Unit1ThemassmediaWeletotheunitInstructionalGoalsandCoreLiteracyInthisclass,youwillbeableto:Languageability:clearthetypesanddevelopmentofmassmediathroughthevideoandreading；Culturalawareness:haveacorrectattitudetowardsthemassmedia;Thinkingcapacity:introducethetypesofmassmediausuallyusingindailylife;Learningability:developtheabilityoflogicalthinkingandbeacriticalreader.TeachingpriorityHaveaninitialunderstandingofthemassmediathroughwatchingandreading.TeachingdifficultyThroughtalkingandthinkingactivitiestocultivatestudents’abilityofthinkingcritically.TeachingprocessStep1Leadin①Lookatthepicturesandanswerthequestion,“Whatinformationcanyougetfromthepictures?”（thedefinitionofthemassmedia）②Appreciatethesayingofthisunit.Allofuswhoprofessionallyusethemassmediaaretheshapersofsociety.WilliamBernbachStep2Watchingthevideo①Watchthevideoandclearthefourtypesofthemassmedia.TheMassMediaTheMassMediaOutdoormediamediaBroadcastmediamedia②Gothroughthevideoscripttofinishthedevelopmentlineofthemassmedia.Step3SharingopinionsDescribeyourlifeunderthedevelopmentofmassmedia.Thefollowingaresomeusefulexpressions.IoftenusewhenIwantto.WheneverIfeelunhappy,Iwilluse…to.…ismyfavoriteapp,because.Ilike,soIusuallyuse.…h(huán)elpsmealotin.Themassmediamakesourlife.Step4Thinkinganddiscussing①Thinkaboutthequestion,“Doyouenjoythelifewiththemassmedia?Why?”Advantages:Disadvantages:②Whatattitudeshouldwehavetowardsthemassmedia?Step5SummaryStep6Assignment①Fillintheblanks.Theterm"massmedia"wasusedforthefirsttimeduring1920s.Itrefers.thesourcesofinformationandnewsthatreachalargeaudience.However,themassmediaexistedlongbeforethetermwasusedandovertimedifferenttypesofmediahavedeveloped.Takeawalkthroughthecityshopsandyouwon'tbeabletofindaviewwithoutoutdoormedia,isoneoftheearliest(form)ofmassmunication.Outdoormedia__________(be)aroundsinceancienttimes.Allshopsigns,posters,andotheradvertisementsoutsidebuildingsandinsideshopwindowsareformsofoutdoormedia.Anotherearlyformofmassmunicationisprintmedia,whichgaineditsfootholdindistributiontothemasseswiththe(invent)ofprinting.Continuedimprovementsoverthecenturiesallowedbooks,magazinesandnewspapers(be)printedinlargequantities.Broadcastmediahastwomain(ponents)—radioandtelevision.Aroundthestartofthe20thcentury,peoplebegantodevelopradiotechnology,andbythe1920s,peopleweretuningintoradioprogrammesfornewsandentertainment.ThedigitalindustrybeganwiththeinventionoftheInternet,firstavailableforpublicuseinthe1990s.It(quick)becamethecentreofmassmediaasthedigitalformatcreatedaninnovativesourcefornews,filmsandmusicrecordings.Ithasalsoallowednewformsofmediatobeintroducedsuchblogsandforums,wherepeopleallovertheworldcanshareinformation.②Practicalwriting假定你是李華，你的朋友Andy寫信告訴你說最近接觸到了大眾傳媒這一概念，對此很感興趣，請你給他回信。內(nèi)容包括：1.大眾傳媒的類型；2.大眾傳媒的影響；3.對于大眾傳媒的正確態(tài)度。注意：1.寫作詞數(shù)應(yīng)為80左右；2.請按如下格式在答題卡的相應(yīng)位置作答。DearAndy,_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________YoursLiHuaStep7Accumulation(早讀素材)Withtherapiddevelopmentofsociety,it’squitenecessaryforustohaveagoodknowledgeofEnglishandputer.隨著社會的飛速發(fā)展，掌握一定的英語和計算機知識是非常必要的。Themassmediaisplayingamoreandmoreimportantroleinourdailylife.大眾傳媒在我們的日常生活中發(fā)揮著越來越重要的作用。Itgoeswithoutsayingthatmoderntechnologybringsusconvenienceandfortinlife.毋庸置疑，現(xiàn)代技術(shù)為我們的生活帶來了便利和舒適。TheInternetcannotonlymakemekeepintouchwithmyfriendsandfamily,butalsocanprovidemew