商務(wù)英語案例分析研究試題及答案2025年姓名：____________________

一、多項選擇題（每題2分，共20題）

1.AcompanyisplanningtoexpanditsmarketinEurope.Whichofthefollowingstrategieswouldbemostsuitableforthisexpansion?

A.Directexporting

B.Indirectexporting

C.Licensing

D.Franchising

2.Whichofthefollowingisakeycomponentofabusinessplan?

A.Executivesummary

B.Companydescription

C.Marketanalysis

D.Alloftheabove

3.Ininternationaltrade,whichofthefollowingisadocumentthatensuresthesellerreceivespaymentfromthebuyer?

A.Invoice

B.Billoflading

C.Certificateoforigin

D.Alloftheabove

4.Whatistheprimarypurposeofatradeshow?

A.Togeneratesalesleads

B.Toshowcasenewproducts

C.Tobuildbrandawareness

D.Alloftheabove

5.Whichofthefollowingisariskassociatedwithimportinggoodsfromaforeignsupplier?

A.Currencyexchangeratefluctuations

B.Qualitycontrolissues

C.Transportationdelays

D.Alloftheabove

6.Whatisthetermusedtodescribetheprocessofconvertingacompany'sproductsintoforeigncurrency?

A.Currencyexchange

B.Currencyconversion

C.Foreignexchange

D.Alloftheabove

7.Whichofthefollowingisatypeofexportfinancing?

A.Letterofcredit

B.Exportcreditinsurance

C.Forfaiting

D.Alloftheabove

8.Whatistheprimarygoalofamarketingmix?

A.Tosatisfycustomerneeds

B.Todifferentiatethecompany'sproductsfromcompetitors

C.Tomaximizeprofits

D.Alloftheabove

9.Whichofthefollowingisakeyfactorinsuccessfulinternationalmarketing?

A.Culturalunderstanding

B.Languageproficiency

C.Localmarketknowledge

D.Alloftheabove

10.Whatisthetermusedtodescribetheprocessofenteringanewmarketwithanewproduct?

A.Marketpenetration

B.Marketdevelopment

C.Productdevelopment

D.Marketdiversification

11.Whichofthefollowingisariskassociatedwithexportinggoods?

A.Politicalinstability

B.Currencyexchangeratefluctuations

C.Qualitycontrolissues

D.Alloftheabove

12.Whatisthetermusedtodescribetheprocessofidentifyingandtargetingpotentialcustomers?

A.Marketsegmentation

B.Marketresearch

C.Targetmarketing

D.Alloftheabove

13.Whichofthefollowingisatypeofinternationalbusinessstructure?

A.Branch

B.Subsidiary

C.Jointventure

D.Alloftheabove

14.Whatistheprimarypurposeofabusinessletterininternationalbusiness?

A.Tocommunicateinformation

B.Tobuildrelationships

C.Tonegotiatedeals

D.Alloftheabove

15.Whichofthefollowingisariskassociatedwithimportinggoodsfromaforeignsupplier?

A.Currencyexchangeratefluctuations

B.Qualitycontrolissues

C.Transportationdelays

D.Alloftheabove

16.Whatisthetermusedtodescribetheprocessofconvertingacompany'sproductsintoforeigncurrency?

A.Currencyexchange

B.Currencyconversion

C.Foreignexchange

D.Alloftheabove

17.Whichofthefollowingisatypeofexportfinancing?

A.Letterofcredit

B.Exportcreditinsurance

C.Forfaiting

D.Alloftheabove

18.Whatistheprimarygoalofamarketingmix?

A.Tosatisfycustomerneeds

B.Todifferentiatethecompany'sproductsfromcompetitors

C.Tomaximizeprofits

D.Alloftheabove

19.Whichofthefollowingisakeyfactorinsuccessfulinternationalmarketing?

A.Culturalunderstanding

B.Languageproficiency

C.Localmarketknowledge

D.Alloftheabove

20.Whatisthetermusedtodescribetheprocessofenteringanewmarketwithanewproduct?

A.Marketpenetration

B.Marketdevelopment

C.Productdevelopment

D.Marketdiversification

二、判斷題（每題2分，共10題）

1.Awell-craftedbusinessplanisessentialforsecuringfundingfrominvestors.(正確/錯誤)

2.Internationaltradeagreementstypicallyeliminatealltariffsandtradebarriersbetweenmembercountries.(正確/錯誤)

3.Theprimarypurposeofabillofladingistoserveasadocumentoftitletothegoods.(正確/錯誤)

4.Culturaldifferencescansignificantlyimpactthesuccessofinternationalmarketingstrategies.(正確/錯誤)

5.Aletterofcreditisafinancialguaranteeissuedbyabanktoaseller,ensuringpaymentuponthefulfillmentofspecifiedconditions.(正確/錯誤)

6.ThemarketingmixconsistsofthefourPs:product,price,place,andpromotion.(正確/錯誤)

7.Ajointventureisapartnershipbetweentwoormorecompanies,typicallyformedtoenteranewmarket.(正確/錯誤)

8.Qualitycontrolislessimportantininternationaltradecomparedtodomestictrade.(正確/錯誤)

9.Marketresearchisacriticalstepinunderstandingtheneedsandpreferencesofinternationalcustomers.(正確/錯誤)

10.TheWorldTradeOrganization(WTO)isaninternationalorganizationthatpromotesfreetradeandresolvestradedisputes.(正確/錯誤)

三、簡答題（每題5分，共4題）

1.Describetheprocessofestablishingaforeignsubsidiary.

2.Explaintheimportanceofculturaladaptationininternationalmarketing.

3.Discusstheroleoftechnologyinfacilitatinginternationaltrade.

4.Outlinethekeyconsiderationswhenselectingaforeignsupplier.

四、論述題（每題10分，共2題）

1.Analyzetheimpactofglobalizationontheglobalbusinessenvironmentanddiscusshowbusinessescanadapttothesechanges.

2.Discusstheroleofinternationaltradeagreementsinpromotingeconomicgrowthanddevelopment,andprovideexamplesofsuccessfultradeagreements.

試卷答案如下：

一、多項選擇題

1.A.Directexporting

2.D.Alloftheabove

3.D.Alloftheabove

4.D.Alloftheabove

5.D.Alloftheabove

6.B.Currencyconversion

7.D.Alloftheabove

8.D.Alloftheabove

9.D.Alloftheabove

10.B.Marketdevelopmen