2026年國(guó)際商務(wù)英語(yǔ)一級(jí)考試練習(xí)題第一部分單選題(50題)1、Theprocessofadaptingmarketingstrategiesandproductfeaturestosuitthelocalcultureandpreferencesofaforeignmarketisknownas______.

A.Globalstandardization

B.Marketsegmentation

C.Localization

D.Marketpenetration

【答案】：C2、Inthecontextofinternationalmarketing,'marketsegmentation'involves______.

A.Settingauniformpriceforallmarkets

B.Dividingabroadmarketintosubsetsofconsumerswithcommonneeds

C.Sellingthesameproductworldwidewithoutadaptation

D.Choosingasingledistributionchannelforallcountries

【答案】：B3、Whatdoestheterm'ForceMajeure'refertoinaninternationalcontract?

A.Aclauseexcusingperformanceduetounforeseeableeventsbeyondcontrol,likenaturaldisasters.

B.Arequirementforadditionalinsurancecoverage.

C.Apenaltyforlatedeliveryofgoods.

D.Abonusforexceedingsalestargets.

【答案】：A4、Ininternationalbusinesscorrespondence,whichsalutationisconsideredthemostformalandappropriatewhenwritingtoarecipientwhosenameandgenderyoudonotknow?

A.DearSirorMadam

B.ToWhomItMayConcern

C.Hello

D.DearManager

【答案】：A5、A______letteriswrittentoestablishbusinessrelationswithapotentialpartner.

A.Complaint

B.Inquiry

C.Credit

D.SalesPromotion

【答案】：D6、Inanemail,whichofthefollowingisthemostappropriateclosingforaformalbusinesscommunication?

A.Cheers,

B.Yoursfaithfully,

C.Seeyousoon,

D.Takecare,

【答案】：B7、InaSWOTanalysis,'Opportunities'referto:

A.Internalstrengthsthatthecompanycanleverage.

B.Externalfactorsthatthecompanycouldexploittoitsadvantage.

C.Internalweaknessesthatneedimprovement.

D.Externalthreatsthatcouldharmthecompany.

【答案】：B8、Whatdoestheterm'FOB'standforininternationaltrade?

A.FreeOnBoard

B.FreeofBusiness

C.FreightonBoard

D.ForwardofBusiness

【答案】：A9、Whichofthefollowingisacommonnon-tariffbarriertotrade?

A.Importtariff

B.Exportquota

C.Importquota

D.Value-addedtax

【答案】：C10、Whatistheprimaryriskassociatedwithexportingonan'openaccount'basis?

A.Thebuyermayrejectthegoodsuponarrival

B.Theexporterbearstheriskofnon-paymentaftergoodsareshipped

C.Currencyfluctuationrisks

D.Highertransportationcosts

【答案】：B11、TheprimarypurposeofIncoterms?2020isto______.

A.setinternationalpricesforcommodities

B.provideasetofinternationalrulesfortheinterpretationoftradeterms

C.regulatecustomsdutiesworldwide

D.standardizeproductpackaging

【答案】：B12、Inabusinessnegotiation,ifyousay'Let'stablethisissuefornow,'whatdoyoumean?

A.Todiscussitimmediately

B.Topostponethediscussion

C.Tosignanagreement

D.Torejecttheproposal

【答案】：B13、Underthetermsof(CIF),thesellermustprocureinsuranceagainstthebuyer'sriskoflossofordamagetothegoodsduringthecarriage.TheminimuminsurancecoveragerequiredbyIncoterms?2020is______.

A.InstituteCargoClauses(A)orsimilar

B.InstituteCargoClauses(C)orsimilar

C.InstituteWarClausesonly

D.asagreedbetweenbuyerandseller,withnominimum

【答案】：B14、Thepracticeofsellinggoodsabroadatapricelowerthaninthehomemarketiscalled().

A.Transferpricing

B.Dumping

C.Countertrade

D.Graymarketing

【答案】：B15、Whichdocumentisrequiredforclaimingpreferentialtarifftreatmentunderafreetradeagreement?

A.CertificateofInsurance

B.CertificateofOrigin

C.PackingList

D.BillofLading

【答案】：B16、WhatisthemainfunctionofaBillofLadinginshipping?

A.Itservesasareceipt,contractofcarriage,anddocumentoftitletothegoods.

B.Itcalculatesthecustomsdutiesfortheimport.

C.Itprovidesthebuyer'scredithistory.

D.Itliststhemarketingplanfortheshipment.

【答案】：A17、InbusinessEnglish,whatdoesthephrase'totableanissue'meaninBritishEnglishcontexts?

A.Topostponediscussionindefinitely

B.Tobringamatterforwardforimmediatediscussion

C.Toremoveanitemfromtheagenda

D.Toassignresponsibilityforanissue

【答案】：B18、Inabusinessmeeting,whenyouwanttopolitelydisagreewithacolleague'sproposal,whichphraseismostappropriate?

A.Icompletelydisagreewithyouridea.

B.That'sawrongapproach.

C.Iseeyourpoint,buthaveweconsideredalternativesolutions?

D.Yourproposalwon'tworkatall.

【答案】：C19、A(confirmedLetterofCredit)providesthegreatestpaymentsecuritytothebeneficiary(exporter)because______.

A.itisissuedbytheimporter'sbank

B.itaddstheguaranteeofasecondbank(usuallyintheexporter'scountry)tohonorthepayment

C.itrequiresnoshippingdocuments

D.itisalwaysirrevocable

【答案】：B20、Inadistributionagreement,an'exclusiveterritory'clausetypicallymeansthat______.

A.Thedistributorcansellcompetingproducts

B.Thesupplieragreesnottoappointotherdistributorsorselldirectlyinthatterritory

C.Thedistributormustachieveaminimumsalestarget

D.Thesuppliercanselldirectlytoanycustomerinthatterritory

【答案】：B21、Inglobalsupplychainmanagement,'just-in-time'(JIT)inventoryaimsto:

A.Maximizestocklevelstoavoidshortages.

B.Reduceinventorycostsbyreceivinggoodsonlyasneeded.

C.Stockpilematerialsforlong-termproductionruns.

D.Increasewarehousingspaceforbulkpurchases.

【答案】：B22、UndertheWTO'sMost-Favored-Nation(MFN)principle,whatisrequired?

A.Countriesmustgranteachotherthesametradeadvantagesastheirmostfavoredpartner.

B.Countriesmusteliminatealltariffsonimportsfromdevelopingnations.

C.Countriescanonlytradewiththeirmostfavoredpoliticalallies.

D.Countriesmustofferthelowestpossibletariffstoalltradingpartners.

【答案】：A23、Underadocumentarycollection,thefinancialinstrumentusedtodemandpaymentisthe().

A.commercialinvoice

B.billoflading

C.draft(billofexchange)

D.insurancecertificate

【答案】：C24、Ininternationalbusinesscommunication,whichphraseismostappropriateforpolitelydecliningabusinessproposalduringameeting?

A.Werejectyourproposaloutrightasit'sunacceptable.

B.Weappreciateyourproposal,butitdoesn'talignwithourcurrentstrategicgoals.

C.Yourproposalisterribleandwewon'tconsiderit.

D.Wewillacceptyourproposalimmediatelywithoutchanges.

【答案】：B25、Whichofthefollowingisacommonbarriertointernationaltrade?

A.Freetradeagreements.

B.Exportsubsidies.

C.Non-tariffbarrierslikeimportquotas.

D.Multilateraltradenegotiations.

【答案】：C26、WhenconductingaPESTLEanalysis(forinternationalbusinessenvironment),whatdoesthe'E'intheacronymtypicallyrepresent?

A.Economic

B.Environmental

C.Educational

D.Exchangerate

【答案】：B27、Ininternationalmarketing,whatdoes'standardization'ofaproductreferto?

A.Adaptingtheproducttolocalmarkets

B.Sellingthesameproductworldwidewithoutchanges

C.EnsuringproductqualitymeetsISOstandards

D.Standardizingpricingacrossallmarkets

【答案】：B28、Whichpaymentmethodposesthehighestriskforaninternationalseller?

A.IrrevocableLetterofCredit

B.DocumentaryCollection(D/Patsight)

C.OpenAccount

D.CashinAdvance

【答案】：C29、Whatdoestheterm'billoflading'(B/L)representinshippingdocuments?

A.Areceiptforgoodsshippedandadocumentoftitle

B.Aninsurancecertificate

C.Acommercialinvoice

D.Acustomsdeclarationform

【答案】：A30、Inthecontextofsupplychainmanagement,whatdoes'Just-in-Time'(JIT)inventorymanagementaimtoachieve?

A.Receivinggoodsjustbeforetheyareneededintheproductionprocesstoreduceholdingcosts.

B.Shippingproductstocustomersonthesamedaytheyareordered.

C.Purchasingrawmaterialsinbulkwellinadvanceofproduction.

D.Ensuringthatinventoryisstoredatmultiplelocationsforsafety.

【答案】：A31、Incross-culturalbusinessmeetings,whatisakeyrecommendationforeffectivecommunicationwithJapanesecounterparts?

A.Speakloudlyanddirectlytoemphasizeyourpoints.

B.Avoidsilenceandfillanypauseswithconversation.

C.Bepatientwithsilence,asitmayindicatecontemplationratherthandisagreement.

D.Useaggressivebodylanguagetoshowconfidence.

【答案】：C32、Ininternationalbusinessemails,whatisthemostappropriatewaytoaddressarecipientwhosenameyoudonotknow?

A.DearSir/Madam

B.ToWhomItMayConcern

C.Hello

D.DearFriend

【答案】：A33、Whichofthefollowingisthemostappropriateclosingforaformalbusinessletter?

A.Sincerelyyours

B.Bestregards

C.Cheers

D.Thanksalot

【答案】：A34、Inthecontextofinternationalbusiness,'CulturalIntelligence'(CQ)refersto:

A.Theabilitytospeakmultiplelanguagesfluently.

B.Thecapabilitytofunctioneffectivelyinvariousculturalcontexts.

C.Theknowledgeofglobaleconomichistory.

D.Theskillofnegotiatingtradetariffs.

【答案】：B35、The(Hofstede'sculturaldimensions)theoryincludeswhichofthefollowingdimensionsusedtoanalyzeculturaldifferencesinbusinesscontexts?

A.PowerDistance,Individualismvs.Collectivism,Masculinityvs.Femininity,UncertaintyAvoidance,Long-TermOrientation,Indulgencevs.Restraint

B.High-contextvs.Low-context,Monochronicvs.Polychronic,Universalismvs.Particularism

C.Ethnocentrism,Polycentrism,Geocentrism

D.Tariffbarriers,Non-tariffbarriers,Quotas

【答案】：A36、Whatdoestheabbreviation'FOB'standforinIncoterms?

A.FreeOnBoard

B.FreightOnBoard

C.FreeofBorder

D.ForwardOnBoard

【答案】：A37、Acompanythatproducesgoodsinonecountryandsellstheminanotherwithoutmodificationispursuinga()strategy.

A.Globalstandardization

B.Localadaptation

C.Transnational

D.Multidomestic

【答案】：A38、WhatistheprimarypurposeofanIncotermlikeFOB(FreeOnBoard)inaninternationalsalescontract?

A.Todeterminethepaymentcurrencyforthetransaction.

B.Tospecifythepointatwhichtheriskoflosstransfersfromsellertobuyer.

C.Todefinetheinsurancecoveragerequiredfortheshipment.

D.Tooutlinethemarketingstrategyfortheproductinthebuyer'scountry.

【答案】：B39、Whatdoestheterm'ForceMajeure'refertoinaninternationalcontract?

A.Aclauseexcusingperformanceduetounforeseeableeventsbeyondcontrol,likenaturaldisasters.

B.Arequirementforadditionalinsurancecoverage.

C.Apenaltyforlatedeliveryofgoods.

D.Abonusforexceedingsalestargets.

【答案】：A40、Acompanythatsellsgoodsdirectlytoconsumersinanothercountrythroughitsownonlineplatformisengagingin______.

A.IndirectExporting

B.Licensing

C.Franchising

D.DirectExporting

【答案】：D41、A______isadocumentissuedbyacarriertoashipper,acknowledgingreceiptofgoodsforshipment.

A.CommercialInvoice

B.PackingList

C.BillofLading

D.CertificateofOrigin

【答案】：C42、Whennegotiatingacontract,ifonepartysays'Wecan'tacceptyourofferasitstands,butwearewillingtodiscussa(counter-offer)',whatdoes'counter-offer'mean?

A.Arejectionoftheoriginaloffer

B.Anewoffermadeinresponsetotheoriginaloffer

C.Anacceptanceoftheofferwithminorchanges

D.Arequestformoreinformation

【答案】：B43、Whenwritingareportforaninternationalbusinessaudience,whichstyleismosteffective?

A.Highlyinformalwithslangandcontractions.

B.Concise,objective,andstructuredwithclearheadings.

C.Lengthyandnarrativewithpersonalanecdotes.

D.Usingonlytechnicaltermswithoutexplanations.

【答案】：B44、InbusinessEnglish,whichexpressionismostappropriateformakingatentativesuggestioninateamdiscussion?

A.Wemustdoitthiswayorelsewe'llfail.

B.Perhapswecouldconsiderexploringalternativesuppliers.

C.Idemandthatwechangetheplanimmediately.

D.Thisideaisdefinitelythebestone,noquestionsasked.

【答案】：B45、The'FourPs'ofthemarketingmixareProduct,Price,Place,andwhichofthefollowing?

A.People

B.Process

C.Promotion

D.PhysicalEvidence

【答案】：C46、Whichofthefollowingisakeydisadvantageofusingdistributorsininternational