ORIGINAL?億才乙oEXCLUSIVEBrandResearchDossier在同質(zhì)化競(jìng)爭(zhēng)如同紅海的餐飲行業(yè)，新品牌開(kāi)業(yè)3個(gè)月內(nèi)倒閉率高達(dá)

60%。而

O.P.S.CAFE卻以其獨(dú)特的品牌理念和創(chuàng)新的產(chǎn)品思維，成為咖啡界的現(xiàn)象級(jí)品牌。這本手冊(cè)將深度解析O.P.S.如何通過(guò)開(kāi)放式思維、無(wú)限可能性和空間重構(gòu)，在短短幾年內(nèi)成長(zhǎng)為特調(diào)咖啡領(lǐng)域的頂級(jí)品牌，為品牌創(chuàng)作者提供深度啟示。In

TheCateringIndustry

WhereHomogeneousCompetitionIsLikeARedOcean,TheFailureRateOfNewBrands

Within

ThreeMonthsOf

OpeningIs

AsHigh

As60%.However,

O.p.s.CafeHasBecome

APhenomenon-LevelBrandIn

TheCoffeeIndustry

WithItsUniqueBrandConcept

AndInnovativeProduct

Thinking.

ThisManual

WillDeeply

AnalyzeHowO.p.s.HasGrownInto

ATopBrandInTheSpecialty

CoffeeField

Within

Just

AFew

Years

ThroughOpen

Thinking,

InfinitePossibilities

AndSpatialReconstruction,

ProvidingProfoundInspirationForBrandCreators.SOOSoo

design

-獨(dú)家原創(chuàng)出品1.

35Brandculture

品牌文化創(chuàng)始人故事、品牌簡(jiǎn)介、品牌定位、品牌歷程、品牌理念、品牌訪談?wù)洝?/p>

品牌標(biāo)識(shí)、品牌色系統(tǒng)、品牌包裝物料、本章總結(jié)Founder'sstory,brandintroduction,positioning,brandhistory,brandphilosophy,excerptsfrombrandinterviews,logo,colorsystem,packagingmaterials,andsummaryofthischapter2.

83Products&Design

,

產(chǎn)品與設(shè)計(jì)標(biāo)志性產(chǎn)品、主要產(chǎn)品線、產(chǎn)品策略解構(gòu)、本章總結(jié)Signature

products,main

product

lines,product

strategydeconstruction,summaryofthischapter3.

122Promotion

strategy品牌推廣策略特色推廣活動(dòng)、品牌空間策略、品牌策略解構(gòu)、本章總結(jié)Specialpromotionactivities,brandspacestrategies,brandstrategydeconstruction,summaryofthischapter4.

125Brand

summary

品牌總結(jié)視覺(jué)策略實(shí)操模型、全冊(cè)結(jié)語(yǔ)VisualStrategyPracticalModel,ConclusionoftheentirebookCONTENTSMANUALSoo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIER*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳Note:This

manual

is

from

the

brand

solution

libraryExclusiveproduction

of

the

Kanjian

brand

under

its

umbrella,exclusive

tomembers,strictlyprohibited

frombeingleaked品牌文化BrandCulture源于專(zhuān)業(yè)的創(chuàng)新精神Innovativespiritderivedfrom

professionalism-NO.1

-Soodesign-ExclusiveOriginalProduction.Exclusive

formembers.No

furtherdistributionSoo

design

-獨(dú)家原創(chuàng)出品丨會(huì)員私享

嚴(yán)禁外傳O.P.S.CAFE由一群咖啡行業(yè)頂尖專(zhuān)業(yè)人士共同創(chuàng)建。主理人王啟棱（阿光）是

WBrC（世界咖啡沖煮大賽）和WBC（世界咖啡師大賽）的感官評(píng)審，曾擔(dān)任中國(guó)區(qū)冠軍選手教練，并在知名咖啡品牌M2M擔(dān)任培訓(xùn)課程主要負(fù)責(zé)人。聯(lián)合創(chuàng)始人

Siwei則是近兩年來(lái)活躍于

WBrC賽事的感官評(píng)審，團(tuán)隊(duì)中還包括

2019賽季

WBrC中國(guó)亞軍咖啡師。O.P.S.

CAFE

was

jointly

foundedby

agroupof

topprofessionalsin

thecoffeeindustry.

The

founder,

WangQiling

(Aguang),

isasensory

judge

for

WBrC

(WorldCoffeeBrewingCompetition)and

WBC

(WorldBaristaCompetition).

Hehasservedas

thecoach

for

thechampion

contestants

inChina

andis

themainpersoninchargeof

trainingcourses

atthe

well-known

coffeebrandM2M.

Co-founder

Siweihasbeenanactivesensory

judge

for

WBrCeventsin

thepast

two

years.

The

team

alsoincludesbaristas

who

were

therunner-upin

WBrCChinain

the

2019

season.Soo

design

-獨(dú)家原創(chuàng)出品

丨會(huì)員私享·嚴(yán)禁外傳Soo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERBrand

founder品牌創(chuàng)始人*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳Note:This

manual

is

from

the

brand

solution

libraryExclusiveproduction

of

the

Kanjian

brand

under

its

umbrella,exclusive

tomembers,strictlyprohibited

frombeingleaked

fSOOSoo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERNote:This

manual

is

from

the

brand

solution

libraryExclusiveproduction

of

the

Kanjian

brand

under

its

umbrella,exclusive

tomembers,strictlyprohibited

frombeingleakedBrand

Research

Dossier

會(huì)員私享嚴(yán)禁外傳Soo

design獨(dú)家整理*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳O.P.S.

CAFE成立于

2017年8月1日，位于上海太原路近永嘉路段。品牌名稱三個(gè)字母分別代表：O-Openminded（開(kāi)放的思維）、P-Possibilities（無(wú)限的可能性）、S-Space（空間）。這家小店只有約10平方米，卻不設(shè)座位，打破了傳統(tǒng)咖啡店的常規(guī)模式，專(zhuān)注于提供創(chuàng)意特調(diào)咖啡體驗(yàn)。O.P.S.CAFEwasjointlyfounded

byagroupof

top

professionals

in

the

coffee

industry.The

founder,

WangQiling(Aguang),

isasensory

judge

for

WBrC(WorldCoffeeBrewingCompetition)

and

WBC

(WorldBaristaCompetition).

Hehas

served

as

the

coach

for

the

champion

contestants

inChinaandisthe

main

personincharge

oftraining

courses

atthe

well-known

coffee

brand

M2M.

Co-founder

Siweihasbeenanactivesensory

judge

for

WBrCeventsin

thepast

two

years.

The

teamalsoincludesbaristas

who

were

therunner-upin

WBrCChinain

the

2019

season.BrandIntroduction品牌簡(jiǎn)介design

-獨(dú)家原創(chuàng)出品Soo(O)(

P

)(

S)OpenmindedPossibilitiesSpace開(kāi)放的思維無(wú)限的可能性空間O.P.S.

CAFE

was

jointly

foundedby

agroupof

topprofessionalsin

thecoffeeindustry.

Thefounder,

WangQiling

(Aguang),

isasensory

judge

for

WBrC

(WorldCoffeeBrewingCompetition)and

WBC

(WorldBaristaCompetition).

Hehas

served

as

the

coach

for

the

champion

contestantsinChinaandis

themainpersonincharge

of

training

courses

atthe

well-known

coffeebrandM2M.

Co-founder

Siweihasbeenanactivesensory

judge

for

WBrCeventsin

thepast

two

years.The

teamalsoincludesbaristas

who

were

therunner-upin

WBrCChinain

the

2019

season.Soo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERBrand

Research

Dossier

會(huì)員私享嚴(yán)禁外傳Soo

design獨(dú)家整理*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳Note:This

manual

is

from

the

brand

solution

libraryExclusiveproduction

of

the

Kanjian

brand

under

its

umbrella,exclusive

tomembers,strictlyprohibited

frombeingleakedExpertInHigh-EndCreative

SpecialtyCoffee高端創(chuàng)意特調(diào)咖啡專(zhuān)家O.P.S.CAFE定位為高端創(chuàng)意特調(diào)咖啡專(zhuān)家，只賣(mài)原創(chuàng)特調(diào)咖啡，大多含有酒精成分。他們不走常規(guī)咖啡店路線，而是以類(lèi)似調(diào)酒或做精品料理的方法來(lái)創(chuàng)造咖啡的無(wú)限可能。品牌瞄準(zhǔn)的是對(duì)咖啡品質(zhì)和創(chuàng)意體驗(yàn)有更高要求的人群，而非追求便捷的大眾市場(chǎng)。O.P.S.CAFEis

positionedasanexpertin

high-end

creative

specialty

coffee,sellingonlyoriginalspecialtycoffee,mostofwhich

contains

alcohol.

They

don't

follow

theconventionalcoffee

shoproute.

Instead,

they

create

theinfinitepossibilitiesofcoffee

byusing

methodssimilarto

mixologyorfinecuisine.

The

brandtargets

peoplewho

have

higherdemandsforcoffeequalityand

creativeexperiences,ratherthanthemassmarketthatpursuesconvenience.BrandIntroduction品牌簡(jiǎn)介r

8月1

日開(kāi)業(yè)，初期推出

"

圍爐煮

"、"

蛋酒小拿鐵

"

和

"

鴛鴦

"

等創(chuàng)意特調(diào)。持續(xù)創(chuàng)新，每個(gè)季度更新菜單，呈現(xiàn)出40

款風(fēng)格迥異的飲品。成為上海最具人氣的特調(diào)咖啡店，被稱為"

咖啡特調(diào)屆皇者"。應(yīng)對(duì)疫情挑戰(zhàn)，快速調(diào)整經(jīng)營(yíng)策略，改用以外帶杯為主的服務(wù)模式。開(kāi)啟

"On

The

Move"城市巡游，首次走出上海，引起轟動(dòng)。nd品牌歷程Hi20202025201720192021Bsytoar品牌理念

Brand

concept用當(dāng)下的手法和對(duì)食材的理解去重組過(guò)去曾有的體驗(yàn)。Reconstructpastexperienceswithcurrenttechniquesandanunderstandingoftheingredients.The

core

concept

of

O.P.S.is"To

reconstitute

past

experiences

with

currenttechniquesandan

understandingofingredients."

Theyemphasize

the

highlightdisplayofingredients.Forasmallamount

of

high-quality

coffee

beans,theywill

specificallymark

thenameof

theestatebecause"good

thingsshouldbeknownby

morepeople."Thebrandadherestoanattitudeofopendialogueandno

prejudice,

andattachesgreatimportancetothe

communication

experience

with

guests.O.P.S.

的核心理念是"用當(dāng)下的手法和對(duì)食材的理解去重組過(guò)去曾有的體驗(yàn)"。他們強(qiáng)調(diào)食材的高光展示，對(duì)于少量、精品的咖啡豆，會(huì)具體標(biāo)注莊園名字，因?yàn)?好東西要讓更多人知道"。品牌堅(jiān)持開(kāi)放對(duì)話、沒(méi)有偏見(jiàn)的態(tài)度，注重與客人的交流體驗(yàn)。InterviewExcerpt創(chuàng)始人訪談?wù)汼OOSoo

design

-獨(dú)家原創(chuàng)出品Reconstructpastexperiences

withcurrenttechniquesandanunderstandingoftheingredients.從咖啡比賽到打造“思想開(kāi)放的實(shí)驗(yàn)場(chǎng)”創(chuàng)始人阿光與

Siwei均擁有豐富的咖啡賽事經(jīng)驗(yàn)（如世界咖啡沖煮大賽感官評(píng)審、中國(guó)區(qū)冠軍等）。他們希望突破傳統(tǒng)咖啡店的模式，打造一個(gè)“不局限于咖啡本身”的空間。阿光表示：“我們不想做夫妻老婆店，而是建立一個(gè)開(kāi)放平臺(tái)，用特調(diào)咖啡連接人與創(chuàng)意?！盨iwei補(bǔ)充道：“OPS的‘P9代表Possibilities，希望通過(guò)實(shí)驗(yàn)性飲品傳遞咖啡的無(wú)限可能性?！碑a(chǎn)品哲學(xué)：特調(diào)咖啡即“飲品藝術(shù)”，拒絕標(biāo)準(zhǔn)化Special

coffeeis

the"art

of

beverages",

anditrefuses

standardization阿光強(qiáng)調(diào)：“特調(diào)不是簡(jiǎn)單混搭，而是像調(diào)酒或料理般重構(gòu)咖啡體驗(yàn)?！眻F(tuán)隊(duì)每季度研發(fā)

4-6款新品，靈感源自旅行記憶（如泰國(guó)雞尾酒式咖啡、新西蘭海岸風(fēng)情），結(jié)合時(shí)令食材與獨(dú)特處理法。Siwei透露：

“每杯特調(diào)都附信息卡，講述風(fēng)味背后的故事，我們希望顧客不僅是喝咖啡，更是參與一場(chǎng)味覺(jué)敘事?！盕rom

coffee

competitions

toshaping"ideas."OpenLaboratory"二人以專(zhuān)業(yè)背景為基石，將競(jìng)技咖啡的嚴(yán)謹(jǐn)與創(chuàng)新融入商業(yè)實(shí)踐，打破常規(guī)咖啡店的品類(lèi)限制，開(kāi)辟特調(diào)咖啡賽道。通過(guò)精細(xì)化食材組合與故事化包裝，將咖啡升維為情感載體，創(chuàng)造高辨識(shí)度的消費(fèi)記憶點(diǎn)。創(chuàng)業(yè)初衷：Brand

Research

Dossier

會(huì)員私享嚴(yán)禁外傳Soo

design獨(dú)家整理*

本手冊(cè)為

Soo

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t

u

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n

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um

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tmanosctiThproNo獨(dú)家發(fā)布

CopyrightBRANDRESEARCHDOSSIERmembers,strictlyprohibitedfrombeingleaked行業(yè)洞察：避開(kāi)價(jià)格戰(zhàn)，用“咖啡極客精神”突圍面對(duì)9.9元咖啡浪潮，阿光認(rèn)為：“精品咖啡不應(yīng)陷入低價(jià)內(nèi)卷，而是以稀缺性創(chuàng)意建立壁壘?！盨iwi舉例說(shuō)明：“我們選用數(shù)千元一斤的莊園豆，搭配定制器皿與復(fù)雜工藝，雖然客單價(jià)

40+，但消費(fèi)者為‘獨(dú)一無(wú)二的故事與品質(zhì)9買(mǎi)單。”二人一致強(qiáng)調(diào)：“特調(diào)咖啡的本質(zhì)是主理人的個(gè)性投射，這是連鎖品牌無(wú)法復(fù)制的競(jìng)爭(zhēng)力?！笨臻g設(shè)計(jì)：小店面大體驗(yàn)，“流動(dòng)吧臺(tái)”拉近客群關(guān)系A(chǔ)

Small

StoreOffers

ABigExperience.

The"MobileBarCounter"BringsCustomersCloser

Together面對(duì)9.9元咖啡浪潮，阿光認(rèn)為：“精品咖啡不應(yīng)陷入低價(jià)內(nèi)卷，而是以稀缺性創(chuàng)意建立壁壘。”Siwi舉例說(shuō)明：“我們選用數(shù)千元一斤的莊園豆，搭配定制器皿與復(fù)雜工藝，雖然客單價(jià)

40+，但消費(fèi)者為‘獨(dú)一無(wú)二的故事與品質(zhì)9買(mǎi)單?！倍艘恢聫?qiáng)調(diào)：“特調(diào)咖啡的本質(zhì)是主理人的個(gè)性投射，這是連鎖品牌無(wú)法復(fù)制的競(jìng)爭(zhēng)力?！盢ot

just

coffee,building

an"ecosystem

ofpossibilities"OPS門(mén)店僅10m，卻通過(guò)“無(wú)固定座位

+開(kāi)放式吧臺(tái)”設(shè)計(jì)，讓咖啡師成為“移動(dòng)體驗(yàn)官”。阿光解釋?zhuān)骸翱臻g逼仄反而促使我們專(zhuān)注服務(wù)密度——咖啡師在顧客面前制作，講解原料與工藝，這種近距離互動(dòng)建立了深度信任?！盨iwei補(bǔ)充：“排隊(duì)文化本身也是一種社交，老客常因‘熟悉的等待9而復(fù)訪?！盇void

theprice

war

andbreakthrough

with

the"coffee

geek

spirit"通過(guò)橫向拓展品類(lèi)與縱向深化文化內(nèi)涵，將單一咖啡店升級(jí)為多維度的創(chuàng)意平臺(tái)，持續(xù)吸引好奇心驅(qū)動(dòng)的消費(fèi)群體。以反常規(guī)的“罰站咖啡”模式降低空間成本，用高頻次的人情化服務(wù)強(qiáng)化品牌粘性。以高附加值產(chǎn)品避開(kāi)同質(zhì)化競(jìng)爭(zhēng)，將創(chuàng)始人專(zhuān)業(yè)身份轉(zhuǎn)化為品牌信任背書(shū)。未來(lái)愿景：不止于咖啡，構(gòu)建“可能性”生態(tài)品牌文化

/

Brand

Research

Dossier

品牌標(biāo)識(shí)會(huì)員私享嚴(yán)禁外傳Soo

design獨(dú)家整理品牌標(biāo)志極簡(jiǎn)主義下的質(zhì)感呈現(xiàn)-O.P.S.

CAFE

的LOGO

設(shè)計(jì)極簡(jiǎn)，以文字標(biāo)識(shí)為主，突出三個(gè)字母的含義（Openminded,

Possibilities,Space），符合現(xiàn)代極簡(jiǎn)主義設(shè)計(jì)趨勢(shì)，傳遞出專(zhuān)業(yè)而又不拘一格的品牌調(diào)性。-The

LOGO

design

of

O.P.S.CAFE

isminimalist,

mainlyfeaturing

text

symbols,

highlighting

themeanings

ofthe

threeletters

(open-minded,

Possibilities,

Space),

which

conforms

to

themodernminimalist

design

trend

and

conveysaprofessional

yetunconventionalbrand

tone.*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳Soo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERNote:This

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design

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獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERNote:This

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frombeingleaked色彩系統(tǒng)專(zhuān)業(yè)咖啡品牌的質(zhì)感美學(xué)日常應(yīng)用邏輯/Dailyapplicationlogic基礎(chǔ)色調(diào)：采用中性色調(diào)

(黑、白、灰)

作為基礎(chǔ)

,體現(xiàn)專(zhuān)業(yè)感。點(diǎn)綴色彩：根據(jù)每季特調(diào)主題搭配相應(yīng)的色彩元素,如夏季可能采用清爽

的藍(lán)色、綠色系。材質(zhì)原色：強(qiáng)調(diào)咖啡本身及食材的自

然色澤,突出產(chǎn)品本質(zhì)。#ffffffR255G255

B255*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳#d8c4a3R216G196

B163#eae8dcR234G232

B220#000000R0G0

B0會(huì)員私享

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design獨(dú)家整理

外帶杯設(shè)計(jì)：

簡(jiǎn)潔的杯型,印有品牌標(biāo)識(shí)

,

注重手持舒適度和防灑設(shè)計(jì)。信息卡片：

每款飲品配有精致的信息卡,詳

細(xì)描述食材、制作工序和創(chuàng)作靈感。品牌文化

/

BrandResearchDossier品牌包裝物料極簡(jiǎn)、功能性*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design獨(dú)家整理Note:This

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design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERNote:This

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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Research

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design

獨(dú)家原創(chuàng)出品Copyright

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design

獨(dú)家原創(chuàng)出品Copyright

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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獨(dú)家原創(chuàng)出品CopyrightBRANDRESEARCH*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·Note:This

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production

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tostrictlyprohibitedfrombeingleaked*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERO.P.S.

CAFE以“源于專(zhuān)業(yè)的創(chuàng)新精神”為核心，通過(guò)頂尖專(zhuān)業(yè)團(tuán)隊(duì)構(gòu)建信任壁壘，以顛覆式思維打破產(chǎn)品、空間與季節(jié)邊界，重新定義特調(diào)咖啡品類(lèi)。其將專(zhuān)業(yè)深度與用戶體驗(yàn)深度融合，通過(guò)風(fēng)味解讀、情感化設(shè)計(jì)與動(dòng)態(tài)優(yōu)化機(jī)制，讓創(chuàng)新可感知、可共鳴。品牌理念貫穿始終，從命名到運(yùn)營(yíng)均體現(xiàn)Openminded、Possibilities、Space的價(jià)值主張，最終以文化共鳴構(gòu)建社群粘性，形成“專(zhuān)業(yè)

+創(chuàng)新”雙輪驅(qū)動(dòng)的長(zhǎng)期競(jìng)爭(zhēng)力，為行業(yè)樹(shù)立“以專(zhuān)業(yè)為根基、以用戶體驗(yàn)為紐帶、以文化塑造壁壘”的創(chuàng)新范式。O.P.S.

CAFE

takes"innovativespiritderived

fromprofessionalism"asitscore,

buildsa

trustbarrierthroughatop-notch

professionalteam,and

breaksthe

boundariesofproducts,Spaces

and

seasons

withdisruptive

thinking,

redefining

thecategory

of

specialty

coffee.Itdeeply

integrates

professionaldepth

withuser

experience,

makinginnovationperceptibleandresonating

through

flavorinterpretation,emotionaldesignanddynamic

optimization

mechanisms.The

brandphilosophyrunsthroughtheentire

process,from

namingtooperation,embodyingthevaluepropositionsof

Openminded,Possibilities,

andSpace.Ultimately,

itbuildscommunity

stickinessthroughculturalresonance,

formingalong-termcompetitivenessdriven

bythe

dualwheels

of"professionalism+innovation"Establishaninnovative

modelforthe

industrythat

is"rooted

in

professionalism,

linkedbyuser

experience,

andshapedby

cultureasbarriers".以專(zhuān)業(yè)為根基，創(chuàng)新破邊界，

體驗(yàn)筑橋梁，文化塑靈魂，O.

P.S.

CAFE雙輪驅(qū)動(dòng)打造特調(diào)咖啡領(lǐng)域的長(zhǎng)期競(jìng)爭(zhēng)力。Summary本章總結(jié)SOOSoo

design

-獨(dú)家原創(chuàng)出品

丨會(huì)員私享·嚴(yán)禁外傳*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳Soo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERNote:This

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is

from

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solution

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frombeingleaked產(chǎn)品

&設(shè)計(jì)Product&Design咖啡創(chuàng)意的無(wú)限可能Theinfinite

possibilities

ofcoffeecreativity-NO.2

-Soodesign-ExclusiveOriginalProduction.Exclusive

formembers.No

furtherdistributionSoo

design

-獨(dú)家原創(chuàng)出品丨會(huì)員私享

嚴(yán)禁外傳Signatureproduct

,

標(biāo)志性產(chǎn)品Lonesome

Island、Kyashiki、Angel

Rocks

Back

And

Forth、鴛鴦拿鐵Mainproductlines,主要產(chǎn)品線O.P.S.CAFE不提供常規(guī)咖啡，專(zhuān)注于特調(diào)咖啡系列，每季度更新菜單，每份菜單有5-6款供選擇，鮮少出現(xiàn)長(zhǎng)期"

固定款"季節(jié)性更強(qiáng)Strongerseasonality含酒精特調(diào)Specialblendwithalcohol食材創(chuàng)新組合Innovativecombinationsofingredients體驗(yàn)式飲用ExperientialdrinkingProduct

Strategy

產(chǎn)品策略CONTENTSMANUAL以雙重發(fā)酵處理的云南咖啡豆、新鮮椰子水制作基底，配以夏威夷果和粉鹽打成的蓬松泡沫，最后加上一片香脆海苔，創(chuàng)作出一款"杯中島嶼"。This"Island

InACup"

Is

MadeWithA

BaseOfDouble-FermentedYunnan

Coffee

BeansAnd

FreshCoconutWater,ToppedWithA

Fluffy

FoamMadeFrom

Macadamia

NutsAndPowderSalt,AndFinallyAddedWith

ASliceOf

CrispySeaweed.Soo

design

-獨(dú)家原創(chuàng)出品丨會(huì)員私享

嚴(yán)禁外傳Lonesome

IslandSIGNATUREPRODUCT標(biāo)志性產(chǎn)品Brand

Research

Dossier

會(huì)員私享嚴(yán)禁外傳Soo

design獨(dú)家整理Note:This

manual

is

from

the

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solution

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frombeingleaked*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳Soo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERBrand

Research

Dossier

會(huì)員私享嚴(yán)禁外傳Soo

design獨(dú)家整理Soo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERNote:This

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·嚴(yán)禁外傳MadefromEthiopiancoffee

beans,combinedwithJapaneseplumwineand

Scotchwhisky,ithasastrongflavor,withnotesof

jasmineandgrapefruitKYASHIKI使用埃塞俄比亞咖啡豆，加入日本梅酒和蘇格蘭威士忌，酒味較重，帶有茉莉花和柚子味。SIGNATUREPRODUCT標(biāo)志性產(chǎn)品Soo

design

-獨(dú)家原創(chuàng)出品丨會(huì)員私享

嚴(yán)禁外傳Brand

Research

Dossier

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design獨(dú)家整理Soo

design

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?BRANDRESEARCHDOSSIERNote:This

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

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design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERBrand

Research

Dossier

會(huì)員私享嚴(yán)禁外傳Soo

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳*本手冊(cè)為Soo

design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳Brand

Research

會(huì)員私享嚴(yán)禁外傳Soo

design獨(dú)家整理Soo

design

獨(dú)家原創(chuàng)出品Copyright

?BRANDRESEARCHDOSSIERNote:This

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RocksAnd

Forth使用埃塞俄比亞豆子做成手沖，加入油桃、蜂蜜、刺梨酒和黑加侖利口酒等，水果味特別重。Thishand-breweddrinkismadewithEthiopianbeansandmixedwithnectarines,honey,

rosehipwineandblackcurrantliqueur,etc.It

hasaparticularlystrongfruitflavor.SIGNATUREPRODUCT標(biāo)志性產(chǎn)品BackSoo

design

-獨(dú)家原創(chuàng)出品丨會(huì)員私享

嚴(yán)禁外傳Brand

Research

Dossier

會(huì)員私享嚴(yán)禁外傳Soo

design獨(dú)家整理Soo

design

獨(dú)家原創(chuàng)出品Copyright

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Research

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design會(huì)員私享欄目「原創(chuàng)品牌檔案」獨(dú)家發(fā)布

·嚴(yán)禁外傳Soo

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