10/102025-2026學(xué)年高考一輪專題復(fù)習(xí)話題突破14媒體宣傳（聽力專練）考點分析考點分析高考聽力不會直接考“什么是媒體宣傳”，而是會考查媒體宣傳在現(xiàn)實生活中的各種體現(xiàn)。主要可分為以下三大類：1.商業(yè)營銷與推廣這是最?？嫉念愋?。對話圍繞某個產(chǎn)品、服務(wù)或活動的推廣展開。典型場景：推銷課程、推廣旅游套餐、介紹新產(chǎn)品、餐廳社交媒體營銷、商業(yè)廣告。2.公共宣傳與信息傳播這類對話涉及機(jī)構(gòu)向公眾傳遞信息，旨在塑造形象或通知事項。典型場景：學(xué)校領(lǐng)導(dǎo)致辭、圖書館/博物館公告、公益廣告、公共活動通知。3.個人層面的宣傳與影響這類題目考察媒體宣傳如何影響個人，或個人如何利用媒體進(jìn)行自我展示。典型場景：因看到廣告而咨詢、受電影/書籍影響而產(chǎn)生興趣、在社交媒體上分享個人作品。常見設(shè)問Whatisthemainpurposeoftheconversation?Whatistheman/womanadvertising/promoting?Whatisthekeyfeature/sellingpointoftheproduct/service?Whatistheprice/discount/specialoffermentioned?Whatwilltheman/womanprobablydonext?Whatisthespeaker'sjob/role?Whoarethemostlikelylisteners?Howdidtheman/womanfirstlearnabout...?(e.g.,fromanad,amovie,anarticle)Whyistheman/womaninterestedin...?Whatistherequirementforparticipating/signingup?解題技巧解題技巧技巧1抓住“宣傳目的”：一旦判斷對話屬于宣傳類，立刻思考：“誰在向誰宣傳什么？”抓住這個核心，很多細(xì)節(jié)題就能迎刃而解。技巧2識別“宣傳用語”：留意對話中的標(biāo)志性詞語，如promotion,specialoffer,free,new,welcometo...,letmeintroduce...，以及充滿贊美、鼓勵性的語言。技巧3關(guān)注“行動號召”：宣傳的最終目的是讓人行動。仔細(xì)聽對話結(jié)尾的建議，如Whydon'twe...?,Howabout...?,Youcan...，這常常是答案的關(guān)鍵。技巧4區(qū)分“事實”與“觀點”：在宣傳中，既有客觀事實（如價格、時間），也有主觀觀點（如“這是最好的”）。答題時要注意區(qū)分，問題問的往往是事實細(xì)節(jié)。技巧5注意“因果關(guān)系”：很多題目會問原因。特別注意聽because,so,thereasonis...等詞后面的內(nèi)容，這常是媒體產(chǎn)生影響的直接體現(xiàn)。語料語料總結(jié)核心概念mediapublicity/媒體宣傳advertisement(ad)/廣告marketing/市場營銷publicrelations(PR)/公共關(guān)系promotion/推廣，促銷socialmedia/社交媒體宣傳渠道與形式newspaper/報紙magazine/雜志television(TV)/電視internet/互聯(lián)網(wǎng)onlineplatform/網(wǎng)絡(luò)平臺socialmediaaccount/社交媒體賬號pressrelease/新聞稿campaign/宣傳活動exhibition/展覽concert/音樂會lecture/講座宣傳手法與內(nèi)容launch/推出（新產(chǎn)品）introduce/介紹，推出onpromotion/促銷中specialoffer/特價優(yōu)惠discount/折扣freeofcharge/免費newarrival/新品limitedtimeoffer/限時優(yōu)惠savemoney/省錢unique/獨特的attractive/有吸引力的appealing/吸引人的high-quality/高質(zhì)量的world-famous/世界聞名的受眾反應(yīng)與行動beinterestedin/對...感興趣beattractedby/被...吸引inquireabout/咨詢signup/報名，注冊bookaticket/訂票makeareservation/預(yù)訂placeanorder/下單recommend/推薦applyfor/申請相關(guān)場景詞匯menu/菜單interview/面試，采訪salaryraise/加薪volunteerwork/志愿者工作themepark/主題公園museum/博物館library/圖書館course/課程competition/比賽，競賽ticket/票price/價格fee/費用常用表達(dá)與句式開場歡迎Welcometo[地點/活動]!/歡迎來到……！場景：廣播、演講、導(dǎo)游開場，標(biāo)志宣傳開始。Haveyouheardabout[產(chǎn)品/事件]?/你聽說……了嗎？場景：朋友間分享信息，常引出宣傳內(nèi)容。I'mcallingtotellyouaboutourspecialoffer./我打電話是來告知您我們的特別優(yōu)惠。場景：電話銷售，直接表明宣傳目的。Ijustreadin[報紙/雜志]that.../我剛剛在……上讀到……場景：說明信息來源，是媒體宣傳的典型證據(jù)。產(chǎn)品服務(wù)推介Letmeintroduceourlatest[產(chǎn)品]toyou./請允許我向您介紹我們最新的……場景：直接推銷，引導(dǎo)聽眾關(guān)注新產(chǎn)品。Theadvantageofthis[產(chǎn)品]isthat.../這個產(chǎn)品的優(yōu)點是……場景：詳細(xì)介紹賣點，說服聽眾。It'sspeciallydesignedforpeoplelikeyou./這是為您這樣的客戶專門設(shè)計的。場景：針對客戶群進(jìn)行精準(zhǔn)宣傳。Whatsetsusapartis.../我們的獨特之處在于……場景：強(qiáng)調(diào)獨特性，區(qū)別于競爭對手。促銷優(yōu)惠說明It'sonpromotionnow./現(xiàn)在正在促銷。場景：直接說明商品處于優(yōu)惠期。Foralimitedtimeonly,youcanget[折扣]./限時優(yōu)惠，您可以享受……場景：制造緊迫感，促使快速決策。Ifyousignuptoday,you'llget[贈品]forfree!/如果您今天報名，將免費獲得……！場景：用額外贈品鼓勵立即行動。That'sasavingof[金額]!/這能節(jié)省……元！場景：強(qiáng)調(diào)優(yōu)惠力度，突出省錢數(shù)額。呼吁行動Whydon'tyoucomeandhavealook?/您何不過來看看呢？場景：提出邀請，引導(dǎo)下一步行動。Howaboutvisiting[地點]thisweekend?/這個周末去……看看怎么樣？場景：提出具體建議，推動計劃落實。Youcanfindmoredetailsonourwebsite./您可以在我們網(wǎng)站上找到更多詳情。場景：引導(dǎo)至更多宣傳內(nèi)容。Don'tmissthisgreatopportunity!/切勿錯過這個好機(jī)會！場景：最終呼吁，強(qiáng)化緊迫感。內(nèi)容傳播We'llbepostingthepicturesonsocialmedia./我們會把圖片發(fā)布在社交媒體上。場景：明確說明宣傳渠道和計劃。Followusformoreupdates!/關(guān)注我們獲取更多更新！場景：社交媒體常用語，呼吁持續(xù)關(guān)注。Theexhibitiondisplaysover[數(shù)量]items./本次展覽展出了超過……件物品。場景：用具體數(shù)字突出展覽的規(guī)模和價值。Thismovieiscenteredaroundathemeof.../這部電影圍繞……的主題展開。場景：介紹文化產(chǎn)品內(nèi)容，說明其核心價值。強(qiáng)化訓(xùn)練強(qiáng)化訓(xùn)練試題總覽短對話1男士想與經(jīng)理見面，洽談報紙上招聘廣告的職位。2兩人在討論一則招聘初級銷售經(jīng)理的廣告。3女士正在對男士進(jìn)行工作面試。4兩人在討論“新中式”連衣裙成為爆款的新時尚潮流。5男士在團(tuán)隊項目中面臨平衡營銷活動的創(chuàng)意與截止日期的問題。6兩人在討論運動員AndyMurray，他的勝利占據(jù)了新聞，報紙也刊登了關(guān)于他的文章。7Sarah作為記者，無法在嚴(yán)格的截止日期前完成報道。8女士祝賀男士贏得金牌，并進(jìn)行賽后采訪。9男士迫不及待想去參加著名脫口秀主持人舉辦的講座。10女士想創(chuàng)辦俱樂部，但招募到的成員遠(yuǎn)低于預(yù)期。長對話1一位父親建議另一位母親將兒子的畫作拍照并發(fā)布到社交媒體上，以展示他的才華。2兩人討論為新菜單拍攝的照片，并規(guī)劃其在社交媒體上的發(fā)布策略。3兩人在討論一篇報紙新聞，內(nèi)容是關(guān)于一個新開放的、旨在宣傳和保護(hù)巴文化的博物館。4一段對退役運動員的采訪，談?wù)撈渎殬I(yè)轉(zhuǎn)型和創(chuàng)業(yè)動機(jī)。5客服向客戶推銷并介紹各種優(yōu)惠的互聯(lián)網(wǎng)套餐。6兩人討論著名女演員娜塔莉·波特曼的生平、教育和電影作品。獨白1一位藝術(shù)系負(fù)責(zé)人在畢業(yè)展上致辭，介紹并宣傳學(xué)生們的藝術(shù)作品，并邀請獲獎學(xué)生上臺展示。2一篇回顧搖滾樂隊鼓手CharlieWatts生平的紀(jì)念文章，講述了他的生涯和個性。3一則宣傳一本名為《PaperSea》的獨立手工雜志的廣告，介紹其特色、內(nèi)容和購買方式。4一個競賽獲獎?wù)邭g迎活動的主持詞，宣傳主題公園的設(shè)施和活動，旨在讓聽眾盡情游玩。5一位繪畫老師在新學(xué)員開班儀式上的發(fā)言，介紹課程安排、要求和結(jié)課展覽。練習(xí)1短對話聽下面10段對話。每段對話后有一個小題，從題中所給的A、B、C三個選項中選出最佳選項。聽完每段對話后，你都有10秒鐘的時間來回答有關(guān)小題和閱讀下一小題。每段對話僅讀一遍。1.Whatdoesthemanwanttodo?A.Applyforajob. B.Makeaphonecall. C.Readthenewspaper.2.Whatarethetwospeakerstalkingabout?A.Atravelplan. B.Abigcompany. C.Ajobopportunity.3.Whatisthewomanprobablydoing?A.Conductingajobinterview. B.Discussingcostumedesigns.C.Sharingherworkexperience.4.Whatarethespeakersmainlytalkingabout?A.Afamousfashiondesigner. B.Anewclothingtrend. C.AnancientChinesepainting.5.Whatchallengedoesthemanface?A.Settingupanewproject.B.Collectingcustomerfeedback.C.Balancingcreativitywithdeadlines.6.Whatarethespeakersmainlytalkingabout?A.Agame. B.Anarticle. C.Aplayer.7.WhatseemstobeSarah’sproblem?A.Sheoftengoestoworklate.B.Sheisn’tgoodattellingstories.C.Shecouldn’tfinishthetaskasrequired.8.Whoisprobablytheman?A.Areporter. B.Anathlete. C.Acoach.9.Whatwillthemanprobablydothisafternoon?A.Buyaticket. B.Gotoalecture. C.Hostatalkshow.10.Howmightthewomanfeel?A.Relaxed. B.Disappointed. C.Confident.練習(xí)2中長對話聽下面幾段對話。每段對話后有幾個小題，從題中所給的A、B、C三個選項中選出最佳選項，并標(biāo)在試卷的相應(yīng)位置。聽每段對話前，你將有時間閱讀各個小題，每小題5秒鐘；聽完后，各小題將給出5秒鐘的作答時間。每段對話讀兩遍。Dialogue1聽下面一段較長對話，回答以下小題。A.Makingsculptures. B.Writingpoems. C.Doingpainting.A.GotoartexhibitionswithWB.PerfectherphotographyDialogue2聽下面一段較長對話，回答以下小題。10.WhatisRalphworkingon?A.Takingdishes’pictures. B.Decoratingrestaurantkitchens. C.Planningamenuimprovement.11WhatisRalphworriedatfirst?A.Thepricesaren’treasonable.B.Thekitchenenvironmentisn’tideal.C.Somephotosaren’tattractiveenough.12.WhatdoesElsaoffertodo?A.Checktheprices. B.Finalizethelocations. C.Makeamarketingplan.13.WhatdoesElsadecidetodointheend?A.Furtherimprovethepictures.B.Launchthemenuitemsearlier.C.Delaythesocialmediaupdates.Dialogue3聽下面一段較長對話，回答以下小題。14.Whereisthemuseumlocated?A.InChengduCity. B.InDazhouCity. C.InLeshanCity.15.WhatdoweknowabouttheLuojiabasite?A.Itcoversnearlyl2,000squaremeters.B.Culturalreliesareunearthedhereforthefirsttune.C.Thereareover3,000culturalrelicsinitscollection16.Whatdoesthewomanexplaintotheman?A.AdvantagesofLuojiaba’slocation.B.Methodsofprotectingtheserelics.C.Importanceofbuildingamuseum.17.Whatwillthespeakersdonext?A.Booktickets.B.Makeaphonecall.C.Readanewspaper.Dialogue4聽下面一段較長對話，回答以下小題。14.WhydidGemmaretirefromathletics?A.Shewasinjured. B.Shewassuccessfulenough. C.Shewastiredoftraveling.15.HowdidGemmainitiallyfeelafterretiring?A.Shewasveryhappy. B.Shemissedheroldlife. C.Sheworriedaboutherfinances.16.WhatdifficultydidGemmafacewhenapplyingforajob?A.Herabilitywasquestioned.B.Heragewasn’tadvantageous.C.Herrésuméwastooinformative.17.WhatmotivatedGemmatogoonwithherbusiness?A.Herathleticknowledge. B.Herstrongpersonality. C.Herbeliefintheprospects.Dialogue5聽下面一段較長對話，回答以下小題。10.Whatdoesthewomansayaboutthefirstpackage?A.Itisbasicandslow. B.Itincludesawirelessrouter. C.Itoffersafreepersonalfirewall.11.Howmuchwillthemanpayeachmonth?A.$30. B.$50. C.$100.12.Whydoesthewomansaythemanislucky?A.Thepackagepriceislower. B.Thependriveischeaper. C.Thesetting-upisfree.Dialogue6聽下面一段較長對話，回答以下小題。13.HowoldwasNataliewhenshetookthepicture?A.Inherearly10s. B.Inherearly30s. C.Inherearly40s.14.WheredoesNatalielivenow?A.InJerusalem. B.InWashingtonD.C. C.InNewYorkCity.15.WhatcausedNatalietoquithercareerinmodeling?A.Preferencefortheactingprofession.B.Suggestionsfromherfirstagent.C.Pressurefromherparents.16.Whichmoviecameoutin1995?A.Léon. B.Heat. C.MarsAttacks.練習(xí)3獨白Passage1聽下面一段較長獨白，回答以下小題。17.Whatdoesthespeakerthinkofthegraduatingclass?A.Theyarehard-working. B.Theyareexperienced. C.Theyaregifted.18.Whatisthespeakermostlikelytobegoodat?A.Modernpainting. B.Fashiondesign. C.Phototaking.19.Whowillprobablyspeaknext?A.JamesSmith. B.JaneGoodman. C.MichaelWatts.20.Whatisthespeakerdoing?A.Givingaclass. B.Awardingprizes. C.Hostinganexhibition.Passage2聽下面一段獨白，回答以下小題。17.WhichtypeofmusicdidCharlieWattsplayinanamateurbandaftergraduation?A.Bluesmusic. B.Jazzmusic. C.Rockmusic.18.WhatwasCharlieWattsdoingwhenaskedtojointheband?A.Studyingatuniversity.B.Workinginadvertising.C.Workinginfashiondesign.19.Wherewerethebandmembersmostprobablyfrom?A.England. B.TheUS. C.Brazil.20.HowcouldCharlieWattsbebestdescribed?A.Hewasawildandtalentedsinger.B.Hewasaloudandconfidententertainer.C.Hewasaquietandhumbleinstrumentplayer.Passage3聽下面一段獨白，回答以下小題。17.WhatmakesPaperSeaunique?A.Itsinterviewcolumn.B.Itsproductionmethod.C.Itsimpressivephotography.18.HowoftenisPaperSeapublished?A.Twiceayear. B.Everymonth. C.Everythreemonths.19.WhatcontentmaybeincludedinPaperS