Project4CompanybiographySkill1Learningobjectives1.Telltenkeypartsinacompanybiography2.RetellBurberry’sbiographyTasks1.warmingup:videoquestions2.telltenkeyparts3.wordsandtypicalexpressions4.readandspeakTasklist1.WhatdoWalmartandAppleincludeintheirwriting?2.Whatare7dosanddon’ts?3.Whatarethewaystobecomesuccessfulbusinessmen?4.Howdocompaniesadvertisetheirproducts?

1.WhatdoWalmartandAppleincludeintheirwriting?

WALMART1.companynature2.locationandfoundationtime3.operationmode4.salesperformance5.companyorganizationAPPLE1.companynatureandmainbusiness2.coreproduct3.foundationtimeandplace4.turningpointfordevelopment5.salesperformanceWhatare7dosanddon’ts?

1.Do:Tellastory√2.Don’t:Fudgethefactsx3.Do:Usevisuals/photos√4.Don’t:UsecopyrightedphotographyX5.Do:Usenumbers√6.Don’t:WriteanovelX7.Do:Showyourpersonality√Whatarethewaystobecomesuccessfulbusinessmen?

1.GainingAppropriateExperience2.EstablishingtheBestHabits3.TurningYourPassionIntoWork4.KnowingtheRightPeopleHowdocompaniesadvertisetheirproducts?usestartsorcelebritytoadvertisehighlighttheirproductadvantageswhatproductbenefitstheyshowinthead.“Goodtothelastdrop.”"love?her,?let?her?eat?HaagenDazs".Obeyyourthirst.Task2Speakouttenkeyparts1.officialcompanyname2.companylocations,headquarters3.business,products/services4.foundingtime5.awards/bigclientsorcustomers6.milestonesandsuccesses7.structure,namesofkeystaff8.communityinvolvement9.missionandvaluesstatement10.namechanges,M&ATask3masterkeywordsandtypicalexpressions公司簡介時裝分銷開店透氣加防水布料獨(dú)有的再合并零售店許可協(xié)議分拆倫敦股票交易所上市全球最佳品牌Task4.readandspeak

Task4.readandspeak

(1)Itsmainfashionhousefocusesonanddistributestrenchcoats(forwhichitismostfamous),ready-to-wearouterwear,fashionaccessories,fragrances,sunglasses,andcosmetics.YearsEventsIn1856BurberrywasfoundedBy1870thebusinesshadestablisheditselfbyfocusingonthedevelopmentofoutdoorsattire.In1879BurberryintroducedinhisbrandafirstofitskindfabriccalledGabardineIn1955whenitwasreincorporated.(3)Theseproducts,designedunderthestrictcontrolofheadquartersinLondon,wereproducedanddistributedthroughindependentretailstoresworldwideaswellastheBurberrystores,andcontributedtothegrowthofthebrandinsalesandprofitsthroughtothelate90s.(4)Duringthe1970sand1980s,BurberrysignedagreementswithworldwidemanufacturerstoproducecomplementaryproductstotheexistingBritishcollection.(5)GUSplc,thecompany’sformermajorityshareholder.(6)inordertoprotectitsbrandandpreventtheitemsbeingstolenorsoldcheaply.(7)Burningtheseproductsmakingisunfriendlytoenvironmentwithouttakinganyprotectivemeasures.(1)博柏利集團(tuán)是一家總部位于英國倫敦的英國豪華時裝公司。(2)到1870年，這家公司通過專注于戶外服裝的發(fā)展而確立了自己的地位。(3)巴寶莉是一家獨(dú)立的家族控股公司，直到1955年被重組。(4)這些產(chǎn)品在倫敦總部的嚴(yán)格控制下設(shè)計(jì)，通過全球獨(dú)立零售店和巴寶莉?qū)Ｙu店生產(chǎn)和分銷。(5)在過去的五年里，巴寶莉銷毀了價值超過9000萬英鎊的未售出的衣服、配件和香水，以保護(hù)自己的品牌，防止這些物品被盜或廉價出售。Listening3Describingcompanyorganizationchart

Answer:(1)thecompany'sorganizationalstructure(2)theChiefExecutiveOfficer,isresponsibleforrunningthewholecompany.(3)Four.TheyaretheProductDepartment,FinanceDepartment,M