HongKongEmployment

Outlook2025Headcount

Expectations|Salary

Outlook|Talent

ManagementEmploymentTrendsSurveyNinth

EditionKPMG

PeopleServicesEvolvingbusinessneeds,shiftingworkforcedemographics,andtechnologicaladvancementswilldriveHongKong

Isemploymentmarket.Organisationswillneedtostrikeabalancebetweentheoptimisationof

theiroperationsandtheevolvingexpectationsof

the

workforceforlong-termsuccess.?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025ForewordHeadof

PeopleServices,

Tax

KPMG

ChinaDavidSiew2Respondentsweremoreconservativethis

year

regardingtheirsalaryoutlook,

withexpecting

a

pay

rise

in2025against78%

in2024.ofrespondents

putstabilityas

theirtopnon-monetary

factorwhenchoosinga

new

employerup

from31%

in2024The

percentageofrespondentscitingcompensationpackages

astheirtopdriver

forseekinganewjob

has

declinedto65%

in

2025

from

77%

in

202397%ofC-leveland

HRrespondents

experiencedchallenges

in

hiringtherighttalent51%oforganisations

aresourcingtalentfromthe

ChineseMainland53%oforganisations

haveadoptedgenerativeAIin

theirorganisations

inthepast

12

months49%ofrespondents

citeflexibleworkandwork-life

balance

intheirtop

non-monetarybenefits24%ofall

respondentsexpecttheirorganisations

workforce

to

increase

in202544%ofC-levelrespondentsanticipate

headcountexpansion

in2025,showing

more

optimism14%of

respondents

indicated

a

job

move

in2024–a

three

year

low35%ofrespondents

expectto

hireinmarketing

and

branding,morethandouble

lastyear'sfigure?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025Executive

summaryShifting

priorities

-Stability

is

increasingly

sought

afterTalent

demand

adapts

to

market

conditionsA

cautious

employment

market39%74%3Key

takeawaysWhilstC-suitesretainamoreoptimisticviewofincreasingormaintainingheadcount,

theincreasing

uncertaintycreepingin

suggeststhatemployerswill

bemorecautiousinachallengingmarket.Lowernumbersof

jobmovers

in

2024alsosuggesta

quieteremploymentmarket.Actions

for

organisationsConsiderupskillingandreskillingprogrammestobridgetalentgapsandstayaheadof

thetechcurveRefocusbenefitsofferingstoattractandretaintoptalentLeverageimmigrationpoliciestosourcenon-localtalentHRprofessionalsandemployerscontinuetoexperiencechallengessourcingtalent.Toaddressthis,approximatelyhalf(51%)ofHongKongSAR(HongKong)organisationsareactivelyrecruitingtalentfromtheChineseMainland,capitalisingonitsextensivetalentpoolandfavourablegovernment-supportedimmigrationprogrammesin

HongKong.TheMainlandalsopresentsasignificantsourceofbusinessopportunities,

withamajorityofHongKongorganisationshavingalreadyestablishedoperationsinotherGreaterBayAreacities.Thisexpansionisdrivenbytheattractivebusinessmarketpotentialandtalentedworkforceavailableintheregion.Inthecurrentenvironment,employeesareplacingagreateremphasison

jobsecurityandstability.Work

flexibilityandwork-lifebalancealsoremainkeyconcerns

foremployees,particularlymore

junioremployees.Employer’swill

needtocontinuetoevolvetheirworkandbenefitsarrangementstostaycompetitive.Housingbenefitsandlong-termincentiveplansarecommonlydesiredbyexecutives–organisationsmayconsiderprovidingthesetodifferentiate

themselvesinthetalentmarket.Organisationsareseekingtobolstersalesperformance

whilst

maintainingoperationalefficiency.

Thisyear’sresultshavealsoseenmarketingandbrandingemergeasafunctionofincreasingfocusintalentexpansion,perhapsasameanstosecuringacompetitiveedge.Meanwhile,theadoptionofgenerative

AIisseenasanareaofgrowthtoenhanceefficiencyandproductivity.?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

20254

37%32%41%26%27%23%

2025

Outlook2025headcountexpectations

17%

Uncertain

14%

Decrease24%*

Increase

45%

No

change*Risesto

44%

among

C-levelsRespondents

consideringcareermovesinthe

first

sixmonths

of2025

2024

Retrospect2024madecareermove2024increaseinsalary

review2024averagebonus

14%

62%

2.25?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025Sector

highlightsConsideringcareermoveinthefirsthalfof202529%12%

24%10%

54%18%

27%11%44%20%

24%39%19%

27%32%

22%

64%

3.24

10%

38%

1.43

22%

56%

2.16

18%

62%

1.52

4%

70%

1.83

7%

71%

1.25OverallInnovation

and

technology23%13%Professional

services12%16%Consumer

markets21%44%Financial

servicesPublic

sectorReal

estate

months

months

months

months

months

months

months49%24%21%17%$5About

the

surveyThisisthe

ninthannualKPMG

HongKongEmployment

Outlook.KPMGcommissionedYouGovtoconductanonlinesurveyinwhich425HongKongbusinessexecutivesandprofessionalsparticipated

withanevenproportionofmaleandfemalerespondents.

ThisyearalsomarksthefirsttimethesurveywasexpandedtoSingapore,providingacomparativelensbetweenthetwo

international

financialcentres.ThefullanalysisoftheSingaporesurveywillbecoveredinaseparatepublication.Conductedbetween2and

14January2025,thesurveysoughtprofessionalperspectivesonemploymenttrendsandcareeropportunitiesinHongKongandthewiderGreaterBay

Area(GBA).Theresearchcoveredthelatestheadcountexpectations,salaryoutlook,talenttrendsandotherrelevanttopics.Respondents

weredrawnfromvarioussectors,includingconsumermarkets,financialservices,innovationandtechnology,professionalservices,publicservices,andrealestate,with53%ofrespondents’

organisationsbeingheadquarteredinHongKong.36%ofrespondents’

organisationswerepubliclistedcompanieswhile43%wereprivatecompanies.Amongtherespondents,50%heldleadershippositions(21%C-leveland29%departmentheadorequivalent).Respondentshadonaverage

19.93yearsof

workexperience.5%2yearsorless42%Morethan20yearsBase:Allrespondentsin

Hong

Kong

21%

C-level

29%

Department

Head

or

equivalent

33%

Manager

or

Senior

Manager

17%

Assistant

Manager

or

belowSource:

KPMGsurveyanalysisFigure

2:Respondents’years

of

working

experience?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025Figure

1:

Respondents’

seniority36%11一

20years12%6一

10years5%3一

5yearsBase:Allrespondentsin

Hong

KongSource:

KPMGsurveyanalysis6Areas

of

GrowthP.58Talent

ManagementP.31Salary

OutlookP.17Salary

TableP.65Headcount

ExpectationsP.08ReferencesP.77HongKong

Employment

Outlook2025

01

Headcount

Expectations?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

20258Headcount

ExpectationsHeadcount

expectations

17%

24%

t

15%

26%

tUncertain

16%

Decrease2025

43%

No

changeBase:Allrespondentsin

Hong

Kong

12%

44%

Uncertain

Increase

12%

Decrease

32%

No

changeBase:All

C-levelrespondentsin

Hong

KongNote:

Numbers

maynotadd

up

to

100%

due

toroundingC-levelexecutivesarefeelingslightlymore

positiveabouthiringin2025(44%)comparedto2024(41%),albeit

withsome

uncertaintycreepingin.Therewas

lessoptimismfromallrespondentsin2025with24%expectingincreasesintheirorganisations’headcount.?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025Figure4:

Headcount

expectations

ofC-level

respondentsFigure

3:

Headcount

expectations

from

all

respondents

45%

No

change

41%

No

change

14%

Decrease、i,s-

o

a-2024Uncertain

Increase14%Decrease4%UncertainSource:

KPMGsurveyanalysisSource:

KPMGsurveyanalysis、i,s

-

·

.

·

-TalentManagement41%SalaryOutlook20242025Areasof

GrowthSalaryTableIncreaseIncrease9Headcount

ExpectationsHeadcount

expectations

11%

29%

Uncertain

Increase15%

DecreaseHongKong

46%

No

changeBase:All

C-level

anddepartment

head

respondents

in

Hong

Kong/SingaporeNote:

Numbers

maynotadd

up

to

100%

due

toroundingEmployersinthe

ASPAC

regionseemoveralltoapproachnewhireswithcautionthisyear.SingaporeC-levelanddepartmentheadsexpressedaslightlymoreoptimisticoutlookcomparedtotheirHongKongcounterparts

whenconsideringheadcountgrowth.

Indeed,HongKongrespondentsexhibiteda

moreconservativeapproachandexpressedmoreuncertainty,inpartdueto

the

uncertaineconomicclimatefortheyearahead.C-suiteexecutivesareoftenmoreawareoftheircompanies'growthstrategiesandthereforetendto

bemoreoptimisticabouthiring

thantheoverall

workforce.Thisyearisnodifferent,

withaslightuptick

intheir

optimism

regarding

workforce

increases.Overall,about3

in4executives(76%)expecttomaintainorincreasetheir

workforcein2025.?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025Figure

5:

Headcount

expectations

from

C-level

and

department

headsDecrease

42%

No

change

35%

Increase

6%

Uncertain本報告來源于三個皮匠報告站（）,由用戶Id:879887下載,文檔Id:618550,下載日期:2025-03-21Source:

KPMGsurveyanalysisTalentManagement18%

SalaryOutlookSingaporeAreasof

GrowthSalaryTable10Headcount

ExpectationsHeadcount

expectationsOrganisations

mustembraceholisticplanningandstrategictalentacquisition

toensure

both

presentandfuture

success.By

integrating

talentandtechnology,

andprioritising

theacquisition

of

criticalcapabilities

anddevelopment

of

futureskills,

they

willdrive

unparalleledorganisationalsuccess.

Brian

WongChief

PeopleandCulture

Officer

HongKongProductivity

Council?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025TalentManagementSalaryOutlookAreasof

GrowthSalaryTable11Headcount

ExpectationsHeadcount

expectations

across

sectorsConsumermarketsFinancial

servicesInnovationandtechnologyProfessional

servicesPublic

sectorRealestateOverallBase:Allrespondentsin

Hong

Kong·

(··

尺

入24%30%27%25%24%32%27%28%24%29%21%15%24%26%

2025

2024Afterdippingin2024,overall

workforceheadcountexpectationshaveagaindecreasedslightlyyear-over-year

acrossmost

sectors.With

fewerorganisationsalsoexpectingtoreducetheirworkforces,thejobmarketisexpectedtoremainrelativelystable.

Anticipation

forworkforceincreaseshavereboundedslightlyinfinancialservicesandrealestate,whileoptimismissofteningintheinnovationandtechnologysectorafterseveralyearsofoptimism.ConsumermarketsFinancial

servicesInnovationandtechnologyProfessional

servicesPublic

sectorRealestateOverallBase:Allrespondentsin

Hong

Kong16%11%14%17%11%10%8%13%15%14%16%2025?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

202523%21%26%2024Figure7:

Respondents

expecting

headcount

decreases

(by

sector)Figure

6:

Respondents

expecting

headcount

increases

(by

sector)Source:

KPMGsurveyanalysisSource:

KPMGsurveyanalysisTalentManagementSalaryOutlookAreasof

GrowthSalaryTable.(·

12民

入Headcount

ExpectationsHeadcount

expectations

across

sectorsCostpressureisleading

tocautioushiringin

the

consumer

markets

sector;

Tostayahead,companies

mustfocus

onstrategic

workforceplanningandtalentagilityto

attractandretainprofessionals

whileenhancingreskilling

andbalancing

talentinvestment

vsoperationalefficiencyto

sustainlong-term

growth.

Theresa

LuiChief

People

OfficerChowTaiFookJewelleryGroupInnovationandtechnologyThemostoptimisticsectorin2024,innovationandtechnologyprofessionalsinHongKongaremarkedlymorecautiousthisyear,mirroringa

global

downtrend

intechhiring5.Potentialcontributing

factorsincludeoverhiringduringthepandemicandthemacroeconomicdownturn.ConsumermarketsWitha

backdropofdecliningretailsales1inHongKong,theoptimisminheadcountincreases

forconsumermarketshascontinued

tosoftensince2023.Thegovernmenthastakenmeasures2todevelopthetourismandeventeconomytosupporttheretailindustry.FinancialservicesThefinancialservicessentimentsawaslightimprovementyear-on-year,perhapsbuoyedbysignsofrecoveryinthebankingsector3andastrongyearfornewIPOs

inHongKong?,whichbenefitedfromcontinuedregulatorysupport.1

WhyHong

Kongs

retail

recovery

istaking

longer

than

expected,Hong

Kong

Business,

5

February

20252

TheChief

Executives

2024

Policy

Address,

Hong

Kong

SARgovernment,16

October

20243

Hong

Kong

Banking

Outlook

2025,

KPMG

China,

January

20254

Chinese

Mainland

and

Hong

Kong

IPO

markets,

KPMG

China,

11

December

20245

The

Great

Tech

Reset:

Unpacking

The

Layoff

Surge

Of2024,

Forbes,

19August

2024?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025TalentManagementSalaryOutlookAreasof

GrowthSalaryTable13Headcount

ExpectationsHeadcount

expectations

across

sectorsRealestateRealestateprofessionalsremainamongtheleastoptimisticregardinghiringprospectswithintheirorganisations,inline

withtheongoingmarketdownturn.

Anuptickinconfidencein2025suggeststhesectormay

bestabilising.Headcountexpectations

withintheprofessionalservicessectorstayedaboutthesameyear-on-year,slightlyhigher

thantheaverageacrossallindustries.However,with21%ofprofessionalservicesrespondentsalsoanticipatinga

decreaseinheadcountthisyear,thesectorcontinuestoreshapeitself. Publicsectorheadcountexpectationshaverecededin2025inthefaceofagrowingbudgetdeficit.Thegovernmenthasannouncedinitsbudget2025-2026thatitwillcut

10,000civilservice

jobsby20276.?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

20256

The2025-26

Budget,

Hong

Kong

SARgovernment,

26

February

2025ProfessionalservicesTalentManagementPublicsectorSalaryOutlookAreasof

GrowthSalaryTable14Salesandoperationsremaintheprimaryareasoffocusforheadcountincreasesacrossallsectors,accordingtoC-levelandHRrespondents.Figure

8:Areas

of

focus

for

headcount

increases29%16%Sales,feeearnersandclient

relations16%

20%6%14%

6%FinanceandMarketingandbrandingBase:

C-level

and/

orHRrespondents

in

Hong

Kong

who

expected

an

increase

in

headcountRespondents

were

able

toselect

up

to

3options

2025

2024Headcount

ExpectationsHeadcount

expectations

across

job

functions?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025Source:

KPMGsurveyanalysis“ESG”:

Environmental,

Social

and

Corporate

GovernanceRiskmanagementandcompliance47%51%35%

17%37%

42%14%

9%12%

14%TalentManagementSalaryOutlookaccountingOperationsAreasof

GrowthSalaryTableInvestmentProduct14%9%8%$ESGHR15ITHeadcount

ExpectationsHeadcount

expectations

across

job

functionsWiththe

continuous

advancement

of

technology,

organisations

need

toinvestinmarketing

capabilities

in

ordertoachievebetterresults.

This

includes

amore

data-driven

target

customer

profile,

targetedcontent,

optimising

onlineadcampaignsincluding

awareness

andconversion,

andcoping

with

theever-changinglandscape.AndyLukSeniorVice

President–HumanResources

andCorporate

CommunicationsInformaMarkets

Asia

Ltd.Expectationsforheadcountincreasesinmarketingand

brandinghave

jumpedsignificantly

from2024to2025,doubling

in

just

one

year.Thissurgemay

belinkedtosubduedretailsales,asconsumersincreasinglyshopintheChineseMainlandorbecome

morefrugalamid

risingmacroeconomicuncertainties,promptinga

needformoreaggressivemarketing.HiringexpectationsinIThavedecreased,

followingthesametrajectoryasthebroadertechsector.?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025socialmediaTalentManagementSalaryOutlookAreasof

GrowthSalaryTable16HongKong

Employment

Outlook2025

02

Salary

Outlook。

2024

Retrospect。

2025

Outlook?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationofindependent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.

Hong

Kong

Employment

Outlook

2025

17Headcount

Expectations:2024

Retrospect

·2025

OutlookCareer

moves

in

202414%ofrespondentsreportedsecuringnewemploymentin2024,withtheconsumermarkets,financialservices,andinnovationandtechnologyindustriesexperiencingthehighestconcentrationofsuccessful

jobseekers.Thiscomparesto39%ofrespondents

whoactivelysoughtnew

jobopportunities,highlightinganincreasinglycompetitive

jobmarket.14%

15%23% 2023

2022Base:All

respondents

in

Hong

Kong

202418%10%

7%4%14%ConsumermarketsFinancial

servicesInnovationandtechnologyProfessional

servicesPublic

sectorRealestateOverallBase:Allrespondentsin

Hong

Kong39%of

respondentssought

new

job

opportunities

in2024?2025

KPMGTax

Services

Limited,aHong

Kong(SAR)limitedliabilitycompanyandamember

firmof

the

KPMGglobalorganisationof

independent

member

firmsaffiliatedwithKPMGInternational

Limited,

a

private

Englishcompanylimitedbyguarantee.Hong

Kong

Employment

Outlook

2025Figure

10:

Respondents

reporting

a

career

move

in

2024

(by

sec