時尚購物中心電音潑水節(jié)FASHIONPLAZAWATER-SPLASHINGFESTIVAL地點：戶外廣場時間：2025.07月MARKETINGPLANNINGHONGYANGRSUNPLAZAPLAZAHONGYANGRSUNPLAZAMA多|巴|胺|放|浪|一|夏PLAZAMARKETINGPLANNINGRSUNPLAZAMARKETINGPLANNINGDEMONSTRATIONRSUNPLAZAPLAZAPLAZAMARKETINGPLANNINGRSUNPLAZAMARKETINGPLANNINGDEMONSTRATIONRSUNPLAZARSUNMARKETINGPLANNINGHONGYANGRSUNPLAZAPLAZAHONGYANGRSUNPLAZAMA彩色是夏日的入場券清涼是火爐的避暑地夏天宇宙的盡頭是打水仗澆燥釋壓Releasepressure避暑不做空調(diào)房里的【林妹妹】做該浪就浪

的夏日活力CrushHi，去夏日納涼島出來浪！MARKETINGPLANNINGHONGYANGRSUNPLAZAPLAZAHONGYANGRSUNPLAZAMAPLAZAMARKETINGPLANNINGRSUNPLAZAMARKETINGPLANNINGDEMONSTRATIONRSUNPLAZAPLAZA浪花花清涼入侵企劃【夏日預(yù)告】浪花潑水電音節(jié)來啦~尋找浪花花浪人飛天秀潑水電音節(jié)

彩虹泡泡趴釋放夏日的

多巴胺

獲取快樂的

內(nèi)啡肽MARKETINGPLANNINGHONGYANGRSUNPLAZAPLAZAHONGYANGRSUNPLAZAMAPLAZAMARKETINGPLANNINGRSUNPLAZAMARKETINGPLANNINGDEMONSTRATIONRSUNPLAZARSUN

在這里水槍大戰(zhàn)、潑水狂歡、

泡沫泳池派對

為城市加冰，為浪人乘涼【花式避暑玩法】放浪一夏去浪吧！掀起城市人浪！WATER-SPLASHINGFESTIVALFASHIONPLAZARSUNPLAZA目錄CONTENTS匯報人：稻殼兒PartOne活動氛圍布置EventatmospherelayoutPartTwo活動亮點提煉EventhighlightsextractionPartThree活動流程規(guī)劃EventrundownplanPartFour七夕節(jié)點推薦QixiFestivalrecommendation活動氛圍布置-01RSUNPLAZA

GeneraldemonstrationtemplateoffreshwatercolorGENERALDEMONSTRATIONTEMPLATEOFFRESHWATERCOLORPARTONEEventatmospherelayoutRSUNPLAZA活動時間活動地點活動目的活動概況7月廣場北廣場聯(lián)動圖書館共同舉辦潑水節(jié)，共同宣發(fā)活動，提高商圈影響力。水池互動表演區(qū)充氣拱門舞臺區(qū)裝備補給區(qū)休息拍照區(qū)atmosphereEventAtmospherelayoutMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動氛圍布置水池互動表演區(qū)舞臺區(qū)裝備補給區(qū)休息拍照區(qū)（備選）入口充氣拱門RSUNMARKETINGPLANNINGRSUNPLAZA水池互動表演區(qū)充氣拱門舞臺區(qū)裝備補給區(qū)休息拍照區(qū)atmosphereEventAtmospherelayoutMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA嘉賓活動動線嘉賓活動動線RSUNMARKETINGPLANNINGRSUNPLAZA水池互動表演區(qū)舞臺區(qū)裝備補給區(qū)休息拍照區(qū)（備選）入口充氣拱門atmosphereEventAtmospherelayoutEventAtmospherelayoutMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動氛圍布置入口充氣拱門-Inflatablearch-在廣場北廣場入口處設(shè)置充氣字母拱門，營造浪花花潑水節(jié)的儀式氛圍感。atmosphereEventAtmospherelayoutEventAtmospherelayoutMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動氛圍布置水池互動表演區(qū)-Performance-水池尺寸：18m*20m在廣場北廣場設(shè)置水池互動區(qū)域，為浪花花潑水節(jié)主區(qū)域及表演區(qū)域。atmosphereEventAtmospherelayoutEventAtmospherelayoutMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動氛圍布置水池互動表演區(qū)-Performance-水池尺寸：2m*1.8m在水池互動區(qū)內(nèi)放置一些充氣造型床，為家庭客群營造一個遛娃小天地。atmosphereEventAtmospherelayoutEventAtmospherelayoutMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動氛圍布置浪花花舞臺區(qū)-Performance-以熒光泳圈、浪花等元素設(shè)置舞臺區(qū)，體現(xiàn)多巴胺夏日的清涼屬性，DJ演奏表演在此進行，同時兼具打卡拍照雙重功能。atmosphereEventAtmospherelayoutEventAtmospherelayoutMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA裝備補給區(qū)-Equipment-在廣場一側(cè)以長條桌及背景板的形式設(shè)置裝備補給區(qū)，為參與者提供水槍及水源，可在此憑游戲規(guī)則進行兌換領(lǐng)取?；顒臃諊贾胊tmosphereEventAtmospherelayoutEventAtmospherelayoutMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動氛圍布置（備選）拍照休息區(qū)-Equipment-在廣場一側(cè)以夏日、度假、浪花等元素，結(jié)合主題文案進行拍照打卡點背景設(shè)計。例：做個浪花花，背水一戰(zhàn)Hi，來都來了，該浪就浪！活動亮點提煉-02RSUNPLAZA

GeneraldemonstrationtemplateoffreshwatercolorGENERALDEMONSTRATIONTEMPLATEOFFRESHWATERCOLOREventhighlightsextractionPARTTWOHighlightsEventHighlightsEventHighlightsEventHighlightsMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動亮點提煉浪人飛天秀-Performance-#向云端浪一浪限時上演海上飛人秀+摩托艇秀玩把大的，造浪云端超人氣水上項目落地XXHighlightsMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA參考視頻HighlightsEventHighlightsEventHighlightsEventHighlightsMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動亮點提煉潑水電音節(jié)-Performance-#去海里涼一涼去浪、去野、去澆燥煩惱澆透-夏日就要盡情澎湃熱浪DJ音樂+清涼水槍大戰(zhàn)HighlightsEventHighlightsEventHighlightsEventHighlightsMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動亮點提煉彩虹泡泡趴-Performance-#去泳池泡一泡我的crush，一起吹泡泡嗎？弘動夏日的浪花，帶你翻天覆地首場彩虹泡泡趴HighlightsEventHighlightsEventHighlightsEventHighlightsMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動亮點提煉尋找浪花花-Performance-#尋花花造一造有張揚、有態(tài)度、折射屬于自己的色彩活動當(dāng)日著艷麗花色服裝可免費領(lǐng)取水槍一把你我皆是茫茫海洋中的浪花花活動流程規(guī)劃-03RSUNPLAZA

GeneraldemonstrationtemplateoffreshwatercolorGENERALDEMONSTRATIONTEMPLATEOFFRESHWATERCOLOREventrundownplanPARTTHREErundownEventRundownEventRundownEventRundownMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA時尚購物中心首屆浪花花潑水節(jié)-Rundown日期時間時長項目7.15-7.16兩天17:00-17:3030mins暖場音樂/巡游旺場17:30-17:4515minsDJ演繹暖場17:45-18:0010mins第一場浪人飛天秀18:00-18:3030mins潑水電音節(jié)18:30-18:4010mins第二場浪人飛天秀18:40-19:0020mins潑水電音節(jié)19:00-19:3030mins暖場音樂/巡游旺場19:30-19:4010mins第三場浪人飛天秀19:40-20:0020mins潑水電音趴-終極炸裂水球20:00-20:3030mins暖場音樂/巡游旺場20:30-20:4010mins第四場浪人飛天秀20:40-21:4060mins彩虹泡泡趴rundownMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動流程規(guī)劃巡游旺場-EventRundown-在活動開始前在商場內(nèi)外進行花女郎水槍巡游旺場環(huán)節(jié)，帶動場內(nèi)外消費者進行積極參與。EventRundownEventRundownEventRundownrundownMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動流程規(guī)劃DJ演繹-EventRundown-浪花花潑水節(jié)全程間歇安排DJ打碟互動，營造潑水趴現(xiàn)場的活力氛圍，帶動消費者參與的積極性，隨音樂弘動派對節(jié)奏。EventRundownEventRundownEventRundownrundownMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動流程規(guī)劃浪人飛天秀-EventRundown-在水池互動表演區(qū)，進行浪人飛天+摩托艇秀，上演驚艷絕倫的空中浪人表演，每場10分鐘，一天演出4場。EventRundownEventRundownEventRundownrundownMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動流程規(guī)劃潑水電音節(jié)-EventRundown-DJ現(xiàn)場打碟，參與者進行潑水及水槍大戰(zhàn)，開啟清涼一夏。參與規(guī)則：著艷麗花色服裝可免費領(lǐng)取水槍一把；消費滿199元可兌換雨衣一件.EventRundownEventRundownEventRundownrundownMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動流程規(guī)劃終級炸裂水球-EventRundown-每人現(xiàn)場可領(lǐng)取5個水球，進行終極PK對決，釋放每個人的多巴胺，將夏日的歡樂氛圍推向高潮。EventRundownEventRundownEventRundownrundownMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動流程規(guī)劃彩虹泡泡趴-EventRundown-在活動最后一小時，水池里灑滿彩虹泡泡，弘動夏日的浪花，邀請你的crush，沖浪到翻天覆地，一起嗨皮吧！EventRundownEventRundownEventRundownrundownMARKETINGPLANNINGHONGYANGRSUNPLAZARSUNHONGYANGRSUNPLAZA活動話題傳播#浪花花要上天#夏日就要隨心所浴#做個多巴胺浪人浪花花潑水節(jié)-LANGHUAHUA-EventRundownEventRundownEventRundown七夕節(jié)點推薦-04RSUNPLAZA

GeneraldemonstrationtemplateoffreshwatercolorGENERALDEMONSTRATIONTEMPLATEOFFRESHWATERCOLOREventrundownplanPARTFOURHighlightsEventHighlightsEventHighlightsEventHighlightsMARKETINGPLANNINGHONGYANGRSUNPLAZA