CONSUMER&

BRANDBrandKPIs

for

grocery

stores:

LuluHypermarket

in

IndiaConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

LuluHypermarket’sperformance

inthe

grocery

store

market.Fieldwork:June2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofNovember202482%

of

Lulu

Hypermarketusers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Lulu

Hypermarket’s

branding

resonates

with?Lulu

Hypermarket

ranksninthinawareness

withinMillennials

similarly

to

other

brandsinthe

industrythe

grocery

store

market?Lulu

Hypermarket

generally

appealstomen

morethan

women?Thepopularity

ratingof

Lulu

Hypermarket

is50%?Lulu

Hypermarket

ranksfourth

inusage?Among

Lulu

Hypermarket

enthusiasts,38%

fallunderthe

high-income

category?Interms

of

loyalty,LuluHypermarket

is

fourthinIndia?Consumers

want

theirgrocery

store

brandstohavehonesty

/trustworthiness,

friendliness,

andauthenticity?Lulu

Hypermarket

hasascore

of45%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Lulu

Hypermarketat

82%Brand

profile:

snapshotBrand

performance

of

Lulu

Hypermarket

inIndia82%54%50%45%45%AwarenessPopularityUsageLoyaltyBuzz5Notes:Grocery

stores‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents(awareness),

n=673,

respondents

who

know

the

individual

brand

(popularity),

n=673,

respondents

whoknow

the

individual

brand(usage),

n=303,

respondents

who

have

used

the

individual

brand

(loyalty),

n=673,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Lulu

Hypermarket’sbranding

resonates

with

Millennials

similarly

to

other

brandsin

the

industryBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations46%43%43%42%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeLuluHypermarket

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatLuluHypermarket

islikedby0%

ofBabyboomers

and

13%

of

Gen

Xers,whereas

the

total

shareof

industryusers

is

0%

and

12%,

respectively.ForMillennials

andGen

Z,

43%

and

43%

feel

positivelytowards

LuluHypermarket,

versus

42%

and46%.

Socurrently,

forLuluHypermarket,

Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.13%12%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestogrocery

stores,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:n=334,

Lulu

Hypermarketenthusiast,

n=1,217,

grocery

store

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Lulu

Hypermarket

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

LuluHypermarket

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof14%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

LuluHypermarket

hasasimilar

proportion

of

LGBTQIA+16%78%41%59%44%56%56%

ofmen

likeLuluHypermarketcompared

to

44%

of

women,

whereasfortheoverall

industry,59%

of

men

usegrocery

stores

compared

to41%

ofwomen.83%consumers

when

compared

totheindustryusers

ingeneral.14%

ofLuluHypermarket

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to16%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

grocery

stores,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=334,

LuluHypermarketenthusiast,

n=1,217,

grocery

store

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Lulu

Hypermarketenthusiasts,

38%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.3%4%Single38%35%8%6%CoupleSingleparentNuclear38%

ofLuluHypermarket

enthusiastsarefrom

high-income

households.LuluHypermarket’s

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

24%

ofLuluHypermarket

enthusiastshavethiscurrent

living

situation.4%4%24%19%33%32%33%Multi-generational31%28%31%37%30%ExtendedOther1%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

grocery

stores,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=334,

Lulu

Hypermarketenthusiast,

n=1,217,

grocery

store

usersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

grocery

store

brands

to

have

honesty

/

trustworthiness,friendliness,

and

authenticityBrand

profile:

qualitiesQualitiesuserswant

from

grocery

store

brandsForgrocery

stores,

thetopthreequalitiesusers

want

from

abrand

arehonesty

/trustworthiness,

friendliness,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%LuluHypermarket

users

alsoappreciatethese

key

attributes,indicatingLuluHypermarket

exudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatLuluHypermarketenthusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityLuluHypermarket

should

work

onpromoting

social

responsibility

toconvert

enthusiastsinto

owners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

grocery

stores,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

togrocery

stores,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

“When

it

comes

togrocery

stores,which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;

Base:

n=303,

Lulu

Hypermarketusers’,n=334,Lulu

Hypermarketenthusiast,

n=1,217,

grocery

storeusersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Lulu

Hypermarketfans,

44%

state

that

they

get

excited

about

grocerystoresBrand

profile:

attitudesWhat

doconsumersthink

ofgrocery

stores

ingeneral?51%50%49%48%45%44%43%42%41%39%39%34%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trustgrocery

storestopicsrelating

togrocery

storesBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

grocery

stores

do

youagreewith?”;

Multi

Pick;“When

it

comesto

grocery

stores,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=334,

Lulu

Hypermarketenthusiast,

n=1,217,grocery

storeusersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1182%

of

Lulu

Hypermarketusers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

grocery

stores,

theaverageawareness

ofabrandinIndiais64%.

Awareness

ofLuluHypermarket,

however,

isat54%.Awareness50%

ofIndiangrocery

store

users

saytheylikeLuluHypermarket,

compared

toanindustryaverage

brandpopularity

of45%.45%

ofindustryusers

inIndiasaythey

useLuluHypermarket,

withtheaverage

usageof

abrandat39%.BuzzPopularity82%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

75%.LuluHypermarket

hasbeen

noticed

more

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of45%compared

to

36%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Grocery

stores‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,249,

all

respondents(awareness),

n=673,

respondents

who

know

the

individual

brand

(popularity),

n=673,

respondents

whoknow

the

individual

brand(usage),

n=303,

respondents

who

have

used

the

individual

brand

(loyalty),

n=673,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Lulu

Hypermarket

ranks

ninth

in

awareness

within

the

grocery

store

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofLulu

HypermarketRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Smart

Bazaar92%92%85%69%64%61%61%60%54%52%2Reliance

FreshDmart34Vishal

Mega

MartStarBazar46%554%Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Nature's

BasketMore78Spencer’s

RetailLuluHypermarketNilgirisOutofallrespondents,

54%

were

aware

of

LuluHypermarket.

Thisranksthemninth

compared

toother

brandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Lulu

Hypermarketis

50%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofLuluHypermarketRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Dmart70%70%60%50%46%45%40%40%37%35%2Reliance

FreshSmart

BazaarLuluHypermarketVishal

Mega

MartNature's

Basket24Seven34Outofconsumers

who

knew

thebrand,

50%

saidtheyliked

LuluHypermarket.

Thisranksthemfourthcompared

to

other

brandssurveyed

inthismarket.50%50%5678StarBazar9Spencer’s

RetailMorePopularityN/A1014

Notes:“When

it

comesto

grocery

stores,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=673,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Lulu

Hypermarket

ranks

fourth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofLuluHypermarketRank#

BrandUsage

%64%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

grocerystores,

which

ofthefollowing

brandshaveyou

used

inthe

past12

months?”.1Reliance

Fresh2Dmart63%3Smart

BazaarLuluHypermarketVishal

Mega

MartNature's

BasketStarBazar51%Outofconsumers

who

knew

thebrand,

45%

saidtheyused

Lulu

Hypermarket.

Thisranksthemfourthcompared

to

other

brandssurveyed

inthismarket.445%45%544%55%637%736%8More34%924Seven33%UsageN/A10Spencer’s

Retail29%15

Notes:“When

it

comesto

grocery

stores,

which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;Base:

n=673,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Lulu

Hypermarketis

fourth

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofLuluHypermarket’s

consumersRank#

BrandLoyalty

%86%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Dmart18%2Reliance

Fresh24Seven85%382%4LuluHypermarketVishal

Mega

MartSmart

BazaarSpencer’s

RetailMore82%580%677%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

grocery

stores,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.776%874%82%9StarBazar72%Outofrespondents

whohaveused

LuluHypermarket,82%

saidthey

would

usethebrand

again.LoyaltyN/A10Nature's

Basket71%16

Notes:“When

it

comesto

grocery

stores,

which

ofthe

following

brands

are

youlikely

touse

againin

the

future?”;

Multi

Pick;Base:n=303,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Lulu

Hypermarket

has

a

score

of

45%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofLuluHypermarketRank#

BrandBuzz%61%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Reliance

Fresh2Dmart58%3Smart

BazaarLuluHypermarketNature's

Basket24Seven48%Outofconsumers

who

knew

thebrand,

45%

saidtheyhadheardaboutLuluHypermarket

inthe

media.

Thisranksthemfourthcompared

toother

brandssurveyed

inthismarket.445%45%539%55%637%7easyday

clubStarBazar29%827%9Nilgiris26%BuzzN/A10Vishal

Mega

Mart26%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=673,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-driven