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中華人民共和國(guó)國(guó)家標(biāo)準(zhǔn)

GB/T45693—2025

移動(dòng)終端動(dòng)漫運(yùn)營(yíng)及服務(wù)規(guī)范

Specificationsforoperationandservicesofmobileterminalanimationandcomics

2025-05-30發(fā)布2025-05-30實(shí)施

國(guó)家市場(chǎng)監(jiān)督管理總局發(fā)布

國(guó)家標(biāo)準(zhǔn)化管理委員會(huì)

GB/T45693—2025

目次

前言

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Ⅲ

1

范圍

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1

2

規(guī)范性引用文件

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1

3

術(shù)語和定義

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1

4

基本原則

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1

5

人員要求

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2

6

服務(wù)保障

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2

7

權(quán)益保障

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2

8

服務(wù)內(nèi)容

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2

8.1

信息服務(wù)

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2

8.2

內(nèi)容服務(wù)

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2

8.3

支付服務(wù)

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3

8.4

推廣服務(wù)

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3

8.5

數(shù)據(jù)服務(wù)

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3

8.6

創(chuàng)新服務(wù)

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3

9

服務(wù)協(xié)議

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4

10

服務(wù)質(zhì)量評(píng)價(jià)與改進(jìn)

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4

10.1

服務(wù)質(zhì)量評(píng)價(jià)

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4

10.2

服務(wù)質(zhì)量改進(jìn)

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4

參考文獻(xiàn)

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5

Ⅰ

GB/T45693—2025

前言

本文件按照GB/T1.1—2020《標(biāo)準(zhǔn)化工作導(dǎo)則第1部分：標(biāo)準(zhǔn)化文件的結(jié)構(gòu)和起草規(guī)則》的規(guī)

定起草。

請(qǐng)注意本文件的某些內(nèi)容可能涉及專利。本文件的發(fā)布機(jī)構(gòu)不承擔(dān)識(shí)別專利的責(zé)任。

本文件由中華人民共和國(guó)文化和旅游部提出。

本文件由全國(guó)動(dòng)漫游戲產(chǎn)業(yè)標(biāo)準(zhǔn)化技術(shù)委員會(huì)（SAC/TC536）歸口。

本文件起草單位：北京郵電大學(xué)、華郵數(shù)字文化技術(shù)研究院（廈門）有限公司、咪咕動(dòng)漫有限公司、

天翼愛動(dòng)漫文化傳媒有限公司、中國(guó)傳媒大學(xué)動(dòng)畫學(xué)院、浪潮云信息技術(shù)股份公司、北京郵電大學(xué)世紀(jì)

學(xué)院、吉林動(dòng)畫學(xué)院。

本文件主要起草人：陳洪、陳薇、劉暢、黃光、謝元慶、陳彥峰、魏程華、廖智勇、曾達(dá)峰、

王樂、黃心淵、李筱暉、周萍、羅江林。

Ⅲ

GB/T45693—2025

移動(dòng)終端動(dòng)漫運(yùn)營(yíng)及服務(wù)規(guī)范

1范圍

本文件確立了移動(dòng)終端動(dòng)漫運(yùn)營(yíng)及服務(wù)的基本原則，規(guī)定了人員、服務(wù)保障、權(quán)益保障、服務(wù)內(nèi)

容、服務(wù)協(xié)議以及服務(wù)質(zhì)量評(píng)價(jià)與改進(jìn)的要求。

本文件適用于移動(dòng)終端動(dòng)漫運(yùn)營(yíng)商為各類用戶提供的動(dòng)漫運(yùn)營(yíng)和服務(wù)。

2規(guī)范性引用文件

本文件沒有規(guī)范性引用文件。

3術(shù)語和定義

下列術(shù)語和定義適用于本文件。

3.1

移動(dòng)終端動(dòng)漫平臺(tái)mobileterminalanimationandcomicsplatform

動(dòng)漫類App、小程序、M站、H5站等全部移動(dòng)終端客戶端以及隨技術(shù)發(fā)展出現(xiàn)的新形態(tài)向用戶提

供的各項(xiàng)動(dòng)漫內(nèi)容或服務(wù)的載體。

注1：App是應(yīng)用程序(Application)的縮寫，指安裝在智能手機(jī)、平板電腦等移動(dòng)設(shè)備上的軟件程序。

注2：M站是指一種聚合動(dòng)畫、漫畫程序，集合動(dòng)漫、游戲等相關(guān)的彈幕音頻、視頻、二次元圖片等信息。

注3：H5站是HTML5技術(shù)開發(fā)網(wǎng)站的縮寫，它支持多媒體格式，具有跨平臺(tái)特性。

3.2

移動(dòng)終端動(dòng)漫產(chǎn)品mobileterminalanimationandcomicsproducts

授權(quán)人獨(dú)立創(chuàng)作的、通過移動(dòng)終端動(dòng)漫平臺(tái)上傳的原創(chuàng)動(dòng)漫內(nèi)容或二創(chuàng)類內(nèi)容，以及創(chuàng)作過程產(chǎn)生

的全部資料、素材。

注：包括但不限于每一部作品的標(biāo)題、故事大綱、腳本/臺(tái)詞、角色關(guān)系、人物形象、服飾造型、場(chǎng)景等。

3.3

移動(dòng)終端動(dòng)漫運(yùn)營(yíng)商mobileterminalanimationoperators

依托移動(dòng)互聯(lián)網(wǎng)，以移動(dòng)終端為內(nèi)容呈現(xiàn)載體，進(jìn)行動(dòng)漫內(nèi)容運(yùn)營(yíng)的服務(wù)商。

3.4

移動(dòng)終端動(dòng)漫運(yùn)營(yíng)數(shù)據(jù)mobileterminalanimationandcomicsoperationdata

用戶、投稿人在使用移動(dòng)動(dòng)漫平臺(tái)服務(wù)中產(chǎn)生的相關(guān)信息。

注：包括但不限于用戶或投稿人提交的數(shù)據(jù)、操作行為形成的數(shù)據(jù)及各類交易數(shù)據(jù)等。

4基本原則

4.1移動(dòng)終端動(dòng)漫運(yùn)營(yíng)商依據(jù)國(guó)家法律法規(guī)、部門規(guī)章、政策文件的規(guī)定，開展業(yè)務(wù)運(yùn)營(yíng)和服務(wù)。

4.2移動(dòng)終端動(dòng)漫運(yùn)營(yíng)商建立完善的組織架構(gòu)、專業(yè)的技術(shù)隊(duì)伍和高效的管理