Unit1ThemassmediaPeriod4Extendedreading,projectandassessment分層練習(xí)基礎(chǔ)達標(biāo)01能力提升02 拓展培優(yōu)03一、根據(jù)句意及漢語提示寫出單詞。1.Weshouldmakejointeffortstomakesuretheconcert

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(贊助)bythethreecompanieswillgosmoothly2.Heisnot________(說服)byourargument,andheremainsfirminhisbelief.

3.Canwegeta

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(折扣)ifwebuytheminquantity?4.Theachievementyouhavemadewill(使增長)yoursenseofsuccess.5.Idon'tthinkhis(persuade)willmakehisbrotheragreetotheplan.6．Ileftthesupermarketafterputtingmy(購買的東西)intomybag.7．Travellingwithyourfamilywillgiveyoulotsof(難忘的)moments.8．Whentheclimbersgottothe(頂峰)ofthemountain，theyfoundsomethingunusual.9．The(住房)wasunfitforhumanhabitation.10.Iamwritingtoapplyforthepositionwhichwas

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(做廣告)inthenewspaper.11.Studying

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(心理學(xué))helpedhimunderstandhumanbehaviorandimprovehiscommunicationskills.

12..

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(吸收)thesunlight,theplantefficientlyconverteditintoenergythroughphotosynthesis.13.Complaintsmustbemadethroughtheproper

________.（渠道，途徑）14._________(廣告業(yè))isahighlydevelopedtwentiethcenturyindustry15.Mosttravelagentsarepreparedto

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(專門制作)travelarrangementstomeetindividualrequirements.

二、選詞填空。getacross;brightenup;inshort;inotherwords;handinhand;appealto;searchfor;betailoredfor;belinkedwith;bebasedon1．Freshflowerswillanyroominthehouse.2．,Ilikeonlinereadingmorethanpaperreading.3．Youhavetowhatitis.4．,heisdeterminedtoreachhisdestination.5．Isawthemmakingtheirway,,downthepath.6．Ihadafeelingthatthechallengehim.Allheneededwaspersuasion.7．YoucanuseadirectoryservicetopeopleontheInternet.8．Allourcoursescantheneedofindividuals.9．Knowledgemusttraining,practicalexperience.10．ThenovelhistravelsinIndia.三、單句語法填空。1．Hermotherpersuadedher(stay)athomeforawholeday.2．Itisdifficultformostteacherstogetthelawofrelativitytotheirstudents.3．Iusedtowatch(advertise)onTVastheywerecolorfulandinteresting.4．Thekindhelpfromtheboybrightenedmyday.5．Toour(amuse)，themovieistranslatedintodifferentdialects.6．Therewasan(amuse)lookonthepresident'sface.7．Hedecidedtoleaveonlyaftermuch(persuade)．8．Iwanttofindajobin(advertise)whichIthinkpromising.9．Thepublicfindithard(follow)whathesaid.10．Notonlythechildrenbutalsotheirteacher(be)curiousaboutthetoy.11．Theresultoftheelectionwill(broadcast)ontheradiothisafternoon.12．IaminterestedinthewayforeignersliveinChina.13．Isthatyoufinallygaveupteachinginyourhometownlastyear?14．Themorebooksyoubuyatatime，the(cheap)theymaybe.15．_______________(psychology)healthaswellasphysicalhealthispaidmuchattentionto.四、句型轉(zhuǎn)換1．Janewascaughtinatrafficjam,soshewaslateforthemeeting.(同義句轉(zhuǎn)換)Janewascaughtinatrafficjam.shewaslateforthemeeting.Janewaslateforthemeeting.shewascaughtinatrafficjam.2．Tomwasabsorbedinhisworkandheforgottoinformherofit.Tomwassothatheforgottoinformherofit.(absorb)thatheforgottoinformherofit.(用so...that…的倒裝句),Tomforgottoinformherofit.(用過去分詞短語做狀語)3．Thoughonlinecommunicationdevelopsrapidly,itisstillnotthemosteffectivechannelofcommunication.（用動詞的-ing形式改寫）4．Theworkerswanttoreduceworkinghoursaswellasincreasetheirpay.→.(用notonly…butalso…改寫為倒裝句)5．Mysistercansing.Shecandance,too.→Mysistercansing;.(用aswell改寫為同義句)→.(用aswellas改寫為同義句)6．Thedoctoristryingtopersuadehimtogiveupsmokingbecauseofhispoorhealth.(同義句轉(zhuǎn)換)→Thedoctoristryingtopersuadehimsmokingbecauseofhispoorhealth.五、語法填空（2025高二上·廣東廣州·階段練習(xí)）LiZiqi,oneofChina’smostpopularinfluencers,stoppedpublishingnewcontentafteran18-minituevideorelatedtolacquerware(漆器)1(upload)tomajoronlineplatforms,likeBilibiliandYouTube.Shemade2surprisingcomebackonTuesdayafternoon,3(capture)widespreadattentionfromhomeandabroad.Herreturnfollowsalegaldispute(爭論)withherformermulti-channelnetworkpartnercompany.4thedisputewasresolvedinDecember2022,shedidn’treturnvideoproductionuntilTuesday.Shewent5(virus)overseaswithhershortvideosaboutcookingChinesefood,makingtraditionalChinesehandcraftssuchasembroidery(刺繡)andlivingapoeticrurallifeinChina.DespitenotuploadinghercontentsinceJuly14,2021,she6(see)herfollowersincreaseandherfansrequestingfornewvideosduringher7(absent).Manypeoplehavefloodedhercommentsection8messagesofsupport,sayingitissuchasurprisetoseeherupdatesagain.Inarecentinterview,Lisaid,“‘Whenasked‘Whatdoyouwanttobewhenyougrowup?’,Ihopeourchildrenwon’tanswer‘Iwanttobeaninfluencer’or‘wanttobeacelebrity’.That’snot9Ihopetosee,Ihopetheycanpossesstherightvalues,studyhard,and10(true)becomeapersonwhoisabletograspeveryopportunity.”六、閱讀理解（24-25高二上·浙江麗水·期末）Theroughguidetomarketingsuccessusedtobethatyougotwhatyoupaidfor.Nolonger.Whiletraditional“paid”media—suchastelevisioncommercialsandprintadvertisements—stillplayamajorrole,companiestodaycanexploitmanyalternativeformsofmedia.Consumerspassionateaboutaproductmaycreate“earned”mediabywillinglypromotingittofriends,andacompanymayleverage“owned”mediabysendinge-mailalertsaboutproductsandsalestocustomersregisteredwithitsWebsite.Thewayconsumersnowapproachtheprocessofmakingpurchasedecisionsmeansthatmarketing’simpactstemsfromabroadrangeoffactorsbeyondconventionalpaidmedia.Paidandownedmediaarecontrolledbymarketerspromotingtheirownproducts.Forearnedmedia,suchmarketersactastheinitiatorforusers’responses.Butinsomecases,onemarketer’sownedmediabecomeanothermarketer’spaidmedia—forinstance,whenane-commerceretailersellsadspaceonitsWebsite.Wedefinesuchsoldmediaasownedmediawhosetrafficissostrongthatotherorganizationsplacetheircontentore-commerceengineswithinthatenvironment.Thistrend,whichwebelieveisstillinitsinfancy,effectivelybeganwithretailersandtravelproviderssuchasairlinesandhotelsandwillnodoubtgofurther.Johnson&Johnson,forexample,hascreatedBabyCenter,astandalonemediapropertythatpromotescomplementaryandevencompetitiveproducts.Besidesgeneratingincome,thepresenceofothermarketersmakesthesiteseemobjective,givescompaniesopportunitiestolearnvaluableinformationabouttheappealofothercompanies’marketing,andmayhelpexpandusertrafficforallcompaniesconcerned.Thesamedramatictechnologicalchangesthathaveprovidedmarketerswithmore(andmorediverse)communicationschoiceshavealsoincreasedtheriskthatpassionateconsumerswillvoicetheiropinionsinquicker,morevisible,andmuchmoredamagingways.Suchhijackedmediaaretheoppositeofearnedmedia:anassetorcampaignbecomeshostagetoconsumers,otherstakeholders,oractivistswhomakenegativeallegationsaboutabrandorproduct.Membersofsocialnetworks,forinstance,arelearningthattheycanhijackmediatoapplypressureonthebusinessesthatoriginallycreatedthem.1．Whencanconsumerscreate“earned”media?A．ObsessedwithonlineshoppingatcertainWebsites.B．Inspiredbyproduct-promotinge-mailssenttothem.C．Eagertohelptheirfriendspromotequalityproducts.D．Enthusiasticaboutrecommendingtheirfavoriteproducts.2．WhatcanwesayaboutsoldmediafeatureaccordingtoParagraph2?A．Asafebusinessenvironment. B．Randomcompetition.C．Strongusertraffic. D．Flexibilityinorganization.3．WhatcanweinferaboutearnedmediainParagraph3?A．Inviteconstantconflictswithpassionateconsumers.B．Canbeusedtoproducenegativeeffectsinmarketing.C．Mayberesponsibleforfiercercompetition.D．Deserveallthenegativecommentsaboutthem.4．Whichofthefollowingisthetextmainlyabout?A．Alternativestoconventionalpaidmedia. B．Conflictbetweenhijackedandearnedmedia.C．Dominanceofhijackedmedia. D．Popularityofownedmedia.七、七選五Bloggingisacrucialmarketingtoolforbusinesses,bigorsmall.Whetherpursuedasahobbyorforincome,successliesinvariousfactors,withthecontentbeingthemostvitalelement—fromdomainnametoemaillist.Evenifyouconsideryourselfaprettygoodwriter,blogginghasitsownrules.Thefirstthingistounderstandyourgoals.Whyareyouwriting?Doyouplanonbloggingjustasafunhobby,orareyouhopingtomonetizeyourblogandturnitintoabusiness?1.Itwillhelpdirectyouasyoucreatecontentandmakeotherimportantdecisionsrelatedtoyourblog.Then,whatyoushouldalwaysdoistakesometimetounderstandyouraudience.Rememberthatyourultimategoalshouldbehelpingyouraudiencesolveaproblem.2.You’llwanttheanswerstobeaccessible,easytofind,andasclearandstraightforwardaspossible.Next,brainstormalistofideasthatyoumightliketowriteaboutandresearchfurther.Createalistofpotentialtopicsthataremoreorlessrelatedtoyourblog’stheme.3.Aswithanykindofwring,it’salwaysgoodtostartwithasolidoutline.Whetherlooseordetailed,userelevantkeywordstomapoutalogicalflowforyourpost’scontent.4.Unlessyouhaveagreathookareadyinmind,feelfreetoskipthatfornowandjumpintothebodyparagraph.5.Engageyouraudiencewithlogicalhigh-qualitycontentclosetoyourblog’sfocus.Constructingaconsistentstorylinewillnotonlydrawreaders’attentionbutalsopositionyourblogasatrustworthyauthorityinyourfield.Whetherforpleasureorbusiness,blogging’spotentialliesinitsimpactonyouraudienceandthepersonalfulfillmentitbrings.A．GetthesegoalsclearinyourmindB．ConsistencyplaysavitalroleinbloggingC．ThinkaboutyourtargetwordswhenwritingaheadlineD．WritethecontentthathasthepotentialtoreachahugeaudienceE．Withastructuredoutlineinplace,diveintothebodyofyourpostF．AndthosetopicswouldbeinterestingofvaluetoyourtargetaudienceG．Keepthisinmindasyouplanthestructureandoutlineofyourcontent八、完形填空AlthoughLahongsangisonlyinherearly20s,sheisavideobloggerwitheightyearsofexperience,whoisacquaintedwithvideorecordingandsocialmediasharing.Stillinhighschool,shestartedherjourneyasa1ontheChineseplatformBilibili.“Ifeltboredduringthatsummervacationafterfinishingmyhomework,2Idecidedtotryrecordingmylifethroughvideosand3astudent’sambitionfortheupcomingsemester,”sherecalled.Sheconsistentlyupdatedhercontentwith4topicssuchasstudy,anime,snacks,weightloss,andmakeup.She5sharedherlife,creatingayouthfullatmosphereforheraudience.“WheneverIencountersomethingworthrecording.I6it.”shesaid.“I’mnotexactlysurewhatdrawspeopletomyvideos,butmany7saywatchingmyvideosmakesthemhappy,somaybethat’sit.”Despiteher8behaviorinvideos,she9thatsheisactuallyanintrovert(adj.內(nèi)向的).However,shehas10spreadingpositiveand11energytohera