國家開放大學本科《商務英語4》一平臺機考真題及答案第四套說明：整理于2025年1月10日；適用于國家開放大學本科學員一平臺期末機考考試；前5個題相同則整套相同。第一部分、試題原題第一大題、交際用語(單選題)本大題共包含5小題，每小題2分，共計10分。閱讀對話，從A、B、C三個選項中選擇一個能填入空白處的最佳選項。1.—Betty,we’llhaveabuffetpartynextSaturday.Willyoujoinus?—__________,Susan.Thankyou!A.I’dlovetoB.I’mafraidnotC.Bynomeans2.—Hello,isthatSailMovingCompany?—__________?A.Yes,WhatcanIdoforyou?B.Yes,I’mJack.Thanksforcalling.C.Yes,Whoisit?3.—Thisismysister,Belinda.—__________.A.Youarewelcome.B.Nicetomeetyou,Belinda.C.What’sthematter?4.—Thanksforinvitingmetotheparty,butI’mnotavailable.—__________.A.IhopeyoulikeitB.That’snotgoodC.I’msorrytohearthat5.—I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?—____________________.A.IhavenotimeB.Yes,Ido.C.I’dbehappyto第二大題、詞匯與結構(單選題)本大題共包含15小題，每小題2分，共計30分。閱讀句子，從A、B、C三個選項中選擇一個能填入空白處的最佳選項。1.Iforgottoturnoffthelight.I__________doneit.A.wouldhaveB.musthaveC.shouldhave2.Please__________anopenreturnflightfromBarcelonatoFrankfurt.A.paperB.textC.book3.Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________aretheysaying.A.whyB.howC.what4.Hisideasarelinkedtothetheory__________marketsareefficient.A.whichB.whoC.that5.Haveyoureallythought__________this?A.throughB.ofC.about6.Thecompany__________havealotofbranchesthroughouttheworld.A.usedtoB.wasusedtoC.used7.Wedidn’tunderstandhowdifficultitwasto（答案附試卷后）suchabreakfast.A.districtB.distributeC.distract8.Theywantedto__________adiscussiononeconomics.A.initiativeB.initiateC.initial9.Shewassosurprisedtogetthenews__________themeetingwouldbedelayed.A.thatB.whereC.so10.Tomorrowisthedeadline.I__________finishthejob.A.wouldB.mustC.can11.__________adrink,please.A.HaveB.HadC.Having12.Itisthebigbox__________youcantake.A.whereB.thatC.what13.Onekindofpartnershipiscalledalimitedpartnership__________.A.obligationB.responsibilityC.liability14.__________assetsincludethelong-termassets.A.FixedB.CurrentC.Net15.Itwill__________abouteightpercentmorethaninitiallyprojected.A.spendB.payC.cost第三大題、閱讀理解(單選題)(本大題共包含5小題，每小題4分，共計20分。閱讀短文，從A、B、C三個選項中選擇一個正確答案。)1.Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuyorsellgoodsorservices".Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisthecustomerwhopaysforadvertisement.However,iflarge-scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特別提醒：本題共5個小題,需要拉動答題框右邊的滾動條使5個試題顯示出來做答！！[單選題]◆Advertisementisoftenusedto__________.A.deceivecustomersB.increaseproductionC.pushthesale[單選題]◆ThewordmediainParagraph1refersto__________.A.television,radio,newspapersandsoonB.advertisement,messageandsoonC.localmarket.companiesandsoon[單選題]◆Advertisementismainlypaidforby__________.A.thecustomerB.theproducerC.increasedsales[單選題]◆Advertisementcanincreasedemand__________.A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[單選題]◆Fromthelastsentenceofthispassagewecanlearnthat__________.A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods第四大題、閱讀理解(判斷題)(本大題共包含5小題，每小題4分，共計20分。閱讀短文，判斷句子正誤，正確選“T”,錯誤選“F”。)1.TEAMSPIRITTeamspiritcanmakeorbreakateam.Teammateswhohaveteamspiritarebetterabletoworktogetherandachieveteamgoals.Theyarealsomoresatisfiedwiththeirteamactivities.JohnWooden,aformerbasketballcoachatUCLA,said,Teamspiritmeansyouarewillingtosacrificepersonalconsiderationsforthewelfareofall.Thatdefinesateamplayer.Therearecertainskillsteammembersdevelopthatserveasgoodexamplesofteamspirit.COOPERATIONCooperatingissimplyworkingtogetherasteammatesforthegoodoftheteam.Cooperationisaskillthatteammemberscansharpenduringpractice.Forexample,basketballplayersmustpracticepassingtheballindifferentplaysandsituations.Teamefficiencyisdirectlyrelatedtothecooperationofitsmembers.Actingcooperativelyisagoodwaytoshowteamspiritbecausedoingsocontributestotheoverallsuccessoftheteam.MOTIVATIONTeammembersmustfulfiltheirdutieswiththeirfullefforts.Stayingmotivatedshowsteamspiritbecauseitshowsthatyouwanttheteamtodowell.Thisincludesbeingmotivatedtogiveyourbestinpracticeandincompetition,aswellasoutsideofteamactivities.Forexample,abaseballplayercanshowteamspiritbybeingmotivatedtopracticehisswingoutsideofpractice.RESPECTRespectforyourfellowteammembersisamust.Youcanshowrespecttoyourteammatesbytreatingeveryonefairlyandequally.Teammatesalsorespecteachotherbyallowingeveryonetoparticipate.Respectingfellowteammateskeepseveryoneinagoodmoodandencouragesoverallteamspirit.Forexample,peoplecanshowteamspiritthroughrespectbyencouragingotherteammemberswhomightbestruggling.特別提醒：本題共5個小題，需要拉動答題框右邊的滾動條使5個試題顯示出來做答??！[判斷題]◆Teamspiritcanmaketeammembersmoresatisfiedwiththeirteamactivities.A.TB.F[判斷題]◆Workingtogetherenablesteammemberssharpentheskillofcooperationduringpractice.A.TB.F[判斷題]◆Actingcooperativelycontributestotheoverallsuccessoftheteam.A.TB.F[判斷題]◆Stayingmotivatedistogiveyourbestinpracticeonlyintheteam.A.TB.F[判斷題]◆Respectcanbeshownbytreatingtheteamleaderdifferently.A.TB.F第五大題、寫作(問答題)(寫作題大題共計20分。根據(jù)要求，完成一篇作文。)1.Writeaninvitationletteraccordingtotheinformationgivenbelow.*Yournameandposition:SimonZhang,PresidentofTianjinTrustInt’ITradeCo.,Ltd.*Yourbusinesspartners:Mr.JamesLaird,andMr.LukeSmith*Timeofvisit:betweenJan.28andFeb.4*Purposeofvisit:potentialfinancing*Expensestobeborneby:yourbusinesspartners第二部分、試題及答案第一大題、交際用語(單選題)本大題共包含5小題，每小題2分，共計10分。閱讀對話，從A、B、C三個選項中選擇一個能填入空白處的最佳選項。1.—Betty,we’llhaveabuffetpartynextSaturday.Willyoujoinus?—__________,Susan.Thankyou!A.I’dlovetoB.I’mafraidnotC.Bynomeans2.—Hello,isthatSailMovingCompany?—__________?A.Yes,WhatcanIdoforyou?B.Yes,I’mJack.Thanksforcalling.C.Yes,Whoisit?3.—Thisismysister,Belinda.—__________.A.Youarewelcome.B.Nicetomeetyou,Belinda.C.What’sthematter?4.—Thanksforinvitingmetotheparty,butI’mnotavailable.—__________.A.IhopeyoulikeitB.That’snotgoodC.I’msorrytohearthat5.—I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?—____________________.A.IhavenotimeB.Yes,Ido.C.I’dbehappyto第二大題、詞匯與結構(單選題)本大題共包含15小題，每小題2分，共計30分。閱讀句子，從A、B、C三個選項中選擇一個能填入空白處的最佳選項。1.Iforgottoturnoffthelight.I__________doneit.A.wouldhaveB.musthaveC.shouldhave2.Please__________anopenreturnflightfromBarcelonatoFrankfurt.A.paperB.textC.book3.Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________aretheysaying.A.whyB.howC.what4.Hisideasarelinkedtothetheory__________marketsareefficient.A.whichB.whoC.that5.Haveyoureallythought__________this?A.throughB.ofC.about6.Thecompany__________havealotofbranchesthroughouttheworld.A.usedtoB.wasusedtoC.used7.Wedidn’tunderstandhowdifficultitwasto__________suchabreakfast.A.districtB.distributeC.distract8.Theywantedto__________adiscussiononeconomics.A.initiativeB.initiateC.initial9.Shewassosurprisedtogetthenews__________themeetingwouldbedelayed.A.thatB.whereC.so10.Tomorrowisthedeadline.I__________finishthejob.A.wouldB.mustC.can11.__________adrink,please.A.HaveB.HadC.Having12.Itisthebigbox__________youcantake.A.whereB.thatC.what13.Onekindofpartnershipiscalledalimitedpartnership__________.A.obligationB.responsibilityC.liability14.__________assetsincludethelong-termassets.A.FixedB.CurrentC.Net15.Itwill__________abouteightpercentmorethaninitiallyprojected.A.spendB.payC.cost第三大題、閱讀理解(單選題)(本大題共包含5小題，每小題4分，共計20分。閱讀短文，從A、B、C三個選項中選擇一個正確答案。)1.Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuyorsellgoodsorservices".Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisthecustomerwhopaysforadvertisement.However,iflarge-scaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特別提醒：本題共5個小題,需要拉動答題框右邊的滾動條使5個試題顯示出來做答??！[單選題]◆Advertisementisoftenusedto__________.A.deceivecustomersB.increaseproductionC.pushthesale[單選題]◆ThewordmediainParagraph1refersto__________.A.television,radio,newspapersandsoonB.advertisement,messageandsoonC.localmarket.companiesandsoon[單選題]◆Advertisementismainlypaidforby__________.A.thecustomerB.theproducerC.increasedsales[單選題]◆Advertisementcanincreasedemand__________.A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[單選題]◆Fromthelastsentenceofthispassagewecanlearnthat__________.A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods第四大題、閱讀理解(判斷題)(本大題共包含5小題，每小題4分，共計20分。閱讀短文，判斷句子正誤，正確選“T”,錯誤選“F”。)1.TEAMSPIRITTeamspiritcanmakeorbreakateam.Teammateswhohaveteamspiritarebetterabletoworktogetherandachieveteamgoals.Theyarealsomoresatisfiedwiththeirteamactivities.JohnWooden,aformerbasketballcoachatUCLA,said,Teamspiritmeansyouarewillingtosacrificepersonalconsiderationsforthewelfareofall.Thatdefinesateamplayer.Therearecertainskillsteammembersdevelopthatserveasgoodexamplesofteamspirit.COOPERATIONCooperatingissimplyworkingtogetherasteammatesforthegoodoftheteam.Cooperationisaskillthatteammemberscansharpenduringpractice.Forexample,basketballplayersmustpracticepassingtheballindifferentplaysandsituations.Teamefficiencyisdirectlyrelatedtothecooperationofitsmembers.Actingcooperativelyisagoodwaytoshowteamspiritbecausedoingsocontributestotheoverallsuccessoftheteam.MOTIVATIONTeammembersmustfulfiltheirdutieswiththeirfullefforts.Stayingmotivatedshowsteamspiritbecauseitshowsthatyouwanttheteamtodowell.Thisincludesbeingmotivatedtogiveyourbestinpracticeandincompetition,aswellasoutsideofteamactivities.Forexample,abaseballplayercanshowteamspiritbybeingmotivatedtopracticehisswingoutsideofpractice.RESPECTRespectforyourfellowteammembersisamust.Youcanshowrespecttoyourteammatesbytreatingeveryonefairlyandequally.Teammatesalsorespecteachotherbyallowingeveryonetoparticipate.Respectingfellowteammateskeepseveryoneinagoodmoodandencouragesoverallteamspirit.Forexample,peoplecanshowteamspiritthroughrespectbyencouragingother