第十三周熱考話題集訓(xùn)——熱點話題閱讀理解AWithamillion18－25sunemployed,it'snotaneasytimeforyoungpeoplelookingtogetonthejobladder.However,throughthestatisticIsawanopportunitythatIdecidedtotake.ThroughoutthepastyearsIhaveworkedhardtodevelopanumberofprojectstohelpyoungpeoplegainanadvantageintheircareersandinlife.WiththesupportofLeviRoots,whocreatedReggaeReggaesauce,IfoundedUnITeputingin2011andsincehaveenjoyedworkingwithclients(客戶)suchasGoogleUK,theUniversityofAustraliaandothers.Thoughthisjourneyhashaditsupsanddowns,Iamproudofhowfarwehavee.ThemainissueIhavefacedsofarinmybusinesslifehasbeengainingthetrustofothers.Ifyouare19,notverymanypeoplebelieveyouwhenyousayyourunanumberofbusinesses.InfactIhavebeenlaughedatandeventoldtogetajobbysome.ThiswasamajorobstacleIhadtoface.ToovereitIsimplyestablishedaprofessionalandpositivereputationamongcolleagues,friendsandinthemediainordertobuildcredibilityformyselfandmybusinesses.AgeshouldnotlimityourabilitytosucceedandIhavegainedmorerespectduetomywillingnesstogivebackandrewardthemunitieswhichsupportme.OneoftheyoungbusinesspeopleIpersonallysupportisRyanFarquharsonwhorunsLovethequote.Hesays,“ToanybodythathasanurgetoruntheirownbusinessIwouldabsolutelysaygoforit,anyonecandoit！”It'sthisgo-gettingattitudethatIfirmlybelieveneedstobeencouragedanddevelopedamongtoday'syoungpeople.The“onemillionunemployedyouth”statisticisakeydriveforchangeandanopportunitytogetupandmakesomethingofyourself;yousimplyhavetogoforitandpickupsupport.Thatiswhatmyjourneyandmystoryaimstoinspire.語篇解讀：本文是一篇記敘文。面對很多年輕人找不到工作的現(xiàn)狀，同樣身為年輕人的作者從中發(fā)現(xiàn)商機并創(chuàng)辦了自己的公司，幫助其他年輕人贏在起跑線上。1．Theauthorestablishedthepanybecausehe________.A．failedtofindasatisfyingjobB．enjoyedworkingforhimselfC．followedLeviRoots'adviceD．spottedachanceofsuccess解析：選D細節(jié)理解題。根據(jù)第一段中的“throughthestatisticIsawanopportunitythatIdecidedtotake...IfoundedUnITeputing”可知答案。2．Theunderlinedword“obstacle”inParagraph2means“________”．A．pressure B．difficultyC．frustration D．disappointment解析：選B詞義猜測題。由于年齡小，作者不能取得別人的信任，因此如何取得別人的信任成為作者在創(chuàng)業(yè)途中碰到的最大“困難”。3．BymentioningRyanFarquharson,theauthorwantsto________.A．showtheachievementRyanFarquharsonhasmadeB．encourageyoungpeopletoturntohimforsupportC．explainwhatisthemostimportantthingtosucceedD．introducetherightattitudeyoungpeopleshouldhave解析：選D推理判斷題。根據(jù)最后一段中的“It'sthisgo-gettingattitude...developedamongtoday'syoungpeople.”可以看出，作者提RyanFarquharson主要是想引出他說的話。作者認為當(dāng)今年輕人都應(yīng)該有他的這種態(tài)度。4．Whichofthefollowingwordscanbestdescribetheauthor?A．Determinedandgenerous.B．Considerateandoptimistic.C．Sympatheticandproductive.D．Adventurousandresponsible.解析：選A推理判斷題。根據(jù)第二段內(nèi)容可知，面對別人的質(zhì)疑，作者并未放棄，而是通過努力讓別人改變對自己的看法，由此可以看出作者很有決心；再根據(jù)第二段中的“mywillingnesstogivebackandrewardthemunitieswhichsupportme”可以看出，作者非常慷慨。BIrememberthelasttimeIwasinGothenburg,Iwalkedpastamanwhowasholdingasignthatsaid“AllYouCanEatPizza”.Iwaslookingattheman,andIwaslookingatthesign.ButIdidn'tendupgoingtotheAllYouCanEatPizza.Lookingatthismanwiththesigninhishand,Istartedthinkingaboutundercovermarketing.Well,thismanandhissignwasmoreorlesstheoppositeofundercovermarketing.Hewastellingtheworldwhohewasworkingfor.Onceinawhile,youdon'trealizethatyou'vebeenmarketedto.Peoplehavenameditstealth(秘密的)marketingorundercovermarketing.Oneofthemostobviousexamplesiswhenstarsgetfreeclothesorfreeproductsthattheyareusingtogetother“ordinary”peopletostartbuyingthem.Thesamegoesforproductplacementinmovies.Thereasonit'sundercovermarketing,isthatitdoesn'tsayanywherethatwe'reactuallylookingatanytypeofpromotion.IrememberSylvesterStallonetooka＄500,000paymentfromonetobaccopanytosmokeitsbrandinthreeofhisfilms.Thereasonwhyundercovermarketingworksisthatpeopletendtotrustitmorethaniftheyknowthatit'sanadvertisementthatapanyhaspaidfor.And,it'saloteasiertocreate_a_buzzwithamarketingcampaignthatpeopledon'tknowisamarketingcampaign.OnegreatexampleiswhenRay-BanstartedtheirmarketingcampaignonYouTubecalledSunglassCatch.Rightnow,ithasmorethan5.2millionviews,andIthinkthatthenumberwouldhavebeenmuchlowerifpeoplehadknownthatitwasapaidmarketingcampaignbyRay-Ban.Themostobviousriskforanundercovermarketingcampaignisfailingtokeepthecampaignhidden.Ifpeoplefeel,orunderstandthattheyarebeingmanipulated(操縱)intolikingtheproduct,theymightbeeangryattheproductand/oratthepany.Thisway,especiallywiththespeedofmunicationinsocialmedia,afailedundercovermarketingcampaignmighthurtapanyreallybad.語篇解讀：本文是一篇說明文。文章主要介紹了秘密營銷的好處及風(fēng)險。5．Theauthordidn'tgototheAllYouCanEatPizzabecause________.A．hewasverybusythatdayB．hewasinterestedinthemanC．hewasn'tattractedbythesignD．hedidn'tunderstandthesignatall解析：選C推理判斷題。由第二段中的“thismanandhissignwasmoreorlesstheoppositeofundercovermarketing.Hewastellingtheworldwhohewasworkingfor”可推斷，作者之所以沒有去那家店是因為男子做廣告的方式過于直白、明顯，他沒有被男子的招牌吸引。6．WhydidthetobaccopanygiveSylvesterStallonemoney?A．Becausethepanyworkerslikedhisfilms.B．Becausehemarketeditsproductsinfilms.C．Becauseheadvertiseditsbrandinpublic.D．Becausehewasafamousperson.解析：選B細節(jié)理解題。由第三段末的“SylvesterStallonetooka＄500,000paymentfromonetobaccopanytosmokeitsbrandinthreeofhisfilms.”可知。7．Theunderlinedpart“createabuzz”inParagraph4canbereplacedby“________”．A．getagoodpriceB．createmorejobsC．makeanewproductD．a(chǎn)ttractpeople'sattention解析：選D詞義猜測題。由下文的“Rightnow,ithasmorethan5.2millionviews,andIthinkthatthenumberwouldhavebeenmuchlowerif...”可知，秘密營銷比普通營銷更能吸引眼球。據(jù)此可推斷，畫線部分的意思應(yīng)是“吸引人們的注意”。8．Whatisthelastparagraphmainlyabout?A．Whatundercovermarketingmeans.B．Examplesofundercovermarketing.C．Whyundercovermarketingworks.D．Theriskofdoingundercovermarketing.解析：選D段落大意題。最后一段的首句是本段的主題句。再結(jié)合下文可知，本段主要講秘密營銷的風(fēng)險。CWhengoingalongsuburbanMarylandstreetsthisweekend,Iturnedtoatrusted_guidefordirectionsbacktothehighway.Butthisguidecouldn'tfigureoutwhatdirectionweweregoing,andsheaskedmetoperformfoolishoperations.“Actually,don'tlistentoSiri—shecan'tfigureoutwhereweare，”saidafriendinthepassengerseat.ReferringtoApple'sartificialintelligence(AI)assistantas“she”feelsnaturalbecauseofSiri'sfemale-soundingvoice.However,Siriherselfwilltellyousheisneithermalenorfemale—“Iexistbeyondyourhumanconceptofgender(性別)．”There'sachoiceburiedineveryiPhonetomakeSirispeakinamale-soundingvoice(orinaBritishoranAustralianaccent),butSiriisnot“he”forareason:Researchshowsthatpeoplereactmorepositivelytofemalevoices.Theobviousalternativetocallingarobota“he”ora“she”istorefertotherobotas“it”.Butitdescribesthehuman-machinerelationshipinimpersonalterms.ThisiseverythinganAIdeveloperwantstoavoid.Apple,forexample,hastriedtofillSiriwithcharacterbyprogrammingtheassistantwithcleverresponses.ItcouldbethatrobotsandAIthatsharequalitieswithhumans—likeagenderidentity—areasimilardesigntrick.ThesesharedqualitieshelphumansadapttotheincreaseofAIwithoutfeelingworried.Onceitbeesmon,wemaynolongerneedafamiliartermtorefertoartificialintelligence.Whenthathappens,likelynottoofarinthefuture,we'llneedanewwaytotalkaboutputers.Morethanan“it”，butnotquitea“he”ora“she”，AIbelongstoanewcategory.Butcreatingnewpronounsishard.Althoughsomepeopleprefertousepronounslike“ze”，thesepronounshaven'tcaughtonwidely.語篇解讀：隨著現(xiàn)代技術(shù)的發(fā)展，我們需要一個新的代詞來指代人工智能。9．Whatdotheunderlinedwords“trustedguide”inParagraph1referto?A．Atourguide.B．AnAIdeveloper.C．Theauthor'sfriend.D．Apple'sAIassistant.解析