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Unit1ThemassmediaPart1Weletotheunit,Reading,Grammarandusage基礎(chǔ)單詞1.trapvt.使落入險(xiǎn)境;卡住,絆住 n.陷阱,羅網(wǎng);圈套;困境,牢籠2.release vt.發(fā)布;釋放;松開;發(fā)泄 n.釋放;發(fā)行;排放,泄漏3.scream vi.&vt.尖叫;高聲喊;發(fā)出大而尖的聲音 n.尖叫,尖銳刺耳的聲音4.bark vi.(狗)吠叫vt.厲聲發(fā)令 n.(狗)吠聲;短促響亮的人聲;樹皮5.choke vt.&vi.(使)窒息;(使)哽咽,(因激動(dòng))說不出話來6.factual adj.事實(shí)的,真實(shí)的7.instance n.例子,事例8.differ vi.相異;意見相左9.false adj.錯(cuò)誤的,不真實(shí)的;非天生的;假的,偽造的;不真誠的10.sum n.金額,款項(xiàng);總和,總數(shù);全部11.citizen n.公民;市民,居民12.tax n.稅,稅款 vt.對(duì)……征稅,使納稅13.profession n.行業(yè),職業(yè);同行;宣稱,聲明14.nevertheless adv.盡管如此閱讀單詞1.ambulancen.救護(hù)車2.cigarette n.香煙3.carpet n.地毯;覆蓋地面的一層厚東西4.minimum n.最小值,最少量 adj.最低的,最小的5.maximum n.最大值,最大限度 adj.最高的,最多的6.mount vi.逐步增加 vt.攀登,爬上 n.山7.elevation n.提高;提升;海拔8.platform n.計(jì)算機(jī)平臺(tái);站臺(tái),月臺(tái);講臺(tái),舞臺(tái)9.membership n.(統(tǒng)稱)會(huì)員,會(huì)員人數(shù);會(huì)員資格
10.slogan n.標(biāo)語,口號(hào)11.teapot n.茶壺12.ambassador n.大使,代表13.sponsor vt.贊助;主辦;為慈善活動(dòng)捐款;資助 n.贊助商;為慈善活動(dòng)捐款的人14.estate n.住宅區(qū);(通常指農(nóng)村的)大片私有土地;個(gè)人財(cái)產(chǎn),(尤指)遺產(chǎn)
15.discrimination n.辨別力,識(shí)別力;歧視,區(qū)別對(duì)待16.scholarship n.獎(jiǎng)學(xué)金;學(xué)術(shù)17.category n.類別,種類拓展詞匯1.criticaladj.批判的;關(guān)鍵的;危急的→criticn.批評(píng)家→criticizev.批判,批評(píng)2.extendvi.&vt.延伸;擴(kuò)大→extensionn.拓展;延伸→extensiveadj.廣泛的;大量的3.constructionn.建筑,建造;建造物→constructv.建造→constructiveadj.有建設(shè)性的4.minoradj.輕微的,次要的→minorityn.少數(shù);少數(shù)人→[反義詞]majoradj.主要的;主修的→majorityn.大多數(shù);大多數(shù)人5.bathn.洗澡,洗浴;浴缸,浴盆→bathev.洗澡;給……洗澡6.investigatevt.&vi.偵查,調(diào)查;研究→investigationn.調(diào)查7.journalistn.新聞?dòng)浾?新聞工作者→journalismn.新聞工作→journaln.報(bào)紙,期刊8.contradictvt.相矛盾,相反;反駁,駁斥→contradictionn.矛盾;反駁→contradictoryadj.矛盾的9.conclusionn.結(jié)論;結(jié)果;簽訂→concludev.推斷,得出結(jié)論;終止,結(jié)束;簽訂,達(dá)成10.accurateadj.正確無誤的;精確的→accuratelyadv.準(zhǔn)確地→accuracyn.精確度,準(zhǔn)確性11mittedadj.盡心盡力的→mitv.犯(罪或錯(cuò)等);做(錯(cuò)或壞事);承諾;全心全意投入→mitmentn.獻(xiàn)身,投入;承諾;花費(fèi)12.curiosityn.好奇心,求知欲;奇物,珍品→curiousadj.好奇的13.foundvt.創(chuàng)建,創(chuàng)辦;建立,興建→foundationn.創(chuàng)建;基礎(chǔ);基金會(huì)14.politicsn.政治,政治事務(wù);(個(gè)人的)政治觀點(diǎn),政見→politicaladj.政治的→politiciann.政客15.accusevt.譴責(zé),控訴→accusationn.指責(zé),控訴16.draman.戲劇;戲劇性事件→dramaticadj.戲劇性的;急劇的→dramaticallyadv.戲劇性地;急劇地詞塊積累1.dozensof很多,許多2eabout 發(fā)生3.forinstance 例如,比如4.bringsthtolight 揭露,披露5.sumup 總結(jié),概括6.bemittedto 致力于7.mountup (尺寸和數(shù)量上)增加,上升重點(diǎn)句型1.周日晚上的大火被認(rèn)為是從九樓開始的,很快蔓延到整座公寓大樓,把高樓層的人們困在里面。Thefire,whichisthoughttohavestartedfromthe8thfloor,spreadquicklythroughthetowerblockonSundaynight,leavingpeopleontheupperfloorstrapped.2.Fearsgrewthatthenumberofdeathscouldreach5,accordingtofiguresreleasedbyemergencyservices.根據(jù)應(yīng)急服務(wù)機(jī)構(gòu)公布的數(shù)據(jù),死亡人數(shù)恐將達(dá)到5人。3.截至此時(shí),火勢(shì)已蔓延到十六樓。Bythistime,thefirehadextendedtothe15thfloor.4.IwasabouttohaveabathwhenIheardpeoplescreaminganddogsbarking.我正要洗澡,突然聽到人們的尖叫聲和狗吠聲。5.我們可以看到,第一篇新聞報(bào)道更多地關(guān)注救援工作,而第二篇?jiǎng)t更多地談?wù)撍劳龊褪軅?。Wecanseethatthefirstnewsreportpaysmoreattentiontotherescueefforts,whilethesecondtalksmoreaboutdeathsandinjuries.課文語法填空ReadingnewsreportscriticallyWerelyonnewstolearnaboutwhatishappeningintheworldaroundus.1.,weusuallyfindthatreportsonthesameeventscontaindifferentorevencontradictoryinformation.
Itis2.(advise)torememberthatjournalistsmayhavedifferentpriorities.Evenifnewsreportsarewrittenfrom3.(basic)thesameperspective,theymaycontradicteachotherintermsoffactualdetails.Socheckwhenthereportswerewritten.Newsreports4.(write)atdifferentstagesofaneventcouldcontaindifferentinformationasnewfacts5.(bring)tolight.Anotheraspectworthyofmentionisthatjournalistsmayapproachinformationtheygetfromresearchorinterviewsdifferently.Therefore,checkingdifferentsources6.(enable)ustodrawamoreinformedconclusion.
Tosumup,itiswisetoreadnewsreportswrittenfromvariousperspectivesandatdifferentstages,7.bringsusamoreaccurateunderstandingofasituation.Wealsoneedtobecriticalabouttheinformationwereceiveandremembernottoblindlytrust8.wehaveread.Thoughjournalistsaremittedto9.(present)thetruth,itisbettertouseourown10.(judge)thanrelyentirelyonnewsreports.
答案:1.However2.advisable3.basically4.written5.arebrought6.enables7.which8.what9.presenting10.judgement語法專項(xiàng)訓(xùn)練I.單句語法填空1.Byabout6,000BC,people____________(discover)thebestcropstogrowandanimalstoraise.2.Whenwalkingdownthestreet,IcameacrossDavid,whomI____________(notsee)foryears.3.Iwasn'tabletohidemyeagernesswhenI___________(ask),“Whatdoyouwishmetodonow?”4.WhenIfirstmetBryanIdidn'tlikehim,butI____________(change)mymind.5.ThepenIthoughtI____________(lose)isonmydesk,rightundermynose.6.InsteadofgettingdowntoanewtaskasI____________(expect),heexaminedthepreviousworkagain.7.JustasIgottotheschoolgate,IrealisedI___________(leave)mybookinthecafé.8.Hewasunhappywhenhesoldhisguitar.Afterall,he____________(have)itforaverylongtime.9.I____________(want)tohelpbutcouldn'tgethereintime.10.Bytheendoflastmonthhe____________(work)inShanghaifortwentyyears.答案:1.haddiscovered2.hadn'tseen3.asked_4.havechanged5.hadlost6.hadexpected7.hadleft_8.hadhad9.hadwanted10.hadworkedII.完成句子1.我本來打算去機(jī)場(chǎng)接你們,但我太忙了。I____________________________________attheairport,butIwastoobusy.2.我們剛出發(fā)就遇到了大雷雨。We____________________________________thanathunderstormbroke.3.他剛一交上考卷就意識(shí)到忘了寫名字了。Themomenthehandedinhisexampaper,herealized____________________________________.4.在上周三前已經(jīng)種了600多棵樹了。Morethansixhundredtrees____________________________________.5.那時(shí)我們離開那座城市已有三年。Itwasthreeyears____________________________________.答案:1.hadintendedIwouldgotopickyouup2.hadnosoonersetout3.hehadforgottentowritedownhisname4.hadbeenplantedbeforelastWednesday5.sincewehadleftthecityPart2Integratedskills,Extendedreading,Project,Assessment,FurtherstudyI.基礎(chǔ)知識(shí)1.edition n.版本;一份,一期;版次2.chart n.圖表;海圖 vt.記錄;制訂計(jì)劃;繪制區(qū)域地圖3.broadcast n.廣播節(jié)目,電視節(jié)目 vi.&vt.播送,廣播;散布,傳播4.channel n.途徑,渠道;電視臺(tái);頻道;方法;水渠5.peak adj.高峰時(shí)期的,最高度的 n.頂峰,高峰;山峰;尖端 vi.達(dá)到頂峰,達(dá)到峰值6.boost vt.使增長(zhǎng),使興旺 n.增長(zhǎng),提高;幫助,激勵(lì)7.purchase vt.買,購買 n.購買,采購;購買的東西,購買項(xiàng)目8.memorable adj.難忘的,值得紀(jì)念的9.brand n.品牌;類型;烙印10.placement n.放置;安置11.rating n.收視率;等級(jí),級(jí)別12.discount n.折扣 vt.打折出售13.tailor vt.專門制作,定做 n.裁縫14.housing n.住房,住宅閱讀單詞1.interaction n.互動(dòng);互相作用2.automatic adj.自動(dòng)的;無意識(shí)的3.priority n.優(yōu)先事項(xiàng);優(yōu)先權(quán)拓展單詞:1.psychologyn.心理,心理特征;心理學(xué)→psychologicaladj.心理的;精神上的→psychologistn.心理學(xué)家2.amusevt.(提供)消遣;逗笑→amusementn.娛樂,消遣→amusingadj.好玩的,讓人發(fā)笑的→amusedadj.被逗樂的,覺得好笑的詞塊積累1.springup 迅速出現(xiàn),突然興起2.getacross被理解,被傳達(dá),把……講清楚3.brightenup (使)增添樂趣;使更艷麗4.housingestate 住宅區(qū),住宅群5.rushtoaconclusion 匆忙下結(jié)論6.giveanaccurateaccountof 準(zhǔn)確描述7.makeahit 大獲成功8.appealto 吸引重點(diǎn)句型1.隨著媒體渠道在數(shù)量和類型上的增長(zhǎng),廣告也在增長(zhǎng)。Asmediachannelshavegrowninnumberandtype,sohaveadvertisements.2.這就是為什么當(dāng)一家公司想要推廣一種產(chǎn)品或服務(wù)時(shí),它通常會(huì)發(fā)起一場(chǎng)大眾媒體廣告活動(dòng)。Thatiswhywhenapanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.3.當(dāng)奧尼爾于1957年獲得普利策戲劇獎(jiǎng)時(shí),這已是他第四次獲得該獎(jiǎng)項(xiàng)。WhenO’NeillreceivedthePulitzerPrizeinDramain1957,itwasthefourthtimehehadwonit.4.盡管記者致力于呈現(xiàn)真相,我們最好還是運(yùn)用自己的判斷力,而非完全依賴新聞報(bào)道。Thoughjournalistsaremittedtopresentingthetruth,itisbettertouseourownjudgementthanrelyentirelyonnewsreports.5.廣告的歷史總是與大眾傳媒的歷史緊密相連。從古老的戶外標(biāo)識(shí)上的簡(jiǎn)單廣告,到智能應(yīng)用程序里色彩斑斕的互動(dòng)廣告,廣告和大眾傳媒攜手發(fā)展。Thehistoryofadvertisinghasalwaysbeencloselylinkedwiththatofthemassmedia.Fromtheancientsimpleadvertisementspaintedonoutdoorsignstothecolourful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhandinhand.課文語法填空Advertisements,whichoftenusewordsandpicturestopersuadepeople1.________(buy)aproductorservice,canbefoundwhereverwego.A2.________(success)advertisementwillnotonlymakepeopleaware3.________aproductorservice,butalsocreateadesiretobuy,behind4.________advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.Oneofthemon5.________(technique)istocreatememorableslogans,someofwhichappealtoouremotions.Anothertechnique6.________(employ)istolinktheirpanyorproducttoabrandambassador.Inaddition,someadvertisementsarenotsoobvious,inwhichproduct7.________(place)istypicallyused.Forexample,somefilms8.________(sponsor)byleadingbrands,sothatonlytheirproductsappearinthefilm.Now,advertisingisbeingmoredigitalandmorepersonalized,9.________(make)itmorepossibleforustoreceivespecialdiscountsandpromotionstargeted10.________(specific)atus.Inthefuture,thedevelopmentinadvertisingwillhelppaniestargettheircustomersmoreefficientlytohaveapositiveeffectonsales.答案:1.tobuy2.successful3.of4.which5.techniques6.employed7.placement8.aresponsored9.making10.specifically課時(shí)作業(yè)Part1課時(shí)作業(yè)I.單詞拼寫1.Theshowhasbeen(延長(zhǎng))foranothertendays.
2.Qualitiesofagoodstudentincludeselfdisciplineandanopenand(批判性的)mind.
3.Eventually,hecamefacetofacewith(歧視)again.
3.Thesearchforanewvaccinewilltake(優(yōu)先權(quán))overallothermedicalresearch.
4.Thiscamerais(自動(dòng)的),soyoudon’tneedtoadjustthesettingeverytimeyoutakeaphotograph.
6.Theadvertisementcontainsanumberof____________(根據(jù)事實(shí)的)errors.7.Thegossipthatshewitnessedtheeventlaterprovedtobeentirely____________(假的).8.Inthatcountry,thereisawidespreadsexdiscriminationthatwomenplayarelatively____________(次要的)roleinthefamily.9.Pleasetrytopersuadeher.Sheis____________(尖叫)veryloudlywithoutcontrol.10.AbsorbedinwatchingTV,hewas____________(窒息)onapieceoftoast.答案:1.extended2.critical3.discrimination4.priority5.automatic6.factual7.false8.minor9.screaming10.chokingII.語境填詞1.Theyquestionedthe(accurate)oftheinformationinthefile.
2.(curiosity)enough,ayearlaterexactlythesamethinghappenedagain.
3.Hestoodstill,(absorb)everydetailofthestreet.
4.Afterbeingprovedinnocent,theman(release)immediatelyyesterday.
5.Thevolunteer’staskistosavethebirds(trap)inthenets.
6.Alwaysbelievethatyourgoalisattainableaslongasyouaremittedto____________(achieve)it.7.Trafficreacheditspeakwhenthecarcrashhappened,andthecauseofthecrashwasstillunder____________(investigate).8.Theyoungmanchooseshisjobasa____________(journal)becauseofhiscuriosity.9.Hisfailuresunderlinethe____________(differ)betweendramaandfilmdirection.10.No____________(conclude)shouldbedrawnbeforeallthefactsarebroughttolight.答案:1.accuracy2.Curiously3.absorbing4.wasreleased5.trapped6.achieving7.investigation8.journalist9.difference10.conclusionIII.單句情景寫作1.他們?cè)诤┥鲜占藥资畟€(gè)貝殼,可以用來制作一幅獨(dú)特的照片。(dozensof;非限制性定語從句)________________________________________________________________________2.一架從東灣機(jī)場(chǎng)被偷的飛機(jī)最后墜毀了。這是怎么發(fā)生的?(eabout;定語從句)________________________________________________________________________3.有些工作比開卡車更危險(xiǎn),比如馴獅。(forinstance;therebe)________________________________________________________________________4.總之,我們應(yīng)該養(yǎng)成正確使用的習(xí)慣。(sumup;should)________________________________________________________________________5.他喜歡演奏這種樂器,并致力于練習(xí)它。(bemitedto;并列謂語)________________________________________________________________________6.他早年生活中一些鮮為人知的細(xì)節(jié)最近被揭露出來。(bringtolight;現(xiàn)在完成時(shí)的被動(dòng)語態(tài))________________________________________________________________________7.孟浩剛講完他的自我介紹,全班就爆發(fā)出一陣笑聲。(finish;過去完成時(shí))________________________________________________________________________8.今天早上我在打掃浴室的時(shí)候偶然發(fā)現(xiàn)了你的項(xiàng)鏈。(eacross;when)________________________________________________________________________答案:1.Theycollecteddozensofshellsonthebeach,whichcouldbeusedtocreateauniquepicture.
2.AplanethatwasstolenfromtheEastBayAirportcrashedintheend.Howdiditeabout?
3.Therearejobsmoredangerousthantruckdriving,forinstance,traininglions.
4.Tosumup,weshouldformthehabitofusingmobilephonesproperly.5.Helovedplayingthisinstrument,andwasmittedtopracticingit.6.Somelittle-knowndetailsofhisearlylifehavebeenbroughttolightrecently.7.MengHaohadjustfinished(finish)hisintroductionwhentheclassburstoutlaughing.8.IcameacrossyournecklacewhenIwascleaningthebathroomthismorning.Part2課時(shí)作業(yè)I.單詞拼寫1.Thelocalgovernmentistakingeffectivemeasuresto(使興旺)tourisminthearea.
2.Theaimistoreducetrafficat(高峰時(shí)期的)periods.
3.Whenweetoanewenvironment,wehavetoadaptour(心理).
4.Thepanyhasworldwideadvertisement____________(渠道).5.Thepanyhasadvertisedtoannounceits£27million____________(購買)ofParkHotel.6.Wehaveatruly____________(值得紀(jì)念的)occasiononthemount.7.Thehouseestatehasbeengivenahighpriority____________(等級(jí))bythenewadministration.8.Theraceorganizersaretryingtoattract____________(贊助商)tofoundtheprimaryschool.9.It'salotofinformationonthebroadcastto____________(理解)allatonce.10.Theyweresellingeverythingata____________(折扣),soit'sagoodtimetopurchasewhatyoulike.答案:1.boost2.peak3.psychology4.channels5.purchase6.memorable7.rating8.sponsors9.absorb10.discountII.語境填詞1.Herhusbandwantstomaketheirhoneymoona(memory)tripforher.
2.Theactivity(sponsor)bythepanywasweledwithgreatenthusiasm.
3.Hewasoneofthe(witness)atourwedding.
4.Therearepublicservice____________(advertise),whichencouragecitizenstoparticipateinprotectingtheenvironmentandhelpingotherpeople.5.Throughcleveradvertising,paniespersuadeconsumers____________replacingtheiroldTVs,mobilephonesandputerswiththelatestmodels.6.Thefactoryreceivedagreatmanyordersandhadtoadvertise____________moreworkers.7.Lucyhasagreatsenseofhumorandalwayskeepsher
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