CONSUMERS&BRANDSCar

rental:

Fox

Rent

a

Carcustomers

in

the

United

StatesConsumer

Insights

reportMay2024Statista

Consumer

Insights

Global

surveyIntroductionReport

overviewGlobalsurvey

methodology(1)Design:

OnlineSurvey,

splitquestionnaire

designThisreport

offers

thereader

acomprehensiveoverview

ofFox

Rent

aCarcustomers

inthe

UnitedStates:

whothey

are;

whatthey

like;

what

theythink;andhowtoreach

them.

Itprovides

insightson

theirdemographics,

lifestyle,

opinions,andmarketingtouchpoints.Duration:

approx.

15

minutesLanguage:

official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegion:

56countriesAdditionally,the

report

allows

thereader

toNumberof

respondents:benchmark

Fox

Rent

aCarcustomers

inthe

UnitedStates(’’brandusers’’)

againstU.S.

carrental

bookersingeneral

(’’category

users’’),

and

theoverall

U.S.consumer,

labelled

as

’’all

respondents’’

inthe

charts.?

12,000+

forcountries

with

the

extended

survey(including

theUnited

States)?

2,000+

forthe

basicsurveySample:

Internet

users,

aged18

–64,

quotasset

ongender

and

ageThereport

isupdatedquarterly

andisbased

on

datafrom

the

StatistaConsumer

InsightsGlobal

survey,

aninternational

survey

thatcovers

more

than15,000brandsacross

56

countries.Fieldwork:?

Continuousfrom

JanuarytoDecember?

Countries

thatreceive

the

extended

survey

areupdatedfourtimesayear2Notes:(1):

Seethe

full

methodology

foradetailed

overviewofthe

study

designSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

01Management

summary?

Brand

usage?

Key

insightsFox

Rent

a

Car

ranks

outside

the

top

10

of

most

used

car

rental

providers

in

theU.S.Management

summary:

brandusageand

competitionTop10

most

used

car

rentalprovidersinthe

U.S.Enterprise

Rent-A-CarBudget41%27%Hertz22%22%BAvis22%ACE

Rent

A

CarAlamo16%15%13%Dollar

CarRentalExpedia13%13%AdvantageRent-A-Car4Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=2,036

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024The

current

share

of

car

rental

bookers

using

Fox

Rent

a

Car

is

fairly

similar

toQ1

of

2023Management

summary:

brandusagetimelineTimeline

of

carrental

bookersusing

Fox

RentaCar7%7%7%7%6%2023

Q12023

Q22023

Q32023

Q42024

Q15Notes:"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=38-

144

Fox

RentaCar

customers,n=535

-

2071

carrentalbookersSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

customers

in

the

United

StatesManagement

summary:

key

insightsDemographic

profileConsumerlifestyleConsumerattitudesMarketing

touchpointsFox

Rent

aCaris

more

popularamongMillennials

thanother

carrentalproviders.Success

and

career

advancement

arerelatively

important

to

Fox

Rent

aCarcustomers.Itstands

out

that56%

ofFox

Rent

aCarcustomers

say

thatwhen

itcomes

totraveling,sustainabilityisimportant

tothem.TikTok

ismore

popularamong

Fox

RentaCarcustomers

thantheaverage

carrental

booker.Fox

Rent

aCaris

more

popularamongFamily

andparentingarerelativelymale

carrental

bookers

than

female

car

prevalent

interests

of

Fox

Rent

aCarFox

Rent

aCarcustomers

rememberseeing

adsinvideo

gamesmore

oftenthan

other

carrental

bookers.45%

ofFox

Rent

aCarcustomers

areinnovators

or

early

adopters

ofnewproducts.rental

bookers.customers.Fox

Rent

aCarhasalarger

share

ofcustomers

with

ahigh

income

thanother

carrental

providers.Shoppingisarelatively

popularhobbyamong

Fox

Rent

aCarcustomers.Arelatively

highshare

ofFox

Rent

aCarcustomers

thinkthatimmigration

isanissuethatneedstobeaddressed.Fox

Rent

aCarcustomers

are

morelikely

to

liveincities

and

urbanareasthan

carrental

bookers

ingeneral.6Sources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

02Demographic

profile?

Generations?

Gender?

Education?

Income?

Household

classification?

Typeofcommunity?

LGBTQ+Fox

Rent

a

Car

is

more

popular

among

Millennials

than

other

car

rentalprovidersDemographic

profile:

generationsAge

of

consumersintheU.S.Brand

users29%56%12%2%Category

usersAllrespondents25%42%25%8%24%36%28%12%Generation

ZMillennialsGeneration

XBaby

Boomers8Notes:’’Howoldareyou?’’;

Single

Pick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;

Base:n=131

FoxRent

aCarcustomers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

is

more

popular

among

male

car

rental

bookers

than

female

carrental

bookersDemographic

profile:

genderGenderofconsumersintheU.S.Brand

users69%31%Category

usersAllrespondents55%45%50%50%MaleFemale9Notes:’’Whatis

yourgender?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=131

FoxRentaCar

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024A

relatively

high

share

of

Fox

Rent

a

Car

customers

have

a

college

degreeDemographic

profile:

educationConsumer’s

level

of

educationintheU.S.38%34%30%29%28%22%17%17%17%16%12%9%9%6%5%3%3%2%0%

1%0%Noformaleducation

/primary

schoolLower

secondary

UppersecondaryTechnical

/vocationaleducationBachelor

degree

Master

degree

Doctoral

degreeeducation

(noteligible

foreducation(eligible

foror

equivalentor

equivalentor

equivalentuniversity

study)

university

study)Brand

usersCategory

usersAllrespondents10

Notes:’’Whatis

the

highest

levelofeducation

youhave

completed?’’;

Single

Pick;"Which

ofthese

providers

have

yourenteda

car

fromin

the

past

12

months?";

Multi

Pick;Base:n=131

Fox

RentaCar

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

has

a

larger

share

of

customers

with

a

high

income

than

othercar

rental

providersDemographic

profile:

incomeShare

ofconsumersintheU.S.

inthehigh,

middle,

andlow

thirdsofmonthly

householdgrossincomeBrand

users64%19%17%Category

usersAllrespondents50%31%19%33%33%33%HighMiddleLow11

Notes:Recalculated

toonly

include

respondents

that

provide

income

information,

recodebased

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;Base:n=131

FoxRentaCar

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

other

car

rental

bookers,

Fox

Rent

a

Car

customers

are

relativelylikely

to

live

in

a

nuclear

familyDemographic

profile:

household

classificationType

of

householdsin

whichconsumersintheU.S.

live50%33%22%20%19%17%16%14%13%

13%12%11%9%9%8%8%8%6%5%4%4%SinglehouseholdCouplehouseholdSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo

or

morerelated

adults

household

typesOtherBrand

usersCategory

usersAllrespondents12

Notes:Typology

based

on’’household

size’’,’’household

constellation’’

and

’’children

under

the

age

of14

in

household’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=131

FoxRenta

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

customers

are

more

likely

to

live

in

cities

and

urban

areas

thancar

rental

bookers

in

generalDemographic

profile:

typeofcommunityCommunities

whereconsumersliveintheU.S.32%31%26%23%23%22%20%17%16%15%14%12%11%10%10%8%7%5%Rural

communitySmall

townMedium-sized

townLarge

cityCitywithover

1

Megacity

with

over

5million

inhabitants

million

inhabitantsBrand

usersCategory

usersAllrespondents13

Notes:’’Inwhat

type

ofcommunity

do

youlive?’’;Single

Pick;

"Which

ofthese

providershave

yourented

acarfromin

the

past12months?";

Multi

Pick;Base:

n=131

FoxRenta

Carcustomers,n=2,036

carrentalbookers,

n=60,327

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202414%

of

Fox

Rent

a

Car

customers

consider

themselves

part

of

the

LGBTQ+communityDemographic

profile:

LGBTQ+LGBTQ+

statusof

consumersintheU.S.Brand

users14%85%1%Category

usersAllrespondents10%87%3%11%85%4%YesNoWould

rathernot

say14

Notes:’’Do

youconsider

yourself

partofthe

LGBTQ+community?’’;

Single

Pick;"Which

ofthese

providers

have

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=131

FoxRenta

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

03Consumer

lifestyle?

Lifevalues?

Main

interests?

Hobbies

&leisure

activities?

Sportsactivities?

SportsfollowedSuccess

andcareer

advancement

are

relatively

important

to

Fox

Rent

a

CarcustomersConsumer

lifestyle:

lifevaluesMost

important

aspectsof

lifefor

consumersintheU.S.56%50%49%49%46%45%40%41%

41%40%34%33%27%27%30%25%28%28%27%26%25%24%19%18%12%12%14%12%11%

11%TobesuccessfulAhappyrelationshipMaking

myown

decisionsSafety

andsecurityAnhonest

andrespectable

lifeHavingagood

timeLearningnew

thingsAdvancingmy

careerSocial

justiceTraditionsBrand

usersCategory

usersAllrespondents16

Notes:’’Outofthe

following

list,

which

are

the

3mostimportant

aspects

toyouin

life?

Pleasechoose

exactly

3.’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=131

FoxRenta

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Family

and

parenting

are

relativelyprevalent

interests

of

Fox

Rent

a

CarcustomersConsumer

lifestyle:

main

interestsTop10

interestsofFoxRentaCar

customers

intheU.S.59%58%52%53%51%48%47%46%47%46%46%46%45%44%44%42%40%37%34%34%31%30%30%30%29%28%26%22%22%21%Movies,TVshows&musicHealth

&fitnessFamily

&parentingScience

&technologySportsFashion&beautyFood

&diningArts&literatureCareer

&educationTravelBrand

usersCategory

usersAllrespondents17

Notes:’’Whattopics

are

youpersonally

interested

in?’’;Multi

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:n=131

Fox

RentaCarcustomers,

n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Shopping

is

a

relatively

popular

hobby

among

Fox

Rent

a

Car

customersConsumer

lifestyle:

hobbies

&leisure

activitiesTop10

hobbiesandleisure

activities

ofFox

RentaCar

customers

intheU.S.57%56%50%50%47%46%45%45%44%44%43%43%42%37%41%40%40%37%36%35%34%32%31%31%30%30%29%24%19%19%Video

gamingShoppingOutdooractivitiesCars/vehiclesTravelingReadingBoard

games/cardgamesPetsCooking/bakingDoing

sportsandfitnessBrand

usersCategory

usersAllrespondents18

Notes:’’Whatare

your

personalhobbies

and

activities?’’;Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=131

FoxRentaCar

customers,n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

customers

are

more

likely

to

play

american

football

than

othercar

rental

bookersConsumer

lifestyle:

sports

activitiesTop10

sports

activitiesofFox

RentaCar

customers

inthe

U.S.38%36%31%31%30%27%26%24%24%23%19%16%15%15%15%13%13%11%12%Golf10%9%9%9%9%9%8%8%6%5%5%BasketballAmericanfootballBaseball/softballDancingCyclingSoccerRunning/joggingSwimming/DivingBadminton/FlagfootballBrand

usersCategory

usersAllrespondents19

Notes:’’Which

ofthese

sports

oractivities

do

youdo

at

leastoccasionally?’’;Multi

Pick;"Which

ofthese

providershave

you

rentedacarfromin

the

past12

months?";

Multi

Pick;Base:

n=80

FoxRent

aCarcustomers,

n=991

carrentalbookers,

n=22,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

customers

are

more

likely

to

followsoccer

than

the

averageconsumerConsumer

lifestyle:

sports

followedTop10

sports

followed

byFoxRentaCar

customers

intheU.S.40%34%32%29%29%26%24%24%24%23%23%22%21%19%18%15%14%13%11%Golf10%8%8%8%7%7%6%5%4%4%3%AmericanfootballBasketballBaseballSoccerBoxingSwimming/divingTennisVolleyballAthletics(track&

field)Brand

usersCategory

usersAllrespondents20

Notes:’’Inwhich

ofthese

sports

do

youfollow

competitions,

leagues

orteams?’’;Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=61

FoxRentaCar

customers,n=811

carrentalbookers,

n=17,957

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

04Consumer

attitudes?

Attitudestowards

traveling?

Innovation

adoption?

Challenges

facing

thecountry?

Politics21It

stands

out

that

56%

of

Fox

Rent

a

Car

customers

say

that

when

it

comes

totraveling,

sustainability

is

important

to

themConsumer

attitudes:travelAgreementwithstatements

towards

travel

intheU.S.60%57%56%55%52%50%44%44%41%37%37%36%32%24%23%Iwant

to

experiencesomething

uniqueduringmy

travelsWhen

itcomes

toWhen

I’mon

vacation,When

I’mtraveling,IWhen

itcomes

totraveling,sustainability

Iusemy

smartphone

book

accommodations,

traveling,Ialways

lookisimportant

tomeasaguidecarrentals,etc.spontaneously

viamysmartphoneforthecheapest

offerBrand

usersCategory

usersAllrespondents22

Notes:’’Which

ofthese

statements

apply

toyou?’’;

Multi

Pick;"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=131

FoxRentaCar

customers,n=2,036

carrentalbookers,

n=10,046

allrespondentsSources:

Statista

Consumer

Insights

Global

as

of

May

202445%

of

Fox

Rent

a

Car

customers

are

innovators

or

early

adopters

of

newproductsConsumer

attitudes:innovation

adoptionInnovation

adopter

typesbasedonstatements

towards

innovation

byconsumersinthe

U.S.40%38%36%32%27%25%22%19%19%17%11%6%5%3%1%InnovatorsEarly

adoptersBrand

usersEarly

majorityCategory

usersLatemajorityAllrespondentsLaggards23

Notes:Recode

based

on’’Which

ofthese

statements

regardingtechnology

apply

to

you?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrom

in

the

past12

months?";

Multi

Pick;

Base:

n=131

FoxRenta

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024A

relatively

high

share

of

Fox

Rent

a

Car

customers

think

that

immigration

is

anissue

that

needs

to

be

addressedConsumer

attitudes:challenges

facingthecountryThe

10

most

important

issuesfacing

theUnitedStates

accordingto

FoxRentaCar

customers52%

52%46%45%45%

41%40%45%43%40%44%42%42%42%41%

38%36%40%40%39%38%35%35%30%33%34%31%31%28%27%EducationHealth

andsocial

securityImmigrationCrimeEnvironmentRising

prices/inflation/cost

of

livingHousingClimatechangeEconomicsituationFood

andwater

securityBrand

usersCategory

usersAllrespondents24

Notes:’’Whatdo

youpersonally

think

are

the

mostimportant

issues

in

yourcountry

ofresidence

that

need

to

be

addressed?’’;MultiPick;"Which

ofthese

providershave

yourentedacarfromin

the

past

12

months?";

Multi

Pick;Base:

n=131

FoxRent

aCarcustomers,

n=2,036

carrentalbookers,n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Compared

to

other

car

rental

bookers,

Fox

Rent

a

Car

customers

tend

to

havemore

right

leaning

political

viewsConsumer

attitudes:politicsPolitical

attitudes

ofconsumersintheU.S.Brand

users21%21%20%16%57%6%Category

usersAllrespondents28%28%40%10%35%17%LeftCenterRightPrefer

notto

answer25

Notes:Recode

based

on’’Manypeople

use

the

terms’left’

and

’right’when

they

want

to

describe

political

views.Where

would

youplace

yourself

ona

scale

fromleft

to

right?’’;

Single

Pick;"Which

ofthese

providers

have

yourentedacarfromin

the

past12

months?";

Multi

Pick;

Base:

n=131

FoxRenta

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024CHAPTER

05Marketing

touchpoints?

Social

media

usage?

Media

usagebychannel?

Digitaladvertising

touchpoints?

Non-digital

advertising

touchpointsTikTok

is

morepopular

among

Fox

Rent

a

Car

customers

than

the

average

carrental

bookerMarketing

touchpoints:social

media

usageSocial

mediausageintheU.S.

bybrand84%84%80%69%78%70%76%69%60%68%55%40%49%48%48%41%27%40%35%23%32%20%13%29%22%28%12%8%5%2%WeChatFacebookTikTokInstagram

YouTubeBrand

usersSnapchatPinterest

X(Twitter)TwitchRedditCategory

usersAllrespondents27

Notes:’’Whatsocial

media

platforms

do

youuse

regularly?This

does

notinclude

instant

messengerssuch

as

WhatsApp.’’;

Multi

Pick;

"Which

ofthese

providers

have

yourenteda

carfromin

the

past

12

months?";

Multi

Pick;Base:n=25

FoxRenta

Carcustomers,n=500

carrentalbookers,

n=15220

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

customers

tend

to

read

weekly

newspapersmore

often

than

carrental

bookers

in

generalMarketing

touchpoints:media

usagebychannelType

of

mediaconsumersintheU.S.

havebeen

using

inthepast4weeks90%87%83%78%68%78%66%71%68%64%63%47%61%52%61%49%58%56%55%51%50%49%33%43%32%40%26%36%23%25%16%20%13%TVDigitalvideocontentMovies

/cinemaRadioDigitalmusiccontentMagazinesPodcastsOnlinenewswebsitesDailyWeeklyOnlinemagazinesnewspapers

newspapersBrand

usersCategory

usersAllrespondents28

Notes:’’Whatkind

ofmedia

have

youused

in

the

past

4weeks?’’;

Multi

Pick;

"Which

ofthese

providershave

yourented

acarfrominthe

past12

months?";

Multi

Pick;Base:

n=131

FoxRenta

Carcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

customers

remember

seeing

ads

in

video

games

more

oftenthan

other

car

rental

bookersMarketing

touchpoints:digitaladvertising

touchpointsTop10

placeswhereFox

RentaCar

customers

intheU.S.

have

come

across

digital

advertisinginthepast4weeks68%61%58%56%52%50%49%48%46%43%43%41%39%32%38%27%37%37%37%37%37%34%31%27%27%27%21%17%16%10%Video

streaming

Social

mediaservicesVideo

gamesVideo

portalsWebsitesandappsof

brandsMusicportals

Search

engines

OnlinestoresPodcastsNewslettersBrand

usersCategory

usersAllrespondents29

Notes:’’Wherehave

youcomeacrossdigital

advertisements

in

the

past4

weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

a

carfromin

the

past

12

months?";

Multi

Pick;Base:n=131

FoxRentaCar

customers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

Statista

Consumer

Insights

Global

as

of

May

2024Fox

Rent

a

Car

customers

remember

ads

they

saw

in/at

the

movies/cinemamore

often

than

other

car

rental

bookersMarketing

touchpoints:non-digital

advertising

touchpointsPlaces

whereconsumersinthe

U.S.

havecome

across

non-digital

advertisinginthepast4weeks66%55%60%58%48%40%48%41%47%45%39%40%32%37%25%32%32%33%29%28%27%18%17%15%OnTVAtthemovies/cinemaOntheradioDirectly

inthe

storeOnadvertisingspacesInprintedmagazinesandjournalsBy

mailshot

/advertisingmailInprinteddailynewspaperson

the

goBrand

usersCategory

usersAllrespondents30

Notes:’’Wherehave

youcomeacrossnon-digital

advertisements

in

the

past4weeks?’’;

Multi

Pick;"Which

ofthese

providers

have

yourented

acarfromin

the

past

12

months?";

Multi

Pick;Base:n=131

Fox

RentaCarcustomers,n=2,036

carrentalbookers,

n=60,327

all

respondentsSources:

St