《跨境電子商務(wù)雙語(yǔ)教程》練習(xí)題庫(kù)QuestionBankforBilingualCourseofCross-BorderE-Commerce2024年8月August,2024Chapter3PostingandManagementofCross-BorderE-CommerceProducts第3章跨境電商產(chǎn)品刊登與管理Multiplechoice單選題(1)（）ThecharacteristicsofAliExpressproducttitle__________:A.Within128charactersB.within200charactersC.musthavepunctuationD.mustcontainverb(2)（）WhichofthefollowingcontentcannotappearinthetitleofAmazonproductsA.BrandB.ModelC.MarketingwordsD.ProductFeatures(3)（）WhichofthefollowingpicturesisnotacceptedbyAmazonplatform,A.BMPB.JPEGC.GIFD.TIFF(4)（）WhichofthefollowingcategoriescanusemodelsforthemainimageonAmazon?A.BagsB.JewelryC.ShoesD.Underwear(5)（）WhichoffollowingisnotcorrectchoicewhencreatinganewlistingoneBay?A.ProductdetailsB.SellingdetailsC.ShippingdetailsD.Logisticdetails(6)（）WhichofthefollowingdescriptionisnotcorrectaboutproducttitleoneBayplatform？Makefulluseofthe128charactersallowedbythesystemtodescribeyouritemsDon’taddirrelevantlabelsymbolsNoprofaneorobscenelanguage.Makesurethetitlewordsarespelledcorrectly.(7)（）ThefollowingdescriptionofShopeeplatformproductreleaserulesisincorrect?Logintotheseller'sbackstageandclick"NewProduct"onthetaskbarontheleftsideofthescreen.Productscannotbereleasedwhentheproductvideoisintheprocessingstate.Themaximumsizeoftheproductpictureis30MB.Sellersshouldcarefullyconsiderthesizeoftheproductpackaging,andthesystemwillverifyit.(8)（）WhenpricingproductsonAliExpress,whichofthefollowingfactorsdoesnotneedtobeconsidered?A.PurchasingpriceB.DomesticandinternationalfreightC.ThecoloroftheproductD.Platformcommission（）AliExpressstipulatesthatthemaximumlengthofamain-imagevideois:A.15secondsB.30secondsC.60secondsD.120seconds（）WhichcostelementdoesNOTneedtobeconsideredwhenpricingonAliExpress?A.PurchasingpriceB.Domestic&internationalfreightC.ProductcolorD.Platformcommission（1）（）速賣通產(chǎn)品標(biāo)題的特征__________:A.字?jǐn)?shù)128個(gè)字符以內(nèi)B.字?jǐn)?shù)200個(gè)字符以內(nèi)C.必須有標(biāo)點(diǎn)符號(hào)D.必須含動(dòng)詞（2）（）以下__________內(nèi)容是不能出現(xiàn)在亞馬遜商品的標(biāo)題。A．品牌B．型號(hào)C．營(yíng)銷詞D．產(chǎn)品特性（3）（）以下__________格式的圖片，亞馬遜平臺(tái)不接受。A.BMPB.JPEGC.GIFD.TIFF（4）（）亞馬遜下面__________類目的主圖可以使用模特？A.箱包B.珠寶C.鞋子D.內(nèi)衣（5）（）在eBay平臺(tái)上刊登新產(chǎn)品時(shí)，如下選項(xiàng)不包括的是__________？A.產(chǎn)品細(xì)節(jié)B.銷售細(xì)節(jié)C.運(yùn)輸細(xì)節(jié)D.物流細(xì)節(jié)（6）（）以下關(guān)于eBay平臺(tái)上產(chǎn)品標(biāo)題的描述哪一項(xiàng)不正確？A.充分利用系統(tǒng)允許的128個(gè)字符來描述您的物品B.不要添加無關(guān)的標(biāo)簽符號(hào)C.沒有褻瀆或淫穢的語(yǔ)言D.確保標(biāo)題詞拼寫正確（7）（）以下關(guān)于Shopee平臺(tái)產(chǎn)品發(fā)布規(guī)則的描述，錯(cuò)誤的是__________？A.登錄賣家后臺(tái)，在屏幕左側(cè)任務(wù)欄點(diǎn)擊“新增產(chǎn)品”。B.產(chǎn)品視頻處于處理狀態(tài)時(shí)不能上架產(chǎn)品。C.產(chǎn)品圖片的大小最大為30MB。D.賣家要仔細(xì)考量產(chǎn)品包裝尺寸，系統(tǒng)會(huì)對(duì)其進(jìn)行驗(yàn)證。（8）（）在為速賣通上的產(chǎn)品定價(jià)時(shí)，以下哪項(xiàng)因素不需要考慮？A.進(jìn)貨價(jià)B.國(guó)內(nèi)外運(yùn)費(fèi)C.產(chǎn)品的顏色D.平臺(tái)傭金（9）（）速賣通平臺(tái)規(guī)定，主圖視頻最長(zhǎng)時(shí)長(zhǎng)為多少秒？A.15秒B.30秒C.60秒D.120秒（10）（）速賣通賣家在定價(jià)時(shí)，以下哪項(xiàng)無需計(jì)入成本核算？A.進(jìn)貨價(jià)B.國(guó)內(nèi)外運(yùn)費(fèi)C.產(chǎn)品顏色D.平臺(tái)傭金TrueorFalse判斷題(1)（）ThemainimageoftheAliExpressplatformmusthaveasolidcolorbackground,awatermark,andalogopastedontheupperrightcorneroftheimage.Thevideogenerallylastsfor3minutes.(2)（）Thetitleofcross-borderE-commerceplatformproductsmustbecompiledthroughdetailedinvestigation,datacollectionandanalysistogetavocabulary,andthenconnectthewordsinthecorrectorder.(3)（）Thelongestsideofproductmainimagemustbeatleast800pixelsonAmazon(4)（）Theauxiliaryproductimageofshouldpreferablyhaveapurewhitebackgroundlikethemainimage,butitisnotnecessaryonAmazon.(5)（）Itisallowedtouploadavideowithonly20secondslengthonShopeewhencreatinganewlisting.(6)（）VideocannotbeinsertedinproductreleasesontheShoppeplatform.(7)（）OntheAliExpressplatform,sellersonlyneedtoconsiderthepurchasepriceanddomesticshippingcostwhenpricingtheirproducts,withoutconsideringinternationalshippingandcustomsdeclarationfees.(8)（）OntheAliExpressplatform,ifthecumulativeviolationofintellectualpropertyprohibitionandrestrictionreaches48points,thestorewillbeclosed.(9)（）AliExpressallowssellerstoembedtextdirectlyintoimagesonthedetailpageformultilingualdisplay.(10)（）Amazonrequirestheproducttooccupyapproximately85%ofthemainimage.（1）（）速賣通平臺(tái)主圖必須有純色背景，水印，LOGO粘在圖片右上角，視頻一般時(shí)長(zhǎng)為3分鐘。（2）（）跨境電商平臺(tái)產(chǎn)品的標(biāo)題編寫必須經(jīng)過詳細(xì)地調(diào)查研究,收集和分析數(shù)據(jù)以得出詞表，然后按正確的順序連接詞語(yǔ)。（3）（）亞馬遜平臺(tái)產(chǎn)品主圖最長(zhǎng)邊必須至少為800像素（4）（）亞馬遜平臺(tái)產(chǎn)品輔圖最好也是和主圖一樣是純白的背景，但不是必須的。（5）（）在Shopee上刊登新產(chǎn)品時(shí)，僅允許上傳20秒長(zhǎng)度的視頻。（6）（）Shoppe平臺(tái)產(chǎn)品發(fā)布中不能插入視頻。（7）（）速賣通平臺(tái)上，賣家為產(chǎn)品定價(jià)時(shí)，只需考慮進(jìn)貨價(jià)和國(guó)內(nèi)運(yùn)費(fèi)，無需考慮國(guó)際運(yùn)費(fèi)和海關(guān)報(bào)關(guān)費(fèi)。（8）（）在速賣通平臺(tái)，知識(shí)產(chǎn)權(quán)禁限售違規(guī)累計(jì)達(dá)到48分，店鋪會(huì)被關(guān)閉。（9）（）速賣通允許賣家在詳情頁(yè)將文字直接嵌在圖片中以實(shí)現(xiàn)多語(yǔ)言顯示。（10）（）亞馬遜平臺(tái)對(duì)主圖要求產(chǎn)品必須占據(jù)約85%的畫面。3.Casestudy案例分析(1)Thechildren'sclothesexportedbyacompanytoacountryintheEuropeanUnionthroughtheexpressplatformweredecoratedwithpaillettes,whichwerereturned.Whataretherequirementsforchildren'swearexportedfromEU?某公司通過速賣通平臺(tái)向歐盟某國(guó)出口兒童服裝上有珠片做成的漂亮裝飾，結(jié)果被退貨。對(duì)歐盟出口的童裝有什么要求？（2）IfyouwereanAmazonsellerselling3Cproducts,theplatforminformedthatyouhaveviolatedtherules,butyouhavecheckedtheoperations,products,