DIGITAL

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TRENDSE-commerceintheUnitedArabEmiratesCHAPTER

01RegionaloverviewE-commerceshareoftotalretailintheMiddleEastandNorthAfricanregionin2022,bycountryorterritoryE-commerceshareoftotalretailMENA2022,bycountryorterritoryE-commerceshare8%0%2%4%6%10%12%14%16%18%UnitedArabEmiratesIsrael16%8%SaudiArabiaEgypt7%3%Morocco2%3Description:TheUnitedArabEmiratesappearedtobethemostenthusiasticMiddleEastandNorthAfricancountryintermsofe-commerceadoption,with16percentofitstotalretailsalesowingtoe-commercein2022.Contrastingly,e-commerceaccountedforjustthreepercentofthetotalretailsalesinEgyptduringthesameyear.ReadmoreNote(s):MENA;2022Source(s):PPROConversionrateofonlineshoppersworldwidefrom1stquarterto4thquarter2023,bycountryandregionQuarterlyglobalonlineshopperconversionrate2023,bycountryandregionCountry/regionUnitedKingdomNetherlandsUnitedStatesCanadaQ1

'23Q2

'232.7%2.8%2.3%2.1%2.3%2%Q3

'232.6%2.8%2.2%1.9%2.2%1.9%1.8%1.8%1.4%1.3%1.3%1.2%1.3%Q4

'233%2.6%2.6%2.1%1.9%2.1%1.9%1.8%1.8%1.3%1.3%1.3%1.1%1.3%2.8%2.6%2.4%2.4%2.2%2.2%1.8%1.7%1.4%1.3%1.3%1.2%GermanyGlobalAustraliaandNewZealand(ANZ)Belgium1.9%1.7%1.4%1.3%1.2%1.1%1.2%NordicsFranceSpainEasternEuropeJapan4Description:Duringthefourthquarterof2023,threepercentofvisitstoe-commercewebsitesintheUnitedKingdomconvertedtopurchases.IntheNetherlands,onlineshopperconversionratesstoodat2.8percent.

ReadmoreNote(s):Worldwide;Q1toQ42023Source(s):SalesforceResearchCross-bordershareoftotale-commercesalesamongsupplychaincompaniesworldwidein2023,byregionCross-bordere-commercesalesshareofsupplychaincompanies2023,byregionShareofonlinesales0%5%10%15%20%25%30%35%40%LatinAmericaandtheCaribbeanAsia-Pacific33.8%30.2%MiddleEastandNorthAfricaEurope29.3%27.9%NorthAmerica25.1%5Description:Manufacturingcompanies,retailers,andlogisticsserviceproviderslocatedinAsiaandLatinAmericarelymoreoncross-bordere-commercesalesthanbusinessesinotherworldregions.Accordingtoasurveyconductedinearly2023,supplychainprofessionalsinAsia-Pacificestimatedtheircompanies'cross-bordershareofonlinesalesatover30percent.InLatinAmericaandtheCaribbean,almost34percentoftotale-commercesalesweregeneratedfromcross-bordertransactions,the[...]

ReadmoreNote(s):Worldwide;December16,2022toJanuary26,2023;245supplychainprofessionals*;*Locatedinallworldregions.Atotalof732respondentsstartedthesurvey,ofwhich465finishedcompletingit.Ofthetotalofrespondents,436came[...]

ReadmoreSource(s):Avalara;ReutersShareofleadinge-commercewebsitetrafficsourcesintheMiddleEastinMay2022Shareofleadinge-commercewebsitetrafficsourcesMEAMay202250%44.3%45%40%35%30%25%20%15%10%5%38.2%9.8%6%1.7%0%DirectSearchReferralPaidSocial6Description:InMay2022,44.3percentofe-commercetrafficintheMiddleEastregionwasgeneratedthroughdirectvisits.Trafficgeneratedthroughsearchwitnessedagrowthintheregionintheyears2020and2021.

ReadmoreNote(s):MENA;May2022Source(s):SemrushCHAPTER

02UAEmarketQuarteronquarterretaileconomyconsumerspendinggrowthintheUnitedArabEmiratesfromQ12021toQ42022QoQretaileconomyconsumerspendinggrowthUAEQ12021-Q4202270%58%60%50%40%30%20%10%0%30%18%18%15%12%8%1%Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q420228Description:InQ4of2022,consumerspendingintheretaileconomyintheUnitedArabEmiratesgrewbyeightpercent.Thiswasthelowestlevelofgrowthsincethefirstquarterof2021whenconsumerspendinggrewbyonepercent.Thebiggestincreaseinconsumerspendingintheretaileconomywasrecordedinthesecondquarterof2021whenitjumpedby58percent.ReadmoreNote(s):UnitedArabEmirates,MENA;Q12021toQ42022;POSdataSource(s):MajidAlFuttaimQuarteronquarternon-retaileconomyconsumerspendinggrowthintheUnitedArabEmiratesfromQ12021toQ42022Non-retaileconomyconsumerspendinggrowthUAEQ12021-Q4202250%40%30%20%10%0%45%34%29%28%27%26%22%-10%-20%-30%-23%Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q420229Description:InQ4of2022,consumerspendinginthenon-retaileconomyintheUnitedArabEmiratesgrewby27percent.Thelastthreequartersof2022sawrelativelysimilarconsumerspendinggrowth,between27and29percent.Thesecondquarterof2021sawthebiggestjumpoverthepreviousquarter,withanincreaseof68percent.Thefirstquarterof2021wastheonlyperiodtorecordadeclineinconsumerspendinggrowth,whichwasmostlikelyduetostrictCOVID-19restrictionsstillinplaceat[...]

ReadmoreNote(s):UnitedArabEmirates,MENA;Q12021toQ42022;POSdataSource(s):MajidAlFuttaimRetailvalueofe-commerceintheUnitedArabEmiratesfrom2020to2023(inmillionU.S.dollars)Valueofretaile-commerceUAE2020-20237,0006,0005,0006,2175,6405,1124,5774,0003,0002,0001,0000202020212022202310Description:In2023,theretailvalueexcludingsalestaxofretaile-commerceintheUnitedArabEmiratesreachedaround6.2billionU.S.dollars,upfrom5.6billionU.S.dollarsinthepreviousyear.FoodretailholdsthelargestshareoftheUAEretailmarket,anditisexpectedtocontinuetobethedominantmarketsectorinthefuture.ReadmoreNote(s):UnitedArabEmirates;2020to2023;*Retailvalueexcludingsalestax.

Note:SomefigureshavebeenroundedReadmoreSource(s):Euromonitor;USDAForeignAgriculturalServiceQuarteronquartere-commercespendinggrowthintheretailgeneralcategoryintheUnitedArabEmiratesfromQ12021toQ42022E-commercespendinggrowthintheretailgeneralcategoryUAEQ12021-Q4202250%40%40%29%30%20%10%0%22%18%9%-3%-4%-10%-20%-15%Q12021Q22021Q32021Q42021Q12022Q22022Q32022Q4202211Description:Inquarterfourof2022,consumerspendingonretailgeneral?e-commerceplatformsintheUnitedArabEmiratesdroppedby3percentoverthepreviousyear.Sincethefirstquarterof2021,theretailgenerale-commercemarkethaswitnessedconsiderablefluctuationsingrowtheachquarter.Afterseeingconsumerspendingincreaseby40percentinthefirstquarterof2022,itconsistentlyrecordedlowergrowthfigureseachsubsequentquarter.

ReadmoreNote(s):UnitedArabEmirates,MENA;Q12021toQ42022;POSdataSource(s):MajidAlFuttaimMarketshareofmajoronlineretailersintheUnitedArabEmiratesin2022MarketshareofmajoronlineretailersUAE202230%25.5%25%20%15%12.4%10%5.3%5%2%0%AmazonNoonCarrefourUAELuluwebstore12Description:In2022,AmazonhadthelargestmarketshareamongonlineretailersintheUnitedArabEmirates(UAE),at25.5percent.WhileMajidAlFuttaimwhichbroughtCarrefourtotheMENAregionin1995,andownstherighttooperatethebrandinover30countriesacrosstheMiddleEast,Africa,andAsia,held5.3percentoftheUAEonlineretailmarket.ReadmoreNote(s):UnitedArabEmirates;2020to2023;*Retailvalueexcludingsalestax.

Note:SomefigureshavebeenroundedReadmoreSource(s):Euromonitor;USDAForeignAgriculturalServiceCHAPTER

03E-commercecategoriesLeadinge-commercesegmentsintheUnitedArabEmiratesin2023,bymarketshareLeadinge-commercesegmentsUAE2023,bymarketshareE-commercemarketshare15%0%5%10%20%25%30%35%Toys,DIY,andhobbiesFashion29%27%ElectronicsandmediaFoodandpersonalcareFurnitureandappliances18%13%12%14Description:Asof2023,theprimarycategoryine-commercewithintheUnitedArabEmirateswastoys,DIY,andhobbies,holdingthelargestmarketshareof29percent.Itwasfollowedbyfashion,withamarketshareof27percent.

ReadmoreNote(s):UnitedArabEmirates;2023Source(s):PPRORetailvalueoffoode-commerceintheUnitedArabEmiratesfrom2020to2023(inmillionU.S.dollars)Valueoffoode-commerceUAE2020-20231,2001,0008001,0729406416004214002000202020212022202315Description:In2023,theretailvalueexcludingsalestaxoffoode-commerceintheUnitedArabEmiratesreachedaround1.01billionU.S.dollars,upfrom940millionU.S.dollarsinthepreviousyear.FoodretailholdsthelargestshareoftheUAEretailmarket,anditisexpectedtocontinuetobethedominantmarketsectorinthefuture.ReadmoreNote(s):UnitedArabEmirates;2020to2023;*Retailvalueexcludingsalestax.

Note:SomefigureshavebeenroundedReadmoreSource(s):Euromonitor;USDAForeignAgriculturalServiceMostpopularcategoriesforonlinepurchasesintheUAEasofMarch2023MostpopularcategoriesforonlinepurchasesintheUAE2023Shareofrespondents0%10%20%30%40%50%60%ClothingShoes55%45%Bags&accessoriesFood&beverages(excl.restaurantdelivery)Cosmetics&bodycare42%41%33%AccessoriesConsumerelectronics(e.g.,TV,smartphones)Bags&luggage31%30%22%22%Drugstore&healthproductsBooks,movies,music&games(excludingdownloads)Householdappliances21%20%20%Toys&babyproductsSports&outdoorproducts18%16Description:Thevarietyofproductsthatcanbepurchasedonlineiscontinuouslygrowing.AmongEmiraticonsumersthetwomostpopularcategoriesforonlinepurchasesareClothingandShoes.55percentand45percentofconsumersrespectivelychosetheseanswersinourrepresentativeonlinesurvey.Thesurveywasconductedonlineamong1,048respondentsintheUAE,in2023.ConsumerInsightsofferyouallresultsofourexclusivesurveys,basedonmorethan2,000,000[...]

ReadmoreNote(s):UnitedArabEmirates;JanuarytoMarch2023;1048respondents;18-64yearsSource(s):ConsumerInsightsCHAPTER

04OnlinepaymentsDistributionofpaymentmethodsfore-commercetransactionsintheUnitedArabEmirates(UAE)in2023,bytypeMostpopularonlinepaymentmethodsintheUAE2023,bytypeShareofpaymentmethod0%5%10%15%20%25%30%35%40%45%50%55%CardWallets48%23%BanktransferCash11%10%Other8%18Description:ThemostpopularonlinepaymentmethodintheUnitedArabEmirates(UAE)in2023wasbycardatapproximately48percent.ItwasfollowedbyWalletsat23percentinthatyear.ThemostcommoncardschemeforthatyearwasVisa.

ReadmoreNote(s):UnitedArabEmirates;2023Source(s):PPROMarketshareofpaymentcardbrands-Visa,Mastercard,AmericanExpress,orin-marketlocalcardschemes-intheUnitedArabEmirates(UAE)from2016to2022BiggestinternationalanddomesticpaymentcardschemesintheUAE2016-2022VisaMastercardAmericanExpressDinersClubOther120%100%80%60%40%20%0%201620172018201920202021202219Description:AccordingtoareportreleasedbyPPRO,VisadominatedthecardschemelandscapeintheUnitedArabEmiratesin2022,capturingthemajoritymarketshareat56percent.Mastercardfollowedcloselybehindwitha39percentshare.

ReadmoreNote(s):UnitedArabEmirates;2016to2022;Basedontotaltransactionvalue,eitheronlineorofflineSource(s):GlobalData;PPRO;WorldpayNumberandshareofmerchantswhouseApplePayasapaymentsolutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldasofFebruary28,2024MerchantswhoacceptApplePayforonlinepaymentsin171countriesworldwide2024Number

ofwebsitesShare

ofall

websites

that

offer

atleast

one

payment

acceptance

orpayment

processor

technology,

excluding

crypto

and

FXUnitedStatesUnitedKingdomAustraliaCanada12322621139389319861080577303160925604209632041016112133251059010.85%8.53%9.38%11.91%6.16%7.69%6.19%6.58%10.78%10.85%5.02%6.72%GermanyFranceItalyNetherlandsJapanNewZealandSpainSwitzerland20Description:ThemarketshareofApplePayonwebsiteswashigherintheUnitedStates,Canada,andJapanthaninEurope.Thisaccordingtoestimatesbasedonwebsitetrackingandthetechnologiesusedwithinthem,focusingsolelyonPaymentAcceptanceandPaymentProcessing.Notethatthepercentages,especially,areestimatesduetocategorization.Nevertheless,itprovidesaninsightinthehighuseofApplePayintheUnitedStatesbutalsotheimportanceofthemobilepaymentbrandin,for[...]

ReadmoreNote(s):Worldwide;February28,2024;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.NumberandshareofmerchantswhouseMastercardasapaymentsolutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldasofFebruary28,2024MerchantswhoacceptMastercardforonlinepaymentsin196countriesworldwide2024Number

ofwebsitesShare

ofall

websites

that

offer

atleast

one

payment

acceptance

orpayment

processor

technology,

excluding

crypto

and

FXUnitedStatesBrazil1652599159780155839155451933329112170103512634516140466300292536414.55%21.25%15.69%11.64%25.59%9.73%AustraliaUnitedKingdomRussiaGermanyCanada13.67%12.47%10.91%12.70%11.31%13.39%FranceItalyNetherlandsSpainJapan21Description:ThenumberofRussianwebsitesthatofferedMastercardasapaymentmethodwasrelativelyhigherthanthosefromothercountriesupto2024.Thisaccordingtoestimatesbasedonwebsitetrackingandthetechnologiesusedwithinthem,focusingsolelyonPaymentAcceptanceandPaymentProcessing.Notethatthepercentages,especially,areestimatesduetocategorization.Nevertheless,itprovidesaninsightinthehighuseofMastercardintheUnitedStatesbutalsotheimportanceof[...]

ReadmoreNote(s):Worldwide;February28,2024;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.NumberandshareofmerchantswhousePayPalasapaymentsolutionontheirwebsiteacrossvariouscountriesandterritoriesintheworldasofFebruary28,2024MerchantswhoacceptPayPalforonlinepaymentsin165countriesworldwide2024Number

ofwebsitesShare

ofall

websites

that

offer

atleast

one

payment

acceptance

orpayment

processor

technology,

excluding

crypto

and

FXUnitedStatesUnitedKingdomGermanyAustraliaCanada1055029306841262806222815126447110614110446985669.29%22.98%28.06%22.44%24.66%26.72%14.69%23.98%23.74%29.36%18.04%23.22%ItalyBrazilFranceNetherlandsIndia7559871902Russia65769Spain6164022Description:ThenumberofGermanwebsitesthatofferedPayPalasapaymentmethodwasrelativelyhigherthanthosefromothercountriesupuntil2023.Thisaccordingtoestimatesbasedonwebsitetrackingandthetechnologiesusedwithinthem,focusingsolelyonPaymentAcceptanceandPaymentProcessing.Notethatthepercentages,especially,areestimatesduetocategorization.Nevertheless,itprovidesaninsightinthehighuseofPayPalintheUnitedStatesbutalsotheimportanceofthe[...]

ReadmoreNote(s):Worldwide;February28,2024;Websiteswithadomainfromsaidcountry;ThenumbershavebeengatheredandcalculatedbySource(s):BuiltWith;seethe"Details"tabformoreinformation.CHAPTER

05ConsumerbehaviorAttitudestowardsonlineshoppingintheUAEasofMarch2023AttitudestowardsonlineshoppingintheUAE2023Shareofrespondents0%10%20%30%40%50%48%60%59%CustomerreviewsontheinternetareveryhelpfulWhenIplanamajorpurchase,Ialwaysdosomeresearchontheinternetfirst55%Iprefertopurchasegoodsfromvarioussellersthroughthesameonlinemarketplace(e.g.,Amazon)WhenIorderanitem,Ipreferexpressshipping39%IwanttoseeandtouchanitembeforeIbuyit34%32%IusuallymakemajornewpurchasesdirectlyviamysmartphoneortabletWhenIbuyanitem,IwanttoholditinmyhandthesamedayIusuallymanagehabitual/recurrentordersdirectlyviamysmartphoneortabletIamexcitedaboutusingAugmented&VirtualRealitywhileshoppingNoneoftheabove28%27%26%1%24Description:Whenaskedabout"Attitudestowardsonlineshopping",mostEmiratirespondentspick"Customerreviewsontheinternetareveryhelpful"asananswer.59percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):UnitedArabEmirates;JanuarytoMarch2023;1048respondents;18-64yearsSource(s):ConsumerInsightsPercentageofinternetuserswhoboughtsomethingonlineeachweekviamobilephoneasof3rdquarter2023,bycountryMobilecommerceweeklyusageinselectedcountries2023Shareofinternetusers0%5%10%15%20%25%30%35%40%45%50%SouthKoreaMalaysiaUAE44.4%39.8%38.4%38.4%TurkeyTaiwanGreece36.3%35.3%Mexico35.3%35.2%UnitedStatesSingaporePhilippinesChina34.5%33.9%33.7%33.3%IndonesiaPoland32.6%25Description:At44.4percent,SouthKoreahadthehighestshareofinternetuserswhoboughtsomethingonlineeachweekviaamobilephoneasofthethirdquarterof2023.Inturn,merely7.6percentoftheNigerianinternetuserssurveyedhadpurchasedaproductorserviceontheirsmartphoneseveryweek.Theworldwideaveragestoodat29.9percentofconsumers.

ReadmoreNote(s):Worldwide;Q32023;16to64yearsSource(s):DataReportal;GWI;Hootsuite;WeAreSocialShareofonlineshopperslookingtogofrominspirationtopurchaseasquicklyaspossibleinselectedcountriesworldwidein2023Shareofconsumerswantingcompressedcommerceworldwide2023,bycountryShareofrespondents0%10%20%30%40%50%60%70%80%90%IndiaUnitedArabEmiratesThailand80%77%76%74%72%SouthAfricaChinaMexicoBrazil69%68%Colombia67%UnitedStatesPoland60%60%UnitedKingdomArgentina57%56%55%Australia26Description:Accordingtothestudy,onlineshoppersinIndiaarethemostinterestedincompressedcommerce,with80percentofrespondentsexpressinginterestinmovingfaster