君山島景區(qū)年度營銷規(guī)劃NICETOMEET

YOU！DESIGNABOUTJUNSHANISLANDTHERE

IS

NO

HUSTLE

AND

BUSTLE

OF

THE

CITY,

ONLY

A

LEISURE

AND

QUIET本方案僅供內(nèi)部參考，不用作任何商業(yè)用途#

ReportingSchemeCreatedIn

2025.YueYangChinaJUNSHANISLAND#

ReportingSchemeCreatedIn

2025.YueYangChinaProject

Context背景分析用戶洞察&社會(huì)情緒模型Project

Advantages文旅趨勢(shì)Project

Disadvantage1.12/401.

2景區(qū)資源價(jià)值轉(zhuǎn)化分析Project

Disadvantage1.

31.1人群洞察&社會(huì)情緒模型/

Project

Analysis四大維度

八大情緒洞察自然聯(lián)結(jié)文化聯(lián)結(jié)我與世界WORDCONNECTIONS3/40我與他人WORDCONNECTIONS個(gè)人發(fā)展WORDCONNECTIONS自我身心WORDCONNECTIONS時(shí)代情緒情感關(guān)系社交互動(dòng)個(gè)人成長個(gè)人成就身體可持續(xù)心理可持續(xù)1.

2文旅趨勢(shì)/

Project

Analysis旅游正在從"流量導(dǎo)向"向"價(jià)值沉淀"轉(zhuǎn)變游客不再滿足于走馬觀花的拍照打卡而是傾向于深入歷史語境、參與地方活動(dòng)、理解城市文化的"慢旅行"模式Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringingnewdevelopmentopportunitiestothecentralandwesternregions.本方案僅供內(nèi)部參考，不用作任何商業(yè)用途5/401.

3

現(xiàn)狀分析/

Project

Analysis資源類別現(xiàn)有開發(fā)現(xiàn)狀轉(zhuǎn)化不足點(diǎn)

優(yōu)化方向

生態(tài)

君山銀針、濕地、候鳥體驗(yàn)淺層工藝感知弱非遺工坊體驗(yàn)、茶美學(xué)空間風(fēng)光洞庭湖、島內(nèi)植被功能單一未與活動(dòng)結(jié)合生態(tài)藝術(shù)裝置、自然療愈場景人文柳毅傳書、娥皇女英、古代詩詞敘事陳舊，互動(dòng)性弱情感沉浸劇場、IP劇情游戲1.

2

現(xiàn)狀分析/

Project

Analysis問題所在PROJECT

DISADVANTAGSRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringingnewdevelopmentopportunitiestothecentralandwesternregions.傳統(tǒng)敘事與當(dāng)代需求脫節(jié)本方案僅供內(nèi)部參考，不用作任何商業(yè)用途6/40資源價(jià)值轉(zhuǎn)化不足和體驗(yàn)?zāi)Ｊ嚼匣疘nsufficientpassenger

flow島內(nèi)資源未形成體驗(yàn)價(jià)值鏈營銷傳播未觸達(dá)主力客群流量入口單一且體驗(yàn)碎片化#

ReportingSchemeCreatedIn

2025.YueYangChinaCollapse破局策略推導(dǎo)Businessmomentum

needs……Lifestyle

can……2.2

破圈策略2.17/40Lifestyle

can……2.3

項(xiàng)目定調(diào)2.1

策略推導(dǎo)

/

Project

Disadvantages君山島生態(tài)景觀和文化優(yōu)勢(shì)如何轉(zhuǎn)化為核心競爭力Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringingnewdevelopmentopportunitiestothecentralandwesternregions.本方案僅供內(nèi)部參考，不用作任何商業(yè)用途2.2

破圈策略

/

Project

strategy用策展邏輯重構(gòu)景區(qū)內(nèi)容

Capture

the

uniqueness

of

the

landscape

and

cultureRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringingnewdevelopmentopportunitiestothecentralandwesternregions.9/40創(chuàng)意內(nèi)容精準(zhǔn)撬動(dòng)悅己與療愈的情緒價(jià)值CreativecontentPreciselytapintotheemotionalvalueofself-pleasureandhealing2.2

破圈策略/

Project

strategy本方案僅供內(nèi)部參考，不用作任何商業(yè)用途10/40空間美學(xué)打造出圈社交貨幣將全島看作一個(gè)動(dòng)態(tài)藝術(shù)展廳SpatialaestheticsCreateasocialcurrencythatgoesviral2.3項(xiàng)目

定調(diào)/

Project

Positioning項(xiàng)目定調(diào)PROJECT

DISADVANTAGS自然之靈本方案僅供內(nèi)部參考，不用作任何商業(yè)用途11/40核心IP靈氣之島Insufficientpassenger

flow人文之靈藝術(shù)之靈茶、竹、山、湖詩詞、傳說、故事、信仰景觀、裝置、內(nèi)容#

ReportingSchemeCreatedIn

2025.YueYangChina執(zhí)行路徑ExecutionpathUpgradeofspatialaesthetics3.2

空間美學(xué)升級(jí)12/403.1Seasonalmarketingtheme3.3

四季營銷主題Dailyin-depthexperienceUpgradeofcommercialformats3.5

商業(yè)業(yè)態(tài)升級(jí)3.4

日常深度體驗(yàn)Executionpath執(zhí)行路徑Marketingstrategy3.6

營銷策略3.1

執(zhí)行路徑

/

Executionpath執(zhí)行路徑

PROJECT

DISADVANTAGSRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringingnewdevelopmentopportunitiestothecentralandwesternregions.13/40商業(yè)業(yè)態(tài)升級(jí)Insufficientpassenger

flow四季主題活動(dòng)Insufficientpassenger

flow日常深度體驗(yàn)Insufficientpassenger

flow空間美學(xué)升級(jí)Insufficientpassenger

flowXXX增強(qiáng)粘性與復(fù)游場景化消費(fèi)打造“出圈”視覺符號(hào)構(gòu)建情緒化內(nèi)容矩陣空間美學(xué)升級(jí)

打造出圈視覺符號(hào)"小而美"的沉浸式場景營造策略低成本、高共鳴固定場景設(shè)計(jì)+主題場景更替3.2

空間美學(xué)升級(jí)/

Upgradeofspatialaesthetics本方案僅供內(nèi)部參考，不用作任何商業(yè)用途14/40主題場景更替

ThemescenereplacementRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.圍繞景區(qū)幾大固定點(diǎn)位特征，圍繞“水、木、土”元素，隨季節(jié)/活動(dòng)進(jìn)行主題化視覺點(diǎn)綴與氛圍營造?！改尽梗枭健咧?、樹林「土」｜亭、廊、橋「水」｜觀景臺(tái)、水岸、同心湖「茶山上一朵漂浮的云」

Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.主題場景更替

Themescenereplacement「療愈之樹」

Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.主題場景更替

Themescenereplacement「天空之境」

Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.本方案僅供內(nèi)部參考，不用作任何商業(yè)用途18/40主題場景更替

Themescenereplacement「湖岸輪廓」

Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.主題場景更替

Themescenereplacement「風(fēng)的聚會(huì)」

Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.主題場景更替

Themescenereplacement四季主題活動(dòng)

構(gòu)建情緒化內(nèi)容矩陣核心體驗(yàn)場景輕量互動(dòng)設(shè)計(jì)情緒價(jià)值強(qiáng)化傳播記憶點(diǎn)3.3

四季主題活動(dòng)/

SeasonalThemeactivities本方案僅供內(nèi)部參考，不用作任何商業(yè)用途21/40Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.核心體驗(yàn)場景Cultural

tone輕量互動(dòng)設(shè)計(jì)Circle

setting游客共創(chuàng)敘事設(shè)計(jì)開放式環(huán)節(jié)，引導(dǎo)游客成為內(nèi)容生產(chǎn)者。Circlefixing

as

acentral

tooland

long-termism場景Conception本方案僅供內(nèi)部參考，不用作任何商業(yè)用途22/40體驗(yàn)Penetrate情緒Fission社交Conversion設(shè)計(jì)原則

Localization情緒價(jià)值強(qiáng)化Circle

setting傳播記憶點(diǎn)Circle

setting固定玩法“一核多用”基礎(chǔ)活動(dòng)框架復(fù)用，主題包裝切換四季情緒。Circlefixing

as

acentral

tooland

long-termism強(qiáng)符號(hào)情緒標(biāo)簽每季活動(dòng)綁定1個(gè)核心情緒關(guān)鍵詞。Circlefixing

as

acentral

tooland

long-termism低成本情感載體優(yōu)先采用詩歌、音樂、肢體語言等高共鳴、低物料的形式。Circlefixing

as

acentral

tooland

long-termism3.3

四季主題活動(dòng)/

SeasonalThemeactivities四季營銷主題

SeasonalmarketingthemeRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.定調(diào)：詩意東方美學(xué)、治愈情緒價(jià)值01春·生機(jī)「踏春」——洞庭風(fēng)物季Fishingmarket

opensinthe

spring02夏·詩意「納涼」——仲夏詩會(huì)WatchingtheFishing

Fireon

a

Summer

Night03秋·生活「生活」——君山島賞秋大會(huì)

HarvestingFishinLate

Autumn04冬·慶典「歡聚」——喜樂游園會(huì)Warm

WinteFish

Light3.3

四季主題活動(dòng)/

SeasonalThemeactivities春（生機(jī)）——「洞庭風(fēng)物季」

SpringvitalityRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.空間氛圍：

春日生機(jī)（花卉、綠植裝置）。核心內(nèi)容：頌春+采春+造春3.3

四季主題活動(dòng)/

SeasonalThemeactivities03造春——體驗(yàn)春日手作坊；采茶體驗(yàn)Tastethe

lakefood「洞庭風(fēng)物季」——核心內(nèi)容

Springvitality02迎春——互動(dòng)水岸花船；悠游花街；花鳥魚市Tastethe

lakefood01頌春——游藝快閃舞?。换▓@歌會(huì)；花神巡游Tastethe

lakefood3.3

四季主題活動(dòng)/

SeasonalThemeactivities夏（詩意）——「仲夏詩會(huì)」

Summer(Poetic)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.空間氛圍：

讓風(fēng)景成詩（把詩歌融入公共景觀）核心內(nèi)容：詩歌公共游園｜尋詩計(jì)劃｜音樂詩會(huì)｜詩歌游樂場詩歌具有低物料成本、強(qiáng)情緒穿透力的特點(diǎn)，輕量化設(shè)計(jì)，即可實(shí)現(xiàn)沉浸式體驗(yàn)3.3

四季主題活動(dòng)/

SeasonalThemeactivities「仲夏詩會(huì)」——空間氛圍

Summer(Poetic)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.結(jié)合景區(qū)內(nèi)不同公共景觀的特征，選取現(xiàn)代詩和描寫景點(diǎn)的詩作為情緒載體，通過巧妙的設(shè)計(jì)將詩歌融入公共景觀，營造“在詩意中散步”的整體氛圍3.3

四季主題活動(dòng)/

SeasonalThemeactivities「仲夏詩會(huì)」——詩歌藏寶圖

Summer(Poetic)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.在景區(qū)內(nèi)不同景點(diǎn)藏詩碎片，集齊指定數(shù)量碎片可兌換活動(dòng)限定文創(chuàng)周邊以君山島相關(guān)詩詞定制詩歌書簽、詩歌冰箱貼等系列文創(chuàng)周邊3.3

四季主題活動(dòng)/

SeasonalThemeactivities「仲夏詩會(huì)」——詩歌游樂場

Summer(Poetic)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.詩歌涂鴉和拼貼計(jì)劃島嶼回聲亭3.3

四季主題活動(dòng)/

SeasonalThemeactivities「仲夏詩會(huì)」——詩歌工作坊

Summer(Poetic)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.兒童詩歌工作坊詩歌療愈工作坊3.3

四季主題活動(dòng)/

SeasonalThemeactivities「仲夏詩會(huì)」——詩歌音樂會(huì)

Summer(Poetic)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.每周末主題音樂會(huì)3.3

四季主題活動(dòng)/

SeasonalThemeactivities秋（生活）——「君山島賞秋大會(huì)」

Autumn(Life)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.感官層——自然藝術(shù)場景化聚焦“自然藝術(shù)+生活療愈”核心定位，整合事件營銷、藝術(shù)共創(chuàng)與沉浸體驗(yàn)，打造君山島秋季現(xiàn)象級(jí)IP互動(dòng)層——全民共創(chuàng)輕參與精神層——秋日生活儀式感3.3

四季主題活動(dòng)/

SeasonalThemeactivities空間氛圍：自然藝術(shù)策展（大地藝術(shù)、秋色裝置）賞秋景——空間氛圍

Autumn(Life)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.3.3

四季主題活動(dòng)/

SeasonalThemeactivities定制君山島主題野餐墊，聯(lián)動(dòng)蘆葦藝術(shù)節(jié)發(fā)起#君山島叫你來賞秋#線上話題乘秋涼——#送岳陽人5000份野餐墊#事件營銷

Autumn(Life)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.3.3

四季主題活動(dòng)/

SeasonalThemeactivities音樂之趣——秋日音樂會(huì)享秋趣——核心體驗(yàn)

Autumn(Life)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.自然之趣——自然藝術(shù)體驗(yàn)豐收之趣——主題體驗(yàn)活動(dòng)3.3

四季主題活動(dòng)/

SeasonalThemeactivities選取景區(qū)內(nèi)有特色的點(diǎn)位，如橋上/觀景臺(tái)/草坪等打造輕量化的演出場景，打造一場自然藝術(shù)共謀的生活實(shí)驗(yàn)音樂之趣——秋日音樂會(huì)

Autumn(Life)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.3.3

四季主題活動(dòng)/

SeasonalThemeactivities自然療愈體驗(yàn)自然之趣——自然藝術(shù)體驗(yàn)

Autumn(Life)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.40/40撿秋藝術(shù)共創(chuàng)自然音樂工作坊秋日手作工坊兒童自然美育3.3

四季主題活動(dòng)/

SeasonalThemeactivities秋收賣場豐收之趣——主題體驗(yàn)活動(dòng)

Autumn(Life)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.豐收游戲3.3

四季主題活動(dòng)/

SeasonalThemeactivities冬（歡聚）——「暖冬游園會(huì)」

Winter(Gathering)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.視覺暖——新中式美學(xué)場景以“新中式美學(xué)+儀式感社交”為核心，打造集年味祈福、沉浸游藝、暖冬療愈于一體的冬季破圈活動(dòng)，為“靈氣之島”IP注入溫暖人文內(nèi)核體驗(yàn)暖——儀式感社交互動(dòng)精神暖——祈福情感寄托3.3

四季主題活動(dòng)/

SeasonalThemeactivities視覺暖——新中式美學(xué)場景

Winter(Gathering)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.基于景區(qū)內(nèi)古風(fēng)建筑的主體特色，通過“在地文化符號(hào)+現(xiàn)代設(shè)計(jì)語言”

重構(gòu)視覺體系3.3

四季主題活動(dòng)/

SeasonalThemeactivities暖冬有禮體驗(yàn)暖——儀式感社交互動(dòng)

Winter(Gathering)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.暖藝工坊沉浸式情景劇演出游園通關(guān)文碟3.3

四季主題活動(dòng)/

SeasonalThemeactivities辭舊迎新的希冀創(chuàng)意祈福儀式精神暖——祈福情感寄托

Winter(Gathering)Ruraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.45/403.3

四季主題活動(dòng)/

SeasonalThemeactivities代際記憶聯(lián)結(jié)君山全家福游客參與共創(chuàng)百福墻日常深度體驗(yàn)

增強(qiáng)粘性與復(fù)游游戲化體驗(yàn)體制用戶共創(chuàng)內(nèi)容可持續(xù)消費(fèi)模式本方案僅供內(nèi)部參考，不用作任何商業(yè)用途46/403.4

日常深度體驗(yàn)/

Dailyin-depthexperience設(shè)計(jì)四季主題藏寶圖（地圖+任務(wù)），串聯(lián)核心景點(diǎn)與裝置，完成打卡可兌換季節(jié)限定主題文創(chuàng)周邊。君山島藏寶圖玩法

TreasureMapRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.3.4

日常深度體驗(yàn)/

Dailyin-depthexperience參與內(nèi)容共創(chuàng)（如投稿攝影/詩歌/游記、參與工作坊、大地藝術(shù)等）可獲得“島民積分”。積累一定積分可認(rèn)證為“君山島榮譽(yù)島民”，獲得年度免費(fèi)登島資格及專屬福利，培養(yǎng)核心用戶社群。島民身份證計(jì)劃

IslanderIDCardSchemeRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.3.4

日常深度體驗(yàn)/

Dailyin-depthexperience商業(yè)業(yè)態(tài)升級(jí)

場景化消費(fèi)場景升級(jí)體驗(yàn)升級(jí)文創(chuàng)開發(fā)本方案僅供內(nèi)部參考，不用作任何商業(yè)用途49/403.5

商業(yè)業(yè)態(tài)升級(jí)/

Upgradeofcommercialformats主題策展型商業(yè)：現(xiàn)有商業(yè)進(jìn)行場景+產(chǎn)品升級(jí)，契合景區(qū)季度活動(dòng)主題場景升級(jí)

SceneupgradeRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.3.5

商業(yè)業(yè)態(tài)升級(jí)/

Upgradeofcommercialformats藝術(shù)快閃型商業(yè)：在主題活動(dòng)期間以快閃形式引入與主題契合的輕餐飲、文創(chuàng)零售、手作體驗(yàn)等業(yè)態(tài)（如：詩會(huì)咖啡、秋收特產(chǎn)攤、新春手禮鋪）游戲化消費(fèi)路徑：參與活動(dòng)互動(dòng)可贏消費(fèi)折扣體驗(yàn)升級(jí)

ExperienceupgradeRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.3.5

商業(yè)業(yè)態(tài)升級(jí)/

Upgradeofcommercialformats儀式化消費(fèi)現(xiàn)場：浪漫的線下定制體驗(yàn)25/07結(jié)合在地文化和四季主題，開發(fā)限定文創(chuàng)產(chǎn)品。流量款+利潤款+限定款設(shè)計(jì)模型文創(chuàng)產(chǎn)品開發(fā)

culturalandcreativeproductsRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.25/073.5

商業(yè)業(yè)態(tài)升級(jí)/

Upgradeofcommercialformats營銷打法升級(jí)

線上線下聯(lián)動(dòng)線上賬號(hào)體系搭建線下場景賦能線上傳播線上線下聯(lián)動(dòng)爆點(diǎn)——四季事件引擎本方案僅供內(nèi)部參考，不用作任何商業(yè)用途53/403.6

營銷打法升級(jí)/

UpgradeofcommercialformatsRuraltourism,healthtourism,culturaltourism,outdoortourism,redtourismandothersegmentedtourismmarketsaregraduallytakingshape,bringing

new

development

opportunities

to

the

central

and

western

regions.線上賬號(hào)體系搭建Cultural

to