029respondents;18-64yearsSource(s):ConsumerInsightsOpiniononwhoshouldbearthecostsofonlinereturnsamongconsumersintheUnitedKingdom(UK)in2022ConsumeropiniononwhoshouldpayforonlinereturnsintheUK202260%50%50%40%30%20%10%0%35%16%ThecustomershouldpayforreturningitemsThebusinessshou