Unit12ManagementInnovationMatrixEntrepreneurshipManagingresearchanddevelopmentprojectUnit12ManagementInnovationABrainstormingBTeambuildingCMotivatingDReading

StrategyEBanked

ClozePartABrainstorming

Isthestudentcleverorinnovative?Doyoustandwiththestudent?Whennobodyintheclassdaredtospeak,thestudentconcluded,“Then,accordingtoourprofessor’slogic,____________________________.”

Thefollowinginformationmaydohelptoexpandyourthinkingperspective:1.Istheprofessor’slogicright?2.Whatdoesthestudentwanttoprove?itmustbetruethatourprofessorhasnobrain!PartBCorporatePlanningPre-readingQuestions

TodistinguishbetweeninventionandinnovationTheroleentrepreneurshipplaysinacompanyTaskOneChoosethebestanswertofillintheblank.1.Hemightfeelthat_________thecompanyatatimewhenheseestremendousgrowthopportunitieswouldbeamistake.helpingB.financingC.leveragingD.Providing2.Westernaidmayhelpbutwillnotbea________.medicineB.drugC.cureD.Panacea

3.Medievalalchemistsattemptedto________basemetalsintogold.changeB.transmuteC.turnD.Morph4.Asadisciple,onemustregardone's________asanenlightenedbeing.A.teacherB.instructorC.guruD.presidentCDBC5.Thesolid,ordinarycandidaterespondsas‘a(chǎn)passionatecustomerchampionand_________‘employeeB.workerC.innovatorD.Intrapreneur6.Free-marketreformshavemovedgovernmentseverywhereto_________,deregulate,andprivatize.A.downsizeB.upsizeC.diminishD.minimize7.Dowhatyoudobest(yourcorecompetency)and__________therest!delegateB.outsourceC.automateD.package8.Theideahasacquiredaproverbial___________.A.currencyB.beliefC.sayingD.proverbDABATaskTwoDecidewhetherthefollowingstatementsaretrueorfalseaccordingtothetext.1.()Inventionistheinitialcommercialization(ordisseminationbyothermeans)ofinvention.2.()Controlsanddisciplinearerequiredtobringinventionstopracticaluse.3.()Entrepreneurshipcanbereferredtothoseactivitiesinvolvingvision,ownershipandpassion.4.()Theneedsfromstakeholdersdeterminethefunctionsofinnovativeproductorservice.5.()ThetermentrepreneurshiptoreferstrictlytothecreationofnewventuresFFFTTTaskThreeTranslatethefollowingsentencesfromthetextintoChinese.Theseexecutivesconcurred,toalargedegree,thatgeneratinggrowththroughinnovationisessentialforsuccessintheirrespectiveindustries.________________________________________________2.Inventionisthecreationofnewproductsorprocessesthroughnewknowledgeortheintegrationofexistingknowledgeinnewways.________________________________________________這些行政官員一致同意在很大程度上，通過創(chuàng)新來增長對其各自產(chǎn)業(yè)有著很重要的作用。發(fā)明是指通過新知識或者使用新方法對對已有知識的整合，從而創(chuàng)造出新產(chǎn)品或者新過程3.Innovationistheinitialcommercialization{ordisseminationbyothermeans}ofinvention,byproducingandsellinganewproduct,serviceorprocess_____________________________________________________________________4.Wecancharacterizeentrepreneurialendeavorsasbeingthoseactivitieswhichinvolvetheentrepreneurialcharacteristicsofvision,ownershipandpassion.____________________________________________________________________5.Duetodownsizing,reengineering,outsourcing,andacorporatestrategyoftendesignedaroundusingconsultantsratherthanemployees;now,inthe21stcentury,mostemployeesappropriatelythinkofthemselvesas"hiringouttheirservicestoagivenfirmforagivenperiodoftime.“

____________________________________________________________________________創(chuàng)新是發(fā)明的商業(yè)化初期階段（或者通過其他方式分解），它使用生產(chǎn)，銷售新產(chǎn)品，服務(wù)和過程。我們用企業(yè)家式的眼界，所有權(quán)，熱情所創(chuàng)造的活動來描繪企業(yè)家精神。于縮小規(guī)模，重新改造，外包服務(wù)，外加顧問型而非雇員型的公司戰(zhàn)略；21世紀大部分雇員能正確地認為自己只是在特定時期雇傭給特定的企業(yè)。PartCGlobalizationPre-readingQuestions

WhataretherolesR&Dplayinginthestrategiesofacompany?Whatarethethreetypesoforganizationalapproaches?TaskOneFillintheblankswiththeexpressionsgivenbelowconstraint;merge;alliance;initiative;compatible;aggregate;grant;funnel;matrix;initiative;spinout1.ItsGlobalProgramonAIDS_________moneyfromdonorstogovernments.2.Francehasagreedto_________himpoliticalasylum.3.Whatisneeded,asoneexecutivedescribedit,isa"_______ofmutuallysupportivegoals."4.Please________alltheseitemstogetherundertheitemof"incidentalexpenses".5.Wefeltalittle__________withthenewbossforthefirstdayorso.6.Thetwopartiesenteredintoadefensive_________witheachothertowintheelection.7.Foreignbankersandeconomistscautiouslywelcomedtheminister's_________.8.Theirobjectiveswere__________withtheinterestsofNorthAmericaninvestors.9.Thetaxincreaseswill,inthe__________,causemuchhardship.10.I’lltryto________mymoneyinordertomakebothendsmeetattheendofeverymonth.funnelledgrantmatrixmergeconstraintallianceinitiativecompatibleaggregatespinoutTaskTwoChoosethebestansweraccordingtothetext.1.Whatisthesubjectofthepassage?A.R&Dorganizationsarestructuredindifferentways.B.Thereisagreatneedforbothcentralizedanddecentralizedlabs.C.HowtomanageR&DprogramsthroughcollaborativelydifferentorganizationsD.Moving,mergingandspinningorganizationsarerequiredinanR&Dproject.C2.Linkageswiththeexternalworldareverycriticalin__________.A.establishingnetworkstofunnelintechnologyB.turningideasintoprofitableproductsC.providingtechnologyintelligenceD.focusingonthenextgenerationproductline3.Whichofthefollowingisnotoforganizationalapproaches?A.Functionalorganizations.B.Projectorganizations.C.Matrixorganizations.D.Researchorganizations.CD4.Whichofthefollowingisnotfortheimprovementoftechnologyintelligence?A.Offeringgrantsfortheexcellentuniversitystudents.B.Settinguplabsinfamousuniversitiesaroundtheworld.C.Buyingtheadvancedtechnologiesfromothercompaniesorcountries.D.Providingenoughcapitalneeded.5.Whatshouldn’taprojectteamdoifitisworkingonabrand-newtechnology?A.Company-widetraining.B.Theresponsibilityforproductdevelopmentfromthewholeteam.C.Merger.D.Isolationfromothercompanies.CDPartEBankedClozeA)expectedB)tendencyC)wayD)goalsE)conditionsF)degreeG)maintainingH)focusI)simulationJ)perceivedStressfulworkingconditionsleadtoabreakdowningroupco-operationwhichcandamageeffectivenessandproductivity,astudyhasfound.Psychologistshavediscoveredthatwhenemployeesworkincrisis(1)________,theyarelesswillingtoworktogether.Thestudyshowedthatwhenworkersareunderstress,theyhaveastrong(2)________toconcentrateontheirownpersonal(3)________tothedetrimentoftheircolleagues.Inthestudy,100navalpersonnelworkedingroupsofthree,andeachgroupwasgivenacomputer(4)________ofanavaldecision-makingtask.Underahigh(5)________ofstress,theyhad'tomonitoraradarscreenwiththeirownshipatthecentreandnumerousunidentifiedcontactsaroundtheship.As(6)________,EBDIFAA)expectedB)tendencyC)wayD)goalsE)conditionsF)degreeG)mai