新領(lǐng)航職業(yè)英語(yǔ)（下冊(cè)）Unit5BuildingaFirmFoundationUnit5BuildingaFirmFounationLessonOneLessonTwoLessonThreeContentFrom“MadeinChina”to“CreatedinChina”TheChangingFaceof“MadeinChina”P(pán)racticeMakesPerfectModule5BuildingaFirmFoundation-KnowaboutthedevelopmentofChinesebrandinrecentyears;-Talkaboutthedutyandmissionofenterprises;-Mastertheusageofsubjunctivemood-Learnhowtowriteacompanyprofile;-Promoteculturalconfidenceandapositiveworldoutlook.ChineseAphorismTocultivatemoralityandrenewthepeople,andtostriveforthehighestgood..明德新民，止于至善。Thisunitwillhelpyouto:Lesson1From“MadeinChina”to“CreatedinChina”Warm-upAbrandlogoisavisualrepresentationofabrand'sidentityandvalues.Itservesasapowerfultoolforbrandrecognition,differentiation,andcommunicationwithcustomers.Awell-designedlogocanhelpestablishastrongvisualpresenceforabrandandcontributetoitsoverallsuccessinthemarket.Lesson1From“MadeinChina”to“CreatedinChina”Warm-upⅠ.HerearesomeChinesenationalbrandlogos.Whichonesdoyourecognize?Pleasewritedowntheircorrespondingbrandnames.

Lesson1From“MadeinChina”to“CreatedinChina”Warm-upXiaomiLiningHuaweiVivoErkeHuiliLesson1From“MadeinChina”to“CreatedinChina”Warm-upⅡ.HereareafewreasonswhybrandingisimportantforChineseenterprises.Pleasetickthereasonsyouagreewith:Differentiation

TrustandReputationMarketPositioningandExpansionCustomerRecognitionandRecallEmployeeEngagementandPrideBrandLoyaltyandAdvocacyPremiumPricingMore:_________________________ListeningLesson1From“MadeinChina”to“CreatedinChina”Decidewhetherthefollowingstatementsaretrue(T)orfalse(F)._______1.

May10,2007isthefirstChineseBrandsDay._______2.ChineseBrandsDayaimstopublicizeandpromoteChinesebrandsthatareindependentlyowned._______3.ChineseBrandsDayhighlightsthestoriesandheritageofbothtraditionalandmodernChinesebrands._______4.ChineseBrandsDayprovidesanopportunityforEuropeancompaniestolearnmoreaboutChinesecultureandhistory._______5.ChineseBrandsDayprovidesanexcellentopportunityforthousandsoflesser-knowntraditionalbrandsthatsimplyoozenostalgiaandcharmtotelltheirstory.FTTTTCanyounamesomedomesticproductsyouhaveboughtrecently?Doyouknowtheideaofguochao?Doyouagreewiththeideathat

“guochaomaybejustaflashinthepan(曇花一現(xiàn))”?ReadingLesson1From“MadeinChina”to“CreatedinChina”①FengJidongcanstillvividlyrememberonesummernightnearlyadecadeagowhenheandfourcollegeroommates,theireyesgluedtocomputers,waitedwithbatedbreathforanonlinepresaletokickoff.②Astheclockstruck10pm,upto100,000ofthelatestmodelsoftheoncelittle-knowndomestic

smartphonemakerXiaomihadbeensoldoutintheblinkofaneye.Oneluckydogamongthemmanagedtograbone.PoorguyslikeFengstillstruggledtorefreshthelandingpageuntilthepresalewasalloveralmostassoonasitbegan.③“Atthattime,itwasarareexperienceindeedtoscramblefor

domesticproducts,”Fengrecalled.“TherewasalwaysarushforiPhones,EuropeanluxurybagsandevenJapanesericecookersandtoiletseats.Butwhenitcomestohomegrownbrands,mostconsumerssimplydidn’tbelievetheywerewellworththetimeandtrouble.”④Inthepast10years,however,Fenghaswitnessedtheboomtimesforindigenousproducts.Notonlyhavehistoricalortime-honoredbrands,whosepopularityslowlywanedinthe‘90s,beenrevivedtobecomecoolagain,butnewdomesticbrandsarealsoverymuchpartofthewave.⑤The30-year-oldnativeofYunnanprovincehadhelpedhiscousinsnapuptherefinededitionoftheclassicWarriorsneakers-a94-year-oldShanghai-basedsportingfootwearlabeldeemedas“must-haves”forgymclassesatschoolintheolddays.FengalsojoinedtheSingles’DayshoppingspreetoscrambleforthespecialeditionofSongDynasty(960-1279)ceramics-inspiredlipsticksforhisgirlfriend.Despitecomingawaywithnothinginthepresale10yearsago,hehasbecomeanardentsupporterofXiaomi,Huawei,Vivoandtheirdomesticpeers.⑥Althoughsomemayarguethattherenewedinterestinhomegrownbrandsistheresultofwell-crafted“hungrymarketing”andwhimsicalbranding,itcan’tbedeniedthatonceabadgeofhonor,foreignproductsmaynolongerbethealphaandomegaforconsumersfeelingcool.⑦Today’snewgenerationofconsumerswantitemsthatreflecttheirowncultureratherthanjustforeignheritageand

exclusivity

thathavebeensopopulartodate,whichmakesguochao,literallytranslatedas“nationalhip”or“Chineseretro”,atrendtotakeseriously.⑧“Nowadays,the‘MadeinChina’labelnolongerinherentlymeanscheap,inferiorandunfashionable.”saidZhouZhendong,professorattheSchoolofJournalismandCommunicationofXiamenUniversity.“Theongoingguochaotrendgoesbeyondabasic‘proudlyMadeinChina’conceptandprovestobearealmarketforcetobereckonedwith.”⑨Morethan80percentofready-to-buyitemsinTaobaoconsumers’onlineshoppingcartsweredomesticproducts,accordingtoareportunveiledbyChina’sbiggeste-commercecompanyAlibabaGroupinMay.Overhalfofguochaofanswerefoundtobeconsumersbornafter1995and60percentofthemcomefromthird-andhigher-tiercities.⑩Refutingtheideathatguochaomaybejustaflashinthepan,ZhouofXiamenUniversitysaidhefirmlybelievesthetrendwillbecomecoolerthanever.“We’renowonlyhalfwayalongthejourneybeforeembracingtheclimaxofthemomentum.”ReadingWords&Expressionsdomestic/d??m?st?k/(adj.)國(guó)內(nèi)的-Relatingtoorexistingwithinaparticularcountry;notforeignorinternational.E.g.Thecompanyfocusesondomesticproductiontosupportlocalbusinesses.indigenous/?n?d?d??n?s/(adj.)土著的；本土的-belongingtoaparticularplaceorregionnaturallyE.g.Theindigenoustribeshavelivedintheregionforcenturies.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

wane/we?n/v.減弱；衰退-tobecomeweakerorlessstrongE.g.Interestintheproductbegantowaneaftertheinitiallaunch.ardent/?ɑrdnt/adj.熱情的；熱烈的-havingorshowingstrongenthusiasm,passion,ordevotionE.g.Shewasanardentsupporterofenvironmentalconservation.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

whimsical/?w?mz?kl/adj.異想天開(kāi)的；古怪的

-determinedbychanceorimpulseorwhimratherthanbynecessityorreasonE.g.Theartist'swhimsicalpaintingscapturedtheimaginationofviewers.badge/b?d?/n.徽章；標(biāo)記-asmallpieceofmetal,cloth,orplasticthatisworntoshowthatapersonbelongstoaparticularorganization,group,orhasachievedsomethingE.g.Thepoliceofficerproudlydisplayedhisbadgeonhisuniform.Lesson1From“MadeinChina”to“CreatedinChina”ReadingGuangzhou,aGatewaytoMaritimeSilkRoadWords&Expressionsheritage/?h?r?t?d?/n.遺產(chǎn)；傳統(tǒng)-thetraditions,achievements,beliefs,orqualitiesthatarepasseddownthroughgenerationswithinaparticularsocietyorfamilyE.g.Preservingthecountry'sculturalheritageisimportantforfuturegenerations.Lesson1From“MadeinChina”to“CreatedinChina”ReadingGuangzhou,aGatewaytoMaritimeSilkRoadWords&Expressions

exclusivity/?k?sklu??s?v?ti/n.獨(dú)占性；排他性-thestateorqualityofbeingexclusiveorlimitedtoaparticulargrouporcategoryE.g.Thecluboffersexclusivitytoitsmemberswithspecialprivileges.

inherently/?n?h?r?ntli/adv.固有地；本質(zhì)上

-inawaythatisanessentialorinherentpartofsomething’snatureorcharacterE.g.Somerisksareinherentlyassociatedwiththeinvestment.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

inferior/?n?f?ri?r/adj.劣質(zhì)的；次等的-Lowerinrank,status,quality,orimportance.E.g.Theknockoffproductwasofinferiorqualitycomparedtotheoriginal.

unveil/?n?ve?l/v.揭示；公開(kāi)-torevealormakesomethingknownorvisibleforthefirsttime.E.g.Thecompanyplanstounveilitsnewproductlineattheupcomingevent.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

glueto盯著看，全神貫注于-TobecompletelyfocusedorattachedtosomethingE.g.Duringthemovie,shewasgluedtothescreen,captivatedbythestory.intheblinkofaneye一眨眼-Veryquickly;inanextremelyshortamountoftimeE.g.Thethiefdisappearedintheblinkofaneyebeforeanyonecouldreact.Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

scramblefor競(jìng)相爭(zhēng)奪-TocompeteeagerlyorurgentlyforsomethingthatisinshortsupplyE.g.Therewasascrambleforticketstotheconcertassoonastheywentonsale.arushfor搶購(gòu)-AsuddenandenthusiasticmovementtowardssomethingE.g.Therewasarushforthelimited-editionmerchandiseassoonasitwasreleased.

Lesson1From“MadeinChina”to“CreatedinChina”ReadingWords&Expressions

bereckonedwith不可忽視-Tobeconsideredimportant,influential,orpowerful;nottobeignoredE.g.Thenewplayerintheindustryisaforcetobereckonedwith,challengingestablishedcompanies.Lesson1From“MadeinChina”to“CreatedinChina”A.Readthepassageagainandchoosethebestheadingforeachparagraphfromthelistinthebox.ThereisoneheadingyoudoNOTneed.1.Paragraph

⑦_(dá)________2.Paragraph⑧_________3.Paragraph⑨_________4.Paragraph⑩_________a.MoreYoungerConsumersFavorChineseProducts.b.TheConceptof"MadeinChina"isChanging.c.TheReasonWhyGuochaoBecomesaTrend.d.GuochaoTrendisaLastingJourneyTowardsFashionableNationalPride.e.PersonalExperienceswithDomesticBrandsReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”cbadB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？1.Whichfactorhasmainlycontributedtotheappealofdomesticbrandstoyoungerconsumers?a.

Innovativemarketingstrategiesb.Higherqualitycomparedtoforeignbrandsc.Lowerpricescomparedtoforeignbrandsd.Culturalrelevanceandconnection2.TheGuochaotrendreflectsconsumers’desireto_______.a.supportnationalbrandsb.imitateWesternculturec.abandontraditionalvaluesd.increasetheirspendingpowerReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”daB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？3.Whatistheprimaryreasonfortheshiftinconsumerattitudestowardsdomesticbrands?a.Aggressivemarketingcampaignsb.Lowerpricesofdomesticproductsc.Superiorqualityofdomesticproductsd.Culturalandnationalidentity4.Accordingtothearticle,whatpercentageofproductsinChineseconsumers’shoppingcartsaredomestic?a.Lessthan50%b.Around60%c.Approximately80%d.Morethan90%ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”dcB.Readthefollowingstatementandchoosethecorrectoptionbasedontheinformationinthearticle？5.TheGuochaotrendhasposedchallengesandopportunitiesfor_______.a.foreignbrandsintheChinesemarketb.theexpansionofforeignbrandsc.thedevelopmentandgrowthofnationalbrandsd.thepreferencesofolderconsumersReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”cC.CompletethesentenceswiththeEXACTwords,phrasesornumbersfromthepassage.YoumustuseNOMORETHANTHREEwordsforeachblank.1.Onesummernightnearlyadecadeagowhenheandfourcollegeroommates,theireyes_________computers,waitedwithbatedbreathforanonlinepresaletokickoff.2.Astheclockstruck10pm,upto100,000ofthelatestmodelsoftheoncelittle-knowndomesticsmartphonemakerXiaomihadbeensoldout______________ofaneye.3.Oneluckydogamongthemmanagedtobagone.PoorguyslikeFengstill___________refreshthelandingpageuntilthepresalewasalloveralmostassoonasitbegan.ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”gluetointheblinkstruggledtoC.CompletethesentenceswiththeEXACTwords,phrasesornumbersfromthepassage.YoumustuseNOMORETHANTHREEwordsforeachblank.4.Theongoingguochaotrendgoesbeyondabasic“proudlyMadeinChina”conceptandprovestobearealmarketforceto__________________.5.We’renowonlyhalfwayalongthejourneybefore__________theclimaxofthemomentum.ReadingI.ReadingComprehensionLesson1From“MadeinChina”to“CreatedinChina”bereckonedwithembracingA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.1.Thegrowingpreferencefor__________productsshowcasesashiftinconsumerbehavior.2.Therevivalof__________traditionsandcraftsmanshipcontributestoculturalpreservation.3.Thepopularityofforeignbrandshas________asconsumersembracelocalalternatives.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanedomesticindigenouswanedA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.4.Localindustrieshaveexperienceda__________,fuelingeconomicgrowthandinnovation.5.Consumersshow__________enthusiasmforproductsthatreflecttheirculturalheritage.6.Thefocusondomesticproductschallengesthenotionofforeign__________.7.Domesticproductsarenolongerconsidered__________inferiortoforeignones.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanerevivalardentexclusivityinherentlyA.Fillintheblankswiththeproperformsofwordsandexpressionsgivenbelow.8.Consumer_________hasshiftedtowardslocallymadeproducts.9.The“guochao”_________hascapturedtheattentionofyoungconsumers,drivingsales.10.Embracingdomesticproductscelebratesandpreservesthenation’srichcultural__________.ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”revivalexclusivityinherentlypreferenceardenttrenddomesticindigenousheritagewanepreferencetrendheritageB.TranslatethefollowingsentencesintoChinese.1.Inthepast10years,Fenghaswitnessedtheboomtimesforindigenousproducts.

2.Refutingtheideathatguochaomaybejustaflashinthepan,ZhouofXiamenUniversitysaidhefirmlybelievesthetrendwillbecomecoolerthanever.

3.Notonlyhavehistoricalortime-honoredbrandsbeenrevivedtobecomecoolagain,newdomesticbrandsarealsoverymuchpartofthewave.

ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”在過(guò)去的10年里，馮先生見(jiàn)證了本土產(chǎn)品的繁榮時(shí)期。廈門(mén)大學(xué)的周教授反駁了“國(guó)潮”可能只是曇花一現(xiàn)的觀點(diǎn)，他表示，他堅(jiān)信這一趨勢(shì)將變得比以往任何時(shí)候都更酷。不僅歷史悠久的品牌重新煥發(fā)活力，新的國(guó)產(chǎn)品牌也紛紛加入這股浪潮。B.TranslatethefollowingsentencesintoChinese.4.Althoughsomemayarguethattherenewedinterestinhomegrownbrandsistheresultofwell-crafted“hungrymarketing”andwhimsicalbranding,itcan’tbedeniedthatonceabadgeofhonor,foreignproductsmaynolongerbethealphaandomegaforconsumersfeelingcool.5.We’renowonlyhalfwayalongthejourneybeforeembracingtheclimaxofthemomentum.

ReadingII.LanguageFocusLesson1From“MadeinChina”to“CreatedinChina”盡管有些人可能會(huì)認(rèn)為，人們對(duì)本土品牌重新產(chǎn)生興趣是精心設(shè)計(jì)的“饑餓營(yíng)銷(xiāo)”和異想天開(kāi)的品牌推廣的結(jié)果，但不可否認(rèn)的是，曾經(jīng)倍受追捧的國(guó)外品牌不再是消費(fèi)者感覺(jué)很酷的的阿爾法和歐米茄。我們現(xiàn)在正處于勢(shì)頭頂峰來(lái)臨之前的途中。Min-projectLesson1From“MadeinChina”to“CreatedinChina”InvestigateaLocalBrand

Whatisthemostfavorablelocalbrandinyourmind?Doyourclassmatesidentifywiththesamebrand?Trytoinvestigateoneofyourfavoritelocalbrandsbythefollowingquestionnaireandshareyourinvestigationinclass.QuestionOptionalWhat’sthenameofthebrand?

Howdidyoufirstbecomeawareofthebrand?

Advertising(TV,radio,print,online)

Wordofmouth

Socialmedia

Website

Other(pleasespecify):__________Whatarethereasonsyoulikeit?

Uniqueproductfeatures

Highquality

Exceptionalcustomerservice

Competitivepricing

Other(pleasespecify):___________Willyourecommendthebrandtoothersbasedonitsvalue?

Yes

No①馮繼東還清楚地記得近十年前的一個(gè)夏夜，他和四位大學(xué)室友眼睛盯著電腦，屏息等待網(wǎng)上預(yù)售的開(kāi)始。②隨著晚上10點(diǎn)的鐘聲敲響，曾經(jīng)名不見(jiàn)經(jīng)傳的國(guó)產(chǎn)智能手機(jī)廠商小米的最新機(jī)型，眨眼間就被搶購(gòu)一空。其中一位幸運(yùn)兒成功地捕獲了一只。像馮這樣的可憐人還在努力刷新登陸頁(yè)面，直到預(yù)售幾乎一開(kāi)始就全部結(jié)束了。③“當(dāng)時(shí)搶國(guó)貨確實(shí)是一次難得的經(jīng)歷。”馮回憶道?！癷Phone、歐洲奢侈品包甚至日本電飯鍋和馬桶座圈總是很搶手。但當(dāng)談到本土品牌時(shí)，大多數(shù)消費(fèi)者根本不相信它們值得花時(shí)間和麻煩?！雹苋欢谶^(guò)去的10年里，馮先生親眼目睹了本土產(chǎn)品的繁榮時(shí)期。不僅歷史悠久的品牌在90年代隨著越來(lái)越多的顧客被外國(guó)商品所吸引而逐漸衰落，現(xiàn)在又重新煥發(fā)了活力，新的國(guó)內(nèi)品牌也在這股浪潮中占據(jù)了重要地位。⑤這位30歲的云南人不迷幫助他的表弟搶購(gòu)了經(jīng)典版回力運(yùn)動(dòng)鞋的精致版——這是一個(gè)擁有94年歷史的上海運(yùn)動(dòng)鞋品牌，被認(rèn)為是那個(gè)年代學(xué)校體育課的“必備品”。馮還參加了雙十一購(gòu)物狂歡，為女友搶購(gòu)靈感來(lái)自于宋代（960-1279）陶瓷的特別版口紅。盡管10年前預(yù)售一無(wú)所獲，但他已成為小米、華為、Vivo等國(guó)內(nèi)同行的熱心支持者。⑥雖然有些人可能認(rèn)為，人們重燃對(duì)本土品牌的興趣是精心設(shè)計(jì)的“饑餓營(yíng)銷(xiāo)”和異想天開(kāi)的品牌塑造的結(jié)果，但不可否認(rèn)的是，曾經(jīng)是榮譽(yù)象征的外國(guó)產(chǎn)品可能不再是消費(fèi)者感覺(jué)很酷的中國(guó)的阿爾法和歐米伽。⑦當(dāng)今的新一代消費(fèi)者想擁有能反映自己文化的商品，而不僅僅是迄今為止如此流行的國(guó)外產(chǎn)品和獨(dú)家產(chǎn)品，這使得“國(guó)潮”，字面意思是“民族時(shí)尚”或“中國(guó)復(fù)古”，成為一種值得認(rèn)真對(duì)待的趨勢(shì)。⑧“如今，‘中國(guó)制造’的標(biāo)簽不再固有地意味著廉價(jià)、劣質(zhì)和不時(shí)尚?！睆B門(mén)大學(xué)新聞與傳播學(xué)院教授周振東說(shuō)，“持續(xù)不斷的國(guó)潮趨勢(shì)超越了基本的‘中國(guó)制造’概念，并被證明是一股不可忽視的真正市場(chǎng)力量?！雹嶂袊?guó)最大的電子商務(wù)公司阿里巴巴集團(tuán)5月份發(fā)布的一份報(bào)告顯示，淘寶消費(fèi)者網(wǎng)上購(gòu)物車(chē)中超過(guò)80%的待購(gòu)商品是國(guó)貨。超過(guò)一半的國(guó)潮粉絲是1995年以后出生的消費(fèi)者，其中60%來(lái)自三線及以上城市。⑩廈門(mén)大學(xué)的周教授反駁了“國(guó)潮”可能只是曇花一現(xiàn)的觀點(diǎn)，他表示，他堅(jiān)信這一趨勢(shì)將變得比以往更酷?！霸谟瓉?lái)勢(shì)頭的頂峰之前，我們現(xiàn)在只走了一半的路程?！盠esson2TheChangingFaceof“MadeinChina”Warm-upⅠ.PleaseticktheresponsibilitiesyouthinkChineseenterprisesshouldtakeandlistmore.□Providetheircustomerswithwellmade,reasonablypricedproductsthatperformasadvertised.□Returnsomeoftheirwealthtothecommunitiesthatsupportthem.□Keeptheiremployeeschallengedandsatisfied.□Minimizenegativeimpactsontheenvironmentandpromotestheconservationofnaturalresources.□Adapttochangingmarketconditions,andcontributetothedevelopmentofsocietybypromotingknowledgeandskills.□More:______________Warm-upⅡ.CanyougivesomeexamplesofChineseenterprisestakingtheirresponsibilities?Lesson2TheChangingFaceof“MadeinChina”ListeningLesson2TheChangingFaceof“MadeinChina”Listeningtothedialogueandtickthebusinessorproductyouhaveheard.□5GTechnology□Tablets□Smartwatches□Laptops□CloudComputing□Infrastructure□InternetofThings□SmartTV□Telecommunications√√√√√√√√ListeningLesson2TheChangingFaceof“MadeinChina”B.Listentothedialogueagainandfillintheblankswithwhatyouhaveheard.CanyouguesswhoIam?I’maChinese1._____________technologycompanyspecializingintelecommunicationsequipmentandconsumerelectronics.Foundedin1987,Ihavegrowntobecomeoneoftheworld’sleadingprovidersofinformationandcommunicationstechnology(ICT)2._____________andsmartdevices.Myprimaryfocusisondevelopingandmanufacturing3.__________equipment,includingnetworkinfrastructure,mobiledevices,andcloudcomputingsolutions.Iamwellknownformyexpertiseinareassuchas5Gtechnology,4.____________intelligence(AI),andInternetofThingsdevices.multinationalinfrastructuretelecommunicationartificialListeningLesson2TheChangingFaceof“MadeinChina”B.Listentothedialogueagainandfillintheblankswithwhatyouhaveheard.My5Gequipmenthasbeenwidelyadoptedbytelecomoperatorsinmanycountries,enablingfasterdataspeeds,lowerlatency,andsupportingawiderangeofemergingtechnologiesandapplications.Inadditiontotelecommunicationsinfrastructure,Ialsoproducearangeofconsumerelectronics,including5.______________,tablets,smartwatches,andlaptops.Mysmartphoneshavegainedpopularitygloballyfortheadvancedfeatures,innovativedesigns,andcompetitivepricing.smartphoneReadingChineseenterpriseshaveundertakenagoodnumberofinfrastructureprojectsinAfrica,whichhaveboostedlocalsocio-economicdevelopment.Inthenextperiod,ChinawillbuildpartnershipswithAfricancountriesintransnational

andtransregionalinfrastructureconstructions.WhatdoChineseEnterprisesBringtotheWorld?Lesson2TheChangingFaceof“MadeinChina”

TheNestorKirchnerHydropowerStationandtheJorgeSaipanNickHydropowerStationarekeyprojectsjointlyconstructedbyChinaandArgentina.Withtheinvestmentof4.7billiondollars,thegeneratingcapacityofthetwostationswillreach1,740MW.ItisdoubtlessthemostsuccessfulhydropowerprojectinArgentinaandwillgenerateabout7,000jobopportunities.Whencarryingoutprojects,Chineseenterprisesassumetheirsocialresponsibilities.XuXiangchun,theformervicepresidentofChinaMetallurgicalGroupCorporation,gaveaninstanceofhowoneprojectcomprehensivelyimprovedlocalinfrastructure.“Itwasin1991whenwestartedtobuildacopperandgoldmineinPakistan.Thelocalslivedatoughlife,hadnoaccesstocleanwaterandelectricity.Therefore,wefirstconstructedawatertreatmentplantandadieselpowerstationinthatarea.Livingconditionsweregreatlyimproved.Electriclightsreplacedoillampsanddrinkingwaterbecamesafe.“Ontopofthat,webuiltahospitalonfindingthattherewerenohealthcarefacilitiesinthatarea.ItbenefitsnotonlyourChineseworkers,butalsothelocalpeople.Onaverage,about1,000person-timesoflocalscometothehospitaleveryyear.”Xucontinued.“Wealsoencouragethevillagerstoventureintobusinessesthatarerelevanttoourproject,includingsettinguplimefactoriesandaggregateplants,ontheonehand,whichcanprovideuswithmaterials,andontheotherhand,generaterevenuesforthem.Moreover,inanticipationofhiringlocalworkers,webuiltprimaryschoolsandvocationalschoolstotrainfutureworkers.”Inadditiontojobopportunities,manycountrieslookforwardtotheprospectofChinaprovidingmoretechnologytransfers.“Technologytransferhasadeepsignificancetobuildingourcapacityandboostingthecountry’seconomicdevelopment,”saidNonofoE.Molefi,ministerofInfrastructure,ScienceandTechnologyofBotswana,“Wehopetechnologytransfercanbeonepartofinfrastructureinvestments.”Infact,someChinesecompanieshavealsorealizeddemandsofthesekinds,theycandomuchmorethansimplyundertakeprojects.DuFei,thepartychairmanofChinaRoadandBridgeCorporation,confirmedthathiscompanyhadsponsoredabout200studentsfromseveralcountriestostudyinChina.TheyfirstlearnChineseforoneyearandstudyprofessionalknowledgeandtechniquesoverthenextfewyears.“Furthermore,wehaveestablishedlaboratoriesatsomeofourconstructionsitesabroadandsetupexperimentalbaseswithlocaluniversitiesthatofferengineeringprograms.”Chineseenterpriseshavealwaysattachedgreatimportancetoconstructionqualityandoccupationalsafety.

WhenChinaNonferrousMetalIndustry’sForeignEngineeringandConstructionCo.,LtdundertookprojectsinKazakhstan,itstrictlyfollowedhighstandardsrelatingtooccupationalsafety.P6,thehighestlevelengineeringmanagementsoftwareusedinWesterncountries,wasadoptedbytheChinesecompanyinKazakhstanandisexpectedtobewidelyusedinallthecompany’soverseasprojects.ReadingWords&Expressionstransnational/tr?nz?n???nl/adj.跨國(guó)的-involvingoroperatinginseveralcountriesE.g.Thecompanyhasexpandeditsoperationstobecomeatransnationalcorporationwithofficesinover50countries.公司業(yè)務(wù)不斷擴(kuò)大，成為一家在50多個(gè)國(guó)家設(shè)有辦事處的跨國(guó)公司。transregional/tr?nz?ri?d??nl/adj.跨區(qū)域的

-relatingtoorinvolvingmultipleregionsE.g.Thenewpolicyaimstopromotetransregionalcooperationtoaddressenvironmentalissuesthataffectmultiplestates.

新政策旨在促進(jìn)??跨區(qū)域合作，以解決影響多個(gè)國(guó)家的環(huán)境問(wèn)題。

Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

hydropower/?ha?dr???pa??/n.水力發(fā)電-electricitythatisproducedbytheforceoffast-movingwaterE.g.Hydropowerisconsideredarenewableenergysourcebecauseitharnessesthepowerofmovingwaterwithoutdepletingit.

水力發(fā)電被認(rèn)為是一種可再生能源，因?yàn)樗昧鲃?dòng)水的力量而不耗盡水。comprehensively/?k??mpr??hens?vli/adv.全面地

-inawaythatincludeseverythingoreveryoneE.g.Thereportprovidesacomprehensivelydetailedanalysisofthecurrenteconomicsituation.報(bào)告對(duì)當(dāng)前經(jīng)濟(jì)形勢(shì)進(jìn)行了全面詳細(xì)的分析。Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

revenue/?rev?nju?/n.收入

-income,especiallywhenitisinlargeamountsE.g.Theincreaseinsalesledtoasignificantboostinthecompany‘srevenue.銷(xiāo)售額的增加導(dǎo)致公司收入大幅增長(zhǎng)。anticipation/?n?t?s??pe??n/n.預(yù)期

-afeelingofexcitementaboutsomethingthatisgoingtohappenE.g.Thereiswidespreadanticipationforthenewmovie,whichisexpectedtobreakboxofficerecords.這部新片備受期待，有望打破票房紀(jì)錄。Lesson1From“MadeinChina”to“CreatedinChina”Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressionsvocational/v???ke???nl/adj.職業(yè)的

-relatingtotheskillsandknowledgeneededforaparticularjoborprofessionE.g.Vocationaltrainingprogramsaredesignedtoequipstudentswiththeskillsneededforspecificjobs.職業(yè)培訓(xùn)計(jì)劃旨在使學(xué)生具備特定工作所需的技能。sponsor/?sp?ns?(r)/v.贊助

-supportorfinanceE.g.Thesportseventwasmadepossiblebythegeneroussponsorshipofseverallocalbusinesses.此次體育賽事的舉辦得益于多家當(dāng)?shù)仄髽I(yè)的慷慨贊助。Lesson1From“MadeinChina”to“CreatedinChina”Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

occupational/??kju?pe???nl/adj.職業(yè)的-relatingtoaperson’sjoborprofessionE.g.Occupationaltherapyhelpspatientsdevelop,recover,andmaintaintheskillsneededfordailylivingandworking.職業(yè)治療幫助患者發(fā)展、恢復(fù)和維持日常生活和工作所需的技能。Lesson2TheChangingFaceof“MadeinChina”ReadingWords&Expressions

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