Design

ConceptSHANGHAI

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Concept

Design

ProposalProject

AnalysisS

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A

N

G

H

A

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N

C

H

A

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O

A

D - S

A

L

E

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F

I

C

E- I

N

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A

L上海建工新昌路項(xiàng)目示范區(qū)

展示中心方案設(shè)計(jì)文本2022.12.14Project

AnalysisDesign

Concept無(wú)論是紐約的曼哈頓中城、倫敦的圣潘可拉斯區(qū)、巴黎的拉德芳斯，還是東京的新宿

......

世界一線城市的城心區(qū)域，在城市資源的分配中是當(dāng)仁不讓的王者。上海建工

001-04

地塊秉承對(duì)稀貴土地的一貫占有，享世界高層資源，執(zhí)掌城市士地核心價(jià)值，見(jiàn)證著城市發(fā)展的時(shí)代脈絡(luò)

,

是上海享譽(yù)國(guó)際無(wú)可替代的城市名片。南北高架路SITE北京西路西藏中路蘇州河SHANGHAI

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Concept

Design

ProposalABOUT

THE

PROJECT區(qū)位分析Company

AnalysisDesign

ConceptCOMPA

NYPHILOSOPHY企業(yè)精神Everybusinessneeds

to

be

founded

and

built

on

few

important

principles

which

represent

the

company's

approach

to

their

job

and

through

which

they

can

be

recognizable.CRAFTMANSHIP工匠EXECUTION執(zhí)行力INTEGRITY誠(chéng)信SHANGHAI

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Concept

Design

ProposalCRAFTMANSHIP工匠A

long

and

hard

background

of

craftmanshipmakesthiscompany

experienced

and

specialized

till

the

last

detail.

Working

hard

isthe

motto.

Company

PhilosophySHANGHAI

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Concept

Design

ProposalDesign

ConceptEXECUTION執(zhí)行力SHANGHAI

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PROJECT

-

Concept

Design

ProposalFrom

the

theory

to

the

practice,

this

isthedecisionalstepwhichmakesa

companyabletohandleworkload,

projects,

deadlines

with

satisfying

results

eventhankstothediligentmilitary

background,

part

of

the

company

pride

.Company

PhilosophyDesign

ConceptINTEGRITY誠(chéng)信The

more

you

act

with

trasparency

and

respect

the

more

you

will

be

respected

as

well

and

business

will

grow

healthy

and

strong.THE

4

NATURAL

ELEMENTSThe

best

exprresion

and

metaphore

to

represent

the

solidity

of

a

company:

WATER,

FIRE,

EARTH

AND

AIR.

The most ancient elements from where everything could be built and raised.

Company

PhilosophySHANGHAI

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Concept

Design

ProposalDesign

ConceptCompany

AnalysisDesign

Concept時(shí)為“中華第一高樓”——金茂大廈（420.5

米，88

層，1998

年竣工）Jinmao

Tower,

the

tallest

building

in

China

when

completed

in

1998,

Height

420.5m,

88

floors.環(huán)球金融中心

（492

米，101

層，2008

年竣工）World

Financial

Center,

completed

in

2008,

height

492m,101

floors精品集成奉獻(xiàn)經(jīng)典在上海，在北京，在南京，在廣州，在沈陽(yáng)

......近千幢

100

米以上的高層，超高層建筑，為祖國(guó)各地城市建設(shè)增添了迷人的風(fēng)采，書(shū)寫(xiě)了中國(guó)急世界建筑師的一頁(yè)又一頁(yè)輝煌。Hundreds

of

over

100m

high

SCG-built

hightses

in

Beijing

,

Nanjing,Guangzhou

,Shenyang

&

etc,

dazzling

in

the

architetural

historicalrecords

of

China

and

the

world,

make

these

cities

charming

then

ever.上海中心大廈

（632

米，124

層

，2016

年竣工）Shanghai

Tower,

completed

in

2016,

height

632m,

124

floorsSHANGHAI

XINCHANG

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PROJECT

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Concept

Design

ProposalProject

AnalysisSHANGHAI

XINCHANG

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PROJECT

-

Concept

Design

ProposalDesign

ConceptHOW

WILL

THE

NEW

PROJECT

LEAD

THE

TREND?備受關(guān)注的新昌路

001-04

地塊項(xiàng)目即將如何引領(lǐng)浪潮？Project

AnalysisSHANGHAI

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Concept

Design

ProposalDesign

ConceptPROJECT

GOALS項(xiàng)目定位BRAND

BELIEFWE

BELIEVE

IN

IMAGINATION

IS

THE

ONLY

ENGINE

FOR

POSSIBILITIES我們相信想象是可能性的唯一驅(qū)動(dòng)力BRAND

PROPOSITIONWE

CREATE

ROOM

FOR

IMAGINATION我們?yōu)橄胂髣?chuàng)造空間BRAND

MISSIONWE

SELL

EVERYTHING

THAT

BRINGS

OPPORTUNITIES

TO

LIFE我們賣(mài)一切為生活帶來(lái)可能性的事物Project

AnalysisSHANGHAI

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Concept

Design

ProposalDesign

ConceptPROJECT

KEYWORDS設(shè)計(jì)關(guān)鍵詞NEW

&

TIMELESS創(chuàng)新與永恒TRADITIONS

RESPECT經(jīng)典與時(shí)尚EAST

MEETS

WEST東方與西方Project

AnalysisDesign

ConceptCUSTOMERS

TARGET客戶定位擁抱變化，對(duì)家和生活內(nèi)部追求豐富無(wú)限的可能性。看重生活的次序關(guān)系，不追求內(nèi)部多樣變化，

有獨(dú)立的莊重生活狀態(tài)，向外輻射生活可能性。產(chǎn)品端

莊重和次序性服務(wù)端

一對(duì)一的專(zhuān)享性SHANGHAI

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Concept

Design

Proposal平面概念DESIGN

CONCEPTDesign

ConceptSHANGHAI

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-

Concept

Design

ProposalDesign

ConceptSHANGHAI

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Concept

Design

Proposal“一座園林就像一方壺中天地，園中的一切似乎都可以與外界無(wú)關(guān)，內(nèi)外仿佛使用著兩套時(shí)間，園中一日，世上千年。就此意義而言，園林便是建造在人間的仙境?！薄呔雍玻↗ames

Cahill）Design

ConceptSHANGHAI

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Concept

Design

Proposal傳統(tǒng)海派園林[

豫園

]豫園內(nèi)多假

山、池

塘，遍

布各處的亭臺(tái)樓閣，連廊有

曲

有

折，

有

江

南

園

林的“

空

間

轉(zhuǎn)

合

”，

每

一個(gè)

小

景

每

一

扇

窗

都

有

故事，頗有城市山林之

境。Design

Concept01.

小院06.

開(kāi)闊園林空間05.

院漏窗04.

廊道ConceptSHANGHAI

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Concept

Design

Proposal中國(guó)古典游園文化空間往復(fù)循環(huán)意境悠然寧?kù)o02.

狹長(zhǎng)曲道03.

內(nèi)院The

space

represents

an

endlessflow,acyclethroughwhich

you

can

discover

new

spaces,

previsously

hidden.The

artistic

conception

is

represented

by

quietness

and

a

sense

of

respect

ofthe

space.Design

ConceptSHANGHAI

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Concept

Design

Proposal現(xiàn)代都市園林“

沒(méi)

有

歷

史

的

城

市

是沒(méi)

有

回

憶

的

城

市?！庇蔚淖?在 建 業(yè) 里里 弄 之 中

，就像游走在一座

現(xiàn)代都

市

園

林

之

中，

從

古典

與

現(xiàn)

代

的

融

合

設(shè)

計(jì)中，碰撞、延續(xù)成一種獨(dú)

特

的

老

上

海

文

化?，F(xiàn)代結(jié)構(gòu)COMBINEDWITHTHEMODERNSPATIAL

DESIGNTEXTURE,THECOLLISIONOFNEW

ANDOLDSTRUCTURESISREALIZED,AND

THEMODERNFASHIONANDSIMPLICITY

ARENOTLOSTWHILEPASSINGONTHE

HISTORICAL

MEMORY.ARTDECOSHIKUMENARCHITECTUREUSUALLY

COMBINESBAROQUELINTELSANDCARVED

PATTERNS,WHICHISTHEPRODUCTOFTHE

COMBINATIONOFCHINESEANDWESTERN.

EXTRACTINGBAROQUECARVINGSAS

DESIGNELEMENTS,ITISINTENDEDTO

PRESENTTHEHISTORICALANDCULTURAL

CHARMOFSHIKUMEN.海派建筑元素THEARCHITECTURALELEMENTSOF

SHIKUMENFROMTWODIFFERENTERAS

AREEXTRACTED,ANDTHEHISTORICAL

CHANGESANDTHEPASSAGEOFTIMEARE

DISPLAYEDFROMTHEARCHITECTURAL

CHARACTERISTICS

OF

DIFFERENT

ERAS.里弄語(yǔ)言BYEXTRACTINGTHEARCHITECTURAL

ELEMENTSOFTHEOLDSHANGHAISOCIAL

CLUB,ITISINTENDEDTOUNDERSTANDTHEARCHITECTURALFEATURESANDCULTURAL

ATMOSPHEREOFTHESOCIALPLACESTHAT

WERELOVEDBYTHESOCIALELITESAT

THATTIME,ANDTHENINTEGRATETHEMINTO

MODERNLIFE,SOASTOBETTERSUBSTITUTE

THE

MEMORY

OFHISTORY.Design

ConceptSHANGHAI

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Concept

Design

ProposalConcept從上海的里弄海派建筑中延續(xù)體塊的構(gòu)成關(guān)系，使用現(xiàn)代設(shè)計(jì)手法，提取簡(jiǎn)潔的線條元素，運(yùn)用到空間設(shè)計(jì)細(xì)節(jié)當(dāng)中，以小見(jiàn)大，保留城市肌理。CONTINUING

THE

COMPOSITIONAL

RELATIONSHIP

OF

THE

BLOCKS

FROM

THE

LILONG

BUILDINGS

IN

SHANGHAI,

USING

MODERN

DESIGN

TECHNIQUES,

EXTRACTING

SIMPLE

LINE

ELEMENTS,

AND

APPLYING

THEM

TO

THEDETAILSOF

THESPACE

DESIGN,SOTHAT

THESMALL

CANBESEEN

AS

THEBIG,

AND

THEURBAN

TEXTUREISPRESERVED.Design

ConceptSHANGHAI

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Concept

Design

ProposalConceptA

N

C

I

E

N

TR

E

C

A

L

LM

O

D

E

R

NE

X

P

R

E

S

S

I

O

NDesign

ConceptConceptTRADITIONAL

SHIKUMEN

SCREENSBEAMED

OUTDOOR

PASSAGETRADITIONAL

BLUESTONE

&

RED

BRICKSNATURE,HUMANITIES,ANDHISTORYARETRANSFORMEDINTOELEMENTSOFSPACETOINTERPRETOURDESIGNIDEAS.GEOMETRIES,CURVESANDCURVEDSHAPESAREHERETOMIRRORTHEPASSAGEOFTIMETHROUGHMODERNAND

REINVENTEDDESIGNFORMS.WEMAKETHEPLANEOFTHEWHOLESPACEFLOWINTHESPACEWITHTHEWATEROFTHESEAANDRIVERS,ANDLETTHENATURAL

LIGHTSMUDGEOUTTHROUGHTHESTACKED

PORES.MODERN

BEAMED

CORRIDORWOODEN

MODERN

DIVIDERSMODERN

DESIGNED

BRICKS自然、人文、歷史都轉(zhuǎn)換成空間的元素來(lái)詮釋我們的設(shè)計(jì)想法。幾何形體，曲線和彎曲的形狀在這里通過(guò)現(xiàn)代與再創(chuàng)造的設(shè)計(jì)形態(tài)去映射時(shí)間的流逝。我們使整個(gè)空間的平面隨著海納百川的水流淌在空間之中，讓自然光線透過(guò)堆疊的孔隙暈染而出。SHANGHAI

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Concept

Design

ProposalMATERIALS&

COLORSSHANGHAI

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Concept

Design

ProposalDesign

ConceptMaterial

MoodboardSTYLE

MOODBOARDMODERN

AESTHETICFEELINGOriental

artistic

ConceptionART

DECOtouchInnovative

DesignDETAILS

MOODBOARDART

DECOtouchRHYTHMTEXTURESCopperdetailsConceptDesign

ConceptLAYOUTFIRST

FLOOR01020304051213060708091011主入口內(nèi)庭院門(mén)廳

電梯廳接待景觀廊道影音室

-

模型區(qū)圖書(shū)館等候區(qū)、過(guò)濾室洽談區(qū)VIP

洽談區(qū)洗手間景觀樓梯看房通道010203140405060708091011121314SHANGHAI

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Concept

Design

ProposalConceptDesign

ConceptLAYOUTSECOND

FLOOR01020303040605電梯廳畫(huà)廊VIP景觀樓梯辦公室

洗手間010203040506SHANGHAI

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Concept

Design

Proposal一ConceptDesign

ConceptFLOWFIRST

FLOOR主入口內(nèi)庭院門(mén)廳

電梯廳接待景觀廊道影音室

-

模型區(qū)圖書(shū)館等候區(qū)、過(guò)濾室洽談區(qū)VIP

洽談區(qū)洗手間景觀樓梯看房通道01020304050607080910111213140102030405121306070809101114SHANGHAI

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Concept

Design

Proposal01020303040605一ConceptDesign

ConceptFLOW

SECOND

FLOOR電梯廳

多功能室VIP景觀樓梯辦公室

洗手間010203040506SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteCGISHANGHAI

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Design

Proposal入口院門(mén)ENTRANCEAREADesign

Approach1F

First

FloorConceptCGI入口庭院ENTRANCEAREAcolor

paletteSHANGHAI

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Approach1F

First

FloorConceptCGI入口院門(mén)ENTRANCEAREAcolor

paletteSHANGHAI

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Approach1F

First

FloorConceptCGIENTRANCECORRIDOR入口走廊color

paletteSHANGHAI

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ProposalDesign

Approach1F

First

FloorConceptDETAILS

CGIENTRANCECORRIDOR入口走廊color

paletteSHANGHAI

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ProposalDesign

Approach1F

First

FloorConceptCGIRECEPTION

&

LOBBY接待廳color

paletteSHANGHAI

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ProposalDesign

Approach1F

First

FloorConceptDETAILS

CGIRECEPTION

&

LOBBY接待廳color

paletteSHANGHAI

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Concept

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ProposalDesign

Approach1F

First

FloorConceptCGILIFTAREA電梯區(qū)color

paletteSHANGHAI

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ProposalDesign

Approach1F

First

FloorConceptDETAILS

CGILIFTAREA電梯區(qū)color

paletteSHANGHAI

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ProposalDesign

Approach1F

First

FloorConceptCGILIFTAREA電梯區(qū)color

paletteSHANGHAI

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Concept

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ProposalDesign

Approach1F

First

FloorConceptDETAILS

CGILIFTAREA電梯區(qū)color

paletteSHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptCGILIFTAREA電梯區(qū)color

paletteSHANGHAI

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Concept

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ProposalDesign

Approach1F

First

FloorConceptDETAILS

CGILIFTAREA電梯區(qū)color

paletteSHANGHAI

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Concept

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ProposalDesign

Approach1F

First

FloorConceptcolor

paletteCGILIFTAREA電梯區(qū)SHANGHAI

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Concept

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ProposalDesign

Approach1F

First

FloorConceptcolor

paletteDETAILS

CGILIFTAREA電梯區(qū)SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteCGI等候區(qū)、過(guò)濾室WAITINGAREASHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteDETAILS

CGI等候區(qū)、過(guò)濾室WAITINGAREASHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteHISTORY

LIBRARY

CGI文化展示圖書(shū)館SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptDETAILS

CGIHISTORYLIBRARYcolor

palette文化展示圖書(shū)館SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptCGILOUNGENEGOTATIONcolor

paletteAREA洽談區(qū)SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptDETAILS

CGIHISTORYLIBRARYcolor

palette文化展示圖書(shū)館SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptCGILOUNGENEGOTATIONcolor

paletteAREA洽談區(qū)SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptDETAILS

CGIHISTORYLIBRARYcolor

palette文化展示圖書(shū)館SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteCGI貴賓室

VIP

ROOM1FSHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteDETAILS

CGI貴賓室

VIP

ROOM1FSHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteRESTROOM

ATRIUM

CGI洗手間前廳SHANGHAI

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Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteDETAILS

CGIRESTROOMATRIUM洗手間前廳SHANGHAI

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Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteMALE

RESTROOM

CGI男洗手間SHANGHAI

XINCHANG

ROAD

SALES

OFFICE

PROJECT

-

Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteDETAILS

CGIMALERESTROOM男洗手間SHANGHAI

XINCHANG

ROAD

SALES

OFFICE

PROJECT

-

Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteMALE

RESTROOM

CGI男洗手間SHANGHAI

XINCHANG

ROAD

SALES

OFFICE

PROJECT

-

Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteDETAILS

CGIMALERESTROOM男洗手間SHANGHAI

XINCHANG

ROAD

SALES

OFFICE

PROJECT

-

Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteMALE

RESTROOM

CGI男洗手間SHANGHAI

XINCHANG

ROAD

SALES

OFFICE

PROJECT

-

Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteDETAILS

CGIMALERESTROOM男洗手間SHANGHAI

XINCHANG

ROAD

SALES

OFFICE

PROJECT

-

Concept

Design

ProposalDesign

Approach1F

First

FloorConceptcolor

paletteCGI樓梯間

STAIRCASESHANGHAI

XINCHANG

ROAD

SALES

OFFICE

PROJECT

-

Concept

Design

ProposalDesign

Approach1F