智慧樹知到《電子商務(wù)英語(山東交通學(xué)院)》章節(jié)測(cè)試附答案第一章單元測(cè)試1、單選題：WhichofthefollowingreferstoanydisparthetraditionaltradeoffbetweentherichnessandreachofamarketingmessagepriortothedevelopmentoftheWeb?3、單選題：Whichofthefollofe-commercetechnology?4、單選題：E-commerceisavailablejustabouteverywhereersindustrystructurebyf正確答案：對(duì)6、判斷題：Costtransparencyrefconsumerscanfindoutthevarietyof正確答案：錯(cuò)7、多選題：Theuniquefeaturesofe-commercetechnologybyproducts,services,and正確答案：Facebook10、單選題：Whichtypeofe-commercegeneratedthe正確答案：B2Bcompetitive|Informationasymmetrywouldbegreatlyofaperfectcompetitivemarket?expressedduringtheearlyyearsofe正確答案：fastfolloweradvimplementationoffirstmoveradvantransactioncostspWebincreasedfromafewthousandtobillionsofe-commercetransactionsperyeare-commercetransactionsperyearby18、多選題：Economistsearlyvisionsaboute-comB、Informationasymmetrywouldbegrbegreatlyreduced|anearlyperfectcompetitiveby 正確答案：viralmarketibysign-on|sharingofproducts,services,21、多選題：Theuniquefeaturesofe-commercetechnologyreduced|disintermediation|anearlyperfectcom23、多選題：TheReinventibybythefreesharingofresourcesbetweenthecompan正確答案：錯(cuò)coordinatetheflowofcommunications正確答案：privateindustrialnetworkofindustryconsortia?C、monitortheactualinventorynetworksintheworld|oneofthenetworksintheworld|monitortheactualinventoryleveloftheirgoods|monitorthesalesoftheirgoodsofe-tailers?ofindustryconsortia?D、monitortheactual正確答案：monitorthesalesoftheirgoods|oneofthelargestprivateindustrialnetworksintheworld|Itisoneofthelargestprivateindustrialnetworksintheworld|monitortheactualinventoryleveloftheirgoodsofe-tailers?正確答案：對(duì)individuals,groups,正確答案：Select|Disposeof|Use|Buy正確答案：Culturalfactors|Socialfactors|PsychologicalD、Carefullychoosekeywords正確答案：updatecontentfrequently|designthesitetobeeasilyrecognizedandreadbythes19、多選題：Bothandarethemainthatdetermineyourperformancein正確答案：Buy|Use|Select|Disposeofindependentdemograph漫崛起”,“東方神話IP”whicharousedaudience’spatrioticthatweredeeplyresonant.|GoodqualityofthemovieledtopositivecommentsonDoubanrecommendationsforcustomers|pricediscountforloyalty|freeothertechniquesC、therearenumerousmomD、createdpostsonWeibowit崛起”,“東方神話IP”whicharousedaudience'spatrioticandevencosplayedNeZha.|Goodqualityofthemovieledtokeyswordssuchas“國(guó)漫崛起”,“東方神話IP”whicharousedaudience’spatrioti25、多選題：MarketershaveanumberD、guidanceandbringinginnewmembers.|pricediscountandrecommendationsforcustomers26、多選題：TheGPSreceiversinthesmartphonesalongwithothertechniquewellknownby崛起”,“東方神話IP”whicharousedaudience'spatriotic漫崛起”,“東方神話IP”whicharousedaudience'spatrioticonDouban|Manystarsalsoforwarde28、多選題：Marketershaveanumberoftacticstobuildothertechniques,meantthatauser'swellknownbymanufacturers|serviceproviders|M第五章單元測(cè)試1、單選題：Virtualmerchantsfacepotential正確答案：錯(cuò)正確答案：givethefirmdatabase|simplifythecompany'soperations|eliminaD、makepossiblepredispenders|recommendproductsbeforetheyask|tosendpersonalizedmessagestocustomers|makepossiblepr第六章單元測(cè)試正確答案：payforwhatyouuse2、多選題：WhichoneistrueforFreemadvancedfeaturesmus3、判斷題：There'snothingcontradictoryaboutallthree正確答案：對(duì)production,anddistributionofthecoB、Verizon'sacquisitionofYahooD、Amazon’screationofAmazonBooksPub正確答案：Apple'sdevelopmentoftheiPad6、單選題：WhichofthefollowingtypesofonisconsumedbythelowestpercentageofInternetusers?7、單選題：WhichoftpuredigitalnewssiteshaveoverprintnewspapA、TheycantakeadvantageofD、TheyofferhigherqualityjournaddedmoreinteD、Thetechnologyplatfointeractions|Thetechnologyplatformwasthedesktcontentprovidesagoldenopportunityto正確答案：對(duì)10、判斷題：Inthetraditionalprocess,pricesdeter正確答案：錯(cuò)unprecedentedchangetoonlinebooki正確答案：Publishing|Content|Authorship|Readershipengage”experienceintoa“l(fā)eanbackandenjoy”e 正確答案：對(duì)programmatically|Commercialsarebasedonherlocation,interestanddemographics|Itaprint-centricperiod?addedmoreinteractiveelementslikecross正確答案：Thetechnologyplatformwasthedesktoporlaptopplatform|Therewerenochanceforthemtohaveanyinteractionsunprecedentedchangetoonlinebo正確答案：Readership|Authorship|Publishinprogrammatically|Itallowstheadvertiserstoreachtherightunprecedentedchangetoonlinebookintermsof正確答案：Content|Authorship|Publishaudienceattherighlocation,interestanddemographics|OTTadunprecedentedchangetoonlinebookintermsof正確答案：Authorship|Content|Publishing|Readershipaudienceattherighttime|OTTadvertisingissoldprogrammatically|Commer23、多選題：Whichoneisservicesareprovidedfr第七章單元測(cè)試 2、單選題：Doubanisanexampleofa(n)platformandgivesotherapps正確答案：對(duì)4、多選題：WhichofthefollowingaretrueforgeneralA、Facebookisworld'smostpopuwiththelargestnumberofmonthlyactiveusersC、ThepurposeofthegeneralcoD、Thebusinessmodelofgeneralcommunitiesnetworkwiththelargestnumberofmonthlyactiveuserspurposeofthegeneralcommunityiswhoself-identifywithadparentsbyoffercommunitiesforthepurposeofpursuingorganizationalgoals.正確答案：錯(cuò)D、水木社區(qū)gifts|directingtheirfC、Themediahasdubbedhimthe“LipstickKing”正確答案：Hegivesasubjectivecommentontheproductnotjustbragging.Hisfansreallyappreciatehimediahasdubbedhimthe“LipstickKing”正確答案：對(duì)15、多選題：WhichofthefollowingaretrueCambridgeAnalyticadataA、Facebookpaidarecord-breaking5violatingconsumers'privaB、FacebookhadeverdemandedthatC、CambridgeAnalyticafine,byfarviolatingconsumers'privacyrighdemandedthattheydeleteallofthedatathattheyhadobtainedinviolationofFacebook’srules|CambridgeAnalyticawasable16、多選題：Socialnetwor17、多選題：Whichofthefollowingaregoals19、多選題：WhichofthefollowiB、Themediahasdubbedhimthe“LipstickKing”bragging.Hisfansreallyappreciatehissincerity正確答案：Themediahasdubbedhimgivesasubjectivecommentontheproducts,notjustbragging.20、多選題：WhichofthefollowingaretrueforFacebookCambridgeAnalyticadataA、FacebookhadeverdemandedthattheydatathattheyhadobtainB、CambridgeAnalyticainformationofpeoplewhviolatingconsumers'privaofthedatathattheyhadobtainedinviolatiorules|Facebookpaidarecord-breakingviolatingconsumers'privacyrights|Cambridgeabletogetaccesstoinformationofasmanyas5022、多選題：WhichofthefollowingA、TypicalexamplwiththelargestnumberofmonthlyactiveusersD、Thebusinessmodelofgeneralcoadvertisingsupportedbylargeenoughaudience|Facebookisworld’ssocialnetworkwiththelargestnumberofmonthlyactive23、多選題：WhichofthefollowingaregoalsofsponsoredA、Toincreasethe24、多選題：InwhatwaysA、postingviralvideoson25、多選題：Whichofthefollowingaregoalsofsponsoredtheinformationavail26、多選題：WhichofthefollowingaretrCambridgeAnalyticadataviolatingconsumers'privaC、Facebookhadeverdemanviolatingconsumers'pripeople|Facebookhadeverdemandedthattheydeleteallofthe27、多選題：WhichofthefollowingaretrueforFacebookCambridgeAnalyticadataB、FacebookhaddatathattheyhadobtainC、Facebookpaidviolatingconsumers'privacyD、CambridgeAnalyticaonlycollectedinformationofpeoplewhoagreedtotakethesurvey正確答案：CambridgeAnalyticainformationofasmanyas50millionpeopleFacebookhadeverdemandedthattheydeleteallofthedatathattheyhadrecord-breaking5billiondollarsfi第八章單元測(cè)試1、單選題：AllofthefollowingC、Increaseopportunities正確答案：VisibilitycanbefullyrealizedandsociallyandenvironmentallyunenvironmentallyunsustainableCrgoodsbasedonimmediateinvolvemanysandmaintenanceproducts.OftenthesegoodsaresuppliersandpurchasD、bringcustomersintothepwithsuppliersandpurchasers7、單選題：isdefinedastheutechnologiestopermitdevelop,build,andmanageproductsthroughtheirlifecyc