高版版拓展模塊

Unit4CorporateCulture第3、4課時(shí)ReadingandWritingBeabletounderstandcorporateculturefromsixaspects;BeabletoexplainandintroducecorporatecultureofaChinese-famousbrand;Beabletowriteainvitationletterandamemo.Understandtheroleofcorporatecultureinpromotingthedevelopmentofenterprises.LearningObjectivesKnowledgeobjectivesAbilityobjectivesEmotionalobjectivesGraspthevocabularyandsentencepatternsaboutcorporateculture;Part1WarmingupWatchandanswer1.Whichcorporateisintroducedinthevideo?

WatchandanswerWatchandanswer2.Whatisthecorporatecultureoftheenterprise?華為核心價(jià)值觀成就客戶、艱苦奮斗、自我批判、開放進(jìn)取、至誠守信、團(tuán)結(jié)合作Huaweicorevaluescustomerachievementhardworkself-criticismopenandenterprisingsincereandtrustworthyunityandcooperationPart2ReadingReadandmatch讀下面四段有關(guān)企業(yè)文化的介紹，劃出關(guān)鍵詞并將其與相應(yīng)的企業(yè)匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany1Ourcompanyfocusesonprovidingthebestservicebydeliveringparcelsfastandsafelytocustomers.Webelievethatacompanyshouldn’tonlythinkaboutmakingmoney.We’dliketodevelopalong-termbusiness,andaimtomakepeople’slifemoreconvenientwithourbestservice.A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany2Thestoryofourcompanybeganinahumblegarage,withthreefriendsworkingdayandnight.Ithasbeenimaginationandhardworkthathavekeptusgoingforwardtobecamethebestinthefieldofsmartphones.It’simpossibletosumupeverythinginasinglearticle,butpassionhasbeenoneofthemostimportantfactors.Readandmatch讀下面四段有關(guān)企業(yè)文化的介紹，劃出關(guān)鍵詞并將其與相應(yīng)的企業(yè)匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompany3Ourcorporatecultureiscenteredonourcustomersbecausewebelievethatcustomersatisfactionisoursuccess.Asyouknow,wedon’tjustsellcoffee.Wesellanexperience.Wekeepourstoresopenlateatnightbecausewewantourcustomerstoknowtherewillalwaysbeaplaceforthemtositdownandhaveacupofcoffee.Readandmatch讀下面四段有關(guān)企業(yè)文化的介紹，劃出關(guān)鍵詞并將其與相應(yīng)的企業(yè)匹配。A.anITcompanyB.anexpressmailservicecompanyC.acoffeechainD.acellphonecompanyThehistoryofourcompanyisnotlongbutwehavegothundredsofmillionsofusersinChina.WehaveinvestedalotintechnologyandactivelytakenpartinthedevelopmentoftheInternetindustry.Ourgoalisnotjustdevelopingtechnology,butenrichingthelivesofouruserswithit.4Readandmatch讀下面四段有關(guān)企業(yè)文化的介紹，劃出關(guān)鍵詞并將其與相應(yīng)的企業(yè)匹配。ReadandunderlineCorporatecultureisthetermthatdescribesthevaluesheldincommonwithinacompany.Thecultureaffectstheattitudeofemployeesandthewaytheywork.Thefollowingaspectsareallrelatedtocorporateculture.VisionAgreatculturestartswithavisionstatement,whichguidesacompany’svaluesandprovidesitwithpurpose.Goodvisionstatementswillhelpemployeesmakerightdecisions.ValuesAcompany’svaluesarethemostimportantpartofitsculture.Ifthevisionstatementshowsthecompany’spurpose,thevalueswilltellemployeeshowtoachieveit.PracticesValuesareoflittleimportanceunlesstheyareputintopractice.Ifacompanytakesprovidingbestservicesasoneofitskeyvalues,itmayhaverelativerequirementsorpoliciestoencourageemployeestodoit.讀有關(guān)企業(yè)文化的介紹，標(biāo)注出關(guān)鍵詞。topicdefinationofcorporateculturefunctionofcorporateculture讀有關(guān)企業(yè)文化的介紹，劃分語篇的結(jié)構(gòu),總結(jié)各段落的主要內(nèi)容。PeopleNocompanycanbuildaculturesuccessfullywithoutpeoplewhoshareitsvaluesandhavetheabilitytocarrythemout.Peoplearewillingtostickwithculturestheylike,somostcompaniesemploythosewhoarenotjusttalentedbutalsofitforthecorporateculture.HistoryEverycompanyhasitsownhistory.Itisimportanttofindoutthevalueofitandmakeitakeyfactorwhenbuildingthecorporateculture.Forexample,somecompaniesmayestablishcompanymuseumstotelltheirhistory,whichaimstomaketheirculturemorepowerful.PlacePlaceshapesculture.Itistruethatthelocation,constructionanddecorationoftheworkplacehaveinfluenceonthevaluesandbehaviorsofpeoplewhoworkthere.ReadandunderlineReadandconclude讀有關(guān)企業(yè)文化的介紹，歸納文章結(jié)構(gòu)。Part1 Para1DefinationandfunctionofcorporateculturePart2 Para2VisionPara3ValuesPara4PracticesPara5PeoplePara6HistoryPara7PlaceSixaspectsofcorporatecultureReadandchoose讀有關(guān)企業(yè)文化的介紹，選擇正確答案。Whatiscorporateculture?A.Thebooksandvideosaboutacompany.B.Thevalueseveryoneinacompanybelievesin.C.Thehistoryofacompany.D.Therulesallstafffollow.2)Whatisthemostimportantpartofcorporateculture?A.Thevalues.B.Thepeople.C.Thehistory.D.Thevision.3)Ifacompanytakesprovidingbestservicesasitskeyvalue,whatisitlikelytorequireitsemployeestodo?A.Askcustomerstowaitwhentheyarebusy.B.Askemployeestolearncorporateculture.C.Neverarguewithcustomers.D.Encourageemployeestocreatenewproducts.4)Acompanyalwayspreferstochoosepeoplewho

.A.arecreativeB.havefinishedinternshipsC.havegraduatedfromcollegeD.shareitsvalues5)Whydosomecompaniesestablishcompanymuseums?A.Toselltheirproducts.B.Tomaketheworkplacemoreinteresting.C.Toemploymoretalentedpeople.D.Tomakegooduseoftheirhistory.Readandchoose讀有關(guān)企業(yè)文化的介紹，選擇正確答案。Readandcomplete再讀關(guān)于企業(yè)文化的介紹，補(bǔ)全下面的信息表。CorporateCultureVisionGuideacompany’s1)

andprovideitwithpurpose.ValuesTellemployeeshowto2)

thecompany’spurpose.PracticesValueswillbeoflittle3)

iftheyarenotputintopractice.PeoplePeoplewho4)

thecompany’svaluesandhavetheabilityto5)

themoutarenecessaryforbuildingcorporateculture.History6)

outthevalueofthecompany’shistoryandmakeitakeyfactorwhenbuildingcorporateculture.Place7)

,constructionand8)

oftheworkplacehaveinfluenceonemployees’valuesandbehaviors.valueachieveimportancesharecarryFindLocationdecorationPart3LanguageLearning行業(yè)PPT模板http:///hangye/values

n.價(jià)值；價(jià)值觀念eg:Ifsocietyistoexistasaunity,itsmembersmusthavesharedvalues.社會(huì)若要成為一個(gè)統(tǒng)一的群體，它的成員就必須有共同的價(jià)值觀。

attitude

n.態(tài)度，看法eg:Weallhaveourtimes,butIdotendtohaveanoptimisticattitude.我們都有自己的時(shí)代，但我確實(shí)會(huì)有一種樂觀的態(tài)度。relatedto

與（某人或某事物）有關(guān)eg:Successofamanisdirectlyrelatedtothechoicemadebyhimself.一個(gè)人的成功與他自己的選擇直接相關(guān)。makedecision

作決定eg:It'shardtomakedecisionwithoutthinkingitover.沒經(jīng)過仔細(xì)思考很難作出決定。visionstatement

愿景宣言eg:Thecompany'svisionstatementoutlinesitsgoalsforthenextdecade.公司的愿景宣言概述了未來十年的目標(biāo)。行業(yè)PPT模板http:///hangye/

practicesn.實(shí)踐；練習(xí)

eg:Therealgainscomeinbenefitsandworkpractices.但真正的收獲來自收益和工作實(shí)踐。achieve

v.（經(jīng)努力）達(dá)到；獲得成功

eg:Teamworkisrequiredinordertoachievetheseaims.要達(dá)到這些目標(biāo)需要齊心協(xié)力。employee

n.雇員employern.雇主，老板e(cuò)mployn.&v.使用；雇用employmentn.使用；職業(yè)；雇用employableadj.可雇用者；符合最低雇用要求者eg:Thefirmhasover500employees.這家公司有500多名雇員。We'llhavetocheckhimoutbeforeweemployhim.我們得先調(diào)查一下再雇用他。行業(yè)PPT模板http:///hangye/powerful

adj.強(qiáng)大的，有影響力的eg:You'reapowerfulman–peoplewilllistentoyou.你是個(gè)有影響力的人–人們會(huì)聽你的。relativerequirement

相關(guān)需求

eg:EvidenceofbasicproficiencyinEnglishispartoftheadmissionsrequirement.基本英語水平的證明是錄取條件的一部分。

purpose

n.

目的，意圖；目標(biāo)

eg:Thepurposeofindustryistocreatewealth.勤勞的目的是致富。

duringthefair

展會(huì)期間eg:aworldtradefair世界交易會(huì)acraft/abook/anantiquefair工藝品展銷會(huì)；書市；古玩交易會(huì)

onbehalfof

代表eg:·Thelawyerspokeonbehalfofhisclientincourt.律師在法庭上代表他的客戶發(fā)言。TranslatethefollowingsentencesintoChineseorEnglish.Pracitce企業(yè)文化影響員工的態(tài)度和工作方式。價(jià)值只有付諸實(shí)踐才有意義。1.Thecorporatecultureaffectstheattitudeofemployeesandthewaytheywork.2.一種偉大的文化始于一個(gè)愿景宣言。3.Valuesareoflittleimportanceunlesstheyareputintopractice.Agreatculturestartswithavisionstatement.4.我們?cè)敢鈭?jiān)守自己喜歡的文化。5.場(chǎng)地塑造文化。Peoplearewillingtostickwithculturestheylike.Placeshapesculture.TranslatethefollowingsentencesintoChineseorEnglish.PracitcePart4Writing讀邀請(qǐng)函，將邀請(qǐng)函的結(jié)構(gòu)名稱與相應(yīng)內(nèi)容匹配。DearMs.Fellini,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyoutothe20thHarbinInternationalTradeFair.Thisyear’seventisgoingtobeheldfromJune15thto19thinHarbinInternationalExhibitionCenter.1)___________signature署名opening開頭moreinformationjobtitle工作頭銜salutation稱呼語closing結(jié)尾salutation3)_________________2)__________openingmoreinformationDuringthefair,aseriesofbusinessactivitieswillbeheld.ItwillbeagoodopportunitytomeetChineseandinternationalpartnerswithproductsandservicesuptoyourexpectation.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Readandmatchwhowhatwhenwhere讀邀請(qǐng)函，將邀請(qǐng)函的結(jié)構(gòu)名稱與相應(yīng)內(nèi)容匹配。Readandmatchsignature署名opening開頭moreinformationjobtitle工作頭銜salutation稱呼語closing結(jié)尾Readandmatch.讀邀請(qǐng)函，將邀請(qǐng)函的結(jié)構(gòu)名稱與相應(yīng)內(nèi)容匹配。Wedohopeyourschedulewillallowyoutoacceptourinvitation.Lookforwardtoseeingyouatthefair.Yoursrespectfully,LiuQianwenPresidentOrganizingCommitteeofthe20thHarbinInternationalTradeFair4)__________closing5)____________signature6)_________jobtitle讀邀請(qǐng)函，歸納邀請(qǐng)函結(jié)構(gòu)。ReadandmatchStructure

GreetingHello/DearXXXSubjectInvitationaboutBodyContentsClosingSincerely,/Bestwishes.InvitationLetterReadandcomplete再讀邀請(qǐng)函，完成其關(guān)鍵信息的備忘錄。EventDate Place ActivitiesReasonsforAttending1)

.2)

.3)

.Aseriesof4)

Meet5)

.withproductsandservicesuptoyourexpectation.The20thHarbinInternationalTradeFairJune15thto19thHarbinInternationalExhibitionCenterbusinessactivitiesChineseandinternationalpartners根據(jù)備忘錄，完成給卡特先生的邀請(qǐng)函。EventThe20thChinaInternationalFashionFairDateandTime March27thtoApril2nd,thisyearPlaceShenzhenExhibitionandConventionCenterActivitiesFashionshowsandfashionforumsReasonsforattending MakebrandsbetterknownandfindnewbusinesspartnersOrganizerOrganizingCommitteeofthe20thChinaInternationalFashionFairReadandcomplete根據(jù)備忘錄，完成給卡特先生的邀請(qǐng)函。ReadandcompleteDearMr.Carter,Onbehalfoftheorganizingcommittee,Iwouldliketoinviteyouto1)

.Thisyear’seventisgoingtobeheld2)

in3)

.Duringthefair,4)

.willbeheld.Itwillbeagoodopportunityto5)

.Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.6)

.7)

,TanJunMarketingDirector8)

.

the20thChinaInternationalFashionFairfromMarch27thtoApril2ndShenzhenExhibitionandConventionCenterfashionshowsandforumsmakeyourbrandbetterknownandfindnewbusinesspartnersYoursrespectfullyOrganizingCommitteeofthe20thChinaInternationalFashionFairLookforwardtoseeingyouatthefair.讀邀請(qǐng)函，歸納邀請(qǐng)函的模板。ReadandmatchDearMs.\MrXXX,Onbehalfof...,Iwouldliketoinviteyouto....Thiseventisgoingtobeheld...(time)in(somewhere).Duringthefair,aseriesofbusinessactivitieswillbeheld.Itwillbeagoodopportunityto....Youcangotoourwebsitetolearnmoreaboutthefairandregister.Wedohopeyourschedulewillallowyoutoacceptourinvitation.Lookforwardtoseeingyouatthefair.Yoursrespectfully,xxxJobtitleGreetingSubjectBodyClosingPart5SummaryIhavemasteredthefollowingwordsandexpressions:values

attitude

relatedtovisionstateme