BentleyMulsanneEWBNationalLaunch2016ProposalByHighTeamUnderstandingsBasic

informationObjectives1.EventManagementOnsite

ManagementTeamStructure3.Concept&CreativeSolutionConceptdevelopEvent

Theme2.UnderstandingsBasic

informationObjectives1.PromotethenewMulsanneEWBinChinaMarketafterit’s1stEditionrevealedinBeijingInternationalMSinApril.RebuildBentleybrandinChinaandstrengthenMulsanneasthepinnacleofeverythingthatBentleystandsfor.PositionMulsanneproductsas‘Luxurybeyondcompare1Forallaudiences,withastrongFocusontheluxuryandperformanceelementsoftherange.BentleyExtraordinaryClub(Bentleyowners)kick-offandannouncementGeneratemoreleadsandordersfordealersbeforethenewMulsanneEWBarriveatdealershipUnderstandingsObjectivesEventPeriod:EarlyNovember2016Location:BeijingParticipant:-50paxcustomers-30paxmedia-10dealerrepresentatives-10BMCmanagement&staffUnderstandingsOverviewConcept&CreativeSolutionConceptdevelopmentEvent

Theme2.Be

ExtraordinaryBentleyisnotjustaboutalifelessordinary;ratheritisavehicletotransportyoutoalifeextraordinary.Bentleyhasbeeninthepursuitoftheextremeluxuryandperformance.ByopeningahigherpinnaclewithNewMulsanneExtendedWheelbaseinChina.Unrivalledlevelsofexquisitecraftsmanship.LuxuriousLifePerformancewithafinebalanceofluxuryandpowerPowerfulDrivingExperienceExtendedenvironmentforthinkingnewideasThinkFreelySpaceItwilltakeyoutoanewpinnaclecreatinganewviewTherearethoseforwhomtheactofdrivingitselfisadistraction.Somepeopleneedmorespacetothink,morespacetoworkandmorespacetorelax.ForMulsanneowners,lifeisaquesttomakemarkontheworld,tousetheirhighervisiontochangetheworldforthebetter.TheOriginofAHigherVisionOpenmindedaboutvisionaryideasforwardfacingtheyarestrategicspeakers.

Theyobtainedvaluablewealththroughtheirpersonalexperience.

NewMulsanneExtendedWheelbasewilltogetherwithyoutoexperienceanewpinnacleinBentleyluxury.It’llbeanunprecedentedmomentEnlightenedthroughaninspiringspeechdeliveredbyacelebritywithglobalperspective.

巔峰·閱境2016賓利慕尚長(zhǎng)軸距全國(guó)發(fā)布會(huì)BentleyMulsanneEWBNationalLaunch2016Concept&CreativesolutionEventThemeVisionofANewPinnacle2024/10/27Seite14Concept&CreativesolutionVenuemendationFuguClub浮古匯頂級(jí)美式會(huì)所，與Givenchy、Versace、Gucci、Hermès等品牌設(shè)計(jì)師合作打造了會(huì)所專屬家俬，會(huì)所內(nèi)價(jià)值1.3億的兩輛奢侈品古董車煜煜生輝，將“極奢·私享”展現(xiàn)得淋漓極致；Concept&CreativesolutionVenuemendation價(jià)值21萬的意大利米蘭大教堂內(nèi)景大型油畫，描繪金剛大鬧紐約曼哈頓的場(chǎng)景，這幅畫是美國(guó)好萊塢著名藝術(shù)家DanHennah（金剛電影的首席手繪師）精心繪制的。水晶吊燈品牌為法國(guó)頂級(jí)水晶品牌巴卡拉(Baccarat)，水晶家具飾品均是美輪美奐的藝術(shù)珍品。浮古匯地板一層全部為珍貴稀缺的黃花梨鋪地，二層為黑胡桃木，全部實(shí)木拼接而成。每一間包房的裝修費(fèi)用都170萬起，包房?jī)?nèi)的瓷器餐盤150美金起，做工精美、細(xì)膩。此外還有馬毛地毯、蒂娜壁燈、經(jīng)過專業(yè)聲場(chǎng)技師調(diào)試的音響系統(tǒng)。Concept&CreativesolutionVenuemendation高鷺浮古集團(tuán)董事長(zhǎng)兼董事會(huì)主席。1983年出生于北京，創(chuàng)建全球唯一高端古董車收藏理念、奢侈品古董車?yán)砟?。?nèi)地最年輕奢侈品古董車收藏家，古董車收藏帝國(guó)的商業(yè)玩家，擁有勞斯萊斯全系車型。“尊馳盛滙”最大獎(jiǎng)項(xiàng)“最佳老爺車獎(jiǎng)”獲得者，成為古董車收藏史上獲此殊榮的第一位華人。Concept&CreativesolutionFloorPlan主舞臺(tái)嘉賓觀看區(qū)吧臺(tái)區(qū)（半層）Mingle入口精品展示區(qū)紅毯/簽到Concept&CreativesolutionRundownEvent

Theme:創(chuàng)視紀(jì)GENESISDeliver

Message:BentleyBentayga

超凡性能+無可比擬的奢華TimeProgramChapter

1開創(chuàng)BentleyBentayga

開創(chuàng)品牌全新篇章，定義超豪華SUV標(biāo)準(zhǔn)開場(chǎng)視頻:創(chuàng)視紀(jì)元主持人開場(chǎng)BMCVIP

1致辭Chapter

2探索Bentayga的創(chuàng)作靈感Bentayga

從研發(fā)到實(shí)現(xiàn)，Bentley在超豪華SUV領(lǐng)域的探索Launch

Performance

Car

Launch

Chapter

3掌控Bentayga作為超豪華SUV，在設(shè)計(jì)、性能、舒適和奢華方面的無與倫比在on-road和off-road全地形的掌控BMC

VIP

2致辭車型亮點(diǎn)介紹價(jià)格公布Ending晚宴Banquet賞車+Live

band伴宴來賓走紅毯，簽到Concept&CreativesolutionRegistrationTHENAMEOFMULSANNEConcept&CreativesolutionMingleConcept&CreativesolutionMingle1of10FROM19511of10FROM1951Concept&CreativesolutionMingleConcept&CreativesolutionMingle浮古匯的基礎(chǔ)菜單為法式與西班牙皇家菜系，部分地中海菜系，同時(shí)，浮古匯與法國(guó)大部分名酒莊簽訂葡萄酒特供協(xié)議，提供50年代-70年代珍藏葡萄酒，以求保證高端人群所需饕餮品質(zhì)。2024/10/27Seite26Concept&CreativesolutionMainStageConcept&CreativesolutionLaunchVideoPINNACLEVISIONARYConcept&CreativesolutioneSpeechConcept&CreativesolutionBigLaunchMomentMusicianwillprovideambientelectroniccelloclassicalmusic,tocreateanambienceofeleganceandluxurious.AfterperformanceNewMulsanneEWBwillbedisplayedmoreexquisitedetailswithlightelement.TheSoundfromAVisionaryTheSoundfromAVisionary呂思清，著名小提琴家。呂思清是國(guó)際樂壇最杰出中國(guó)小提琴家之一。作為第一位奪得意大利帕格尼尼小提琴大賽金獎(jiǎng)的東方人Concept&CreativesolutionProductPresentationConcept&CreativesolutionCelebritySpeechConcept&CreativesolutionCelebritymendation吉姆·羅杰斯JimRogers最富遠(yuǎn)見的國(guó)際投資家，參與創(chuàng)辦量子基金，曾被巴菲特稱為“對(duì)大勢(shì)的把握無人能及”的投資大師，傳奇性不僅是他的投資歷史，還有那些足以讓人們?yōu)橹?dòng)的環(huán)球考察旅行。SpeechTopicFrame1InvestmentVision作為現(xiàn)代投資家的佼佼者，他將視野投向全球股票市場(chǎng)，如何洞察政策和經(jīng)濟(jì)趨勢(shì)對(duì)資本市場(chǎng)的影響，又如何“把賭注押在國(guó)家上”的投資風(fēng)格體現(xiàn)得淋漓盡致。Frame2AbundantLifeExperience他熱衷周游列國(guó)，體驗(yàn)新生事物，接觸新人物，并把這些視為了解投資市場(chǎng)動(dòng)態(tài)的最直接的方法，這種把投資與旅行結(jié)合的方式使他的人生閱歷豐富厚重。Frame3OutstandingInvestmentinChina他相信未來的機(jī)會(huì)，在中國(guó)，他已將投資興趣轉(zhuǎn)向了中國(guó)。他是怎樣看待中國(guó)的資本市場(chǎng)，并分享目前在中國(guó)的投資項(xiàng)目。EconomicsConcept&CreativesolutionCelebritymendation美國(guó)著名經(jīng)濟(jì)學(xué)家。29歲成為哈佛大學(xué)歷史上最年輕的終身教授之一，2003年走入政壇，著有《經(jīng)濟(jì)學(xué)原理》，《宏觀經(jīng)濟(jì)學(xué)》等經(jīng)典教材。SpeechTopicFrame1Vision闡述他對(duì)西方經(jīng)濟(jì)學(xué)理論的貢獻(xiàn)，在資本主義世界持續(xù)的停滯膨脹的背景下，如何為凱恩斯主義提供一個(gè)新的、更堅(jiān)實(shí)的微觀基礎(chǔ)，發(fā)展自己具有先見的學(xué)說。Frame2Thoughtsonfinancialsupervision闡述金融市場(chǎng)失靈或缺陷背景下，如何對(duì)擁有政府擔(dān)保存款的機(jī)構(gòu)。更多的透明性和更準(zhǔn)確的風(fēng)險(xiǎn)評(píng)估，并以有效的方式糾正市場(chǎng)失靈。格里高利·曼昆N.GregoryMankiwEconomicsConcept&CreativesolutionCelebritymendation邁克爾·歐文MichaelOwen英格蘭職業(yè)足球運(yùn)動(dòng)員。2001年金球獎(jiǎng)得主，英格蘭歷史最佳射手。賓利車主。SportsConcept&CreativesolutionCelebritymendation華天HuaTian生于英國(guó)，畢業(yè)于伊頓公學(xué)，2008年成為中國(guó)奧運(yùn)歷史上第一個(gè)正式亮相的馬術(shù)三項(xiàng)運(yùn)動(dòng)員。2016年創(chuàng)造中國(guó)選手第一次在奧運(yùn)會(huì)馬術(shù)比賽中進(jìn)入決賽。SportsConcept&CreativesolutionCelebritymendation陳道明ChengDaoming頗具藝德的影視演員，他獨(dú)到的見地，以及對(duì)專業(yè)的自我要求，對(duì)藝術(shù)的執(zhí)著追求，都堪稱行業(yè)內(nèi)的典范。賓利車主。STARConcept&CreativesolutionCelebritymendation姜文JiangWen有自己態(tài)度，且旗幟鮮明的導(dǎo)演和演員，他將對(duì)生活和人性的洞察融入電影中，創(chuàng)作出的作品成為能夠從精神上影響人的力量。STARConcept&CreativesolutionCelebritymendation首位兩度獲得奧斯卡金像獎(jiǎng)最佳導(dǎo)演獎(jiǎng)的亞洲導(dǎo)演。李安有開發(fā)不同題材的創(chuàng)作勇氣，并獲得卓越的藝術(shù)成就。其電影手法為國(guó)內(nèi)電影人開拓了視野和表現(xiàn)領(lǐng)域。STAR李安AngLeeConcept&CreativesolutionBentleyClubAnnouncementConcept&CreativesolutionBentleyClubAnnouncementConcept&CreativesolutionBentleyClubAnnouncementConcept&CreativesolutionGroupPhotoGroupPhotoConcept&CreativesolutionVenuemendation·Option2北京櫚園黃花梨藝術(shù)館北京櫚園黃花梨藝術(shù)館在明清樣式宅院中，按古人生活常態(tài)陳放傳統(tǒng)家具，演繹其優(yōu)美品格情調(diào)。相對(duì)獨(dú)立且私密，周邊環(huán)境極其安靜。薈集自明代至今凡四百余年各個(gè)歷史時(shí)期之經(jīng)典黃花梨、紫檀、紅木、漆制家具以及奇石書畫，與中國(guó)最具代表性之四合院建筑，南北兼修之山水園林，共同勾勒一幅中國(guó)古代晨鐘暮鼓之生活圖景，再現(xiàn)古人四季晨昏之居住文明。Concept&CreativesolutionVenuemendation·Option22024/10/27Seite46Mingle精品展示晚宴區(qū)主會(huì)場(chǎng)FloorPlanEventManagementOnsiteManagementTeamStructure3.EventManagementHotelmendation北京華爾道夫酒店76㎡豪華套房EventManagementHotelmendation北京瑰麗酒店84㎡豪華套房EventManagementHotelmendation北京瑜舍酒店70㎡豪華房，40間EventManagementMc郎永淳，中國(guó)中央電視臺(tái)新聞播音員、主持人。1995年進(jìn)入央視，開始主持午間節(jié)目《新聞30分》，期間多次主持央視大型新聞專題類直播節(jié)目?，F(xiàn)任找鋼網(wǎng)高級(jí)副總裁兼首席戰(zhàn)略官，兼中國(guó)互聯(lián)網(wǎng)協(xié)會(huì)“互聯(lián)網(wǎng)+”研究咨詢中心副主任。郎永淳EventManagementMc胡一虎，1967年出生于臺(tái)灣高雄，祖籍安徽桐城。曾經(jīng)連續(xù)5年成為“臺(tái)灣最受歡迎的十大主播”之一，更被時(shí)尚雜志《COSMOPOLITAN》的女讀者評(píng)選為“全臺(tái)灣最性感男主播”。2001年進(jìn)入鳳凰衛(wèi)視，實(shí)現(xiàn)了他主持兩岸三地新聞時(shí)事節(jié)目、拉近全世界華人距離的夢(mèng)想。曾獨(dú)家專訪南非總統(tǒng)曼德拉?，F(xiàn)為鳳凰衛(wèi)視《一虎一席談》主持人。胡一虎EventManagementTranslatorEventManagementGiveawaysBentleyScarves網(wǎng)易公開課LiveBroadcast1WeekBefore5DaysBefore3DaysBefore1DayBeforeConfirmname,IDnumber,attendtime,flight.SendE-invitationatsametime.Buildanofficialemail.Confirmtheguestsarrivaltimeline.?Makeouttheshuttleplan.?Groupingdesign

?Forindividualroomservice,suchassmoking,dessertorfruitpreparation,roomlocation.InvitationCallcenterinvite&confirmdetailedkeyinformationProcessingInformationCollection/classificationReportConsideratereportonpersonalinfo./hobbies/intentionSMScenterremindingweather/flight/timingHostessstandsbyattheexitofarrivalwiththeeboard.Step1Coordinatorcontrolsthelimocartoparkattheexitwhentheguestarrive.Step2Temphelpsgueststotaketheirluggageandguidethemtotheexit.Step3Hostessstandsbyattheexitofarrivalwiththeeboard.Step1Coordinatorguidesthecustomerstogatherattherestpointinarrivalhall.Step2Tempguidesthemediatoshuttlepointfortransferbycoaster.Step3GuestsMediaindividualsresumeofeachdriverScreeningbyHighRaceprofessionalpersonnelinterviewShuttleroutecheck-up1weekbeforetheactualeventwithvaliddrivinglicenseagebetween30and50,hasatleasteightyearsofexperiencewith

commercialserviceexperienceatleast3yearsforeignlanguagecommunicationabilitywhiteshirtwithdarktieblack/darkbluesuitChauffeurworkflowChauffeurrequirementDresscodeStandard:Driverhasvenuecheckbefore.Thecarwillbewellpreparedwithmineralwater,tissueandmagazine.PickUpServiceAudiA6LPhotographer&VideoCrewExperiencedinlauncheventWellKnownwithBentleyBrandClearphotoandvideoscriptVenuecheckbeforeeventPre-briefedbyHighTeamStaffCarmanagementLomonLeiLaunchProgramsLeeYangHospitalitySelinaZhaoLogisticManagementMichaelJiaoCarinsurance&transportationLomonPrintingMaterialsMichelleGuestsHospitalityLogistic3rdpartyProgramsmanagementDocumentdevelopmentCarmanagementOzzyMaAV&DecomanagementHalZhangProductionmanagementVenuecommunicationVIPHospitalitySenZhangCateringAccountLeaderSiyuanHuangProjectSupervisorEliWangProjectLeaderCindyLiRelevantCaseStudy.2016梅賽德斯奔馳E-Class長(zhǎng)軸距全球首發(fā)ExecutionTime：24

April2016Location：北京電視臺(tái)演播大廳Scale：300pax2016樂視法拉第之夜FFZero1上市發(fā)布會(huì)ExecutionTime：20

April2016Location：北京樂視生態(tài)中心Scale：400pax2016北京汽車BJ20上市發(fā)布會(huì)ExecutionTime：20

April2016Location：北京樂視生態(tài)中心Scale：400paxCaseStudy2014New

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