INDUSTRIES

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MARKETSBeautyandpersonalcareinFranceCHAPTER

01EuropeanmarketRevenueofthebeauty&personalcaremarketinEuropefrom2018to2029(inbillionU.S.dollars)Revenueofthebeauty&personalcaremarketinEurope2018-2029180160161.7158.98157.15152.03148.06145.67143.56139138.83136.1614012010080130.22127.9560402002018201920202021202220232024202520262027202820293Description:Therevenueinthebeauty&personalcaremarketinEuropewasforecasttocontinuouslyincreasebetween2025and2029byintotal13.6billionU.S.dollars(+9.19percent).Aftertheseventhconsecutiveincreasingyear,therevenueisestimatedtoreach161.7billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):Europe;2018to2029Source(s):Statista;StatistaMarketInsightsMarketvalueofthecosmeticsindustryinEuropein2023,bybranch(inbillioneuros)MarketvalueofcosmeticsindustryinEurope2023,bybranchMarketvalueinbillioneuros10

1505202530SkincareToiletries27.723Haircare16.8Fragrances&perfumesDecorativecosmetics15.412.74Description:ThisstatisticshowsthemarketvalueofthecosmeticsindustryinEuropein2023,bybranch.Intheyear2023,skincarehadthehighestmarketvalue,measuringatnearly28billioneuros,whilethedecorativecosmeticsmarketwaswortharound13billioneuros,thesmallestamountamongthecategories.ReadmoreNote(s):Europe;2023Source(s):CosmeticsEuropeConsumptionvalueofcosmeticsandpersonalcareinEuropefrom2012to2023(inbillioneuros)CosmeticsconsumptionvalueinEurope2012-202312010095.788.379.8480.0378.5877.177.277.776.7180604020073.272.5712012201320142015201620172018201920202021202220235Description:CosmeticsbuildadynamicmarketinEurope.Asdisplayedinthepresentstatistic,theconsumptionvalueofcosmeticsandpersonalcareproductsreached79.84billioneurosin2019andover95billioneurosin2023.

ReadmoreNote(s):Europe;2012to2023;EUcountries;*Valueofretail,basedonretailsellingprice(RSP).Figureshavebeenrounded.Dataforyearspriorto2023wastakenfrompreviouspublicationsbythesamesources.

ReadmoreSource(s):CosmeticaItalia;CosmeticsEuropeRankingofthemainEuropeancosmeticsmarketsfrom2014to2023,bymarketvalue(inbillioneuros)LeadingEuropeancosmeticsmarketsinvalue2014-2023GermanyFranceUKItalySpainPoland*18161412108642020142015201620172018201920202021202220236Description:ThischartshowsarankingofthetopEuropeancosmeticsmarketsbetween2014and2023,basedontheirmarketvalueinbillioneuros.Accordingtothesource,GermanywastheleaderoftheEuropeanmarketin2023,withamarketvalueofabout16billioneuros.From2015to2020,thevalueoftheFrenchmarketremainedrelativelystable,fluctuatingbetweenamarketvalueof11.3and11.5billioneuros,reachingnearly14billioneurosin2022.

ReadmoreNote(s):France,Germany,Italy,Spain,UnitedKingdom;2014to2023Source(s):CosmeticsEuropeNumberofsmallandmedium-sizedenterprisesinthecosmeticsmanufacturingindustryinselectedEuropeancountriesin2023NumberofSMEsmanufacturingcosmeticsinEurope2023,bycountryNumberofSMEs02004006008001,0001,2001,4001,6001,8002,0002,200FranceItaly1,917952UnitedKingdomPoland880766Spain6427Description:Asof2023,FrancehadthelargestnumberofsmallandmediumenterprisesinthecosmeticsmanufacturingindustryinEurope,reaching1,917.ItwasfollowedbyItalywith952SMEs.ReadmoreNote(s):Europe;2023Source(s):CosmeticsEuropeCHAPTER

02FrenchmarketRevenueinthebeauty&personalcaremarketFrancefrom2019to2029(inbillionU.S.dollars)Revenueinthebeauty&personalcaremarketFrance2019-20292520151050201920202021202220232024202520262027202820299Description:Therevenueinthebeauty&personalcaremarketinFrancewasforecasttocontinuouslyincreasebetween2024and2029byintotal1.5billionU.S.dollars(+8.5percent).Aftertheseventhconsecutiveincreasingyear,therevenueisestimatedtoreach19.18billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):France;2019to2029Source(s):Statista;StatistaMarketInsightsRevenueofthebeauty&personalcaremarketinFrancefrom2018to2029,bysegment(inmillionU.S.dollars)Revenueofthebeauty&personalcaremarketinFrancebysegment2018-2029PersonalCareSkinCareCosmeticsFragrancesBeautyTech8,0007,0006,0005,0004,0003,0002,0001,000020182019202020212022202320242025202620272028202910Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2029.Concerningthefiveselectedsegments,thesegmentPersonalCarehasthelargestrevenuewith7.3billionU.S.dollars.Contrastingly,BeautyTechisrankedlast,with293.67millionU.S.dollars.Theirdifference,comparedtoPersonalCare,liesat7billionU.S.dollars.ReadmoreNote(s):France;2018to2029Source(s):StatistaGrowthrateofthesalesvalueofhygieneproductssoldinsupermarketsandhypermarketsinFrancefromJuly2023toJune2024,byproductcategoryChangeinthesalesvalueofhygieneproductsinFrance2023-2024,bycategory4.0%3.1%3.0%1.9%2.0%1.0%0.9%0.5%0.3%0.0%-1.0%-2.0%-3.0%-4.0%-5.0%-6.0%-4.2%-4.7%TotalHairproductsandhairaccessoriesBodyHygienePapertowelsAbsorbenthygiene

Drugstoreproductsproducts*Beautycare11Description:ThisstatisticshowstheannualchangeinsalesofhygieneproductsinvalueinFrancefromJuly2023toJune2024,byproductcategory.AccordingtoIRI,totalsalesinthissectorhadincreasedby0.5percentduringthisperiod.Salesofdrugstoreproductsdroppedthemost,recordingadecreaseof4.7percentduringthatperiod.ReadmoreNote(s):France;July3,2023toJune,302024Source(s):Circana;IRISalesvalueofhygienearticlessoldinsupermarketsandhypermarketsinFrancefromJuly2023toJune2024,bytypeofproduct(inmillioneuros)SalesvalueofhygieneproductsinFrance2023-2024,bytypeofproduct12,00011,184.8110,0008,0006,0004,0002,00003,282.892,867.631,668.991,387.091,294.98683.22TotalHairandhairaccessoriesBodyhygienePapertowelsAbsorbenthygiene

Drugstoreproductsproducts*Beautycare12Description:FromJuly2023toJuneofthefollowingyear,morethan11billioneurosweregeneratedfromthesalesofhygienearticlesinsupermarketsandhypermarketsinFrance,ofwhich,morethanthreebillioneurosweregeneratedbythesalesofbodyhygieneproducts.ReadmoreNote(s):France;July3,2023toJune30,2024;*InFrench:"papierdelapersonne"Thefigurespresentedinthisgraphhavebeenrounded.

ReadmoreSource(s):Circana;IRISalesvolumeofhygienearticlessoldinsupermarketsandhypermarketsinFrancefromJuly2023toJune2024,bytypeofproduct(inmillionunits)SalesvolumeofhygieneproductsinFrance2023-2024,bytypeofproduct3,5003,016.553,0002,5002,0001,5001,007.75970.911,0005000284.49297.11254.98201.31TotalHairandhairaccessoriesBodyhygienePapertowelAbsorbenthygiene

Drugstoreproductsproducts*Beautycare13Description:BetweenJuly2023andJune2024,approximatelythreebillionunitsofhygieneproductsweresoldinsupermarketsandhypermarketsinFrance.Moreover,bodyhygieneproductsaccountedforasalestotalofaroundonebillionunits.

ReadmoreNote(s):France;July3,2023toJune,302024;*InFrench:"papierdelapersonne"Thefigurespresentedinthisgraphhavebeenrounded.

ReadmoreSource(s):Circana;IRIFlowofnewapprenticeshipcontractsinthehairdressingandbeautycaresectorinFrancefrom2012to2023NumberofnewapprenticesintheFrenchhairdressingsector2012-2023TotalnumberofnewapprenticeshipcontractsinFrance900,000Newcontractsinthehairdressing,beautycaresector837,029849,624800,000700,000600,000500,000400,000736,473531,790367,274321,038308,288305,271285,342283,182289,478277,293300,000200,000100,000025,040202128,459202228,037202317,881201215,979201314,697201415,858201515,342201616,179201716,052201817,262201919,144202014Description:ThisgraphshowstheevolutionofthenumberofnewapprenticeshipcontractsinthefieldofhairdressingandbeautycareaswellasthetotalnumberofnewapprenticeshipcontractsinFrancefrom2012to2023.In2023,therewereapproximately28,037newapprenticesinthehairdressingandbeautycaresectorinFrance.ReadmoreNote(s):France;2012to2023Source(s):DARES;MinistèreduTravail,del’Emploi,delaFormationprofessionnelleetduDialoguesocialValueofFrenchexportsandimportsofchemicalproducts,perfumery,cosmetics,andhomecarearticlesfrom2018to2023(inbillioneuros)Frenchexportsandimportsofbeautyandchemicalproducts2018-2023ExportsImports90807060504030201007876.966.166.259.758.457.2545145.64541.1201820192020202120222023*15Description:ThisstatisticillustratestheevolutionofFrenchexportsandimportsofchemicals,cosmetics,homecareitems,andperfumesfrom2018to2023,inbillioneuros.Accordingtothesource,in2023,exportsofthiscategoryofproductsamountedtoaround77billioneuros,comparedtoimportsamountingtoslightlyover57billioneuros.ReadmoreNote(s):France;2018to2023;*Asof2023,thesourceaddedhomecareproductstotheperfumeryandcosmeticssector.

ReadmoreSource(s):DGTrésor;Directiongénéraledesdouanesetdroitsindirects;MinistryofForeignAffairs(France)CHAPTER

03LeadingbrandsRankingofleadingcosmeticbrandsinFrancein2024,bybrandvalue(inmillionU.S.dollars)BrandvalueofleadingFrenchcosmeticbrands202416,00014,00012,00010,0008,0006,0004,0002,000013,3846,2495,5514,714L'OréalGuerlainLanc?meGarnier17Description:Frenchbrandswereamongthemostvaluedintheglobalcosmeticssectorin2024,intermsofbrandvalue.Thatyear,themostvaluedFrenchcosmeticsbrandintheworldwasL'Oréal,withabrandvalueofmorethan13billionU.S.dollars.GuerlainandLanc?mewereinsecondandthirdplace,withabrandvalueamountingtoabout6.3and5.6millionU.S.dollars,respectively.ReadmoreNote(s):Worldwide,France;2024Source(s):BrandFinanceLeadinghealthandbeautybrandsrankedbyconsumerreachpointsinFrancein2023(inmillions)Mostchosenhealth&beautybrandsinFrance2023,byconsumerreachpointsConsumerreachpoints*inbillions20

250510153035404550SignalLePetitMarseillaisL'OrealParisAlways46.838.233.531.9Garnier30.1Nivea26.6LotusHb21.720.620.1KleenexColgateSanex16.618Description:Mostchosenhealthandbeautybrandscanberankedbyconsumerreachpoints(ametrictocalculatehowmuchinteractionabrandhaswithitsconsumers).In2023,SignalwastheleadingbrandforhealthandbeautyinFrance,withapproximately46.8millionconsumerreachpoints.LePetitMarseillaisandL'OrealParisrankedinsecondandthirdplace,with38millionand33.5millionconsumerreachpoints,respectively.ReadmoreNote(s):France;2023;*Consumerreachpointsareametricusedtomeasurewhichbrandsshoppersarechoosingtobuyandwhy.Itiscalculatedbylookingatthreemainindicators:1.Population:thenumberofhouseholdsinacountry.2.[...]

ReadmoreSource(s):GfK;Intage;KantarWorldpanel;Numerator;YouGovLeadingretailbeautybrandsamongconsumersinFrancein2024,byshareoffansLeadingretailbeautybrandsamongconsumersinFrance202425%22.6%19.7%20%15%10%5%17.6%15.2%11.5%4.1%3.9%KIko2.5%1.8%1.1%Nyx0.5%Lush0%SephoraNocibéYvesRocher

Marionnaud

Aroma-ZoneRitualsL'OccitaneOtherretailbeautybrand/Noretailbeautybrand19Description:Asof2024,theleadingretailbeautybrandamongFrenchconsumerswasSephora,withashareoffansamountingtonearly23percent.NocibéandYvesRocherfollowedwithalmost20andabout15percentoffans,respectively.

ReadmoreNote(s):France;January2024;over10,000;18yearsandolder;frenchconsumersSource(s):Dynata;EYBeautybrandsaddressingyoungpeoplethemostaccordingtoGenZinFrancein2023BeautybrandsaddressingyoungpeoplethemostaccordingtoFrenchGenZ2023Shareofrespondents20%0%5%10%15%25%30%35%40%SephoraKiko37%31%YvesRocher28%20Description:AccordingtothedataprovidedbyarecentsurveyconductedinFrance,around38percentofGenZsurveyparticipantsstatedthatSephoraisthebeautybrandthataddressesyoungergenerationsthemost.Kikorankedsecondwithashareofrespondentsofabout31percent.ReadmoreNote(s):France;January17to19,2023;1,986respondents;18-24years;FrenchadultswhoknowatleastonebrandSource(s):YouGovRevenueofL'Oréalfrom2009to2023(inmillioneuros)L'Oréalrevenue2009-202345,00040,00041,18338,26135,00032,28829,87430,00025,00020,00015,00010,0005,000027,99226,93725,83726,02425,25722,53222,12421,63820,34319,49617,47320092010201120122013201420152016201720182019202020212022202321Description:Between2010and2019,theL’OréalGroupincreaseditsrevenuesbyapproximately10billioneurosworldwide.Afteradecadeofconstantgrowth,thecompany'srevenuefellbymorethanoneandahalfbillioneurosin2020andamountedtoalmost28billioneuros.However,valuesreboundedsignificantlyin2021andreachedapproximately32.29billioneuros.In2023,thisfigureincreasedfurthertoaround41.18billioneuros,markinganall-timehigh.ReadmoreNote(s):Worldwide,France;2009to2023Source(s):Companyfilings;L’OréalGlobalrevenueofLVMHGroup'sperfumesandcosmeticssegmentfrom2008to2023(inmillioneuros)GlobalrevenueLVMHGroup'sperfumesandcosmeticssegment2008-20239,0008,0007,0006,0005,0008,2717,7226,8356,6086,0925,5605,2484,9534,6713,9163,7174,0003,0002,0001,00003,6133,19520113,07620102,86820082,741200920122013201420152016201720182019202020212022202322Description:ThisstatisticshowstheglobalrevenueofLVMHGroup'sperfumesandcosmeticssegmentfrom2008to2023.In2023,thissegmentgeneratedrevenuesof8.3billioneuros,whichwasanincreasecomparedtothepreviousyear.TheLVMHGroupisaFrenchluxurygoodscorporation,whichownsaround75luxurybrandsworldwide,includingLouisVuittonandBulgari.ThefashionandleathergoodssegmentgeneratesthemostrevenueforLVMH.ReadmoreNote(s):Worldwide;2008to2023Source(s):LVMHWorldwideretailsalesofSephorafrom2017to2023(inbillionU.S.dollars)Sephora'sretailsalesworldwide2017-20231815.9816141210814.4714.5213.8113.5512.8710.966420201720182019202020212022202323Description:Asof2023,Sephorageneratedretailsalesofabout16billionU.S.dollarsworldwide,upfromthepreviousyear,whenthisfigureamountedtoapproximately14.5billionU.S.dollars.

ReadmoreNote(s):Worldwide;2017to2023Source(s):Kantar;NationalRetailFederationCHAPTER

04ConsumerbehaviorMostusedpersonalcareproductbycategoryinFranceasofDecember2024MostusedpersonalcareproductbycategoryinFrance2024Shareofrespondents0%

10%20%30%40%50%60%70%80%79%Personalhygieneproducts(bathandshowerproducts,deodorants,shavingcreams&gels,etc.)Oralanddentalcare(toothpaste,mouthwash,etc.)Perfume,fragrances76%70%Skincare(facialcare,handcare,bodycare,etc.)Haircareandhairstylingproducts65%54%Decorativecosmetics(makeup,lipstick,nailpolish,etc.)Noneoftheabove34%3%25Description:79percentofFrenchrespondentsansweroursurveyon"Mostusedpersonalcareproductbycategory"with"Personalhygieneproducts(bathandshowerproducts,deodorants,shavingcreams&gels,etc.)".Thesurveywasconductedin2024,among2,032consumers.ReadmoreNote(s):France;JanuarytoDecember2024;2032respondents;18-64yearsSource(s):StatistaConsumerInsightsPurchasecriteriaforpersonalcareinFranceasofDecember2024PurchasecriteriaforpersonalcareinFrance2024Shareofrespondents0%10%20%30%40%50%60%Quality61%Skincompatibility45%ScentBrand40%38%Lowprice33%31%31%HabitIngredients(e.g.,nosilicone,noallergens)Organic/naturalcosmetics24%PromisedeffectsAnimalwelfare21%20%Recommendationsoffriends/acquaintancesNouseofenvironmentallyharmfulrawmaterials(e.g.,chemicals)Reviews17%14%13%26Description:Whenaskedabout"Purchasecriteriaforpersonalcare",mostFrenchrespondentspick"Quality"asananswer.61percentdidsoinouronlinesurveyin2024.

ReadmoreNote(s):France;JanuarytoDecember2024;2032respondents;18-64yearsSource(s):StatistaConsumerInsightsMostpopularhealth&beautycarebrandsamongconsumersinFranceduringBlackFridayin2024Mostpopularhealth&beautybrandsamongFrenchconsumersduringBlackFriday202425%21%20%15%13%12%10%5%0%SephoraNocibéYvesrocher27/statistics/1536524/most-popular-health-and-beauty-brands-among-french-consumers-during-black-fridayIn2024,over20percentofFrenchconsumerstakingpartinasurveystatedthattheywereplanningtomakehealthandbeautycarepurchasesatSephoraduringBlackFriday.About13percentindicatedNocibéasoneoftheirdestinationsofchoice.

ReadmoreNote(s):France;October24to28,2024;288respondents;18yearsandolder;respondentsplanningtoshopduringBlackFridaySource(s):Bonial;OpinionWayMonthlyconsumerexpenditureonbeauty&personalcareinFrancein2024,bypricerangeMonthlyexpenditureonbeauty&personalcareinFrance2024,bypricerange45%42%40%35%30%25%20%15%10%5%36%16%0%Lessthan50eurosamonthBetween51and100eurosamonthBetween101and200eurosamonth28Description:Accordingtoarecentsurvey,thegreaterpartofFrenchconsumersspentlessthan100eurosamonthonbeautyitemsin2024.Onlyslightlyover15percentindicatedthattheyspentbetween101and200eurosonsuchproductsinamonth.

ReadmoreNote(s):France;October2024;1,000respondents;14-66yearsSource(s):Dynata;Klarna;LesNouvellesEsthétiquesNumberofmenusingfacialskincareinFrancein2023,byfrequency(in1,000s)FacialskincareformenusageinFrance2023,byfrequency3,5003,2673,0002,5002,0001,5001,0005001,3747896616250MorethanonceadayOnceadayMorethanonceaweekOnceaweekLessthanonceaweek29Description:ThisstatisticdisplaystheusagefrequencyoffacecreamsandlotionsformeninFrancein2023.Duringthesurveyperiodin2023,itwasfoundthatapproximately3.3millionpeopleinFranceusedfacecreamandlotionformenonceaday.

ReadmoreNote(s):France;2023;15,000*;15yearsandolderSource(s):KantarNumberoffemaleusersoffacecreams,lotions,andserumsinFrance2023,byfrequency(in1,000s)Frequencyofusageofwomen'sfacecreams,lotions,andserumsinFrance2023Numberofpeopleinthousands4,000

6,00002,0008,00010,00012,000HeavyusersMediumusersLightusers7,32811,3702,47230Description:In2023,anestimated11millionFrenchconsumersweremediumusersoffacecreams,lotions,andserumsforwomen.ReadmoreNote(s):France;2023;15,000*;15yearsandolderSource(s):KantarMainreasonstousesunscreeninFrancein2024MainreasonstousesunscreeninFrance202490%79%80%70%60%50%40%30%20%10%0%76%53%33%2%ProtectionagainstheatstrokeProtectionagainstskinconditions(cancer,allergytothesun,etc.)ProtectionagainstagingAsmoothtanDonotknow31Description:In2024,about80percentofFrenchrespondentstakingpartinasurveystatedthatoneofthereasonstheyusedsunscreenwastoprotectthemselvesagainstheatstrokes.About53percentsaidthattheywantedtopreventaging.

ReadmoreNote(s):France;February14to15,2024;1,001*;18yearsandolder;*RepresentativeoftheFrenchpopulation.

Thesourcespecifiesthatmultipleanswerswereallowedandthetotalamountstomorethan100%.

ReadmoreSource(s):Fédérationdesentreprisesdelabeauté;OpinionWayCHAPTER

05OnlineshoppingRevenueofthebeautyandpersonalcaree-commercemarketinFrancefrom2019to2029(inbillionU.S.dollars)RevenueoftheonlinebeautyandpersonalcareindustryinFrance2019-202912108610.4310.0520289.548.6947.827.357.086.676.566.545.2920201920202021202220232024202520262027202933Description:Therevenueinthebeauty&personalcareE-commercemarketinFrancewasforecasttocontinuouslyincreasebetween2024and2029byintotal3.4billionU.S.dollars(+48.02percent).Afterthesixthconsecutiveincreasingyear,therevenueisestimatedtoreach10.43billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):France;2019to2029Source(s):StatistaNumberofusersofbeautyandpersonalcaree-commerceinFrancefrom2019to2029(inmillions)NumberofusersofonlinebeautyandpersonalcareinFrance2019-202917.016.015.016.2615.9815.6515.2714.8314.2913.8314.013.012.011.010.013.3112.6211.73202010.85201920212022202320242025202620272028202934Description:Thenumberofusersinthebeauty&personalcaree-commercemarketinFrancewasforecasttocontinuouslyincreasebetween2024and2029byintotaltwomillionu