How

AI

IsReshapingtheConsumerJourneyandBusinessDecisionsr

COMSCOREIntelligenceReportAIis

Reshaping

HowPeopleSearch,Discover,and

Decide.ByMeasuringTheseTrends,WeCanProvide

AData-

Driven,ObjectiveViewof

AI’sImpact

AcrossPlatformsrllCOMSCOREComscore’sViewof

theAIEcosystemConsumerJourney,Pathto

Purchase,

AIChatSourceCitations,

and

InformingStrategyto

Influencethe

PathTo

Purchase.Prompt

TopicsAdoption,Usage,and

Growth

of

AITools.ConsumerImpactTypesofPromptsbySubjectfrom

Users

and

byAIToolMeasurement口COMSCOREHowWeAssesstheImpact

AcrosstheEcosystemThe

ReshapingofBehavioratScale&

AdoptionasaCore

Featureof

Daily

LifePathwaysRewiringtheCustomerJourney

&

Influencing

Key

DecisionsPlatforms

/PortalsTransformingTraditionalSearchandDiscovery

By

Redefining

How

Information

is

SurfacedPeopleTheReliableFoundationoftheNew

AI

RealityDesktop

PanelMobile

PanelHome

Router(THP)Panel

UniqueOpt-Incollectionofcomplete

useractivity

Industryleadingdictionaryclassifications

Comprehensiveactivityofbehaviorsondigitalinteractions

Proprietarymethodologyforsessionlevel

linkagetomeasure

engagement

cycleactivity(i.e.

prompt/response)

1stPartydemographic&

lifestyleindicatorstoenhanceinsights

Trusteddatasciencerefinedoverdecadesfusing

panel&censusdata

Marketprovendatasciencefor

projections&marketweightingsOurMeasurementFramework

Decadesofcontinuous

panelmanagementhistory

Globalfootprint

Investmentdrivenpanelscale

Expertise

in

managingrecruitment

and

retainment

End-to-EndpanelmanagementExperience

and

Scale

UnmatchedDepthrllCOMSCORE?Tracking

how

consumers

useDedicated

andPartiallyAI-Powered

platformsand

tools

like

ChatGPT,Gemini,

Copilot,

etc.?

Reveal

adoption,

engagement

and

platformshifts

overtime?Understanding

whatconsumers

askAI.

What

are

they

usingAI

for??

Prompt

trendsuncover

intent,

category

demand?Measuring

howAIOverviews

change

the

search

experience

?This

includeshow

often

do

they

appear,

whichdomains

are

cited,

and

how

usersclick

after

seeingAI

answersBuiltonThreeCorePillarsSearch(AI

in

Search)PromptsVisitationMeasurement:The

Convergence

ofSearch

andIntelligenceOM+6%Q32025YoYGrowthQ3

2023Q4

2023Q1

2024Q2

2024Q3

2024Q4

2024Q1

2025Q2

2025Q3

2025Source:Comscore

Core

SearchMedia

Trend,Total

U.S.

-

Desktop

HomeandWorkLocations,

AllSegments,Explicit

AllSearches,

Q3

2023through

Q3

2025IncludesCore

andAISearchfor

Google

Sites,

MicrosoftSites,

Verizon

MediaandAskNetwork.AISearchFuelstheEvolutionOfanEveryday

ActivityAll

Search

in

U.SInternetSearches66

68.(Desktop)

inBillions69?GooglerolledoutAI

overview

in

May

2024?Bing

launchedCopilot

Search

inApril

2024767377767178AIOverviewsIncrease

withinSearchEnginesShare

of

Searches

with

an

AI

Overview

in

Google

and

Bing

(Desktop)25.8%11.8%BingSearchwithCopilotSearchGoogleSearchwithAIOverviewSource:Comscore

CustomSearch

data,

Apr-Oct,25.Aug-25May-25Sep-25Jun-25Apr-25Oct-2524.4%25.9%24.6%23.4%27.4%30.2%11.7%11.0%11.1%11.4%10.9%Jul-2511.0%CitationRankEntertainment

CITED

DOMAINONGOOGLE&BING1youtube.com29%2wikipedia.org19%317%49%55%64%7facebook.com2%82%92%10screenrant.com2%112%12amazon.com2%13deltiasgamin2%14droidgamers.com2%151%161%171%18macrotren1%19yahoo.com1%201%CitationRankSports

CITED

DOMAIN

ON

GOOGLE&BING1wikipedia.org24%2youtube.com22%314%412%55%64%7sportskee4%83%9foxsports.com3%103%11statmuse.com3%12sportingnews.com3%133%143%152%16yahoo.com2%172%18facebook.com2%19champsorchumps.us2%20olympics

com1%DepthinSearchWhenSEOMeets

AI:Unlocking

A

WorldBeyondTraditionalBlueLinksAmongthetoplisted

AIoverviewcitations,thepercentageofsearcheswherethesourceiscited

in

intheAIoverviewSource:Comscore

CustomSearch

data,

Sep,25Ranking

based

on

searchvolume

andassociated

citeddomains.rllCOMSCOREnetflixcomRank

Retail

CITED

DOMAIN

ON

GOOGLE

AND

BING1youtube.com23%2amazon.com12%39%4wikipedia.org8%5apple.com5%62%72%8facebook.com2%92%10walmart.com2%112%121%13thespruce.com1%141%15ticketmaster.com1%161%17google.com1%18homedepot.com1%19forbes.com1%201%Rank

TravelCITED

DOMAINON

GOOGLEAND

BING1youtube.com16%214%3wikipedia.org11%48%5enterprise.com7%6tripadvisor.com6%75%8travelandleisure.com4%9royalcaribbe3%10cruisecritic.com3%11lonelypla2%12southwest.com2%132%14google.com2%15travelocity.com2%162%17facebook.com2%181%19celebritycruises.com1%201%Not

AllCitationsareCreatedEqual:CategoryLeadersHighlightbothOpportunitiesandRisksAmongthetoplisted

AIoverviewcitations,thepercentageofsearcheswherethesourceiscited

in

intheAIoverviewSource:Comscore

CustomSearch

data,

Sep,25Ranking

based

on

searchvolume

andassociated

citeddomains.costcotravelcomrllCOMSCOREetsycomCitationCitationEnhanced

Productivity?Smarterwaystoset

reminders,

automatefollow-ups,andtriggeractionsatspecifictimes

becamestandardacrosstopassistants.?New

memory

and

preference-trackingfeaturesmakeinteractionsfeel

morepersonaland

consistent.Mobile-FirstFeatures?Top

AI

Assistantshave

launchedmobile-

firstfeatures

like:Voice

Input&

Hands-

Free,

Camera&

ImageInputand

DeepApp

Integration?Gemini,Copilot

and

Meta

AIalso

launcheddeviceintegrations30%25%21%12%FromSearchto

Assistance:AI

Assistant

ToolsBroke

Through,

with36%&

24%ReachonDesktopandMobileDesktopandMobileVisitorsto

AI

AssistantTools

Desktop

Mobile36%Source:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIas

asupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.40%35%30%25%20%15%10%5%0%Jan-25Feb-25Mar-25Apr-25May-25Jun-25Jul-25Aug-25Sep-25Oct-2524%ChatGPT:Launched

ChatGPT5(Aug’25)andExpandedSuperToolsecosystemwithimageediting,voice,agents,and

planningtools(Q3’25).Copilot:“Copilot+PC”initiativeandintegrationintoWindows

11upgrades(throughout2025)andCopilotStudiofeatureupdate(Oct‘25).Gemini:ReleasedGemini

2.5Pro/

Flashseries(Jun‘25)andincreasedAndroid,Search,andWorkspaceintegration

efforts(MidtoLate

2025).ChatGPT+86%

YTD5437+87%

YTD35Copilot-15%

YTDGemini3062+971%YTD19134

11+204%YTDDesktop

Mobile2920DifferentTools,SimilarTrajectoryChatGPTLeads

the

AI

AssistantCategory

thatShowsGrowth

Across

theBoardSource:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIas

asupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.Desktop

and

Mobile

Visitors

to

Top

AI

Assistant

Tools

in

Millions+113%YTDGeneralizationtoSpecialization:AIGrowthExtendsintoa

WiderRangeofProductivityandEntertainment

Applications

Oct-25

MobileSource:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIas

asupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.+8%+11%+50%6

8

Fastest

Growing

Top

Categories2025YTD

By

Device

in

Millions+101%+45%855956

+25%

+29%

AIAssistantsDesignMusicAI

DetectionAIAssistants

AudioMusicChatbot

Desktop+84%52826222117141312119

Jan-25Canvaexpanded

Magic

Studiowith

upgradedAIdesign,editing,andautomationtoolsinearly2025.WixlaunchedAIWebsite

BuilderinJan

2025,one-promptsitegenerationwitheditablelayouts,text,and

design.CapCutaddednewAI-powereddesigntemplatesandposter-generationtoolsto

itsWebeditorin

Jan2025.8Canva+30%

YTD一——20Desktop

MobileWixCapCut+2%YTD-33%YTD3

——

————

3

1——————

——1+11%YTD

——一——

942+24%

YTD-33%YTD

3CreativeEvolutionisFuelingMomentumStandardizationofNew

AI-Powered

ToolsBroadenCategoryInfluenceSource:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIas

asupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.Desktopand

MobileVisitorstoTopAIDesign

in

Millions15Voicemodlaunchedafaster

engine,delivering

smoother,lower-latencyAIvoicechangingforlive

creators.SunomadeaudioenhancementsthroughthereleaseofitsV4.5andV5modelsand

launchedthe

SunoStudiogenerative

audioworkstation.VoiceMod——Desktop

MobileSuno+73%

YTD——

——

2

+135%YTDElevenLabs5-1%

YTD+147%YTD

1-7%

YTDAI

AudioToolsContinuetoDrawUsersEnhancedSoundEditingand

VoiceGenerationHaveHelpedContinueGrowthSource:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIas

asupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.Desktop

and

Mobile

Visitors

to

Top

AI

Audio

in

Millions(ExcludingCanva)ElevenLabsrolledoutmoreadvancedmodels,bringinghyper-realistic,multilingual,emotionallyrichAIvoices

intomainstreamuse.1一——以一

1+142%YTD5

——

+135%

YTDSunoexpanded

itstext-to-musicenginewithhigheraudiofidelity,richer

vocals,and

production-gradetools.Musixmatchannounceddealswithmajormusicpublisherstogainaccesstolarge

catalogsofsongs.Suno+73%

YTD

2

1

一

U———一11 DesktopMobileMusixMatch1+18%

YTD1Deep

AI1+68%YTD

-42%

YTDText-to-Music

AlsoServesasaKeyDevelopmentSunoDifferentiatedItself

AmongstCategoryLeaders

with22%

YTDOverallGrowthSource:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and

‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIasasupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.Desktop

and

Mobile

Visitors

to

Top

AI

Music

in

Millions(ExcludingCanva)DeepAIcontinuedofferingAImusicgenerationtools,supporting

simplebackgroundmusicand

soundcreation.-8%

YTDCharacter.AIaddedasocial

“Feed,”makingAIcharacters

more

shareable

and

interactive.Grokupgradedwithfasterreal-timereasoninganddeeperX-platformmultimodalintegration.DeepAIlaunchedsubscription-only“GeniusMode,”boosting

responsequalityacross

itscreativeAItools.32Character.AIGrok+472%YTD1

一DeepAI-8%

YTD1+78%YTD-27%YTD3241+286%YTD

-4——2%YTDChatbotsContinuetoEvolve

withtheMarketGrokClimbs

to

4M

Visitors,

whileCompetitors

AdaptNewGrowthandPaidTacticsSource:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIas

asupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.Desktop

and

Mobile

Visitors

to

Top

AI

Chatbots

in

MillionsDesktop

MobileAIDetectionandEducationFollowsthe

Academic

YearAI

VideoRealismHasDrivenIncreasedUsageof

Video-Focused

AIDetectionAI

Detection

CategoryVisitorsEducation

CategoryVisitors(InMillions)(In

Millions)

Desktop

Mobile-12%

YTD

________

+74%

YTDSource:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIas

asupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.二

一Jan-25

Feb-25Mar-25Apr-25May-25Jun-25Jul-25Aug-25Sep-25Oct-25Jan-25Feb-25

Mar-25

Apr-25

May-25Jun-25Jul-25Aug-25Sep-25Oct-25Dropduring

the

summerDropduring

the

summer+84%

YTD+45%

YTDUnpackingPlatformTrendsThroughaDemographicLensMomentumBuilds

Up?The25-34

agegroupshowed

thelargestvolumeincrease

inbothDesktopand

Mobile.?

Desktopadoptionsaremoreconcentratedamong25-34and45-54cohorts,seemingly

driven

bythe

promiseofincreased

productivityintheworkplace.?

Mobileadoption

ismorewidespreadwith

mostofthevisitorgrowthcomingfrom25+y/o,drivenbyenhancements

in

ease

ofuse.Visitor

Age

Breakdown:AIAssistantCategoryinMillions

Jan-25

Oct-25

Desktop

Mobile+53%AdoptiontoDemographicGrowth:Usageof

AI

Assistants

AreExpanding

Across

All

AgeGroupsSource:Comscore

CustomIQ,Desktop

P2+andMobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonly

incorporate

AIas

asupplementalfeature.While

theAIcapabilities

arelimited

to

some

features,these

entitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.Under18-2425-3435-4445-5455-6465+18-2425-3435-4445-5455-6465+18*+49%+32%+40%+104%+97%+97%+45%+43%YTDGrowth+244%+115%+52%+38%Gen

AIPersonaTop3Categories

By

Device?Desktop:AI

Assistants,Videos,andDesign?Mobile:

AI

Assistants,

Audio,and

ImagesTopDedicated

AI-Powered

Brands

By

Deviceand

Category

Desktop

ChatGPTGrammarlyVoiceModPicsartQuillBotAIAssistantsText

&ProductivityAudioTranslation,Text,AIDetection

&

ProductivityElevenLabsChatGPTOctaneGrammarlyAIAssistantsMarketingText

&ProductivityChatbot

AudioAI

Penetration?

Desktop

(57%)vsMobile(52%)?28%

UsesAIorGen

AIatwork?41%UsesAIorGen

AI

in

Personal

LifeSources:Comscore

CustomIQ,Desktop

P2+andMobileP18+,

Target:A25-34,October2025Comscore

PlanMetrixMulti-Platform,Desktop

P18+and

Mobile

P18+,Target:

A25-34,

AIor

GenerativeAI

Usage,September2025Demographics:?

25-34years

oldDesign,

Images,Videos&

TextMobileCharacter.AIrllCOMSCOREOPENAIGENAI(CHATGPT)JA

N

UA

R

Y

O

C

T

O

B

E

R106

95175

157125

138136

12010011757

491432MICROSOFT

GEN

AI(COPILOT)JA

N

UA

R

Y

O

C

T

O

B

E

R79

73105

129113

117122

142124113957866

54GOOGLEGENAI(GEMINI)JA

N

UA

R

Y

O

C

T

O

B

E

R105

70241

161115

10352

8015

41PERPLEXITYGEN

AIJA

N

UA

R

Y

O

C

T

O

B

E

R2081758896734619Indexcomparesan

age

group’sshareofplatformvisitorstoitsshare

ofthetotal

internetpopulation.100

=

average

representation.Read

as:TheOpenAI

18-24Indexis

175

in

January,meaning

the

18–24age

group

hasa

75%higher

representation

when

comparedtothe

total

internet

population.DemoTrendsinDesktop

AIPlatformUse.Source:ComscoreCustomIQ,Desktop

P2+

.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonlyincorporate

AIasa

supplementalfeature.While

theAI capabilitiesare

limitedto

some

features,

theseentitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.Under

1818-2425-3435-4445-5455-6465+100Internet

Pop.

AveragerllCOMSCOREUnderindexOverindexMICROSOFT

GEN

AI(COPILOT)J

A

N

U

A

R

Y

O

C

T

O

B

E

R187

178143

139118

8688

6841

9134

43OPENAIGENAI(CHATGPT)JA

N

UA

R

YO

C

T

O

B

E

R285156120

13999

11267

8647

7922

25rllCOMSCOREDemoTrendsinMobile

AIPlatformUseJA

N

UA

R

Y90170691115497O

C

T

O

B

E

R18511582599380Source:ComscoreCustomIQ,MobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonlyincorporate

AIasa

supplementalfeature.While

theAI capabilitiesare

limitedto

some

features,

theseentitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.18-2425-3435-4445-5455-6465+Indexcomparesan

age

group’sshareofplatformvisitorstoitsshare

ofthetotal

internetpopulation.100

=

average

representation.Read

as:TheOpenAI

18-24Indexis285

in

January,meaning

the

18–24age

group

hasa

185%higher

representationwhencompared

to

the

total

internet

population.GOOGLEGENAI(GEMINI)Internet

Pop.

AverageUnderindex100OverindexMICROSOFT

GEN

AI(COPILOT)J

A

N

U

A

R

Y

O

C

T

O

B

E

R108

11491

86112

11389

88OPENAIGENAI(CHATGPT)JA

N

UA

R

YO

C

T

O

B

E

R109

11291

8886

84114

116GOOGLEGENAI(GEMINI)JA

N

UA

R

YO

C

T

O

B

E

R122

11277881248676

114Indexcomparesan

age

group’sshareofplatformvisitorstoitsshare

ofthetotal

internetpopulation.100

=

average

representation.Read

as:TheOpenAI

MaleIndexis

109

in

January,meaningthe

Male

grouphas

a9%higher

representationwhencompared

tothe

total

internet

population.AGenderedLookatAIDevice

AdoptionSource:ComscoreCustomIQ,MobileP18+.Comscore’sGenAI

customdata

includes‘DedicatedAI-Powered

entities’,

which

are

fullypowered

byAIand

provide

an

end-to-endgenerativeAI

experience,and‘PartiallyAI-Powered

entities’,

which

mayonlyincorporate

AIasa

supplementalfeature.While

theAI capabilitiesare

limitedto

some

features,

theseentitiesare

still

includedto

provide

acomprehensiveviewof

the

overallAImarket.DESKTOPMaleFemaleMOBILEMaleFemale100Internet

Pop.

AveragerllCOMSCOREUnderindexOverindex18-2425-3435-4445-5455-6465+Source:Comscore

PlanMetrixMulti-Platform,Desktop

P18+and

Mobile

P18+,Total

U.S.

InternetUsers,September2025,

AIorGenerativeAIOpinion:

1)Very

positive

/

Helpful

for

society,2)

Somewhatpositive,3)

Somewhat

negative,4)Very

negative

/Harmfulforsociety,and

5)

Notsure/don'tknow.Net

PromoterScore

(NPS)calculated

as:%

of

positive

opinions(1+2)

minus%

ofnegative

opinions(3+4).AdvocacySurges

AmongstYoungAdultsandMiddle-AgedIndividuals+15Gen

AI

NPSAmongA18+Gen

AINetPromoterScore(NPS)

byAge

Group

(TotalU.S.

InternetUsers;September2025)+30+24+19+13-12+10Key

Takeaways:MeasurementUnderstandinghow

AIsearchsummarizesorcitesyourbrandorcontentisthefirststeptoprotectingvisibility,correcting

narrativesandfueling

AIanswersthatdrivedemandand

monetization.Knowingwhich

brands,

publishersandsignals

AIelevatesshowswhere

influence

isshifting,soyoucan

invest

inwhatwillincreaseconsiderationandcitationshare.Tracking

how

peopleuseGenAIassistantsandcreativetools

helpsshapedecisionssoonerand

unlock

newdistributionand

revenuepaths.

AIis

Shifting

WhoBecomes

a

CategoryLeaderAIIs

ChangingHow

WeCreate

andConsume

Content

AI

Search

astheModern

GatewayrllCOMSCOREConsumer

Impact:Customization,Influence,and

OpportunityTheConsumerJourneyIsBeingRewritteninthe

AIEra口口Then:Predictable,Sequential

Path:Search→Compare→Evaluate→

DecideConsumers

reliedon

blue-linksearch

results,

reviews,andbrand

content,often

navigating

multiplesitesandtouchpoints

before

makingachoice.Now:Fluid,

Adaptive,and

Personalized

InteractionsAIactsasadecision

partner,

makingthe

journeyfaster,

more

personal,

and

shaped

bythe

platformsguidingwhatconsumerssee.LinearStepstoDynamic,AI-ShapedDecisionPathsHowUnderstandingtheCustomer

JourneyHelpsMarketers1

2

3

4

5

6Understanding

CustomerBehaviorBoostingRetentionand

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Extensionsforpricechecks+productdetailsInstantCheckoutlaunchedforone-tapin-chatpurchasesAgenticshoppingflows(compare→choose

→

buy)PayPal/Venmo

integrationforsecure,frictionlesspaymentsWalmartpartnership

for

AI-

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productsearch

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