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40576360333102023252127TopBrandPCTopBrandPCTopBrandPCTopBrandPC2004?2002?2001?2003?BrandRecognition(%)TopTierCompetition–BrandRecognitionBigGap

3.751012.52003200420072010FastGrowthLLemon,Lemonade,LemonoilBBanana,BananacakePPersimmon,PersimmonleafteaPPapaya,WonderFruitsWWatermelon,WatermelonjuiceMajorTasksGoalsforGrowth??:?????????199920002001200220032004200520062007(??:????)??:924??:7426116619523836961192413373505515385435616457428621,007????1,3001,2001,1001,00090080070060050040030020010022824204159674052134174731372283101622610117166????※??????:16%※??????:16.6%??:KISDI400??1,000???9?IT???????????????????S/W,??????,SoC??????????TVPost-PC,??S/W,?????20022007200220072003IT??1009080706050403020100240200160120804001431?2?3?4?5?6?7?8?9?10?11?133154157147157154153171190186????IT?????(??:??)??:???????34.727.720.812.916.210.018.227.426.731.324.7(??:??)2003200420051,000500?????????1,50020%12%6004003005001,00015%??:?????????8007006005004003002001000-100-200-300-400199920002001200220032004200520062007182475730-34-192-305-343-385-289??:924??:742(??:????)2001200220034007001,500250?ValueProfit350?500?2,000(??:??)2004700?CMSGW/KMSERPCRM/DWUMSEIPSCMPMSCMSWebSite~2003~2004EIPe-BizSIWebSIWeb~2005

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