AustraliaInternationalBusinessCultureandEtiquettePresenter:WangXiaojingDate：2024-08-10AustraliaInternationalTradeOverviewAustraliaE-commerceMarketOverviewAustralianCultureandEtiquetteDevelopmentofCross-borderE-commerceAustraliaInternationalTradeOverviewAustraliaBriefIntroductionThefullnameofAustraliaistheCommonwealthofAustralia,locatedinthesouthernhemispherebetweentheSouthPacificandIndianOceans,beingthemainpartofOceania.Australiaisavastlandsurroundedbyocean,theonlycountryintheworldthatoccupiesanentirecontinent.Withdevelopedagricultureandanimalhusbandry,andabundantnaturalresources,itisknownasthe"countryonthesheep'sback,"the"countryridingonaminecart,"andthe"countryholdingthesheafofwheat."AustraliaBriefIntroductionAustraliahaslongreliedonexportingagriculturalproductsandmineralresourcesforsignificantincome.Itisrichinsheep,cattle,wheat,andsugarcane.Agricultureandanimalhusbandry,andminingareAustralia'straditionalindustries.Itisamajorproducerandexporterofmineralresourcesintheworld,themosteconomicallydevelopedcountryinthesouthernhemisphere,andtheworld's12thlargesteconomy.Itisalsothe4thlargestexporterofagriculturalproductsandthetopproducergloballyforvariousmineralproducts.AustraliaInternationalTradeSituation-

GoodsTradeMainlyincludes:mineralproducts,preciousmetalsandtheirproducts,andanimalproducts.Mainlyincludes:electricalmachinery,transportationequipment,andmineralproducts.ImportGoodsAExportGoodsBAustraliaInternationalTradeSituation-

GoodsTrade0204In2023,Australia'stotalgoodstradeexportsreachedUS$370.9billion,ranking22ndintheworld;totalgoodstradeimportswereUS$287.7billion,ranking25thintheworld.AustraliaInternationalTradeSituation-ServicesTrade02AccordingtoWTOstatistics,in2022,Australia'stotalserviceexportsreachedUS$50billion,ranking28thintheworld,whiletotalserviceimportswereUS$62.3billion,ranking26thintheworld.Themaincommoditystructuresare:transportationservices(21.02%),tourismservices(15.84%),otherbusinessservices(54.95%),andcommodity-relatedservices(3.48%).Themaincommoditystructuresare:transportationservices(7.73%),tourismservices(46.23%),otherbusinessservices(45.93%),andcommodity-relatedservices(0.11%)0102ServiceTradeImportsServiceTradeExportsAustraliaInternationalTradeSituation-ServicesTradeAustraliaInternationalTradeSituation-TradingPartners主要的出口伙伴China(29.5%),Japan(19.3%),SouthKorea(8.0%)In2023,Australia'sbilateraltradeingoodswithChinareachedUS$229.196billion.MineralproductsandagriculturalandanimalhusbandryproductsarethemainproductsAustraliaexportstoChina.MainExportPartnersChina(18.2%),UnitedStates(11.6%),Japan(7.8%)MainImportPartnersAustraliaInternationalTradeSituation-Sino-AustralianImportandExportTradeChinahasalwaysbeenAustralia'slargesttradingpartner,exportmarket,andsourceofimports.Currently,AustraliaimportsfromChinaprimarilyironore,coal,naturalgas,wool,barley,wheat,etc.ThemainproductsthatChinaexportstoAustraliaincludecomputers,communicationandelectronicequipment,homeappliances,toys,sportsgoods,clothing,andfurniture,etc.TheChina-AustraliaFreeTradeAgreement(FTA)officiallycameintoeffectinDecember2015,creatingbetterconditionsandanenvironmentfordeepeningcooperationintheenergyandmineralresourcessectorsbetweenenterprisesofthetwocountriesandexpandingexchangesinservices,infrastructure,agriculture,andotherfields.AustraliaE-commerceMarketOverview02AustraliaE-commerceMarketOverviewThedistributionofstoresinAustraliaisuneven,makingin-personshoppingrelativelyinconvenientforconsumers,butonlineshoppingbringsmanyconveniencestoconsumers.Accordingtomultiplee-commercereports,Australiaisoneofthefastest-growingandmostpowerfule-commercemarketsinthetopten.However,theAustraliane-commercemarketalsofacessomechallenges,suchasthelogisticalproblemsbroughtbythevastgeography,makinghightransportationcoststhegreatestchallengeduetothedisperseddeliverylocations.DevelopmentofCross-borderE-commerce03MainCross-borderE-commercePlatforms1.AmazonAustraliaWebsite:.au/Since2017,AmazonhasbeenenteringtheAustralianmarketandhasbecometheleaderinthemarketafteroperatinginAustraliafor6years,rankingfirstamongAustraliane-commerceplatforms.Amazon'sbest-sellingproductsaremainlybooksandebooks,homeandkitchensupplies,etc.MainCross-borderE-commercePlatforms2.ebayAustraliaWebsite:.au/Sinceitsestablishmentin1999,EbayhasbeenasignificantplayerintheAustralianmarket,beingthepioneere-commerceplatforminAustraliawith133millionactivebuyers,dominatingthemarket.Asalocalonlineretailgiant,Ebay'sservicesextendtotheOceaniaregion,includingAustraliaandneighboringcountries,providingconsumerswithquickandconvenientcross-borderpurchasingcapabilitiesandcreatingmanyopportunitiesforcross-bordersellers.MainCross-borderE-commercePlatforms3.CatchWebsite:.au/Catchisawell-knownlocale-commerceplatforminAustralia,originallynamedCatchoftheDay,foundedin2006.CatchisoneofAustralia'slargestdiscounte-commerceplatforms,offeringawidevarietyofproducts,includingelectronics,homegoods,clothing,beauty,andmore.Itisfamousforprovidingvaluedealsandtime-limitedoffers,attractingalargecustomerbase,withwomenaged25to45,withmoderateincomeandchildren,asthemainconsumergroup.MainCross-borderE-commercePlatforms4.ColesColesOfficialWebsite:.au/ColesWebsite:.au/Coleswasestablishedin1914asasupermarketchaingiantinAustralia,operatingmorethan800supermarketsacrossthecountry.Colesalsolaunchedanonlinesupermarket,sellinggroceries,consumergoods,andhomesuppliestoAustralianonlinecustomers.MainCross-borderE-commercePlatforms5.KoganKoganAustralianWebsite:/au/Koganwasfoundedin2006andisahouseholdnameinAustralianonlineretaile-commerce,offeringawideselectionofproductsincludingelectronics,homegoods,clothing,etc.,with3millionactivebuyers.TheadvantageofKoganisbeingabletoaccessKoganinAustraliaandNewZealandthroughasingleclicksync,allowingsellerstosellonKogan,DickSmith,andMattBlattplatformssimultaneously.Top-SellingCategoriesonE-commercePlatformsGroceryandFoodHealthandBeautyHairandSkinProducts,NutritionalSupplements,andOtherSelf-CareProductWomen'sFashionCategoryHobbiesandEntertainmentSuppliesIncludingautoparts,games,toys,andsportsandoutdoorequipment,etc.AustralianCultureandEtiquette04CulturalCustomsDiningCustoms:ThankstoAustralia'smulticulturalismanditswell-developedagriculture,animalhusbandry,andaquacultureindustries,Australiahasayear-roundsupplyoffreshandabundantfood,andonecanenjoycuisinesfromallovertheworlddaily.Australia'siconicfoodsinclude:Vegemite,Meatpies,ANZACbiscuits,Fishandchips,Pavlovacake,Kangaroomeat,Lamingtoncake,andAustralianBBQ.Australiansenjoyoutdoordining,andbarbecuesorpicnicsaretypical"Australian-style"waystoenjoyaweekendfeast.CulturalCustomsPicture:AustralianDelicacyVegemitePicture:PavlovaCakeCulturalCustoms020304Picture:LamingtonCakePicture:AustralianBBQBusinessEtiquette01DresscodesvaryacrossdifferentregionsofAustralia.InMelbourneandSydney,businessattireisrelativelyconservative.Menshouldweardark,conservativebusinesssuits.Womenshouldwearappropriateskirtsorsuits.InBrisbaneorothertropicalareas,dependingonthejobfunctionandcompanyculture,menmaywearshirts,ties,andBermudashorts.DressEtiquette02Businessmeetingsmustbepunctual;peoplehaveastrongsenseoftimeandplacegreatemphasisonefficiency.Socialappointmentsshouldnotexceedhalfanhour,andifoneislate,itisbesttocallaheadtonotifytheotherparty.MeetingEtiquetteBusinessEtiquetteTaboos①InAustralia,evenafriendlywinktosomeone(especiallywomen)canbeconsideredextremelyrude.③ItisbesttoconductbusinessactivitiesinAustraliabetweenMarchandNovember,asoth