第一章單元測試第二章單元測試第三章單元測試第四章單元測試第五章單元測試第六章單元測試第七章單元測試第八章單元測試第九章單元測試第十章單元測試第十一章單元測試第十二章單元測試第十三章單元測試第十四章單元測試第十五章單元測試第十六章單元測試第十七章單元測試第十八章單元測試第十九章單元測試第二十章單元測試第一章單元測試1【判斷題】(10分Aprivatelimitedcompanymusthaveaminimumsharecapital.Sharescanbefreelyboughtandsoldbymembersofthepublic.A.對B.錯(cuò)2【判斷題】(10分Anexporttradingcompanyprovidessupportservicesforfirmsengagedinexporting.Thismayincludewarehousing,shipping,insuringandbillingonbehalfoftheclient.A.對B.錯(cuò)3【判斷題】(10分Sharesofapubliclimitedcompanycannotbefreelyofferedtothegeneralpublic,norcansharesbetransferredbetweenmemberswithouttheconsentoftheothershareholders.A.對B.錯(cuò)4【判斷題】(10分BothAdidasandPumaarecurrentlymultinationalcorporationsheadquarteredinGermanyA.錯(cuò)B.對5【判斷題】(10分Withtheformofpartnership,thebusinessmayhavefromtwotofiftyormoremembers,eachreceivingvaryingsharesoftheprofitsdependingontheirinvestmentorcontributionandhavingtotalandunlimitedpersonalliabilityforthedebtsincurred.A.錯(cuò)B.對6【單選題】(10分)Gooddesignbringsahouseandgardentogetherasasingle________.()A.organizationB.propertyC.structureD.Entity7【單選題】(10分)Buyingin_________ismoreeconomicalthanshoppingforsmallquantities.()A.lotB.amountC.manyD.bulk8【單選題】(10分)HeworksforalargeAmerican___________.()A.cooperateB.corporationC.cooperationD.corporate9【單選題】(10分)Hetoldhisfollowerstosnap__________sharesimmediately.()A.upB.inC.downD.on10【單選題】(10分)Thefactoryhasa1000_________.()A.laborB.staffC.workerD.workforce第二章單元測試1【判斷題】(10分Boardofdirectorsholdsharesofstockinthecompanyandreceiveashareoftheprofitsasdividends.A.對B.錯(cuò)2【判斷題】(10分ShareholderselectaCEOtomakedecisionsanditisresponsiblefordecidingtheoverallcompanypolicyandcapitalexpenditure.A.錯(cuò)B.對3【判斷題】(10分Executivedirectorsareconcernedwiththeday-to-dayrunningofthebusiness.A.對B.錯(cuò)4【判斷題】(10分CEOistypicallyresponsibleforthecorporation’sentireoperationsandreportsdirectlytothechairmanandboardofdirectors.Itisthehisresponsibilitytoimplementboarddecisionsandinitiatives,andtomaintainsmoothoperationofthefirmwithseniormanagement’sassistance.A.錯(cuò)B.對5【判斷題】(10分Directorsprovideregularadvicetothecompanybutarenotdirectlyinvolvedintheday-todaysupervisionofthecompany.A.錯(cuò)B.對6【單選題】(10分)Weprovideallthesupportyouneedtoachieve_________results,orA.gremiumB.optimumC.minimumD.premium7【單選題】(10分)Intheprocesswewillstimulateinvestment,createjobs,___________consumersand,bytheway,helpaddressclimatechange.()A.empowerB.powerC.enpowerD.inpower8【單選題】(10分)Minortasksshouldbe____________toyourassistant.()A.delegatedB.controlledC.dismissedD.facilitated9【單選題】(10分)Celebratingindividualaccomplishmentcouldnotonlyinvigorateouremployee________,butalsoinstillworkwithmeaningandjoy.()A.emotionB.feelingC.atmosphereD.morale10【單選題】(10分)Womentendto_________theirsuccesstoexternalcausessuchasluck.()A.distributeB.contributeC.attributeD.tribute第三章單元測試1【判斷題】(10分Aeconomicandmonetaryunionisatradingblocthatgivespreferentialaccesstoselectedgoodsandservicesfromtheparticipatingcountriesbyreducingtariffsbutnotbyabolishingthemcompletely.A.錯(cuò)B.對2【判斷題】(10分ApreferentialtradeareaisAgroupofindependentcountrieswithacommonmarket,notradebarriersbetweenmembers,andasinglecurrency.A.錯(cuò)B.對3【判斷題】(10分Acustomsunionisatypeoftradeblocwhichhasnotariffbarriersbetweenmembersandiscomposedofafreetradeareawithacommonexternaltariff.A.對B.錯(cuò)4【判斷題】(10分TheCounciloftheEuropeanUnionisoneoftwolegislativebodiesandtogetherwiththeEuropeanParliamentservestoamendandapprovetheproposalsoftheEuropeanCommission.A.錯(cuò)B.對5【判斷題】(10分EuropeanParliamentistheexecutivebranchoftheEuropeanUnion,responsibleforproposinglegislation,implementingdecisions,upholdingtheEUtreatiesandmanagingtheday-to-daybusinessoftheEU.A.錯(cuò)B.對6【單選題】(10分)Thecostoftherecessionwillpushthebudget_________tosome12%ofGDPthisyear.()A.surplusB.gapC.balanceD.deficit7【單選題】(10分)Youmustmeetyour_________thismonth.()A.amountB.taxC.quotaD.tariff8【單選題】(10分)Asalargecommodityproducer,ithasbeenblessedbya__________inthepricesofitsexportsthankstoboomingglobaldemand.().A.survivalB.soarC.surgeD.surplus9【單選題】(10分)Indianswerethe___________inhabitantsofAmerica.()A.individualB.indigenousC.homeD.foreign10【單選題】(10分)Unlessexpresslystated,notermofthisAgreementisintendedto_________abenefitonathirdparty.()A.deferB.inferC.referD.confer第四章單元測試1【判斷題】(10分Nowadays,supportedbyITnetworkssuchastheinternet,virtualmarketplaceshavebecomemoreandmoreflourishingwhereelectroniccommerceiscarriedout.A.錯(cuò)B.對2【判斷題】(10分Stocksandsharesaretradedonstockmarkets(orstockexchanges)aroundtheworld.A.對B.錯(cuò)3【判斷題】(10分HeadquarteredinMalaysia,APECwasestablishedin1989asanintergovernmentalforumfor21PacificRimmembereconomies.A.對B.錯(cuò)4【判斷題】(10分HeadquarteredinJakarta,Indonesia,ASEANwasestablishedin1967asaregionalintergovernmentalorganizationcomprising20countriesinSoutheastAsia.A.對B.錯(cuò)5【判斷題】(10分Emergingmarketsaretheworld’sfastestgrowingeconomies,contributingtoagreatdealoftheworldsexplosivegrowthoftrade.A.對B.錯(cuò)6【單選題】(10分)Thepurposeof____________andforecastingistoguaranteetheaccuracyandtimelinessofbusinessdecision.()A.marketstrategyB.marketresearchC.marketpublicityD.marketsegmentation7【單選題】(10分)Yum!Brands,whichownsKFCandPizzaHut,hasrepositioneditselfasan________companyinChina,offeringcomfortablediningformiddle-classfamiliesratherthanfastfoodforthemasses.()A.massmarketB.upmarketC.nichemarketD.downmarket8【單選題】(10分)Britainisalsoattractivetoadvertisersbecauseitisahomogeneousmarket,sothereisnoneedtotailoradvertisementsfordifferentpartsofthecountry.()A.homogeneousB.similarC.sameD.equal9【單選題】(10分)Tobesuccessfulsellingtothem,youhavetocater________theiremotionsandconcernsmorethaneverbefore.()A.upB.withC.forD.to10【單選題】(10分)Anyenterprisecannot_________resources,itisthepoorefficiencyanduneconomicaltofinishalllinksofthebusinessactivitiesindependently.()A.controlB.gainC.monopolizeD.master第五章單元測試1【判斷題】(10分Intermsofmoneyborrowedorlent,aninvestmentusuallyrepresentseitheradebtoranequityinterest.A.錯(cuò)B.對2【判斷題】(10分Equityrepresentsfundslentinexchangeforinterestincomeandthepromisedrepaymentoftheloanatagivenfuturedate.A.錯(cuò)B.對3【判斷題】(10分Whenyoubuyadebtinstrumentlikeaequity,ineffectyoulendmoneytotheissuer.Theissueragreestopayyouastatedrateofinterestoveraspecifiedperiodoftime,attheendofwhichtheissuerwillreturntheoriginalsum.A.錯(cuò)B.對4【判斷題】(10分Bondrepresentson-goingownershipinabusinessorproperty.A.錯(cuò)B.對5【判斷題】(10分Anequityinvestmentmaybeheldasasecurityorbytitletoaspecifiedproperty.Themostpopulartypeofequitysecurityiscommonstock.A.對B.錯(cuò)6【單選題】(10分)_______isthepracticeoffundingaprojectorventurebyraisingmonetarycontributionsfromalargenumberofpeople,typicallyviatheinternet.A.AngelinvestmentB.CrowdfundingC.VenturecapitalD.IPO7【單選題】(10分)Iputsomemoneyinmy__________everymonthforrainydays.()A.checkingaccountB.savingaccountC.bankD.shares8【單選題】(10分)Hetransferredthe___________ofthehousetohiswife.()A.propertyB.certificateC.controlD.ownership9【單選題】(10分)Thecompanyhas___________intoamajorchemicalmanufacturer.A.evolveB.revolveC.convolveD.involve10【單選題】(10分)Thetheorywasdeveloped____________totheearthquakeof1906.A.consequentB.sequentC.subsequentD.later第六章單元測試1【判斷題】(10分Anideaisanon-materialactionresultinginameasurablechangeofstateforthepurchasercausedbytheprovider.A.錯(cuò)B.對2【判斷題】(10分Patentsareaphysicalproductcapableofbeingdeliveredtoapurchaserandinvolvethetransferofownershipfromsellertocustomer.A.錯(cuò)B.對3【判斷題】(10分Theconceptof“threelevelsofaproduct”actuallycomesinplaywhenyoubegintomarketaproductforyourbusinessorwhenyouwanttoanalyzeaproduct.A.對B.錯(cuò)4【判斷題】(10分Thecoreproductisinthecenterofthecircle.itisdefinedasthebenefitthattheproductbringstothecustomer.A.錯(cuò)B.對5【判斷題】(10分Theproductlifecyclediscussesthestageswhichaproducthastogothroughsincethedayofitsroll-outtothedayitistakenawayfromthemarket.A.錯(cuò)B.對6【單選題】(10分)Istherespaceforyourproductorserviceinthemarketoristhemarket________?()A.completeB.saturatedC.enoughD.full7【單選題】(10分)Whenyouarealertyoufeelthesolidityofyourbeing,itisalmost________.()A.toughB.heardC.tangibleD.intangible8【單選題】(10分)__________arelowandmanycompaniesarestruggling.()A.BalancesB.EarningsC.MarginsD.Bonus9【單選題】(10分)Ruralpeoplehavebeenofferedsubsidiestobuy"____________",andtaxesonsmallcarshavebeencut.()A.greygoodsB.browngoodsC.BlackgoodsD.whitegoods10【單選題】(10分)IknowJapanesehospitalityis_____________allovertheworld,butthisistakingitwaytoofar.A.perfectB.goodC.renownedD.popular第七章單元測試1【判斷題】(10分Productrangereferstothesetofproductsmadebyacompany.A.對B.錯(cuò)2【判斷題】(10分Productplacementreferstotheuseofawell-knownpersontoadvertiseproducts.A.錯(cuò)B.對3【判斷題】(10分ProductlaunchhappenswhenproductsareusedinfilmsorTVprogrammes.A.錯(cuò)B.對4【判斷題】(10分Productcirclereferstothelengthoftimepeoplecontinuetobuyaproduct.A.錯(cuò)B.對5【判斷題】(10分Productlaunceistheintroductionofaproducttothemarke.A.錯(cuò)B.對6【單選題】(10分)__________isthenamegiventoaproductbythecompanythatmakesit.()A.brandnameB.brandawarenessC.brandimageD.brandstretching7【單選題】(10分)__________isthepracticeofusinganexistingnameonanothertypeofproduct.()A.brandnameB.brandawarenessC.brandimageD.brandstretching8【單選題】(10分)____________referstotheideasandbeliefspeoplehaveaboutabrand.()A.brandstretchingB.brandimageC.brandnameD.brandawareness9【單選題】(10分)_____________referstothetendencytoalwaysbuyaparticularbrand.()A.brandstretchingB.brandimageC.brandloyaltyD.brandawareness10【單選題】(10分)_______________showshowfamiliarpeoplearewithabrand.()A.brandawarenessB.brandstretchingC.brandimageD.brandloyalty第八章單元測試1【判斷題】(10分Inmarketingmix,promotionfocusesonsettingpricesthatareattractivetoparticulargroupsofcustomers(segments)andthatareprofitableforthecompany.A.錯(cuò)B.對2【判斷題】(10分Inabookofmarketing,Chapterof“channelsofdistribution”focusesonwaysinwhichproductsandservicesgettotheirintendedmarkets.A.錯(cuò)B.對3【判斷題】(10分Marketingbeginslongbeforeaproducthitstheshelf.A.對B.錯(cuò)4【判斷題】(10分Customersolutionmeansdistributingtheproductinthewaymostsuitableforeachtypeofcustomer.A.錯(cuò)B.對5【判斷題】(10分Customersareinformedaboutproductsthroughadvertising,salesliteratureandsoon,butcustomersalsocommunicatewiththeseller.A.錯(cuò)B.對6【單選題】(10分)Inmarketingmix,_________referstofindingsuitabledistributionchannelstoreachthesecustomergroups.()A.PlaceB.PriceC.PromotionD.Product7【單選題】(10分)Inmarketingmix,________fererstowhatthebusinessorprofitorganizationofferstoitsprospectivecustomersorclients.A.PriceB.PromotionC.ProductD.Place第九章單元測試1【判斷題】(10分Advertisingisaformofcommunicationusedtohelpsellproductsandservices.A.對B.錯(cuò)2【判斷題】(10分Onefunctionofadvertisingistoprovideconstantremindersandreinforcementstoproducetheconsumers’desire.A.錯(cuò)B.對3【判斷題】(10分Ifacelebrityendorsesaproduct,theytalksaboutthebenefitsanddrawbacksoftheproductsinadvertisements.A.錯(cuò)B.對4【判斷題】(10分AdvertisingontheInternettakesavarietyofforms,likebuttons,banners,animations,andpop-ups.A.錯(cuò)B.對5【判斷題】(10分Advertisingdoneattheplacewhereaproductissoldiscalledposteradvertising.A.錯(cuò)B.對6【單選題】(10分)Billboards,thoselargesignsusedforadvertising,areoftencalled______inBritishEnglish.()A.hoardingsB.leafletsC.commercialsD.slogans7【單選題】(10分)Manufacturersoftoiletriesandcosmeticsfrequentlyofferfree______forcustomerstotryouttheirnewproducts.()A.commercialsB.postersC.samplesD.slogans8【單選題】(10分)OutdooradvertisingisgrowingrapidlybecausethecostofTV______hasrisendramatically.()A.publicityB.commercialsC.researchD.endorsement9【單選題】(10分)Wecan'ttakea(n)________onnewproductwithouttakingallintoaccount.()A.gambleB.advantageC.dangerD.chance10【單選題】(10分)Thestudentspossessthe__________thattheycanmakeadifferencetotheircommunity.()A.contractB.ContradictionC.convictionD.convict第十章單元測試1【判斷題】(10分Itisveryunusualthesedaysforacompanynottohaveawebsite.A.錯(cuò)B.對2【判斷題】(10分E-commercehasbecomehugelypopular,fortwomainreasons：thewidespreadaccesstotheInternet,andlowprice.A.錯(cuò)B.對3【判斷題】(10分Ifyouwantyourwebsitetogetalotoftraffic,makesureyouregisteritwithallthemajorsearchengines.A.錯(cuò)B.對4【判斷題】(10分E-commerceisenergy–savinganddematerialized.“Dematerialisation”simplymeansnotusinganymaterials.A.錯(cuò)B.對5【判斷題】(10分Sinceitcanbedifficulttojudgethequalityofaproduct,offlineshoppingisbetterthanonlineshopping.A.錯(cuò)B.對6【單選題】(10分)Sisaverysuccessfulsitewhichgetsover2,000____perday.()A.hitsB.browserC.linkD.spam7【單選題】(10分)Ifyouwantyourwebsitetogetalotof______,makesureyouregisteritwithallthemajorsearchengines.()A.spamB.hitsC.trafficD.browser8【單選題】(10分)IfyousaveinformationfromtheInternetintooneofyourcomputerfiles,wesaythatyou______theinformation.()A.browserB.downloadC.hitsD.link9【單選題】(10分)Traditionandcultureareoftenat___________withtheneedsofmodernlife.()A.varieyB.varyC.varianceD.variancey10【單選題】(10分)Thereisan_______linkbetweenenergyandprosperity,energyandsecurityandenergyandopportunity.()A.inherentB.inhabitantC.inhibitantD.inheritance第十一章單元測試1【判斷題】(10分CultureisthesetofA.對B.錯(cuò)2【判斷題】(10分Mostcountrieshavesameculturesystems.A.錯(cuò)B.對3【判斷題】(10分Business,likeallotherhumanactivities,isconductedwithinthecontextofcultureA.對B.錯(cuò)4【判斷題】(10分Onedimensionofculturaldifferenceisthedegreetowhichthebasicunitofsocialorganizationistheindividual,asopposedtothegroup.A.對B.錯(cuò)5【判斷題】(10分Wordsmayhavedifferentmeaningstopersonswithdiverseculturalbackgrounds.A.錯(cuò)B.對6【單選題】(10分)__________isasetofsymbolsusedtoassignandcommunicatemeaning,whichprovidesimportantcluesabouttheculturalA.literatureB.religionC.architectureD.language7【單選題】(10分)Basictoeverysocietyisits__________,theoverallframeworkthatdeterminestherolesofindividualswithinthesociety.A.languageB.socialstructureC.religionD.A.tenureB.positionC.chargeD.power9【單選題】(10分)Charles'sletterwasindeedpublished,_________inasomewhatabbreviatedform.()A.BecauseB.albeitC.ifD.inspite10【單選題】(10分)Reformsareslowlyreducing___________inefficiency.()A.bureaucraticB.officialC.redtapeD.leading第十二章單元測試1【判斷題】(10分CorporateCulturecanbedefinedasA.錯(cuò)B.對2【判斷題】(10分Corporateculturedetermineshowthebusinessworldisviewed,whatisA.錯(cuò)B.對3【判斷題】(10分Onanobservablelevel,corporatecultureisshownasthespecificcultureofthecompany.A.錯(cuò)B.對4【判斷題】(10分Onaobservablelevel,corporatecultureisonlyshownasvisualsymbolssuchaslogosandtrademarks.A.對B.錯(cuò)5【判斷題】(10分Acorporatecultureonlydefinesthewayinwhichanorganizationinteractswithoneanotherinsideacompany.A.對B.錯(cuò)6【單選題】(10分)Inthesixcomponentsofcorporateculture,_______referstooperatingprinciplesofdailylifeinthefirm.A.practicesB.placeC.peopleD.narrative7【單選題】(10分)Inthesixcomponentsofcorporateculture,_______referstoemployeeswhoarenotjustthemosttalentedbutalsothebestsuitedtoaparticularcorporateculture.A.placeB.practicesC.peopleD.narrative8【單選題】(10分)Inthesixcomponentsofcorporateculture,_______referstoauniquehistoryandtheabilitytoexplorethathistoryandcraftitintoanarrative.A.narrativeB.practicesC.peopleD.place9【單選題】(10分)Thecrowd_____________withenthusiasmatthesightoftheirfavoriteidol.A.overwhelmedB.explodedC.arefullD.filled10【單選題】(10分)Thekitchenwasin_________.A.messB.dirtC.chaosD.tidiness第十三章單元測試1【判斷題】(10分CSRisalsoknownascorporatecitizenship,sustainableresponsiblebusiness(SRB),orcorporatesocialperformance.A.對B.錯(cuò)2【判斷題】(10分CSRcanalsohelpimprovetheperceptionofacompanyamongitsstaff,particularlywhenstaffcanbecomeinvolvedthroughpayrollgiving,fund-raisingactivitiesorcommunityvolunteering.A.錯(cuò)B.對3【判斷題】(10分Reputationsthattakedecadestobuildupcannotberuinedinhours.A.錯(cuò)B.對4【判斷題】(10分CSRcanhelpbuildcustomerloyaltybasedondistinctiveethicalA.對B.錯(cuò)5【判斷題】(10分AcompanyperforminggoodpracticeCSRwillnotbescrutinizedbythegovernment.A.對B.錯(cuò)6【單選題】(10分)Ourcompanydoesnothingillegal.Wearevery_____.A.law-abidingB.selflessC.integrityD.fair7【單選題】(10分)We'vegot______whichisusedincountrieswhereitisdifficulttodobusinesswithoutofferingbribes.A.abribeB.aslushfundC.aconfidentialityagreementD.industrialespionage8【單選題】(10分)Theircarlookedsomuchlikeournewmodel.Wesuspect_____.A.industrialespionageB.aslushfundC.abribeD.aconfidentialityagreement9【單選題】(10分)Theproblems___________thenewgovernmentwereenormous.A.confrontedB.confrontwithC.confrontD.confronting10【單選題】(10分)Hishardworkwilleventuallytakeits_________onhishealth.A.harmB.tollC.dangerD.risk第十四章單元測試1【判斷題】(10分Thepurchasingbehaviourofconsumerscanbedescribedastheirbuyinghabits.A.對B.錯(cuò)2【判斷題】(10分Incomedistributionisatermusedbyeconomiststodescribehowwealthissharedinacountry.A.錯(cuò)B.對3【判斷題】(10分Duringthepasttwodecades,manygovernmentshaveadoptedfree-marketeconomicsystems,vastlyincreasingtheirownproductivepotentialandcreatingnumerousnewopportunitiesforinternationaltradeandinvestment.A.錯(cuò)B.對4【判斷題】(10分Forbigcorporationindevelopedcountries,theydon’tneedaforeignmarkettoextendtheirbusiness.A.錯(cuò)B.對5【判斷題】(10分Infrastructuresareveryimportantastheymakeitpossibleforacompanytoadvertise,communicatewithcustomersandsuppliersandalsotransporttheirgoodsaroundthecountry.A.錯(cuò)B.對6【單選題】(10分)Becauseoftight____________companyprofitscouldnotbetakenoutofthecountry.A.politicalstabilityB.governmentbureaucracyC.economicsituationD.monetaryregulation7【單選題】(10分)Redtapeandotherexamplesof_________hinderacompany’sentryintoamarket.A.politicalstabilityB.monetaryregulationC.economicsituationD.governmentbureaucracy8【單選題】(10分)Thecountryisattractivetoexportersbecauseithasenjoyed__________forthelast50yeas.A.governmentbureaucracyB.economicsituationC.monetaryregulationD.politicalstability9【單選題】(10分)Ourcultureis__________withtelevisionandadvertising.A.fullB.busyC.coveredD.saturated10【單選題】(10分)Itriedto___________thehousewhilehewasdescribingit.A.predictB.assessC.visitD.visualize第十五章單元測試1【判斷題】(10分Inthe21stcenturycustomersaregenerallycategorizedintotwotypes:anentrepreneurortraderandanenduserorultimatecustomer.A.對B.錯(cuò)2【判斷題】(10分Customersarethefoundationofanybusiness,withoutwhichabusinesssimplywouldn’texist.A.對B.錯(cuò)3【判斷題】(10分CustomerServiceistheserviceprovidedtocustomersduringapurchase.A.對B.錯(cuò)4【判斷題】(10分Employeesarenorcustomers.A.對B.錯(cuò)5【判斷題】(10分Customersnotonlybuyproductsorservicesbutbuybuygoodfeelingsandsolutionstoproblems.A.對B.錯(cuò)6【單選題】(10分)Althoughtheycharge_______,thereisnodoubtthattheirservicesofferA.highpricesB.highmoneyC.highrequirementsD.highcost7【單選題】(10分)Theworkisverycomplex,soit'sveryhardtocalculate______exactly.However,wewilltrytoproducethemostcompetitiveestimatewecan.A.costB.pricesC.requirementsD.money8【單選題】(10分)Wehavedecidedto______ourrangeofservicesbyincludingaccountingandauditingamongthethingswedo.A.extendB.organizeC.meetD.charge9【單選題】(10分)Theshrimpsweredelicious.___________,theeggplantwasexcellent.A.LikelyB.LikewiseC.similarD.Alike10【單選題】(10分)Weshould__________oneverychancewegettoimproveourEnglish.A.capitalizeB.makeuseC.utiliseD.takeadvantage第十六章單元測試1【判斷題】(10分"Dowhatyoudobestandoutsourcetherest"hasbecomeaninternationallyrecognizedbusinesstagline.A.錯(cuò)B.對2【判斷題】(10分Aparticularlystrongreasontooutsourceinvolvesashortageofacriticalresource.A.錯(cuò)B.對3【判斷題】(10分Overheadcostsofperformingaparticularback-officefunctionareextremelyhigh.Thisexpenditurecouldbeavoidedbycontractingwithathirdparty.A.對B.錯(cuò)4【判斷題】(10分Sinceyouwillbeturningoverpartoftheoperationsofyourbusinesstoanothercompany,youwillnowbetiedtothefinancialwell-beingofthatcompany.A.對B.錯(cuò)5【判斷題】(10分Ifyououtsourcepartofyouroperations,moralemaybeencouragedintheremainingworkforce.A.對B.錯(cuò)6【單選題】(10分)_________outsourcingistheprocessbywhichacompanycontractsanothercompanytoprovideparticularservices.A.ManufactureB.ServiceC.OperationD.Management7【單選題】(10分)Theyaresigningshortercontracts,too.Butstill,theyneedtothinkharderaboutwhatistheircorebusiness,andwhatis_________A.basicB.outsideC.peripheralD.important8【單選題】(10分)Wewillmaintainthe____________ofyourinformation.A.safeB.confidentialC.secretD.confidentiality9【單選題】(10分)Incustomer___________situations,thefirmknowswhentherelationshipisover.A.serviceB.satisfactionC.loyaltyD.retention10【單選題】(10分)Canyouquoteusonafewoptionssowecanseewhatwillbethebestbalanceofcostand________forus?A.overheadB.energyC.outlayD.money第十七章單元測試1【判斷題】(10分Franchisingcanbedescribedasa“businessmarriage”betweenafranchiseeandafranchisor.A.對B.錯(cuò)2【判斷題】(10分Therighttothefranchiseissoldbythefranchisortothefranchiseeforaninitialsumofmoney,oftencalledtheup-frontentryfee,orfranchisefee.A.對B.錯(cuò)3【判斷題】(10分Franchisorswillhavetoshareprofitswiththefranchisees.Theyreceivesonlyasmallpercentageoftheenterprise’srevenueintheformofafranchisefee.A.錯(cuò)B.對4【判斷題】(10分Thefranchisorisresponsibleforprovidingtheproductandthedistributoristhenabletoselltheproductonwithamanagemntfranchise.A.對B.錯(cuò)5【判斷題】(10分Managementfranchisewouldbeidealforsomebodywithpreviousmanagingexperienceasitallowsindividualswithtransferableskillstoreallytakeownershipofabusinessandleadittosuccess.A.對B.錯(cuò)6【單選題】(10分)Withtherapidadvancementofmoderncommunicationandinformationtechnology,____________ofnetworkeconomyhasbeenformed.A.situationB.structureC.netD.rudiment7【單選題】(10分)TheSocietyisnot___________withanypoliticalparty.A.attachedB.belongC.ownedD.affiliated8【單選題】(10分)Ilivedonabout$5,000ayearfromthe__________onmybook.A.costB.overheadC.royaltiesD.fees9【單選題】(10分)Thetraineeswillthenbepaired___________experiencedmanagers.A.withB.onC.toD.at10【單選題】(10分)Theairline'sinsureris_________fordamagestothevictims'families.A.liableB.desiredC.legalD.likely第十八章單元測試1【判斷題】(10分Amergerdescribestwofirms,oneapparentlystrongerthantheother,joiningforcestomoveforwardasasinglenewentity.A.錯(cuò)B.對2【判斷題】(10分Horizontalmergercancreatealargerbusinesswithgreatermarketshareandsubstantialmarketpowerandmightenablethemergedentitytoraisepricesbyreducingoutputunilaterally.A.錯(cuò)B.對3【判斷題】(10分The1998mergerofDaimler-BenzandChryslerisconsideredaverticalmerger.A.對B.錯(cuò)4【判斷題】(10分Theacquisitionistimeefficientgrowthstrategywhichhelpsthecompanytoacquirethecorecompetenciesandresourceswhicharenotcurrentlyavailable.A.錯(cuò)B.對5【判斷題】(10分Althoughthebuyeracquiresallassetsandliabilitiesinastockpurchase,itmaycontractuallyallocateunwantedliabilitiestothesellerbysellingthembacktotheseller.A.錯(cuò)B.對6【單選題】(10分)__________happenswhenacompany’stopexecutivesbuythecompanytheyworkfor.A.MergerB.AcquisitionC.MBID.MBO7【單選題】(10分)_________referstoasituationinwhichsomeonehastoleavetheirjob,becausetheyarenolongerneeded.A.RedundancyB.MergerC.SurplusD.Acquisition8【單選題】(10分)___________isabusinessactivityinwhichtwoormorecompanieshaveinvestedtogether.A.MergersB.JointverntureC.ConglomorateD.Acquisition9【單選題】(1