CONSUMER&

BRANDBrandKPIs

for

dishwashing

liquid:Lemi

Shine

in

the

United

StatesConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Lemi

Shine’sperformance

inthe

dishwashing

liquidmarket.Fieldwork:July2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofNovember202469%

of

Lemi

Shine

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Lemi

Shine’s

branding

resonates

more

with

Gen

Z?Lemi

Shineranksoutsidethe

Top

10

inawarenesswithin

the

dishwashing

liquid

market?Lemi

Shinegenerally

appealstomen

more

thanwomen?Thepopularity

ratingof

Lemi

Shineis19%?Lemi

Shineranksoutsidethe

Top

10

inusage?Among

Lemi

Shineenthusiasts,56%

fallunderthehigh-income

category?Interms

of

loyalty,Lemi

Shine

is

outsidetheTop10

in?Consumers

want

theirdishwashing

liquid

brandstohavereliability,highvalue,andhonesty

/trustworthinessthe

United

States?Lemi

Shinehasascore

of16%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Lemi

Shine

at

69%Brand

profile:

snapshotBrand

performance

of

LemiShineintheUnitedStates69%24%19%17%16%AwarenessPopularityUsageLoyaltyBuzz5Notes:Dishwashing

liquid

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,244,

all

respondents

(awareness),

n=304,

respondents

who

know

the

individual

brand

(popularity),

n=304,

respondentswho

know

the

individual

brand

(usage),

n=51,

respondents

who

have

used

the

individual

brand

(loyalty),

n=304,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024LemiShine’sbranding

resonatesmore

with

Gen

ZBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations38%35%34%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeLemi

Shine

bygeneration

versusthe

share

of

industryusers

ingeneral,

we

cansee

thatLemi

Shine

islikedby0%

ofBaby

boomers

and28%

ofGen

Xers,

whereas

thetotalshare

ofindustryusers

is11%

and

30%,

respectively.30%28%25%ForMillennials

andGen

Z,

38%

and

34%

feel

positivelytowards

Lemi

Shine,versus35%

and25%.

Socurrently,forLemi

Shine,Gen

Zconnects

most

withtheirbrandcompared

to

theoverall

industryuser.11%0%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestodishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=58,

Lemi

Shine

enthusiast,

n=1,165,

dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024LemiShine

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandLGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofenthusiastsof

Lemi

Shine

shows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.12%86%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Lemi

Shine

hasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.21%41%59%59%

ofmen

likeLemi

Shine

compared

to41%

ofwomen,

whereas

fortheoverallindustry,50%

of

women

usedishwashing

liquid

compared

to

50%

ofmen.50%50%79%21%

ofLemi

Shineenthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to12%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

dishwashing

liquid,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=58,

LemiShine

enthusiast,

n=1,165,

dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Lemi

Shine

enthusiasts,

56%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.9%Single24%34%33%33%12%15%CoupleSingleparentNuclear56%

ofLemi

Shineenthusiastsare

fromhigh-income

households.Lemi

Shine’sbrandisgenerally

enjoyedmore

byconsumers

who

arepartof

anuclearhousehold,

41%

of

Lemi

Shineenthusiastshavethiscurrent

livingsituation.56%7%11%41%21%Multi-generational3%5%23%26%19%ExtendedOther21%2%6%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=58,

Lemi

Shine

enthusiast,

n=1,165,

dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

dishwashing

liquid

brands

to

have

reliability,

high

value,and

honesty

/

trustworthinessBrand

profile:

qualitiesQualitiesuserswant

from

dishwashingliquid

brandsFordishwashing

liquid,the

top

threequalitiesusers

want

from

abrand

arereliability,

high

value,andhonesty

/trustworthiness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Lemi

Shine

users

alsoappreciate

thesekey

attributes,indicating

Lemi

Shineexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatLemi

Shineenthusiastsareleast

focused

on

arethrill/excitement

andsocial

responsibility.ReliabilityExclusivityLemi

Shine

should

work

on

promotingboldness

to

convert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

dishwashing

liquid,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comestodishwashing

liquid,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:n=51,

Lemi

Shine

users’,

n=58,

Lemi

Shine

enthusiast,

n=1,165,

dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Lemi

Shine

fans,

36%

state

that

they

get

excited

about

dishwashingliquid

productsBrand

profile:

attitudesWhat

doconsumersthink

ofdishwashingliquid

ingeneral?62%50%50%45%45%36%36%26%26%20%18%16%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

dishwashing

liquid

topicsrelating

toproductsdishwashingliquidBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

dishwashing

liquid

do

youagree

with?”;

Multi

Pick;“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=58,

Lemi

Shine

enthusiast,

n=1,165,dishwashing

liquid

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1169%

of

Lemi

Shine

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

dishwashing

liquid,the

averageawareness

ofabrandinthe

United

Statesis59%.Awareness

ofLemi

Shine,however,

isat24%.Awareness19%

ofU.S.

dishwashing

liquid

users

saytheylikeLemiShine,compared

toanindustryaverage

brandpopularity

of33%.17%

ofindustryusers

intheUnitedStatessaythey

useLemi

Shine,with

theaverage

usageof

abrand

at28%.BuzzPopularity69%

ofbrandusers

saytheywould

usethe

brandagain,compared

toanaverage

loyalty

score

of

77%.Lemi

Shine

hasbeen

noticed

less

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of16%compared

to

22%.Sooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.LoyaltyBrandUsageIndustryaverage12

Notes:Dishwashing

liquid

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,244,

all

respondents

(awareness),

n=304,

respondents

who

know

the

individual

brand

(popularity),

n=304,

respondentswho

know

the

individual

brand

(usage),

n=51,

respondents

who

have

used

the

individual

brand

(loyalty),

n=304,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024LemiShine

ranks

outside

the

Top

10

in

awareness

within

the

dishwashing

liquidmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofLemi

ShineRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Dawn92%87%86%83%75%75%66%51%42%37%24%2Gain3CascadeAjax45PalmoliveFinishUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67Ivory76%8SeventhGenerationMrs.

MeyersMethodOutofallrespondents,

24%

were

aware

of

Lemi

Shine.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,244,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Lemi

Shine

is

19%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofLemiShineRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Dawn77%41%40%38%35%34%29%25%24%24%19%2CascadeGain34PalmoliveAjaxOutofconsumers

who

knew

thebrand,

19%

saidtheyliked

Lemi

Shine.ThisranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.56Finish7Grab

GreenEcos881%9Mrs.

MeyersMethodPopularityN/A1014

Notes:“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=304,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024LemiShine

ranks

outside

the

Top

10

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofLemiShineRank#

BrandUsage

%72%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

todishwashing

liquid,

which

of

thefollowing

brandshaveyou

used

inthepast12

months?”.1Dawn17%2PalmoliveCascadeGain35%334%Outofconsumers

who

knew

thebrand,

17%

saidtheyused

Lemi

Shine.ThisranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.434%5Finish30%6Ajax30%7Ecos25%8Grab

GreenMrs.

MeyersMethod21%83%920%UsageN/A1017%15

Notes:“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

have

youused

in

the

past

12

months?”;

Multi

Pick;Base:

n=304,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Lemi

Shine

is

outside

the

Top

10

in

the

United

StatesBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofLemiShine’sconsumersRank#

BrandLoyalty

%93%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Dawn2Gain84%31%3CascadeFinish82%481%5SeventhGenerationPalmoliveAjax81%681%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

dishwashingliquid,which

ofthefollowing

brandsare

youlikely

touseagaininthe

future?”.781%69%8Mrs.

MeyersMethodIvory79%976%Outofrespondents

whohaveused

Lemi

Shine,69%saidthey

would

usethebrand

again.LoyaltyN/A1071%16

Notes:“When

it

comesto

dishwashing

liquid,

which

ofthe

following

brands

are

youlikely

to

use

againin

the

future?”;Multi

Pick;

Base:n=51,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024LemiShine

has

a

score

of

16%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofLemiShineRank#

BrandBuzz%55%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Dawn16%2CascadeGain32%330%Outofconsumers

who

knew

thebrand,

16%

saidtheyhadheardaboutLemi

Shineinthe

media.

Thisranksthemninth

compared

to

other

brandssurveyed

inthismarket.4Finish25%5Ecos22%6Ajax20%7Grab

GreenPalmoliveLemiShineIvory18%816%84%916%BuzzN/A1014%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=304,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthop