BrandFinance

Europe500

2025

TheannualreportonthemostvaluableandstrongestEuropeanbrands

Europe’stop

500brandshit

€2.3trillionin

brandvaluedespiteglobaleconomic

uncertainty

+Germanbrandssecuresevenofthetop10spots

onthemostvaluablebrandslist;TremainsEurope’smostvaluablebrandforthethirdconsecutiveyear

+Revolut’sbrandvaluesurgeseightfold,makingitthefastest-growingbrandinEurope

+Localchampionsoutperformglobalgiants:ValioandGreggsrankamongEurope’sstrongestbrands

BrandFinanceEurope5002025/europe3

Contents

Foreword

5

DavidHaigh,Chairman&CEO,BrandFinance

RegionalOverview

7

ValuationAnalysis

9

MostValuableEuropeanBrands2025

10

MostValuableBrand:T

1

2

FastestGrowingBrandValue:Revolut

1

3

BrandtoWatch:AirBus

1

4

BrandStrengthAnalysis1

5

BrandGuardianshipIndex

18

BrandValueRanking(EURm)20

Insights3

0

Emotionalsupport:

31

Howloveforbrandsdrivesconsideration

AnnieBrown,ValuationDirector

Sustainability’stoughestcrowd:

34

Europeholdsbrandstoaccount

SofiaLiszka,SeniorStrategy&

SustainabilityConsultant

Europeanbrandsoutshinedomesticrivals

36

inreputationandappealforUSconsumers

HenryFarr,ValuationDirector

Methodology3

8

OurServices4

6

?2025Allrightsreserved.BrandFinancePlc.

About

BrandFinance

BridgingthegapbetweenMarketingandFinance

BrandFinancewassetupin1996withtheaimof'bridgingthegapbetweenmarketingandfinance'.Formorethan25years,we

havehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.

Quantifyingthe

financialvalueofbrands

Weputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Ranking

brandsacrossallsectorsandcountries,wepublishover100reportsannually.

Uniquecombinationofexpertise

Ourteamshaveexperience

acrossawiderangeofdisciplines

frommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.

Pridingourselves

ontechnicalcredibility

BrandFinance,acharteredaccountancy

firmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,

certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.

Theworld's

leadingbrandvaluation

consultancy

Forbusinessenquiries,pleasecontact:

enquiries@

Formediaenquiries,pleasecontact:

press@

+442073899400

BrandFinanceEurope5002025/europe5

Foreword

DavidHaigh

Chairman&CEO,BrandFinance

Theglobalbusinesslandscapeisconstantlyevolving,shapedbyeconomicshifts,technologicaladvancements,andchangingcustomerexpectations.Inthisdynamicenvironment,strongbrandscontinuetostandaskeydriversofbusinesssuccess,enablingorganisationstodifferentiatethemselves,attractloyalcustomers,

andbuildresilienceinanincreasinglycompetitiveworld.

TheenduringimportanceofbrandstrengthissupportedbyBrandFinance’sextensiveresearch.Awell-managedbranddeliversmeasurablevaluebeyondcustomerattractionandretention–itenhancestalentacquisition,investorconfidence,andorganisationalagility.Intoday’smarketplace,astrongbrandisnotjustanassetbutastrategicimperative.

BrandFinancehasdeepeneditsinvestmentinunderstandingcustomer

perceptionslikeneverbefore.Thisyear,theBrandStrengthIndexhasevolved

toincludemetricsbasedonfamiliarityandperceptionsofbothfunctionalcredibilityandemotionalappealversuscompetitors.Thisupdatedmodelisdesignedtobe

predictiveofgrowth,capturingthedriversofvaluesuchasincreaseddemand,higherwillingnesstopay,andstrongercustomeradvocacy.Theinsightsgatheredfrom

over170,000respondentsacross41sectorsand31countriesinthisyear’sGlobal500reporthighlighttheimportanceofthesefactorsinshapingtheworld’s

strongestandmostvaluablebrands.

ApersistentchallengeistheassumptionthatChiefFinancialOfficers

(CFOs)areopposedtoinvestinginbrands,butwebelievethisisamisconception.

AmbitiousCFOsunderstandthatastrongbrandsupportsbusinesssuccessbutmanyarereluctanttoallocateresourcestowardlong-termbrand-buildingwithoutdata

supportingthisapproach,oftenresultinginaprioritisationofshort-termperformancemarketing.Thefindingsfromthisyear’sreportunderscoretheimportanceofdatainaligningtheprioritiesofcorporateleaders.BrandvaluationempowersCFOstoinvestinbrandwithconfidence,resultinginbusinessdecisionsfocusedongrowingand

enduringbrandvalueandstrength.

Whetheryouareaimingtostrengthenyourbrandorquantifyitscontribution

toyourbusiness’ssuccess,theBrandFinanceteamisheretosupportyouwithbrandvaluationsthatalignmarketingandfinancetoaccelerategrowth.Weinviteyoutoexploretheinsightswithinthisreportandcollaboratewithusinshapingamoreprofitableandsustainablefutureforyourbrand.

Regional

Overview

BrandFinanceEurope5002025/europe7

RegionalOverview

BSI93.4BSI90.1

BSI93.2

GREGGSBSI93.5BSI92.3

y

BrandValue

€12.0bn

BrandValue

MostValuableBrands

€40.7bn

GENE

CHANEL

StrongestBrands

BrandValue

€15.2bn

BrandValue

€34.0bn

BrandValue

€76.0bn

BSIBrandStrengthIndex

(xx.x/100)

TheoutlookforEuropeanbrandsin2025iscautiouslyoptimisticdespitepersistentuncertainty.Modest

economicgrowthisforecastfortheEU,withrealGDPexpectedtoriseby1

.1%andtheeuroareaby0.9%

,reflectingadowngradefrompreviousprojectionsduetoincreasedtariffsandglobaltradeunpredictability.

Thesechallenges,drivenbyabrupt

shiftsinU.S.

tradepolicyandongoinggeopoliticaltensions

,

areweighingoninvestorconfidenceandcreatingavolatileenvironmentforEurope’sleadingbrands.

Despitethesechallenges,thetotalbrandvalueofthetop500mostvaluableEuropeanbrandshas

reachedEUR2.3trillionin2025-anincreaseof5%comparedtoEUR2.2trillionin2024.GermanyleadstheEurope500rankingwithatotalbrandvalue

ofEUR616.5billionand75brandsfeatured,

withTretainingitspositionasEurope’smostvaluablebrand.Mercedes-Benzmaintainssecondposition;

however,therankinghighlightsadeclineacrossGermanautobrands.

OfthesevenGermancarbrandsincluded,onlysawanincreaseinbrandvalue.Morebroadly,justfiveof26Europeanautobrandsrecordedgrowth,reflectingwiderchallengesfromglobalEVinnovatorsandrisingchallengerbrandsintheU.S.andAsia.

FrancerankssecondbehindGermany,withits85

brandscontributingEUR544.1billion,drivenbyits

dominanceinluxuryapparel.TheUKcomesinthird,contributingEUR383.4billionofthetotalbrandvalue.

13UKbrandsenteredtheEurope500rankingin2025

-thehighestofallcountriesfeatured–withnotableentrantshailingfromthebankingandspiritssectors.

BrandFinanceEurope5002025/europe8

RegionalOverview

Adefiningtrendinthe2025rankingisthegrowingstrengthofnationalchampions-whatBrandFinancecalls‘localleaders.’

Whilemultinationalgiantsremaindominantontheglobalstage,brandsthatresonatedeeplywithintheirhomemarketsarerisinginbrandstrength.

FinnishdairybrandValioisnamedEurope’sstrongestbrandin2025,whiletheUK’sbelovedhigh-streetbakerychainGreggshasbrokenintothetop10strongest

Europeanbrandslist,rankingseventh.Thisshift

highlightsthatbrandauthenticityandlocalrelevancearebecomingjustasimportantasglobalscale,

particularlyinconsumer-drivensectors.

ValuationAnalysis

BrandFinanceEurope5002025/europe10

MostValuable

EuropeanBrands2025

Germanbrandsdominatethelistofthetop10

mostvaluableEuropeanbrandsin2025,claiming

sevenspots.Frenchbrandstaketwo,whiletheUKcontributesone.

TremainsthemostvaluableEuropeanbrandfor

thethirdyearinarow,aswellasthemostvaluable

telecomsbrandgloballyforthesecondconsecutiveyear,withitsbrandvaluerising12%toEUR76.5billion.Effectivebrandmanagementandthecompany’s

strongeconomicandtechnologicalgrowthhavefuelledthissubstantialincreaseinbrandvalue.

Mercedes-Benzremainsthesecondmost

valuableEuropeanbrand,despitea14%declinein

brandvaluetoEUR47.6billion.Mercedes-Benzhashadachallengingyearmarkedbymissedrevenue

targetsandtheimplementationofcost-cutting

measures.Thebrandreviseditsprofitmargintargetstwicein2024,citingaslowdownintheChinese

marketasakeyfactorimpactingprofitability.

Inresponse,Mercedes-Benzhasintensified

itsfocusonefficiencyimprovementsandcostreductions.Despitethisdipinbrandvalue,the

marqueretainsanexceptionallystrongBrand

StrengthIndex(BSI)scoreof91.6outof100,

underscoringitsglobalreputationandresilience.

AllianzGrouphasclimbedonepositioninthe

rankingtothirdplace,itsbrandvalueup2%to

EUR44.7billion.Itsbrandhasremainedsteady

thisyear,withBrandFinanceresearchfindingit

achievedverystrongresultsforfamiliarity,credibilityandappealintheEuro-area.Meanwhile,itachievedweakerresultsinthesamebrandstrengthareasinEuropeannon-EuronationsSwitzerland,Sweden,

andtheUnitedKingdom.

AsaresultofAllianzGroup’sclimb,Shellranks

asthefourthmostvaluableEuropeanbrandin2025.Itsbrandvaluedeclined13%toEUR40.7billion.Itisalsothemostvaluableoil&gasbrandintheworld.

Shell’scontinuedfocusonLNGandgas,includingits

investmentdecisionontheManateegasfield

inTrinidadandTobago

,haspositionedthecompanyfavourablyinthegrowingcleanenergysector.

Additionally,Shell'soperationalefficiency,which

sawa

USD3.1billion(approximatelyGBP2.3billion)

Top10MostValuable?BrandFinancePlc.2025

EuropeanBrands2025

€76.5bn

T

#1

+12%

#2

Mercedes-Benz

€47.6bn

-14%

#3

AllianzGroup

€44.7bn

+2%

#4

Shell

€40.7bn

-13%

#5

BMW

€38.1bn

0%

#6

Porsche

€36.9bn

-8%

#7

€34.0bn

Chanel

+40%

#8

LouisVuitton

€29.5bn

-2%

#9

Volkswagen

€28.2bn

-11%

€28.2bn

SAP

#10

+20%

BrandFinanceEurope5002025/europe11

ValuationAnalysis

reductionincostsince2022

,haslikelyhelpedmitigateitbrandvaluedropamidstchallengingmarketconditions.

Climbingtofifthplace,BMW’sbrandvalue

hasremainedrelativelystableatEUR38.1billion.

BMW’spositionissupportedbyitscontinued

expansionintheelectricvehiclemarket.Strong

BEVsalesgrowthandanexpandedproductlineuphavehelpedthebrandmaintainitsupwardtrajectory,despitebroadermarketchallenges.BMWhasalsomanagedtogrowdeliveriesacrossmostkey

regions,althougheconomicpressuresin

Chinaremainachallenge.

Porsche(down8%toUSD36.9billion)ranks

sixthamongEuropeanbrandsin2025.BrandFinancelargelyattributesitsbrandvaluedeclinetoweakeningdemandinChinaandEurope,impactingoverall

performance.Despitethis,Porscheremainsfocusedonavalue-drivensalesstrategy,prioritisinglong-termvalueoveraggressivevolumegrowth.

ChanelhasrisenthreeplacesintheEurope5002025rankingtoseventhplace,followinga40%increaseinbrandvaluetoEUR34.0billion.

ItisalsothemostvaluableFrenchbrandin2025

andisthefastestgrowingamongtheworld’sleadingluxuryandpremiumbrands.Meanwhile,LouisVuittonmaintainseighthposition,despiteaslight2%drop

inbrandvaluetoEUR29.5billion.

Germany’sVolkswagenandsoftwaregiantSAP

bothretaintheirspotsinthetop10,eachwitha

brandvalueofEUR28.2billion.WhileVolkswagen’sbrandvaluehaddeclined7%in2025,SAP’s

brandvaluehasincreased25%.

Thisgrowthislargelydrivenbyasurgein

cloudrevenues,bolsteredbythecompany’s

acquisitionofWalkMeinSeptember2024

,

whichaimstostrengthenSAP’sdigitaladoptioncapabilitiesandstrengtheneditsenterprise

cloudofferings.

MostValuableBrand

T

DeutscheTelekomhasonceagainretained

itstitleasthemostvaluableEuropeanbrand,andtheworld’smostvaluabletelecomsbrand.

Since2020,theTbrand’svaluehasgrown

significantly,reflectingthecompany'sstrong

marketpositionandconsistentstrategicinvestments.InBrandFinance’sGlobal5002025ranking,Talso

securedthe11thspotgloballyacrossallsectors.

Thisachievementhighlightsitssustainedgrowthandincreasinginfluencebeyond

telecommunications,positioningitasakeyplayerontheglobalstage.

AmajordriverofthissuccessisT’sglobal

umbrellabrandstrategy,whichhasunifieditsoperationsandstrengthenedbrandperceptionacrossmarkets.Thegroupcontinuestogainrecognitionthroughsustainableinvestmentsinnetworkquality,digitaltechnologies,and

exceptionalcustomerservice.

T'ssuperiornetworkqualityhasprovencrucialinattractingandretainingcustomers,bothinEuropeandtheUnitedStates.Itsstronginternational

presencehasfurthercementeditsreputationas

aleadingdigitaltelecomscompany,leveraging

economicandtechnologicaladvancementstostayaheadinanincreasinglycompetitiveindustry.

TBrandValueTrendLine|2010-2025(EURbn)?BrandFinancePlc.2025

80

60

40

20

0

2010201120122013201420152016201720182019202020212022202320242025

BrandFinanceEurope5002025/europe12

BrandFinanceEurope5002025/europe13

FastestGrowingBrandValue

Revolut

Revolutisthefastest-growingEuropeanbrandin2025,itsbrandvalueincreasingalmosteightfold(+760%)since2024toEUR1.7billion.ThissurgeinbrandvaluealsosecuresitsdebutintheEurope500rankingforthefirsttime,ranked325th.

Digital-nativebankslikeRevolutarereshaping

themarket,signallingashiftinconsumerprioritiestowardsdigitalbankingovertraditionalbranch

networksascontinuousinnovationbecomesincreasinglyimportant.

BrandFinanceattributesthisbrandvalue

growthtostrongrevenueandcustomergrowth,aswellasanupgradedbrandstrengthrating

fromA+toAA.ThesegainsareonthebackofsignificantmarketinginvestmentandRevolut’s‘TheFutureofMoney’campaign.

AccordingtoBrandFinanceresearch,Revolutearnsanear-perfect9.7outof10forwordofmouth,reflectinghighbrandadvocacyand

equityamongconsumers.

Theneobankalsorateshighlyforbrandcredibility,scoring8.6forreliabilityand8.3forreputation,

furtherhighlightingitschallenger-brandpositionamongbankingbrands.

ThesefindingsreinforceRevolut’sshiftin

focustowardincreasingawarenessofitsdiverseproductofferingsandcreatingastrongerbondwithitsconsumers,withastrongemphasison“emotionalstorytelling”.

2024BrandValue

BrandStrength

Financial

Macroeconomic

2025BrandValue

RevolutDriversofChange?BrandFinancePlc.2025

9001800

BrandFinanceEurope5002025/europe14

BrandtoWatch

Airbus

Airbushasemergedasabrandtowatchin2025,ranking31stamongthetop500brandswithabrandvalueofEUR15.0billion.Despiteaneight-placedropfrom2024andamodest0.6%declineinbrandvalue,thecompany

remainsakeyplayerinaerospace.

InQ12025,AirbusreportedrevenuesofEUR13.5billion-a6%increaseyear-over-year-though

ongoingsupplychaindisruptionsandgeopoliticalrisksresultedinabackloadeddeliveryschedule.

Thecompany’sdefenceandspacedivisionhas

alsoshownstrongmomentum,withrevenuerisingfrom

EUR7.2billionin2020toanestimated

EUR10.8billionin2025.

Thisgrowthreflectsa

broadersurgeinEuropean

defencespending

,fuelledbygeopoliticaltensionsandadriveforgreaterstrategicautonomyin

militaryandspacecapabilities.Asaresult,theoverallaerospaceanddefencesectorhasgrownby16%inthe2025Europe500ranking.

Airbusalsoranksamongthetopfivestrongest

aerospaceanddefencebrands,withaBrandStrengthIndex(BSI)scoreof82.0/100andanAAA-rating.

Thebrandachievesstrongscoresacrosskey

metricsofBrandFinance’sresearch,nettingperfectfamiliarityscoresinFrance,Germany,andtheUK,aswellashighscoresforitsreputationand

positivecontribution.

BrandStrengthAnalysis

BrandFinanceEurope5002025/europe16

BrandStrengthAnalysis

FinnishdairycooperativeValiohasbecome

thestrongestEuropeanbrand,withaBrandStrengthIndex(BSI)scoreof96.3outof100.Thisshowshowprovenance-plus-proteinpropositionscanbeatpriceinflationandplant-basedfadsalike.BrandFinanceresearch,conductedsolelyinitshomemarketof

Finland,showsthatValioishighlyvaluedacross

allresearchmetrics.Mostnotably,thebrandscoresaperfect10outof10forpreference,consideration,understanding,andrecommendationamong

Finnishconsumers,underscoringitsdominantmarketposition.

PolishinsurancebrandPZUisthesecond

strongestEuropeanbrand,withaBSIscoreof

94.4outof100,duetoexceptionalbrandperceptions

andbehavioursinitshomemarketofPoland.AccordingtoBrandFinancedata,PZUnotes10outof10scores

acrossseveralbrandstrengthmetrics,including

familiarity,understanding,consideration,preference,andwordofmouth.Thishighlightsthebrand’suniquepositionasoneofthelargestfinancialinstitutions

inPolandandinCentralandEasternEurope.

DiorBrandStrengthAttributesHeatMap

Weakerperformanceoooo●Strongerperformance

Top10Strongest

EuropeanBrands2025

?BrandFinancePlc.2025

#1Valio

96.3

#2PZU

94.4

#3Dior

93.5

#4Adidas

93.4

#5ICA

93.2

#6Michelin

92.6

#7Greggs

92.3

#8Systembolaget

91.7

#9AlbertHeijn

91.5

#10

AIDA

91.4

?BrandFinancePlc.2025

FactorFranceJapanUnitedStates

tions

Knowledge

ndPercep

Credibility

Bra

Appeal

viours

Selection

merBeha

Advocacy

Custo

PriceAcceptance

BrandFinanceEurope5002025/europe17

BrandStrengthAnalysis

DiorentersthetopthreestrongestEuropeanbrandslist,withaBSIscoreof93.5outof100.Dior’sscorehasalsopropelleditintothetop10strongestglobalbrandslistamongtheworld’s500mostvaluablefor

2025.AccordingtoBrandFinanceresearch,Diorhasseennotableincreasesinfamiliarityandreputationscoresacrossmultipleregions,withaperfect10outof10scoreforreputationintheU.S.Dior'ssuccessisfurtherevidencedbyitsstrongconsiderationandrecommendationscoresinEuropeandtheU.S.ThiscombinationoffactorshascontributedtoDior'srapidriseintheluxuryandpremiumsector,withthebrandnowreportedlyrecognisedasthemostpopularluxurybrandonline.

AdidasnowranksasthefourthstrongestEuropean

brandwithaBSIscoreof93.4outof100.Notably,

Adidasdeliveredexceptionalbrandgrowththisyear,

up23%toEUR16.6billion.BrandFinanceresearch

hasidentifiedthatbrandperceptionsunderpinning

thissuccessincludeknowledgeat9.6outof10,

credibilityat9.7,andappealat9.4.Brandbehavioursremainstrong,withselectionscoring9.0outof10,

priceacceptance9.5,andadvocacy9.1.Analystshaveidentifiedanumberofkeystrategicinitiativesthatareplayingakeyroleinprotectingandbuildingtheirbrand.

AttributesthatDriveBrandStrength

GeneralAttributes

(selectedexamples)

Easytodealwith

Genuinelyoffersomethingdifferent

Innovative

Excellentwebsite&apps

Greatcustomerservice

ThisbrandsupportscausesthatIcareabout

Putstheircustomersfirst

Greatvalueformoney

Openandhonest

Modern

Trustworthy

Actssustainablyandethically

TherelaunchofclassicSamba,GazelleandCampusmodelsrekindledconsumerpassion,leveraging

nostalgiamarketingtoreinforceheritagedesignDNAandexploitlong-termbrandassets.

TheUK’sGreggshasenteredthetop10strongest

Europeanbrandslistforthefirsttime,withaBSIscoreof92.3outof100.BrandFinanceresearchfindsthatUKconsumerspreferbrandsintegratedintodailylife,unlikesomecountriesthatholdluxurybrandsin

highregard.

BrandFinanceattributesitsbrandstrengthto

consistent,reliablebrandpositioning.Gregg’s

exceededGBP2billioninsalesfor2024forthefirst

time,amilestonethecompany’sleadershipties

directlytoGreggs'brandstrength:“Thestrengthof

ourbrandandcustomerpropositionwasofparamountimportanceinayearwithlowconsumerconfidence

andafood-to-gomarketthatwasnotgrowing.”

22brandsfeaturedintheEurope5002025ranking

earnaAAA+brandstrengthrating–thehighestratingawardedbyBrandFinance,emphasisingthedepth

ofbrandequityamongEurope’smostvaluableandstrongestbrands.

?BrandFinancePlc.2025

Sector-specificAttributes

(selectedexamples)

Greattaste

Ishealthy/goodforyourhealth

Convenientlylocateddealerships/parts&servicing

Goodcoverageinallplaces

Fairattitudetopayingclaims

GreatLocations

Goodin-flightentertainment,foodandbeverages

Makesbankingsimpler

Appealingpackaging

Flexiblepaymentmethods

Greatchoiceforfamilies

Classicandiconic

Brand

GuardianshipIndex

BrandFinanceEurope5002025/europe19

BrandGuardianshipIndex

TheBrandGuardianshipIndexevaluatesthe

efficacyofchiefexecutivesinmanagingand

elevatingtheircompanies'brandswhilefosteringlong-termvaluecreation.Therankingisderivedfrominsightsgatheredthroughaglobalsurveyofnearly5,000respondents,includingequity

analysts,journalists,andthegeneralpublic.

Thisthoroughassessmentunderscoresthestrongcorrelationbetweeneffectivebrandleadershipandcorporategrowth,highlightingthecriticalroleof

strategicforesightandcommercialacumen.TheIndexintegratesbothperceptualfactors,reflectingstakeholdersentiment,andperformancemetrics,whichmeasureconcretebusinessoutcomes.

TheEurope500BrandGuardianshiphighlightsthetop50CEOsamongEuropeanbrands.

IntheEurope5002025ranking,Benedetto

Vigna,CEOofFerrariisthetop-rankedCEOwithascoreof89.9/100.Heisalsothefourth-rankedCEOintheworldbehindthreemajortechCEOs.Underhisleadership,Ferrarihassuccessfully

embracedaninnovativefuturewhilepreservingitsheritageofluxuryandperformance.

Thisisbolsteredbyhisscoreof10/10forhisunderstandingofbrandandreputation

accordingtoBrandFinancesresearch,aswellasa10forhisstrategyandvision.

Vignahasbeencreditedwithacceleratingthe

companyspushintoelectrificationanddigital

transformation,allwhilemaintainingstrong

financialresultsandbrandprestige.Moreover,

Ferrarimaintainsitspositionasoneoftheworldsstrongestautomotivebrandsandthestrongest

Italianbrandin2025,withaBSIscoreof90.1/100.

LeenaNair,CEOofChanel,isthesecond-rankedCEO,andthetopfemaleCEOintheworldin2025,scoring

81.8/100.ChanelheadhuntedNairfromherprevious

roleofChiefHRofficeratUnilever.Sheembodiesbrandguardianshipbecauseofherpeople-centricexperience,butsheisalsovocalaboutbuildingthebrandandlong-termvalue.Nairalsodemonstratesanappreciation

forthebrandslegacyheritageshespeakshighlyofthelegacyofGabrielleChanelandispassionateaboutleavingherownlegacyontheorganisationspeople,brand,andtheplanet.

ThreeotherfemaleCEOsrankamongthetop50in

Europe;Janet