第1題()aremainfactorsofentrepreneurship,dominatorsofentrepreneurialprocesses,andalsokeydriversofentrepreneurship.AEntrepreneurialopportunitiesBEntrepreneursandentrepreneurialteamsCEntrepreneurialresourcesDVenturecapital第2題()referstoatypeofentrepreneurshipthatentrepreneurs,withtheirownexpertiseandtechnicalachievementsastheircorecompetences,stillembarkontheoriginalworktheyarefamiliarwith,butcanconstantlycreatenewvalueformarkets.AEntrepreneurialreproductionBEntrepreneurialimitationCHome-basedentrepreneurshipDPromisingstart-ups第3題Inthestart-upstageofanenterprise,()isparticularlyimportantforenterpriseestablishment,butthereisarelativelygreatshortageofentrepreneurialresourcesavailable.AEntrepreneurialopportunitiesBEntrepreneursandentrepreneurialteamsCEntrepreneurialresourcesDVenturecapital第4題()isthesoulofentrepreneurialspirit.Entrepreneurs'innovationactivitiesarecriticalforinnovation-drivendevelopmentofenterprises,includinginnovationsofproducts,technologies,markets,management,systems,andorganizationalforms.AInnovationspiritBAdventurousspiritCTeamspiritDProfessionaldedication第5題()isthebasetoneofentrepreneurialspirit.Itmeansthat"anentrepreneurcanalwaysbedevotedtodoingonethingforquitealongtime""keephispassiontowardlong-termgoals,andstillmakeperseveranteffortsdespitethefailure".AInnovationspiritBPerseveranceCTeamspiritDDedicationII.Multiple-choiceQuestions第6題Classifiedbythedegreeoftheirimpactsuponmarketsandindividuals,fourbasictypesofentrepreneurshipproposedbyKristenandDavidsonetal.,namely(),arerelativelyrepresentative.AEntrepreneurialreproductionBEntrepreneurialimitationCHome-basedentrepreneurshipDPromisingstart-ups正確答案：ABCD第7題Significanceofthecareerdevelopmentplanningofcollegestudentstoentrepreneurship.()AHelpscollegestudentsadjusttheirentrepreneurialmentalityBHelpscollegestudentsestablishclearentrepreneurialgoalsCHelpscollegestudentsimprovetheirentrepreneurshipcompetitivenessDHelpscollegestudentscompletetheirstudies正確答案：ABC第8題Whichofthefollowingisentrepreneurialspirit?()AInnovationspiritBAdventurousspiritCTeamspiritDProfessionaldedication正確答案：ABCD第9題Howtocultivatecollegestudents'entrepreneurialspirit?()ACultivatecollegestudents'entrepreneurialpersonalityBCreateanentrepreneurialcultureatmosphereCEnhanceinnovationandentrepreneurshippracticesDCultivateinnovationthinkingandcapabilitiesIII.True(T)orFalse(F)正確答案：ABCD第10題1.Regardingthelearningabilitiesthatentrepreneurshavetopossess,whichstatementiscorrect?(D)AA．AbilitytofindproblemsfromobservationandknowledgefrominformationBB．AbilitytokeeplearninginachangingenvironmentCC．AbilitytoquicklylearnfrommistakesandgainmetacognitionineventsDD．Allchoicesabove.第1題Regardingthelearningabilitiesthatentrepreneurshavetopossess,whichstatementiscorrect?()AAbilitytofindproblemsfromobservationandknowledgefrominformationBAbilitytokeeplearninginachangingenvironmentCAbilitytoquicklylearnfrommistakesandgainmetacognitionineventsDAllchoicesabove.第2題Whichstatementbelowisincorrect?()AEntrepreneursenjoytakingrisks.BEntrepreneurshatetakingrisks,butdon'tevaderisks.CEntrepreneurschooseacceptablerisks.DEntrepreneurspreparefortheworstinchoosingprojects.第3題Thefactorsaffectingentrepreneurs'abilitiesinclude().AgiftBcourageandimaginationCinsightandheterogeneousknowledgeDallchoicesabove.第4題Regardingcausallogic,whichstatementisincorrect?()AOriginatedfrompredeterminedgoalsandarangeofspecifiedresourcesBHighlightsrelyingonpreciseforecastsandcleargoalsCAlsoknownaspredictionlogicDMeans-orientedII.Multiple-choiceQuestions第5題Bytheirrolesintheentrepreneurshipprocess,entrepreneursmaybeclassifiedinto().AindependententrepreneursBleadingentrepreneursCentrepreneurialfollowersDreproductiveentrepreneurs正確答案：ABC第6題Whichstatementsbelowarecorrect().AThosepersonswhochoosetobecomeentrepreneurswillnaturallybringaboutrisks,pressureandothernegativeimpacts.BThereisnomythaboutentrepreneurshipthatmaybereferredtoas"alaw".Inrealities,thereisagreatvarietyofentrepreneurs.CSuccessfulentrepreneurshavesomethingincommoninpsychologicaltraitsandpersonalskills.DEntrepreneursarethemostcriticalanddynamicfactorsintheprocessofentrepreneurship.正確答案：ABCD第7題Thefactorsaffectingentrepreneurs'hierarchyofneedsinclude().AsocialsecurityBincomelevelCdemographiccharacteristicsDrolemodelandnetworksupportsystem正確答案：ABCD第8題Regardingentrepreneurialthoughts,whichstatementsarecorrect?()AMoresuitableindynamic,nonlinear,andconstantlyevolvingenvironmentsBFocusonthecontrollablesideinuncertainfutureenvironmentsCEnvisagewhatgoalscanbeachievedwiththeexistingresourcesDConsiderthatifwecanbettercontrolthefuture,thereisnoneedtopredictitIII.True(T)orFalse(F)正確答案：ABCD第9題1.Thefactorsthatpromoteindividualentrepreneurialactionsincludeentrepreneurialmotivationsinadditiontoentrepreneurialabilities.()第10題2.Apersoncanusecausallogicoreffectlogicatdifferenttime,dependingontherequirementsoftheenvironment.()Chapter3Testing第1題InAdiweilientrepreneurialopportunitymatrix,thevalueofopportunitiesandtheabilitytocreatevaluehavedefinitelybeenreferredtoas().AdreamsBproblemstobesolvedCtechnologytransferDmarketformation第2題Therearetwoimportantlinksinthestageofidentifyingentrepreneurialopportunities.Apartfromstandardizedidentification,anotheroneis().ApersonalizedidentificationofopportunitiesBcircularidentificationofentrepreneurialopportunitiesCcontinuousidentificationofentrepreneurialopportunitiesDverifiableidentificationofentrepreneurialopportunities第3題Generally,entrepreneursaresupposedtodealwithtwomajortypesofrisks,namelysystematicrisksand().AundiversifiablerisksBnon-systematicrisksCforeseeablerisksDuncertainrisksII.Multiple-choiceQuestions第4題Theconditionsforformationofentrepreneurialopportunitiesinclude().AcontinuousneedsBideasforsatisfyingneedsCteamforimplementingideasDresourcesnecessaryforopportunitydevelopment正確答案：ABCD第5題ThethreecommonsourcesofbusinessopportunitiesputforwardbyBruceRBarringerinclude().AtrendsofsocialchangesBpendingproblemsCmarketgapsDteambuilding正確答案：ABC第6題TheindexesforevaluatingentrepreneurialopportunitiesinOAscalereflect()respectively.AevaluationofuserproblemsandmarketdemandBevaluationofproductcreativityCevaluationofindustrytrendsandcompetitionsDevaluationofprofitability正確答案：ABCD第7題Whicharenon-systematicrisks?()AOpportunityselectionrisksBHRrisksCTechnologyrisksDManagementrisksIII.True(T)orFalse(F)正確答案：ABCD第8題Entrepreneurialopportunitiescontributetotheformationofarangeofconditionsconducivetoentrepreneurship.第9題2.Marketdemandcanbeevaluatedfromuserrequirementsforproducts,marketsizeofproducts,andselectionoftargetusers.第10題3.Theriskindexofaneventisdeterminedbysubtractingtheriskcontrollabilityfromthesumbetweentheriskprobabilityandinfluence.Chapter4Testing第1題In1999,ProfessorTimmonsputforwardaclassicalentrepreneurialprocessmodel.Inhisopinion,entrepreneurshipisahighlydynamicprocess,whereopportunities,resourcesand()arethemostimportantdrivingfactorsfortheentrepreneurialprocess.Thesethreeelementsareindispensableforallentrepreneurialactivities.AteamsBbusinessmodelCentrepreneursDfunds第2題Whichisnotafeatureofacircularentrepreneurialteam?()。ATheteammembers'righttospeakisrelativelyequal,andthereisnoleader.BWhentheteammembers'disagreewitheachother,theytendtosettletheirconflictsthroughnegotiation.COverlapeasilyoccursinrights.DOnceamemberleavestheteam,theteam'sstructurewillnotbeimpactedsignificantly.第3題Whichteamrequireseveryteammembertoparticipateinlearningandproblemsolvingtoenhancetheirteamworkskillsandinnovationefficiency,advocatedtoagreaterextentinmodernenterprises?()Aself-managedteamBself-learningteamCcross-functionalteamDvirtualteam第4題Themanagementofanentrepreneurialteamcovers5importantelements,namelypurpose,place,power,planandpeople,amongwhich()isthemostessentialelement.ApeopleBpurposeCplaceDplan第5題Bytheleaders'powersandthedegreeofcollaborationamongthemembers,whichtypesareentrepreneurialteamsclassifiedinto?()Awindchime-styleBcircularCstar-styleDscattered正確答案：ABCD第6題Whichprinciplesshallbefollowedinbuildinganentrepreneurialteam(?)()APrincipleofcommonalityBComplementarityprincipleCEmploymentsystemDPartnershipprinciple正確答案：ABD第7題Generally,whichmethodsareadoptedforequitydistributionintheearlystart-upstageofacompany?()ApureequitydistributionBequitydistributionamongoddpartnersCdecentralizedequityarrangementDsharereservationmechanism正確答案：ABCD第8題1.Teamconflictsareunavoidableandunnecessarilyalwaysbad.Entrepreneurshavetocreateamacroenvironmentwhereeveryonedarestotellthetruth.

第9題2.Althoughequitydistributioninvolvesallteammembers'interests,intheearlystart-upstageofacompany,oralagreementsmaybereached,butitisunnecessarytosignanequitydistributionagreement.

第10題Inbuildinganentrepreneurialteam,themembersshallbeselectedaccordingtoteamtypeandpersonnelstructure.Themembers'powersandplacesshallbedetermineddependentupontheirrespectivestrengthsandweaknesses.Theyshallcollaboratewitheachotherbasedondivisionoflabor,andutilizetheirtalentstothefullestextent.

Chapter5Testing第1題Entrepreneurialresourcesmeandifferent()andsupportconditionsnecessaryforenterpriseestablishmentandgrowth.AcapitalrequirementsBfactorsofproductionCmaterialresourcesDfinancing第2題Consideredinabroadsense,allthoseelementsdrivingenterprisedevelopmentare().AentrepreneurialresourcesBentrepreneurialopportunitiesCentrepreneurialconsciousnessDfinancialsupport第3題Whichisnotacommonmethodforretainingoldcustomers?()AEnhancingcustomerloyaltyBIncreasingcustomers'switchingcostsCIdentifyingusersDProvidingspecialpreferencesorbenefits第4題Whenthereareactivemarketsfortheresourcesnecessaryforentrepreneurship,orsimilarcomparableresourcesareavailablefortrading,theycanbeobtainedby().AaccumulationBPurchaseCM&ADalliance第5題Socialresourcesmainlyrefertotherelationalresourcesgeneratedby()relationalnetworks.Acustomers’Bentrepreneurs'andentrepreneurialteams'CinterpersonalandsocialDresource第6題Whichareinterpersonalnetworkmanagementprinciples?()ASharingBPerseveranceCIntegrityDReciprocity正確答案：ABCD第7題Whicharemanifestationsofentrepreneurialorientations?()AEntrepreneurs'traitsBOrganizationalculturesCOrganizationalincentivesDAkindofattitudeorwill正確答案：ABCD第8題Themethodsforacquiringexternalresourcesmainlyinclude().AaccumulationBPurchaseCM&ADstrategicalliance正確答案：BCD第9題Thefactsaffectingacquisitionofentrepreneurialresourcesincludesocialnetworks,resourceallocationmethods,entrepreneurs'managementabilities,()andsoon.Allofthemaffectacquisitionofcorporateentrepreneurialresources.AentrepreneurialorientationBvalueofbusinessideasCentrepreneurs'personalitiesDpreviousworkexperience正確答案：ABDChapter6Testing第1題Thelongtailbusinessmodelreferstothechangeofenterprisesfromsellingasmallamountofproductstoalargenumberofuserstosellingproductsthatmeettheneedsofalargenumberofcustomers,witheachtypeofproductonlyhavingasmallamountofsales.Simplyspeaking,itisthebusinessmodelwith().AmultiplevarietiesbutsmallquantityBmultiplevarietiesandgreatquantityCsmallvarietiesandgreatquantityDsmallvarietyandquantity第2題Indesigningbusinessmodels,newventuresshallorganicallyintegratetheadvantageousresourcesofallelements,developandhighlight()competitivepowerofproductsandmarketsinprojectsandrivals.AdifferentiatedBintegratedChomogeneousDstandardizedII.Multiple-choiceQuestions第3題Inessence,businessmodelsareintegratedsolutionsadoptedbyenterprisesfor().AresourceallocationBcooperationestablishmentCmarketoperationDprofitrealization正確答案：ABCD第4題InhisbooktitledFree,ChrisAndersonclassifiesthecross-subsidizedfreebusinessmodelsinto().AdirectcrosssubsidizationBthird-partymarketCfree+chargingmodeDnon-monetarymarket正確答案：ABCD第5題Osterwalderputforwardcreative()andmulti-centerdrivenmodesfordesigningbusinessmodels.Aresource-drivenBproductorservice-drivenCcustomer-drivenDfinance-driven正確答案：ABCD第6題Intermsofbasicmethodsofbusinessmodeldesign,entrepreneurscangenerallyuse()tofindoutthekeyfactorsoftheproject,realizeaccuratepositioningandprovidenewvalueforthemarketandcustomers.AreferencemethodBcorrelationanalysismethodCkeyfactormethodDvalueinnovationmethodIII.True(T)orFalse(F)正確答案：ABCD第7題1.ThebusinessmodelcanvasputforwardbyAlexanderOsterwalderandYvesPigneurcomprisesof9essentialparts:valueproposition,customersegments,channels,customerrelationships,keyresources,keyactivities,keypartners,coststructureandrevenuestreams.

第8題2.Thebusinessmodelsaredesignedbythereferencemethod.Theadjustmentandimprovementmethodsaresubdividedintofullreplication,improvementbyreferenceandreversethinking.第9題3.Thesuccessofaprojectdependsonwhethertheprofitmodelisdefiniteandrealizable.第10題4.Designingofbusinessmodelsisaconstantexploration,trial&error,correctionandverificationprocessindevelopingentrepreneurialopportunities.

Chapter7Testing第1題Whichisnotadifferencebetweenentrepreneurialmarketingandtraditionalmarketing?()ATraditionalmarketingmeans"producingwhatthecustomersneed"andbeingtotallycustomer-centered.BThemajordifferencesbetweenthemarereflectedfrom"frequency"and"extent"ofmarketing.CEntrepreneurialmarketingparticularlyhighlightsnovelty,adventureandfarsightedness.DEntrepreneurialmarketinghighlightsthatbeforeproductorservicedevelopment,athoroughsurveymustbeconductedforthecustomerrequirements.第2題Whichisnotanentrepreneurialmarketingstrategy?()AentrepreneurialmarketsegmentationBdiscoveryofanentrepreneurialmarketingopportunityCentrepreneurialmarkettargetingDentrepreneurialmarketpositioning第3題Whichstatementbelowiscorrect?()AEntrepreneurialmarketsegmentationisthefirststeptoperformentrepreneurialmarketing.BEntrepreneurialmarkettargetingisthefirststeptoperformentrepreneurialmarketing.CEntrepreneurialmarketpositioningisthefirststeptoperformentrepreneurialmarketing.DDiscoveryofmarketopportunitiesisthefirststeptoperformentrepreneurialmarketing.第4題Intargeting,entrepreneursmainlyadoptthreestrategies.Whicharethey?()AUndifferentiatedstrategyBDifferentiatedstrategyCCentralizedstrategyDDecentralizedstrategy正確答案：ABC第5題Whichstrategiesaremainlyadoptedbyentrepreneursforproductpositioninginthemarket?()A"Imitative"marketpositioningB"Tit-for-tat"marketpositioningC"Gap-filling"marketpositioningD"Alternative"marketpositioning正確答案：BCD第6題Thevalueofentrepreneurialmarketingliesinhowtoestablisheffectivecustomerrelationshipandhelpstartupsacquirecustomersunderthepremiseoflimitedfunds.

第7題

Entrepreneurialmarketingisonlysuitableforstartups,butunsuitableforgrowthenterprisesandevenmatureenterprises.

第8題Themostimportantobjectiveofentrepreneurialmarketingistosolveproblemsonstartups'survival.

第9題Firstly,entrepreneursneedtoestablishtheconceptofmarketingfirst,whichisdeterminedbythenatureofmarketing.第10題Hungermarketingisarisk-freeinnovativemarketingmode.Chapter8Testing第1題Businessplans,internally,guideandplantheactionsof().Theyalsoprovidebasisforexternalcommunicationsaboutentrepreneurialprojects.AentrepreneursBinvestorsCbusinesspartnersDimportantjobapplicants第2題Allmarket,product,operationandteaminformation,etc.statedinabusinessplanisfromanentrepreneur'srepeatedreflectionandanalysison().AexternalresourcesBbusinessmodelCfinancialdataandindexesDentrepreneurialrisks第3題Thebasicstructureofacompletebusinessplanmainlyincludesfourparts:(),tableofcontents,textandappendix.AcoverBabstractCtitleDconfidentialitylevel第4題Whataretheprinciplesforwritingabusinessplan?()ARigorouslogicandreasonablestructureBCompletecontentsandhighlightedkeypointsCConciseandeasytounderstandDObjectiveviewpointsandreasonablepredictions正確答案：ABCD第5題Toprepareaperfectroadshowforabusinessplan,whichstepsshallbefollowed?()ADeeplyunderstandandbefamiliarwiththeroadshowcontent;clarifythebusinesslogic.BPreparetheroadshowspeechdraft.COptimizetheroadshowPPT.DDoagoodjobinsitepresentation,exchangeanddefense.正確答案：ABCD第6題Duringtheroadshowonthebusinessplan,whichcommonproblemsoccuroftenbecauseofinadequatepreparationormanyotherreasons?()ASelf-centered,unclearlogicBInadequatedrillsandoverlynervouson-siteperformanceCScatteredcontentsandnon-prominentkeypointsDInsufficientcontrolovertheoverallcontentdesignoftheroadshow,lackingsufficientconfidence正確答案：ABCD第7題Generally,whicharekeypointsofroadshowdefense?()ATellthestoryappropriatelyBTalkskillfullyCTalkaboutnumbersDMasterdefenseskills正確答案：ABCD第8題ThefiveforcesmodelputforwardbyMichaelE.Porterisamodelforeffectiveanalysisof

Aenterprises'businessmodelsB

enterprises'competitiveenvironmentC

industrystructureDcustomerrequirements第9題Foranewstartup,themostobviousfunctionofabusinessplanistoraiseexternalfunds.Inaddition,itplaysanimportantroleinobtainingotherexternalresourcesandinferringthefeasibilityofitsownentrepreneurialactivities第10題Intheprocessofwriting,thespacemustbedistributedamongdifferentpartsoftheplanonaverage,toguaranteereliability.Chapter9Testing第1題()isanentityinvestedbyanaturalpersonbearingunlimitedjointandseveralliabilityforthecorporatedebts,wherethepropertyisownedbytheinvestor.AsoleproprietorshipBpartnershipCincorporatedbusinessDSino-foreignjointventure第2題()isadecentralizedmanagementsystemcharacterizedby"centralizeddecision-makinganddecentralizedmanagement"underhighlycentralizedleadership.AlinesystemBfunctionalsystemCmatrixsystemDdivisionalsystem第3題()aretheforemostfactorstobetakenintoaccountforthesiteselectionofastartup,mainlyincludingindustrialfactors,marketfactorsandbusinessdistrictfactors.AEconomicfactorsBPoliticalfactorsCTechnicalfactorsDSocialfactors第4題Generally,whic