在線網(wǎng)課知慧《商業(yè)決策(雙語(yǔ))(南昌大學(xué))》單元測(cè)試考核答案_第1頁(yè)
在線網(wǎng)課知慧《商業(yè)決策(雙語(yǔ))(南昌大學(xué))》單元測(cè)試考核答案_第2頁(yè)
在線網(wǎng)課知慧《商業(yè)決策(雙語(yǔ))(南昌大學(xué))》單元測(cè)試考核答案_第3頁(yè)
在線網(wǎng)課知慧《商業(yè)決策(雙語(yǔ))(南昌大學(xué))》單元測(cè)試考核答案_第4頁(yè)
在線網(wǎng)課知慧《商業(yè)決策(雙語(yǔ))(南昌大學(xué))》單元測(cè)試考核答案_第5頁(yè)
已閱讀5頁(yè),還剩26頁(yè)未讀, 繼續(xù)免費(fèi)閱讀

下載本文檔

版權(quán)說(shuō)明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請(qǐng)進(jìn)行舉報(bào)或認(rèn)領(lǐng)

文檔簡(jiǎn)介

第一章單元測(cè)試1【單選題】(10分)Strategypartincludesthreeareas,excluding()A.StrategicchoicesB.StrategicC.StrategicactionD.Strategicanalysis2【單選題】(10分)Intheprocessofenterprisebusinessmanagement,Corporatestrategydesigncanbe()A.StrategicactionB.QualityissuesC.BusinessprocesschangeD.Informationtechnology3【單選題】(10分)本課程是從()視角講授企業(yè)經(jīng)營(yíng)戰(zhàn)略。A.決策視角B.人文視角C.管理視角D.環(huán)保視角4【單選題】(10分)BusinessStrategyincludesfiveparts,excluding()A.elementsofstrategicmanagementB.themeaningofstrategyC.StrategyinthesameorganizationD.levelsofbusinessstrategy5【單選題】(10分)Strategicdecisionsaremadeunderconditionsof().A.certaintyB.securityC.complexityD.simplicity6【單選題】(10分)Thecharacteristicsofstrategyexclude()A.certaintyB.ComplexC.ChangeD.impactonoperational7【單選題】(10分)一個(gè)好的企業(yè)的宗旨(使命宣言)主要包括四個(gè)方面的內(nèi)容,其中不包括()A.目的B.行為標(biāo)準(zhǔn)C.戰(zhàn)略D.規(guī)模8【單選題】(10分)企業(yè)戰(zhàn)略目標(biāo)的具體表型形式我們常用SMART來(lái)表示,其中T代表()A.technologyB.realisticC.timeboundD.teachingobjective9【單選題】(10分)TheSMARTofobjectives,weknowtheSrepresents()A.SafetyB.specificC.scienceD.strategy10【單選題】(10分)并購(gòu)包括合并與()A.收購(gòu)B.選購(gòu)C.購(gòu)買D.購(gòu)進(jìn)第二章單元測(cè)試1【單選題】(10分)Inenvironmentalissues,studyguideincludesthreeparts,excluding()A.naturalenvironmentB.organizationinitsenvironmentC.macro-environmentD.industryandsector2【單選題】(10分)PESTILErepresentssixkeywords,andtheTrepresents()A.technologyB.environmentprotectionC.technologicalenvironmentD.teachingenvironment3【單選題】(10分)下列屬于企業(yè)外部利益相關(guān)者的是()A.環(huán)境B.顧客C.管理者D.股東4【單選題】(10分)Technologicalenvironmentincludesthreeparts,excluding()A.apparatusB.techniqueC.environmentD.organization5【單選題】(10分)環(huán)境保護(hù)主要包括六個(gè)因素,不包括以下()A.提高農(nóng)名的環(huán)境意識(shí)B.強(qiáng)化區(qū)域規(guī)劃C.豐富環(huán)境管理手段D.完善環(huán)境破壞機(jī)制6【單選題】(10分)Thekeydriversofenvironmentexclude()A.governmentglobalizationB.globalcompetitionC.MarketglobalizationD.governmentpolicy7【單選題】(10分)ThecompetitiveadvantageofnationsPorter’sDiamondexcludes()A.demandconditionsB.factorconditionsC.governmentconditionsD.relatedandsupportingindustries8【單選題】(10分)Poter’s5Forcesexclude()A.SUPPLIERSB.POTENTIALENTRANTSC.CONSUMERD.INDUSTRYCOMPETITORS9【單選題】(10分)下列屬于企業(yè)長(zhǎng)期目標(biāo)的是()A.利潤(rùn)最大化B.企業(yè)社會(huì)責(zé)任C.生產(chǎn)成本最小化D.銷售收入最大化10【單選題】(10分)ITonfiveforcesexcludes()A.customerB.environmentC.entryD.suppliers第三章單元測(cè)試1【單選題】(10分)Dynamicsnatureofcompetitionexcludes().A.hyper-competitionB.industrylifecycleC.cycleofcompetitionD.environment2【單選題】(10分)Thedefinitionsofmarketingcanbedividedinto3parts,excluding().A.dissatisfyingthecustomer’srequirementB.identifyingthecustomer’srequirementC.satisfyingthecustomer’srequirementD.anticipatingthecustomer’srequirement3【單選題】(10分)Inthefollowingoptions,Corporateplansexclude().A.servicesB.specificmarketC.productD.environment4【單選題】(10分)Inthefollowingoptions,themarketingmixexcludes().A.productB.promotionC.protectionD.place5【單選題】(10分)Inthemarketingmix,()isthefirstoneofPromotion.A.attentionB.desireC.actionD.interest6【單選題】(10分)Thekeywordsofconsumergoodsexclude()A.specialityB.convenienceC.priceD.shopping7【單選題】(10分)Inthefollowingoptions,()isnotthereasonofwhywesegmentmarketorcustomer.A.specificneedB.specialproductionC.specialprofitsD.specificenvironment8【單選題】(10分)在管理決策中,許多管理人員認(rèn)為只要選取滿意的方案即可,而無(wú)需刻意追求最優(yōu)的方案。對(duì)于這種觀點(diǎn),你認(rèn)為以下哪種解釋最有說(shuō)服力?()A.現(xiàn)實(shí)中不存在所謂的最有方案,所以選中的都只是滿意方案。B.現(xiàn)實(shí)管理決策中常常由于時(shí)間太緊而來(lái)不及尋找最優(yōu)方案。C.由于管理者對(duì)什么是最有決策無(wú)法達(dá)成共識(shí),只有退而求其次。D.刻意追求最優(yōu)方案,常常會(huì)由于代價(jià)太高而最終得不償失。9【單選題】(10分)Wecansegmentnotmarketaccording().A.behaviorB.GeographicalC.lifestyleD.Familybackground10【單選題】(10分)Incustomeranalysis,smallbusinesstendtofallinto().A.keycustomerB.confusedC.overtradingD.impulsion第四章單元測(cè)試1【單選題】(10分)Inthefollowingoption,()isnotbelongtotheMsModel.A.machineryB.manpowerC.macro-environmentD.money2【單選題】(10分)Inthefollowingoption,()isnotbelongtotheMsModel.A.materialsB.marketsC.moneyD.methods3【單選題】(10分)Costefficiencyinbusinesscanbeimprovesbyfourmainway,excluding()A.supplycostsB.economiesofscaleC.increasethepriceD.carefuldesign4【單選題】(10分)Knowledgemanagementincludesdifferentparts,excluding()A.conflictingviewsB.intuitionC.learningenvironmentD.experiment5【單選題】(10分)InProductLifeCycle,whichoneisthethirdperiod().A.declineB.growthC.senilityD.maturity6【單選題】(10分)Amongthreelevelsofbenchmarking,whichonecanimprovecompetencesinseparateactivities.()A.marketshareB.productivityC.quantityofresourcesD.salescallspersalesperson7【單選題】(10分)若MP4產(chǎn)品得到消費(fèi)者認(rèn)同,預(yù)計(jì)需求會(huì)劇增,生產(chǎn)MP4廠商最應(yīng)該考慮實(shí)施()戰(zhàn)略。A.前向一體化B.橫向一體化C.后向一體化D.混合一體化8【單選題】(10分)對(duì)于鋼鐵行業(yè)來(lái)說(shuō),最明顯的競(jìng)爭(zhēng)特征是()A.價(jià)格B.差異化C.規(guī)模經(jīng)濟(jì)D.轉(zhuǎn)換成本9【單選題】(10分)WhichoneisnotbelongtoSWOTAnalysis()A.thanksB.strengthsC.opportunitiesD.weaknesses10【單選題】(10分)目前大中城市餐飲中,消費(fèi)者越來(lái)越傾向于有檔次、有品味的餐館,“物美價(jià)廉”已經(jīng)不是人們就餐的首要選擇。這是宏觀環(huán)境中()因素影響的表現(xiàn)。A.社會(huì)文化環(huán)境B.經(jīng)濟(jì)環(huán)境C.技術(shù)環(huán)境D.政治法律環(huán)境第五章單元測(cè)試1【單選題】(2分)Whatisthemainpurposeoftheenterprise?()A.ProfitB.improvethemanagementlevelC.expandthescaleoftheenterpriseD.gainmarketshare,2【單選題】(2分)Whichofthefollowingisaresearchandcognitivismexplanationofbusinessethicsandorganization?()A.AlltheotherchoicesarecorrectB.UtilitarianismC.NaturallawD.Deontological3【單選題】(2分)Towhomdoestheclassicalviewholdthefirmaccountable?()A.Shareholders,B.societyC.employees,D.thecompanyitself,4【單選題】(2分)Towhomdoesthesocio-economicviewholdthefirmaccountable?()A.Managementstakeholders,includingshareholdersB.societyC.thecompanyitself,D.employees,5【單選題】(2分)以下哪項(xiàng)是利益相關(guān)者群體?()A.內(nèi)部利益相關(guān)者B.外部組織C.其他選項(xiàng)都是D.與企業(yè)有聯(lián)系的人群6【單選題】(2分)Aretheobjectivesofstakeholdersthesameasthoseofthebusiness?()A.notsure,B.notexactlythesameC.SameD.different7【單選題】(2分)WhatisCorporategovernance?()A.Corporategovernancecanbedefinedastheconductofseniorofficersinanorganization.Thegovernanceframeworkiswhotheorganizationservesandhowareprioritiesdecided.B.AlltheotherchoicesarecorrectC.Thisisconsequenceoftheagencyproblem-theownersoflargerbusinesses(shareholders)beingseparatedfromthemanagers(directors)whoactastheiragentsbutmayinrealityseektheirownpersonalobjectives.D.Corporategovernanceregulationaroseduetoabusesofpowerbyseniorexecutivesandtheyprovideandbalancestoseniorexecutivepower.ExamplesincludethecombinedcodeintheUKandtheSarbanes-OxleyActintheUS.8【單選題】(2分)Whatlevelsoforganizationalcultureareinvolved?()A.ValuesB.NormsC.AlltheotherchoicesarecorrectD.Attitudes9【單選題】(2分)企業(yè)的商業(yè)圖景不包括以下哪項(xiàng)?()A.神話故事B.文化象征C.權(quán)力關(guān)聯(lián)D.市場(chǎng)份額10【單選題】(2分)米爾斯和斯諾認(rèn)為企業(yè)是通過(guò)()來(lái)體現(xiàn)自己的文化高度的?()A.企業(yè)架構(gòu)B.企業(yè)績(jī)效表現(xiàn)C.企業(yè)對(duì)風(fēng)險(xiǎn)的有效規(guī)避D.企業(yè)戰(zhàn)略第六章單元測(cè)試1【單選題】(2分)Whatarethedisadvantagesofunrelateddiversification?()A.spreadsriskB.horizontalsynergiesoftendifficulttoachieveC.lackofidentityD.buildonbrandandreputation2【單選題】(2分)Whataretheadvantagesofrelateddiversification?()A.horizontalintegrationmakesuseofcurrentcapabilitiesB.wideropportunitiesC.buildonbrandandreputationD.spreadsrisk3【單選題】(2分)以下哪項(xiàng)不是企業(yè)創(chuàng)造價(jià)值的途徑?()A.市場(chǎng)B.干預(yù)C.資源D.展望4【單選題】(2分)Whichofthefollowingisaspecificandobjectiveformofenterprisestrategy?()A.AlltheotherchoicesarecorrectB.SynergymanagersC.ParentaldevelopersD.Portfoliomanagers5【單選題】(2分)Whatisnotinvolvedincorporatestrategyatthebusinesslevel?()A.ProfitB.StrategicdirectionC.GenericstrategyD.Method6【單選題】(2分)波特的具體戰(zhàn)略安排包括哪個(gè)?()A.低成本導(dǎo)向B.其他選項(xiàng)均正確C.集中化D.差異化7【單選題】(2分)Whataretheadvantagesofimplementingcostleadershipstrategy?()A.establishesabarriertoentry;B.AlltheotherchoicesarecorrectC.allowspricecutstowinmarketshareD.enablesfirmtoremainprofitableinpricecuttingphaseofmatureindustry;8【單選題】(2分)Whataretheadvantagesoffocusstrategy?()A.reducestheimpactofpricecompetitionfromrivalsthroughswitchingcompetitiveemphasisawayforpriceB.createsabarriertoentrythroughproductdifferentiationC.establishesabarriertoentryD.providesastrategyforcopingwithafragmentedmarket9【單選題】(2分)Thestrategiesneedtobemadesustainableby()A.AlltheotherchoicesarecorrectB.differentiationC.pricebasedD.lockin10【單選題】(2分)Whatshouldbeconsideredfortheexternaldevelopmentofenterprisestrategicchoice?()A.drawbacksB.advantagesC.organicgrowthD.swifteraccess第七章單元測(cè)試1【單選題】(2分)Whichofthefollowingisnotanelementofenterpriseconfiguration?()A.structureB.processC.resourcesD.relationships2【單選題】(2分)Whichistheextensionofthematrixstructure?()A.CompaniesB.organizations,C.teamD.interests3【單選題】(2分)WhichofthefollowingispartofMintzberg'sGoldeneyeorganization?()A.SupportStaffB.TechnostructureC.AlltheotherchoicesarecorrectD.StrategicApex4【單選題】(2分)Whichofthefollowingisinputcontrol?()A.IndirectinputcontrolsB.BalancedscorecardC.BothIndirectinputcontrolsandDirectinputcontrolsD.Directinputcontrols5【單選題】(2分)從財(cái)政角度來(lái)看,企業(yè)的目標(biāo)是什么?()A.低的壞賬B.繁榮C.供給D.偏好6【單選題】(2分)組織內(nèi)的組織結(jié)構(gòu)關(guān)系表現(xiàn)為()A.靈活的公司B.虛擬組織C.網(wǎng)絡(luò)D.組織內(nèi)不同部門(mén)之間的聯(lián)結(jié)7【單選題】(2分)WhatarethecharacteristicsofaPro-centralisationenterprisestructure?()A.AvoidsoverburdeningtopmanagersB.EasiertocoordinateC.GreaterawarenessoflocalproblemsD.Improvesmotivationofmorejuniormanagers8【單選題】(2分)WhatarethecharacteristicsofaPro-decentralisationenterprisestructure?()A.EasiertocoordinateB.SeniormanagerscantakeawiderviewC.GreaterawarenessoflocalproblemsD.Cheaper9【單選題】(2分)Whatarethecharacteristicsoffiscalcontrol?()A.AphilosophybasedonmanageablebusinessesB.AlltheotherchoicesarecorrectC.FocusisonannualprofittargetsD.Theroleofthecentreistoapprovebudgetsandmonitorperformance10【單選題】(2分)戰(zhàn)略控制的特征是什么?()A.一種基于可管理的業(yè)務(wù)的哲學(xué)B.一種基于不同業(yè)務(wù)的哲學(xué)C.主要作用是批準(zhǔn)預(yù)算和監(jiān)督執(zhí)行情況D.重點(diǎn)是年度利潤(rùn)目標(biāo)第八章單元測(cè)試1【單選題】(2分)Whatarethetypesofbusinessprocesschange?()A.AlltheotherchoicesarecorrectB.ProcessimprovementC.ProcessredesignD.Processreengineering2【單選題】(2分)Whichofthefollowingisanexplanationoftheorganizationalsystem?()A.Everybusinesshasuniquecharacteristicsembeddedinitscoreprocessesthathelpitachieveitsgoalsandcreatecompetitiveadvantage.B.Strategicbusinessprocesses,suchasnewproductdesignorhigh-sensitivitycustomercare,provideuniqueanddurablebusinessadvantagestoorganizations.C.AlltheotherchoicesarecorrectD.Thoseprocessesthatdependonpeople’sintelligence,experience,knowledge,judgmentandcreativityarethehardestforrivalstoduplicate.3【單選題】(2分)()startwithacleansheetofpaperandquestionallassumptions.()A.Re-engineeringB.SimplificationC.GapsanddisconnectsD.Value-addedanalysis4【單選題】(2分)()trytosimplifytheflowoftheprocess,eliminatingduplicationandredundancy.()A.Value-addedanalysisB.Re-engineeringC.GapsanddisconnectsD.Simplification5【單選題】(2分)Whichofthefollowingisatypeofenterpriseprocess?()A.ImproveB.OutsourceC.AlltheotherchoicesarecorrectD.Automate6【單選題】(2分)從流程視角設(shè)計(jì)企業(yè)戰(zhàn)略應(yīng)考慮什么?()A.垂直軸上的流程復(fù)雜性和動(dòng)態(tài)性。B.企業(yè)的所處環(huán)境C.水平軸上進(jìn)程的戰(zhàn)略重要性D.水平軸上進(jìn)程的戰(zhàn)略重要性和垂直軸上的流程復(fù)雜性和動(dòng)態(tài)性。7【單選題】(2分)“考慮可能的解決方案并選擇最佳方案”屬于流程設(shè)計(jì)的哪一環(huán)節(jié)?()A.分析B.重新設(shè)計(jì)C.計(jì)劃D.發(fā)展8【單選題】(2分)Whenweanalyzeaprocessorredesignaprocessweask()A.whattheactivityiscontributingtotheoverallsubprocessorB.whattheactivityiscontributingtotheoverallsubprocessorC.howcanwedeterminewhethertheactivityisactuallyachievingitspurpose?D.Doesitsupportthepeopleandculture9【單選題】(2分)Whataretheadvantagesofoutsourcing?()A.Focusonitsowncoreactivities.B.AlltheotherchoicesarecorrectC.Bymakinguseofeconomiesofscale.D.Increaseeffectiveness.10【單選題】(2分)外包的缺點(diǎn)是什么?()A.是一種不靈活的長(zhǎng)期合同B.容易失去控制,特別是在質(zhì)量問(wèn)題上C.其他選項(xiàng)均正確D.企業(yè)不愿意外包整個(gè)流程第九章單元測(cè)試1【單選題】(2分)Whataretheadvantagesofoutsourcingperipheralactivities(suchastraining)toexternalcompanies?()A.OtheroptionsarecorrectB.NewideasC.expertknowledgeD.Lowercosts2【單選題】(2分)Whatarethedisadvantagesofoutsourcingperipheralactivities(suchastraining)toexternalcompanies?()A.OtheroptionsarecorrectB.ServicelevelissuesC.lackofinitialknowledgeD.Confidentiality3【單選題】(2分)Whichofthefollowingisaquestionnaires’sadvantageingatheringinformationtoestablishsoftwarechoices?()A.UserfeelsB.widecoverageC.safeenvironmentD.Generateideas4【單選題】(2分)Whichofthefollowingisawrittenquestions’sadvantageingatheringinformationtoestablishsoftwarechoices?()A.safeenvironmentB.flexibleforanalystC.ThoughtfulresponseD.savelatercosts5【單選題】(2分)Whichofthefollowingisanobservation’sadvantageingatheringinformationtoestablishsoftwarechoices?()A.CheapactualbehaviourB.safeenvironmentC.GenerateideasD.Crosscheckunderstanding6【單選題】(2分)Whichofthefollowingisaprotocolanalysis’sadvantageingatheringinformationtoestablishsoftwarechoices?()A.NouserdowntimeB.ThoughtfulresponseC.widecoverageD.savelatercosts7【單選題】(2分)Whichofthefollowingisaworkshops’sadvantageingatheringinformationtoestablishsoftwarechoices?()A.flexibleforanalystB.savelatercostsC.generateideasD.thoughtfulresponse8【單選題】(2分)Whataretheaspectsofbadbusinessprocessreengineering?()A.OtheroptionsarecorrectB.cheapsolutionC.quickaccessD.staffknowledge9【單選題】(2分)以下哪種是采訪方式在收集信息以確定軟件選擇方面時(shí)的優(yōu)勢(shì)?()A.書(shū)面記錄B.廉價(jià)的實(shí)際行為C.與用戶發(fā)展關(guān)系D.廣泛的覆蓋范圍10【單選題】(2分)在收集信息以選擇軟件時(shí),以下哪項(xiàng)是原型的優(yōu)勢(shì)?()A.對(duì)用戶的破壞較小B.廉價(jià)的實(shí)際行為C.節(jié)省后期費(fèi)用D.廣泛的覆蓋范圍第十章單元測(cè)試1【單選題】(2分)Whichofthefollowingisthecategoryofe-commercefunctions?()A.B2BBusinessmodelsB.OtheroptionsarecorrectC.B2CBusinessmodelsD.C2BBusinessmodels2【單選題】(2分)Whatgoalsdomostcompaniesusee-commercetoachieve?()A.BetterinformationforcontrolB.ImprovedmarketingC.CostreducingD.Otheroptionsarecorrect3【單選題】(2分)Whatactivitiesareinvolvedintheconversionofaproductfromonenodetoanother?()A.Customerservice、ForecastingB.OtheroptionsarecorrectC.productionplanning、PurchasingD.Materialsmanagement、Distribution4【單選題】(2分)Whichofthefollowingisnotanobstacletoe-commercethatcanbeseenintheorganizationitself,itssuppliersandcustomers?()A.TechnophobiaB.IncreasedvisibilityC.SecurityconcernsD.Set-upcosts5【單選題】(2分)WhytraditionalA.OtheroptionsarecorrectB.ItisdesignedprimarilytodescribemanufacturingbusinessC.Itdoesnotemphasizetheimportanceofthecustomerenough.ItisproductledratherthanmarketledD.Itisproductledratherthanmarketled6【單選題】(2分)Whichofthefollowingisnotthecategoryofe-commercefunctions?()A.C2CBusinessmodelsB.B2DBusinessmodelsC.B2BBusinessmodelsD.B2CBusinessmodels7【判斷題】Therearesomerisksinelectronicprocurement,includingtechnicalrisksandorganizationalrisks.()A.錯(cuò)B.對(duì)8【單選題】(2分)Whichofthefollowingisnotanobstacletoe-commercecanbeseenintheorganizationitself,itssuppliersandcustomers?()A.IncreasedvisibilityB.SecurityconcernsC.TechnophobiaD.Limitedopportunitiestoexploite-business9【單選題】(2分)產(chǎn)品從一個(gè)節(jié)點(diǎn)到另一個(gè)節(jié)點(diǎn)的轉(zhuǎn)換不包括以下哪個(gè)活動(dòng)?()A.購(gòu)買B.預(yù)測(cè)C.客戶服務(wù)D.消費(fèi)10【單選題】(2分)以下哪項(xiàng)不是大多數(shù)公司想要通過(guò)電子商務(wù)實(shí)現(xiàn)的目標(biāo)?()A.成本增加B.可見(jiàn)度增加C.增加收入D.市場(chǎng)滲透第十一章單元測(cè)試1【單選題】(2分)E-marketingismarketingcarriedoutusingelectronictechnology.Anumberoftechniquesandtechnologiescanbeused,suchas?()A.OtheroptionsarecorrectB.linkstoandfromotherwebsitesC.loyaltycards:datawarehousesD.emailtocarefullyselectedcustomers2【判斷題】Organizationsmustbecarefultoensurethatthewebsitestyle,quality,andcommercialofferareconsistentwithexistingbrandswhenconductingbrandingonthewebsitethatisexactlythesameaselsewhere.()A.對(duì)B.錯(cuò)3【判斷題】電子營(yíng)銷是利用電子技術(shù)進(jìn)行的營(yíng)銷。()A.對(duì)B.錯(cuò)4【單選題】(2分)Whataretheeffectsofelectronicmethodsonmarketingintermsofpromotion?()A.deliveryovertheinternetB.websitesC.directsalesD.disintermediation,reintermediation,countermediation5【單選題】(2分)Whataretheeffectsofelectronicmethodsonmarketingintermsofplace?()A.directsalesB.emailsC.searchengineresultsD.websites6【單選題】(2分)Whataretheeffectsofelectronicmethodsonmarketingintermsofprocesses?()A.again,inaservicebusiness,acustomerisoftenexposedtomorebusinessprocesses.B.websitesC.directsalesD.deliveryovertheinternet7【單選題】(2分)Whatarethemaincharacteristicsofthee-commercemarket?()A.interactivityB.OtheroptionsarecorrectC.intelligenceD.integration8【單選題】(2分)Whataretheorganization’soptionsforhowtodealwithe-brands?()A.carryoutexactlythesamebrandingonthewebsiteasinotherplacesB.Formapartnershipwithanexistingbrand.C.OtheroptionsarecorrectD.Offeraslightlyamendedproductorservice,stillconnectedtotheoriginalbrand9【單選題】(2分)以下屬于CRM涉及的營(yíng)銷活動(dòng)的是?()A.客戶留存率B.客戶選擇C.其他選項(xiàng)都正確D.客戶保留10【單選題】(2分)以下屬于訪客使用在線服務(wù)時(shí),需要經(jīng)歷的階段的是?()A.新登記訪客B.回訪者C.其他選項(xiàng)都正確D.初次訪問(wèn)者第十二章單元測(cè)試1【單選題】(2分)WhichofthefollowingisthekeyissueforPM?()A.TeambuildingB.OtheroptionsarecorrectC.DelayedbenefitD.Specialists2【單選題】(2分)Whichofthefollowingdoesnotbelongtothefourphasesoftheprojectlifecycle?()A.ProjectdeliveryB.ProjectDefinitionC.ProjectDesignD.Projectcycle3【單選題】(2分)Whatisthefirststageoftheprojectlifecycle?()A.ProjectDesignB.ProjectDefinitionC.ProjectdevelopmentD.Projectdelivery4【單選題】(2分)Whatisthefinalstageoftheprojectlifecycle?()A.ProjectDesignB.ProjectDefinitionC.ProjectdeliveryD.Projectdevelopment5【單選題】(2分)Whataspectsoftheprojectdefinitioninclude?()A.ScopeB.OtheroptionsarecorrectC.ProcessesD.Purpose6【單選題】(2分)Whataspectsoftheprojectdesigninclude?()A.QualityB.OtheroptionsarecorrectC.ActivityD.Cost7【單選題】(2分)Whichofthefollowingisnotpartoftheprojectdelivery?()A.StartupB.CompletionC.CostD.Execution8【單選題】(2分)Whichofthefollowingisnottheresponsibilityoftheprojectmanager?()A.ResourcesefficiencyB.CustomerorientationC.Self-centeredD.Timelycommunication9【單選題】(2分)項(xiàng)目的最終結(jié)果是否滿足客戶的期望可以從哪些方面體現(xiàn)出來(lái)?()A.該項(xiàng)目是否按預(yù)算完成?B.項(xiàng)目按時(shí)完成了嗎?C.最終產(chǎn)品的實(shí)際設(shè)計(jì)和建造D.其他選項(xiàng)都正確10【單選題】(2分)以下哪個(gè)屬于挑選項(xiàng)目的三個(gè)標(biāo)準(zhǔn)?()A.可行性B.可接受性C.其他選項(xiàng)都正確D.適應(yīng)性第十三章單元測(cè)試1【判斷題】人們普遍認(rèn)為,營(yíng)利組織的戰(zhàn)略目標(biāo)是使組織所有者(通常是股東)財(cái)富最大化的長(zhǎng)期目標(biāo)。()A.錯(cuò)B.對(duì)2【單選題】(2分)Whichofthefollowingisafactortoconsiderwhenchoosingafinancingoption?()A.SecurityB.CostC.OtheroptionsarecorrectD.Gearing3【單選題】(2分)Intermsofcashflowandliquidity,whatrisksmustbemanaged?()A.theriskthatwhenthebusinessisfacedwithacashshortage,itisunabletoborrowthemoneyitneeds,orunabletoraisemorecashbysellingoffsomeofitsassetsB.OtheroptionsarecorrectC.theriskthatcashreceiptswillbelowerthanexpectedorthatcashpaymentswillbehigherthanexpected,sothatactualcashbalancesturnouttobemuchl

溫馨提示

  • 1. 本站所有資源如無(wú)特殊說(shuō)明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請(qǐng)下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請(qǐng)聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁(yè)內(nèi)容里面會(huì)有圖紙預(yù)覽,若沒(méi)有圖紙預(yù)覽就沒(méi)有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫(kù)網(wǎng)僅提供信息存儲(chǔ)空間,僅對(duì)用戶上傳內(nèi)容的表現(xiàn)方式做保護(hù)處理,對(duì)用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對(duì)任何下載內(nèi)容負(fù)責(zé)。
  • 6. 下載文件中如有侵權(quán)或不適當(dāng)內(nèi)容,請(qǐng)與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準(zhǔn)確性、安全性和完整性, 同時(shí)也不承擔(dān)用戶因使用這些下載資源對(duì)自己和他人造成任何形式的傷害或損失。

最新文檔

評(píng)論

0/150

提交評(píng)論