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中華人民共和國國家標準

GB/T45693—2025

移動終端動漫運營及服務(wù)規(guī)范

Specificationsforoperationandservicesofmobileterminalanimationandcomics

2025-05-30發(fā)布2025-05-30實施

國家市場監(jiān)督管理總局發(fā)布

國家標準化管理委員會

GB/T45693—2025

目次

前言

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Ⅲ

1

范圍

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1

2

規(guī)范性引用文件

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1

3

術(shù)語和定義

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1

4

基本原則

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1

5

人員要求

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2

6

服務(wù)保障

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2

7

權(quán)益保障

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2

8

服務(wù)內(nèi)容

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2

8.1

信息服務(wù)

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2

8.2

內(nèi)容服務(wù)

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2

8.3

支付服務(wù)

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3

8.4

推廣服務(wù)

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3

8.5

數(shù)據(jù)服務(wù)

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3

8.6

創(chuàng)新服務(wù)

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3

9

服務(wù)協(xié)議

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4

10

服務(wù)質(zhì)量評價與改進

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4

10.1

服務(wù)質(zhì)量評價

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4

10.2

服務(wù)質(zhì)量改進

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4

參考文獻

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5

Ⅰ

GB/T45693—2025

前言

本文件按照GB/T1.1—2020《標準化工作導(dǎo)則第1部分：標準化文件的結(jié)構(gòu)和起草規(guī)則》的規(guī)

定起草。

請注意本文件的某些內(nèi)容可能涉及專利。本文件的發(fā)布機構(gòu)不承擔識別專利的責(zé)任。

本文件由中華人民共和國文化和旅游部提出。

本文件由全國動漫游戲產(chǎn)業(yè)標準化技術(shù)委員會（SAC/TC536）歸口。

本文件起草單位：北京郵電大學(xué)、華郵數(shù)字文化技術(shù)研究院（廈門）有限公司、咪咕動漫有限公司、

天翼愛動漫文化傳媒有限公司、中國傳媒大學(xué)動畫學(xué)院、浪潮云信息技術(shù)股份公司、北京郵電大學(xué)世紀

學(xué)院、吉林動畫學(xué)院。

本文件主要起草人：陳洪、陳薇、劉暢、黃光、謝元慶、陳彥峰、魏程華、廖智勇、曾達峰、

王樂、黃心淵、李筱暉、周萍、羅江林。

Ⅲ

GB/T45693—2025

移動終端動漫運營及服務(wù)規(guī)范

1范圍

本文件確立了移動終端動漫運營及服務(wù)的基本原則，規(guī)定了人員、服務(wù)保障、權(quán)益保障、服務(wù)內(nèi)

容、服務(wù)協(xié)議以及服務(wù)質(zhì)量評價與改進的要求。

本文件適用于移動終端動漫運營商為各類用戶提供的動漫運營和服務(wù)。

2規(guī)范性引用文件

本文件沒有規(guī)范性引用文件。

3術(shù)語和定義

下列術(shù)語和定義適用于本文件。

3.1

移動終端動漫平臺mobileterminalanimationandcomicsplatform

動漫類App、小程序、M站、H5站等全部移動終端客戶端以及隨技術(shù)發(fā)展出現(xiàn)的新形態(tài)向用戶提

供的各項動漫內(nèi)容或服務(wù)的載體。

注1：App是應(yīng)用程序(Application)的縮寫，指安裝在智能手機、平板電腦等移動設(shè)備上的軟件程序。

注2：M站是指一種聚合動畫、漫畫程序，集合動漫、游戲等相關(guān)的彈幕音頻、視頻、二次元圖片等信息。

注3：H5站是HTML5技術(shù)開發(fā)網(wǎng)站的縮寫，它支持多媒體格式，具有跨平臺特性。

3.2

移動終端動漫產(chǎn)品mobileterminalanimationandcomicsproducts

授權(quán)人獨立創(chuàng)作的、通過移動終端動漫平臺上傳的原創(chuàng)動漫內(nèi)容或二創(chuàng)類內(nèi)容，以及創(chuàng)作過程產(chǎn)生

的全部資料、素材。

注：包括但不限于每一部作品的標題、故事大綱、腳本/臺詞、角色關(guān)系、人物形象、服飾造型、場景等。

3.3

移動終端動漫運營商mobileterminalanimationoperators

依托移動互聯(lián)網(wǎng)，以移動終端為內(nèi)容呈現(xiàn)載體，進行動漫內(nèi)容運營的服務(wù)商。

3.4

移動終端動漫運營數(shù)據(jù)mobileterminalanimationandcomicsoperationdata

用戶、投稿人在使用移動動漫平臺服務(wù)中產(chǎn)生的相關(guān)信息。

注：包括但不限于用戶或投稿人提交的數(shù)據(jù)、操作行為形成的數(shù)據(jù)及各類交易數(shù)據(jù)等。

4基本原則

4.1移動終端動漫運營商依據(jù)國家法律法規(guī)、部門規(guī)章、政策文件的規(guī)定，開展業(yè)務(wù)運營和服務(wù)。

4.2移動終端動漫運營商建立完善的組織架構(gòu)、專業(yè)的技術(shù)隊伍和高效的管理