BEC商務(wù)英語（初級）閱讀模擬試卷4

（共9套）

（共355題）

BEC商務(wù)英語（初級）閱讀模擬試卷第

1套

一、常規(guī)閱讀理解（本題共5題，每題7.0分，共5

分。）

1、EXPRESSPRINThasopenedanewofficeinthisarea.Pleasecallintodiscussyour

photocopyingrequirements.

A、Telephoneournewofficeifyouwanttoorderanything.

B>Visitournewofficeandtalktousaboutwhatyouneed.

C>Contactuswithyourrequirementswhenyouopenanewoffice.

標(biāo)準(zhǔn)答案：B

知識點解析：本題意：快速復(fù)印公司在這一區(qū)新開了一家分店。請打電話討論復(fù)印

要求。選項B：參觀我們新店并告訴我們你的需求，B與題意相符。故選B。

2、Joan,ourShanghaiagent,istocometoourcompanywithinthisweek.

A、Joan,ourShanghaiagent,hastocometoourcompanyinaweek.

B、OurShanghaiagent,Joan,isgoingtocometoourcompanyasplannedbeforenext

weekstarts.

C、Joan,ourShanghaiagent,maycometoourcompanywithinthisweek.

標(biāo)準(zhǔn)答案：B

知識點解析：暫無解析

ScheduleforaManager'sMeeting

9：00-9：30Introductionbymanagingdirector

9：30-10-00Presentationbysalesmanager

10：30-11：00Morningtea

11：00-12：00Reportbyfinancemanager

A、Themanagingdirectorwillattendthemeetingbutwillnotmakeanyspeech.

Thesalesmanagerwillnottakelongertopresenthisreportthanthefinancemanager

C、Themangersattendingthemeetingcanhaveahalf-hourbreakduringthemorning.

標(biāo)準(zhǔn)答案：C

知識點解析：原文是：“10：30—11：00Morningtea”。也就是說，中間有一個

“halfanhourbreak''。

4、GARDENHOTELCOMESTOCELEBRATETHESPRINGFESTIVALWITH

USEnjoyafull50%offadeluxeroomatourhotel-providingyoubookandprepay30

daysinadvance.Pluschildrenunder17canshareatwinroomwithMumandDadfor

freeAddress:8,LihuaRoad,Guangzhou,ChinaTel:876928Fax:876123You

canenjoyonlyhalfthepriceforaDeluxeRoomifyou.

A、makeyourreservationearly

B、makeyourreservationandpay30daysbeforeyoucometoliveinourhotel

C>provideuswithabockandpay30daysinadvance

標(biāo)準(zhǔn)答案：B

知識點解析：prepay30daysinadvance提前30天預(yù)付款，可以半價訂到adeluxe

room.B選項makeyourreservationandpay30daysbcforcyoucometoliveinour

holel與原文內(nèi)容符合。故B是正確答案。

5、Theseminarisfrom4:30to6:00,withtimeallowedforquestionsfromthe

audience.Refreshmentsareservedat6:0().

A、Thespeakerwillrespondtoquestionsiftimeallows.

B、Therewillbetimetoaskquestionsduringtheseminar.

C>Itwillsavetimeifquestionsareleftuntilrefreshmentsareserved.

標(biāo)準(zhǔn)答案：B

知識點解析：文中提到“…withtimeallowedfbrquestionsfromtheaudience”可見，將

會留時間給觀眾提問。

二、分析型配伍題(本題共5題，每題L0分,共5

分。)

?Lookatthelistbelow.Itshowssomeproductsectorsofhealthcaremarket.?For

questions6-10,decidewhichsector(A-H)ofthemarketeachpersonontheopposite

pageshouldconsult.?Foreachquestion,markthecorrectletter(A-H)onyourAnswer

Sheet.?Donotuseanylettermorethanonce.PRODUCTSECTORSOF

HEALTHCAREMARKETAVitaminsandDietarySupplementsBCough,Coldand

AllergyRemediesCDigestiveRemediesDEyeCareEWoundTreatmentsFAdult

MouthCareGCalmingandSleepingProductsHSmokingCessationAids

6、KevinLeeislookingforsomeproductstohelphimquitsmoking.

標(biāo)準(zhǔn)答案：H

知識點解析：暫無解析

7、JessicaLynnisoverweighed.Shewantstokeepslim.

標(biāo)準(zhǔn)答案：A

知識點解析：暫無解析

8、AnthonyWesthasgothisarminjuredwhenheisplayingfootball.

標(biāo)準(zhǔn)答室.F

知識點就斤：暫無解析

9、Oldpeoplearelikelytohavesomedifficultiesinfallingasleep.

標(biāo)準(zhǔn)答案：G

知識點解析：暫無解析

10^SarahNewtonwantstobuysomemedicineforherstomachache.

標(biāo)準(zhǔn)答案：C

知識點解析：暫無解析

三、描述型配伍題(本題共5題，每題7.0分，共5

分。)

?Lookatthechartbelow.Itshowsthesalesofmobilephonesindifferentcompanies

duringApril,MayandJune.?Whichchartdoeseachsentence(11-15)describe??For

eachsentence,markoneletter(A-H)onyourAnswerSheet.?Donotuseanylettermore

14、Afterasharprise,therewasalmostnochangeinmobilephonesalesfortherestof

theperiod.

標(biāo)準(zhǔn)答案：E

知識點解析：暫無解析

15、AsteadyincreaseinsalesduringMayandJunefollowedthesharpfallinApril.

標(biāo)準(zhǔn)答案：B

知識點解析：暫無解析

四、判斷題(本題共7題，每題/.0分，共7分。)

Readtheadvertisementbelow.Arethesentences(16-22)"Right"or"Wrong"?Ifthereis

notenoughinformationonanswer"Right"or"Wrong”,choose"Doesn'tsay".Foreach

sentence,markoneletter(A,BorC)onyourAnswerSheet.JOINALEADING

INTERNATIONALCHEMICALCOMPANYCBW,aleadinginternationalchemical

company,currentlybasedinHangzhou,isseekingenthusiastic,hard-workingPRO

NationalstofillnewlycreatedpositionsinourSalesandTechnicaldivisions.The

successfulcandidatesshouldpossessthefollowingqualifications:SALES

REPRESENTATIVES(PositionsavailableinBeijing,Dalian,Shanghai,Xiamenand

Guangzhou)Universitydegree,preferablyinatechnicaldiscipline.Atleastthreeyears

salesexperience,preferablywithajointventure,inchemicalsorarelatedfield.Abasic

levelofwrittenandspokenEnglish.TECHNICAL(BasedinGuangzhou)Chemists:

Master'sdegreeorhigherinPolymerChemistry.Atleastthreeyearsrelevantexperience

inthechemicalfield.FluencyinwrittenandspokenEnglish.Qualifiedcandidatesshould

forwardtheirresumesinEnglish,withaletterdetailingtheirinterestsinthepositionsand

includingsalaryexpectationstotheGeneralManager,CBWChina,18,WeiminRoad,

Guangzhou.

16、CBWisaleadinginternationalchemicalcompanywhichisrecruitingChinese

citizenstoworkinallpartsofChina.

A、Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：B

知識點解析：CBW設(shè)在杭州，從“currentlybasedinHangzhou”可知。

17、Successfulcandidatesareneededtoworkinthethreedivisions.

A、Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：B

知識點解析：原文中的信息是：“PositionsavailableinBeijing,Dalian,Shanghai,

XiamenandGuangzhou。”該公司招聘的人員只是在中國的部分城市工作。

18、CBWwillrecruitsalesrepresentativesinothercitiesasitsbusinessdevelopsin

China.

A^Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：C

知識點解析：文中沒有提到應(yīng)聘人員是否會在三個分部工作的相關(guān)信息。

19、IfyouwanttoapplyforthepositionofSalesRepresentative,youmusthavethree

yearssalesexperienceinthecheinicalfield.

A、Right

B、Wrong

C>Doesn'tsay

標(biāo)準(zhǔn)答案：A

知識點解析：原文是：“Atleastthreeyearssalesex-perience,preferablywithajoint

venture,inchemicalsorarelatedfieldo”

20、Tobeaseniorchemist,youmusthaveabasiccommandofwrittenandspoken

English.

A、Right

Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：B

知識點解析：原文是：“FluencyinwrittenandspokenEnglish。”是熟練、流利的英

語讀寫能力，而不是基礎(chǔ)的讀寫能力。

21、Qualifiedcandidatesshouldwritetoapply.

A、Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：A

知識點解析：原文是：“fbrwardtheirresumesinEnglish,withaletter...”

22、ThepositionsforchemistswillbeavailableinotherpartofChinainthenearfuture.

A、Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：C

知識點解析：文中沒有提到將來是否會有在其他城市的招聘計劃。

五、閱讀理解題（本題共6題，每題7.0分，共6分°）

ReadthearticleaboutChinaandtheWTO.Foreachquestion23—28thatfollows,

choosethecorrectanswer.Markoneletter(A,BorC)onyourAnswerSheet.On

December11th,2001,ChinaformallybecameoneofthemembersoftheWTOaftera

longperiodof15years'negotiationswiththeWTOmembercountries.Duringthese

years,Chinagraduallyliberalizedmostofhertradeandinvestmentpolicies,makingthe

officialadmissionlargelysymbolic.ItisquitesignificantforChinatojointheWTO.It

certainlywillfacilitateChina'sinternationalbusiness.Andthisshouldreinforcemoves

towardsmarketliberalization.TheWTOmembershipsignalsChina'scommitmentto

establishclearandenforceablenon-discriminatoryrulestoconductbusinesswithinits

owncountryandwithothercountries.Chinaisbecomingrelativelypowerfulinthe

world'seconomy.ByjoiningtheWTO,Chinacanenjoymanyfavourablerightsindoing

internationaltrade,butinthemeantime,Chinahastoperformherobligations.Thereare

moreadvantagesthandisadvantagesforChinatojointheWTOthoughChina'snational

industriesmaymeetgreatimpact.AfterChinabecomesoneoftheWTOmembers,her

economicgrowthwillgreatlyincreaseandherlegalandgovernmentalreformswillbe

facilitated.AccordingtoaWTOreport,whichwasreleasedonOctober10,2002,China

hasbecomethefourthlargesttradebodyintheworldfollowingtheTriad:theUnited

States,theEuropeanUnionandJapan.Theimprovedtradeenvironmentfollowingher

entryintotheWTOresuhedintherapidgrowthinChina'stradevolume.Therefore,it

canbeseenthatChina'sentryintotheWTOhasgreatpositiveimpactonChina's

internationaltrade.SinceChinabecameoneofthemembersoftheWTO,foreign

investmentshavebeenflowingintothiscountry,whichisoppositetotheprediction(hat

China'sforeigninvestmentwoulddecreaseafterChina'sentryintotheWTO.Thisis

becauseChinahasrich,low-costlaborresourcesandthevastmarket,bothofwhich

providemuchscopeforprofitandmakeforeigninvestorsmoreconfidentininvestingin

China.Besides,thestableandpromisingpoliticalandeconomicsituationsattractforeign

investors.Chinamustobservethesame"gamerules"astheothermembersoftheWTO

do,whichwillspeeduphersteptointegrateitseconomyintotheglobaleconomic

framework.Besides.China'sentryintotheWTOwillhelpprivatebusinessestoimprove

theirgrowth.TheChinesegovernmentmustalsograntequalrightstoallenterprisesno

matterwhethertheyarestate-ownedorprivateonesaccordingtotheWTOequal

treatmentprinciple.

23、AtlastChinabecameoneofthemembercountriesoftheWTOin2001after,

A^negotiatingmanytimeswiththeUSAandsomeothercountriesfbr15years

B、negotiatingwiththeUSAandtherestoftheWTOmembercountries

C^negotiatingwithmostofthemembercountriesoftheWTO,includingtheUSA

標(biāo)準(zhǔn)答案：B

知識點解析：暫無解析

24、WhatpositiveimpactwillChina'sentryintotheWTOhaveonChina?

A^ItwillhelpChinafurtherreformandreducetheemployment.

B、ItwillpromoteChina'sinternationalbusiness.

C^ItwillfacilitateChina'sprivatizationandhelpChinarelieveforeigndebts.

標(biāo)準(zhǔn)答案：B

知識點解析：暫無解析

25、Asoneofthemembernations,ChinacanenjoythefavourablepoliciesoftheWTO,

but.

A^Chinamustchangeallherinternationalbusinesspoliciestoperformherobligations

B、Chinamustperformherobligationsandmakenewpolicies

C、Chinamustobservethe"gamerules"oftheWTOandperformherobligations

標(biāo)準(zhǔn)答案：C」「

知識點解析：暫無解析

26、AWTOreportsaysthat.

A、ChinahasbecomethefourthlargesttradebodyinAsiafollowingtheTriad

B>Chinaisverypowerfulintheworld'stradebesidestheTriad

C、ChinahasbecomethefourthlargestnationininternationaltradefollowingtheTriad

標(biāo)準(zhǔn)答案：c」「

知識點解析：暫無解析

27、China'sentryintotheWTO.

A、hasmoreadvantagesthandisadvantages

B、hasmoredisadvantagesthanadvantages

Cxhasdisadvantagesthatoffsettheadvantages

標(biāo)準(zhǔn)答案：A」「

知識點解析：暫無解析

28、SinceChinahasjoinedtheWTO,.

A^state-runenterpriseswilldevelopmorequicklythanprivateones

B、privateenterprisesareabletoenjoythesamerightsasthestate-runenterprisesdo

C、privateenterprisesenjoymorerightsandcandevelopmorequicklythanstate-run

ones

標(biāo)準(zhǔn)答案：B

知識點解析：暫無解析

六、完形填空題(本題共72題，每題7.0分，共72

分。)

Readtheinformationaboutcommercialbanks.Choosethecorrectwordtofilleachgap,

fromA,BorCForeachquestion(29-40),markoneletter(A,BorC)onyourAnswer

Sheet.CommercialBanks(29)theendofMay1995,Chinahas15commercial

banks,theInternationalBusiness(30)eightoftheseare(31)nationwide.

TheyaretheIndustrialandCommercialBankofChina,theAgriculturalBankofChina,

theBankofChina,thePeople'sConstructionBankofChina,theCommunicationsBank,

theCITICIndustrialBank,theChinaEverbrightBankandtheHuaxiaBank.Thereare

six(32)shareholdingbanks.TheyaretheMerchant'sBank,theGuandong

DevelopmentBank,theShenzhenDevelopmentBank,theFuzhouIndustrialBank,the

ShanghaiPudongDevelopmentBankandtheHainanDevelopmentBank.Apart

(33)these,thereisthe(34)ofthePeople'sConstructionBankofChina,

theChinaInvestmentBankandtwohousingdepositbanks.Theyarefully(35)by

thePeople'sBankofChina.Toadd(36)the15,theMinshengBankingCorpwas

(37)upinJanuary1996.Itisnowthe(38)non-Statebank.Fiveforeign

bankshavesofarbeen(39)torunbranchofficesinBeijing.Hereisa

(40)ofthem:BankofTokyoTel5931640.CitibankoftheUnitedStatesTel

5004425HongKongandShanghaiBankingCorporationTel5001121Nanyang

CommercialBankTel5139026IndustrialBankofJapanTel595472831.

29、

In

B、By

C、At

標(biāo)準(zhǔn)答案：B

知識點解析：“bytheend是固定搭配，表示“到...末”；“intheend”單獨可表示

“最后”的意思，后面一般不跟名詞；“attheend。儼雖然成立，但更多的表示的是一

個時間點，沒有“截止到……”的意思。故選B。

30、

A、reported

said

C、claimed

標(biāo)準(zhǔn)答案：A

知識點解析：InternationalBusiness是一本刊物，因此用“report報道”這個詞最為合

適。故選Ao

31、

A、run

B、operated

C^ran

標(biāo)準(zhǔn)答案：A

知識點解析：“run”和“operate”都可以表示“經(jīng)營”的意思，但是“run”更為地道一

些，該題應(yīng)該選run的過去分詞形式。故選A。

32、

A、nationwide

worldwide

C、regional

標(biāo)準(zhǔn)答案：c

知識點露析：招商銀行、廣東發(fā)展銀行、深圳發(fā)展銀行、福建興、業(yè)銀行等都為地區(qū)

性銀行。故選C。

33、

A、to

from

C、among

標(biāo)準(zhǔn)答案：B

知識點解析：“apartfrom”為固定搭配，意思為“除了”。故選B。

34、

A、affiliate

B、branch

C、attach

標(biāo)準(zhǔn)答案：A

知識點解析：表示“附屬機構(gòu)”的詞匯為“affiliate"，“branch”表示分支機構(gòu)。故選

Ao

35、

A^founded

B、operated

C、funded

標(biāo)準(zhǔn)答案：C

知識點解析：該句意思為：這些銀行都是由中國人民銀行完全出資成立的，因此選

CoA項和B項如用在句中則與“fully”不相搭配。故選C。

36、

A、to

B>into

C、for

標(biāo)準(zhǔn)答案：A

知識點解析：“addto”是固定搭配，表示“加入...故選A。

37、

A、set

B、built

C^sped

標(biāo)準(zhǔn)答案：A

知識點解析：“setup”是固定搭配.表示“成立”的意思。故選A。

38、

A、single

B、only

C^one

標(biāo)準(zhǔn)答案：B

知識點解析：“only”是用來表示“唯一”專用詞匯；“single”的意思是“單一的、單獨

的”,用在這里并不合適；“one”是個數(shù)詞，表示“一個”。故選B。

39、

A、allowed

B、awarded

C^ratified

標(biāo)準(zhǔn)答案：C

知識點解析：該題的關(guān)鍵是理解“ratify”的意思，即“批準(zhǔn)、認(rèn)可”，是一種官方用

法。故選C。

40、

A、display

B、list

C、flame

標(biāo)準(zhǔn)答案：B

知識點解析：“l(fā)ist”是“列表、清單”的意思。故選B,

七、概括文意題(本題共5題，每題7.0分，共5分0)

ReadthememoandtheCVofanapplicationbelow.Completethecandidateinformation

thatfollows.Writeaword,phrase(inCAPITALLETTERS)oranumberonlines41-45

onyourAnswerSheet.MemoTo:JoanFroM:StevenJoan,IgotthisCVfroman

applicantthismorning.Ifindhemightbethepersonweneed.Couldyoupleasereadthe

CVcarefullyandfillintheApplicantInformationForm?ThenpleasepasstheFormon

totheHumanResourcesManagerandaskhimtoarrangeaninterviewfortheapplicant.

Thankyou.StevenKevinMiguelWillisAddress:1090MadisonAvenueSheboyganW

153081e-mail,kmw@comRes.Phone&fax:555-5656895Dateofbirth:8/23/1976

Professionalexperience:February2004-present:ValentineInternational:Exportclerk

January1998—January2004:ChicagoProducts,MarketingassistantEducationand

training:1993~1995:GreenBayHighSchool,GreenBay,Wisconsin1991-1993:

OshkoshJuniorHighSchool,Oshkosh,WisconsinInterest:Mountainbiking,hiking,

skiing,sailingLanguage:FluentSpanish(mymotherisMexican),goodconversational

FrenchReferenceMsDaphneStern;SalesVice-President,ValentineInternational,2205

JacksonStreetOshkosh,W154901ApplicantInformationFormFirstname:41.

Postcode:42.Presentpost:43.FormerjoB:44.Interests:

Mountainbiking,hiking,skiing,sailing,Reference'scompany:45.

41、

標(biāo)準(zhǔn)答案：KEVIN

知識點解析：暫無解析

42、

標(biāo)準(zhǔn)答案：W153081

知識點解析：暫無解析

43、

標(biāo)準(zhǔn)答案：EXPORTCLERK

知識點解析：暫無解析

44、

標(biāo)準(zhǔn)答案：MARKETINGASSISTANT

知識點解析：暫無解析

45、

標(biāo)準(zhǔn)答案：VALENTINEINTERNATIONAL

知識點解析：暫無解析

BEC商務(wù)英語（初級）閱讀模擬試卷第

2套

一、常規(guī)閱讀理解（本題共5題，每題1.0分，共5

分。）

1、BusinessCollege,UHRealEstateMath6*4-hourslessonsBi-weekly

A^Thelessonwilllastfortwoweeks.

B、Eachlessonwilllast6hours.

C、Itisa24-hour-lessoncourse.

標(biāo)準(zhǔn)答案：C

知識點解析：原文提到：課時為6次*4小時，兩周一次。所以A項“持續(xù)兩周”和

B項“每課6小時”為錯誤選項。計算可知總課時為24小時，故答案為C。

2、To:AllStaffFrom:Joe,SalesSubject:ArticlesfoundI'vefoundaswipecardinthe

elevator.Nowit'swaitingfbrtheownertocollectitatmydeskonlevel5.Theswipe

cardisnow

A、attheowner'sdesk.

inanofficeoftheSalesdepartment.

C、intheelevator.

標(biāo)準(zhǔn)答案：B

知識點解析：Joe的電子郵件說卡片現(xiàn)在在他5樓的辦公桌上，所以A項“在失主

的辦公桌上”錯誤，C項“在電梯里”也不正確，而Joe是銷售部門的員工，所以B

項“卡片在銷售部的辦公室里”是正確的，故答案為B。

3、Pleasedownloadthecreditcardpaymentformfromtheconferencewebsile,(www.

wetting.de/ew-workshop.him),fillitoutandfaxittoReinhildeGrossmann:5022958.

A^Thecreditcardpaymentformshouldbesenttowv/w.wetting.de/ew-workshop.

htm.

B、ReinhildeGrossmannistofilloutthecreditcardpaymentform.

C、ReinhildeGrossmannisthecontactoroftheconferencedealingwithpayment.

標(biāo)準(zhǔn)答案：C」

知識點解析：原文提到WWW.wetting,de/ew-workshop.htm是信用卡付費表

格的下載網(wǎng)址，表格要發(fā)送給ReinhildeGrossmann,所以A項錯誤，同時可推知

ReinhildeGrossmann是該會議付費適宜的聯(lián)絡(luò)人，而不是填表人，故C項正確，B

項錯誤。答案為Co

4、TELEPHONEMESSAGERain,Nancycalledtosaythesampleleaflethasbeensent

totheprinterandwillnotbeavailableuntilFriday.Steve

A^RaincangettheleafletsonFriday.

B、NancywillgelthelealletsbackfromtheprinterbeforeFriday.

C^RainhadaskedStevetohavetheleafletsentbyNancy.

標(biāo)準(zhǔn)答案：A

知識點解析：原文提到：.thesampleleaflet..willnotheavailahleuntilFriday.”

即：直到星期五印刷廠才能把傳單印好。所以A項“Rain周五可拿到傳單”是正確

答案，B項“Nancy會在星期五之前把傳單取同'和C項"Rain曾讓Steve告訴Nancy

把傳單送到印刷廠''都錯誤，故答案為A。

5、NOTICEStaffCanteenClosedDuetocircumstancesbeyondourcontrol,weare

unabletoopenthestaffcanteentoday.

A、Thestaffcanteenwillbeclosedfromtoday.

B、Certainfactorscausethecanteentobeunabletooperatetoday.

C、Thestaffcanteenisclosedasplanned.

標(biāo)準(zhǔn)答案：B

知識點解析：原文中提到：由于無法控制的原因，員工食堂今天關(guān)閉。由此可知食

堂關(guān)閉不是預(yù)計的。且只是今天關(guān)閉，沒有說以后的情況，可以排除A項“員工餐

廳從今天關(guān)閉''和C項”員工餐廳按計劃關(guān)閉”，而B項“某些原因?qū)е虏蛷d今天不

能運營”符合原文，故為正確答案。

二、分析型配伍題(本題共5題，每題1.0分，共5

分。)

BUSINESSCOURSESAHospitalityandTourismManagementBMarketingResearch

CProductDesignandDevelopmentDMarketingandElectronicCommerceEPromotion

FIntroductiontoMarketingGFinancialValuationHPriceTheory:anIntermediateText

6、MaryEdwardshasbeenworkinginahotelfortenyearsandfeelsiturgenttoupdate

herskillsinwork.

標(biāo)準(zhǔn)答案：A

知識點解析：題干意為：MaryEdwards在酒店工作了10年，感到急需更新她的工

作技能。由“酒店”可以判斷出她需要該行業(yè)方面的知識和技能。原文中只有A項

“酒店與旅游管理”符合其要求。本題解題的關(guān)鍵是判斷出hospilality一詞的含義。

7、BruceCostelloneedsskillsconcerninggatheringandanalysinginformationaboutthe

movingofgoodsorservicesfromproducertoconsumer.

標(biāo)準(zhǔn)答案：B

知識點解析：題干意為：BruceCoslello需要知識技術(shù)來收集和分析關(guān)于如何將商

品和服務(wù)從生產(chǎn)者轉(zhuǎn)移到消費者的信息。由“收集和分析”可以判斷出Bruce

Costello需要的是有關(guān)調(diào)查研究的技能，原文中只有B項“市場調(diào)研”涉及調(diào)查，且

“商品和服務(wù)從生產(chǎn)者到消費者”也與營銷過程相符，

8、TomMillerisinterestedinthestudyofthepromotionalactivitieswithemphasison:

advertising,personalselling,salespromotion,publicity,andpackaging.

標(biāo)準(zhǔn)答案：E

知識點解析：題干意為：TomMiller對側(cè)重如下方面促銷活動的研究比較感興趣：

廣告、個人銷售、促銷、宣傳和包裝。由題干關(guān)鍵詞“促銷”和其后涉及的詳細(xì)內(nèi)容

很容易鎖定答案為E“促銷”。

9、CynthiaTaylor'snewjobrequirestheabilitytowritereportsonvariousinternet

marketingtopics.

標(biāo)準(zhǔn)答案：D

知識點解析：題干意為：CynihiaTaylor的新工作要求撰寫與各種因特網(wǎng)營銷相關(guān)

主題的報告的能力。原文中與營銷有關(guān)的內(nèi)容有兩項。一是D項“營銷與電子商

務(wù)”，二是F項”營銷入門:但根據(jù)題干關(guān)鍵詞“因特網(wǎng)”可知最匹配的是D項。

10、AnneDavis'workinvolvesproductplanning,needsidentification,productspecs,

prototypingandproductdevelopmenteconomics.

標(biāo)準(zhǔn)答案：C

知識點解析：題干意為：AnneDavis的工作涉及產(chǎn)品計劃、需求鑒定、產(chǎn)品規(guī)格、

原型開發(fā)和產(chǎn)品開發(fā)經(jīng)濟(jì)學(xué)。由此可判斷出AnneDavis的工作主要圍繞著產(chǎn)品設(shè)

計進(jìn)行，所以可以確定答案為C項”產(chǎn)品設(shè)計與開發(fā)”。

三、描述型配伍題（本題共5題，每題1.0分，共5

分。）

Lookatthechartbelow.Itshowstheproduction,salesandrejectionofproductsineight

companies(A-H)ofagivenmonth.Whichcompanydoeseachsentence(11-15)

describe?Foreachsentence,markoneletter(A-H)onyourAnswerSheet.Donotuse

anylettermorethanonce.

numbcr(000s)

1ProdutionSalesRejection

11、Theproductionofthiscompanyisapproximatelytwiceasmuchasthesales,andis

aboutthreetimestherejection.

標(biāo)準(zhǔn)答案：

知識之解析E：題干意為：這個公司的產(chǎn)量大約是其銷售量的兩倍、退貨量的三倍。

根據(jù)圖表，產(chǎn)量大約為銷售量兩倍的公司分別是A公司和E公司，再根據(jù)題干中

退貨量的提示，可以排除A公司，E公司符合題意，故答案為E。

12、Thesalesofthiscompanyexceedsitsproduction,inspiteofthefactthatthe

rejectionisequivalenttoitsproduction.

標(biāo)準(zhǔn)答案：G

知識點解析：題干意為：本公司的銷售量超過了它的產(chǎn)量，但是其退貨量與產(chǎn)量相

當(dāng)。根據(jù)圖表，銷售量超過產(chǎn)量的公司為D公司和G公司，再根據(jù)退貨量與產(chǎn)量

相當(dāng)，可以排除D公司，故答案為G。

13、Moreproductsareproducedthansoldinthiscompany,andmeanwhilethenumber

ofgoodsproducedequalstothetotalofthesalesandrejection.

標(biāo)準(zhǔn)答案：B

知識點解析：題干意為：這個公司生產(chǎn)的產(chǎn)品量高于銷售的產(chǎn)品量，同時，其產(chǎn)量

等于銷售量和退貨量的總合。根據(jù)圖表，有多個公司的產(chǎn)量高于銷售量，分別為

A、B、C、E、F,再根據(jù)銷售量與退貨量之和與產(chǎn)量的關(guān)系，可以鎖定答案為B

公司，故答案為B。

14、Thestatisticsofthiscompanyindicatethatmoreproductsarcproducedthanhave

beensoldout,althoughnocustomerreturnsthegoods.

標(biāo)準(zhǔn)答案：F''

知識點解析：題干意為：這個公司的數(shù)據(jù)表明，其產(chǎn)量高于銷售量，但是沒有客戶

退貨。根據(jù)后一個信息點“沒有顧客退貨''可以很容易從各圖表中確定F為答案。

15、Theproductsproducedarethesameinnumberwiththosesold,althoughthenumber

oftherejectedproductsisequaltoone-thirdofthatoftheproductssold.

標(biāo)準(zhǔn)答案：H

知識點解析：題干意為：產(chǎn)量與銷售量相等，但是退貨量相當(dāng)于產(chǎn)量的1/3。根

據(jù)產(chǎn)量與銷售量相等可以找出該公司為H公司，同時其退貨量為產(chǎn)量的1/3,與

題干相符。故答案為H。

四、判斷題（本題共7題，每題7.0分，共7分。）

TipstoIncreaseRetailSalesGenerateaBuzz-Wheneveranythingnoteworthyhappens

withinyourbusiness,sendapressreleasetothemedia.Theideaistograbanyfree

coveragepossible.Getinvolvedwithcommunityevents.Considerpurchasingandpricing

products,besureyou'veconsideredthecostofgoodsandthatyourretailshopisableto

makeaprofitatthatpricepoint.Yourproductpriceshouldbecompetitive,butstill

profitable.Ultimately,therightpriceisthepricethecustomeriswillingtopayforthe

product.DesignStoreforSales-Takeadvantageofcross-merchandisingstrategiesand

impulsesaleopportunities.Uselightingtechniquesandcreativedisplaystoattract

customers.Playvideosforproducteducation,hostingclasses,meetingsorother

networkingeventsinyourretailstore.Useauniquepromotionaleventtogenerateabuzz

aboutyourbusiness.ExamineYourPricingStrategy-Whencustomerentertainmentand

anyotherupsellorpromotionaltie-in.ConnectwiththeCustomer-Excellentcustomer

serviceisthekeytoincreasingsales.Listentoyourcustomertounderstandtheirneeds

andwants.Theneducatehim/herabouttheproducts.Finally,letthecustomerknowyou

appreciatetheirbusiness.Offervalue-addedservicesandproducts.Createamailinglist

byaskingforcontactinformationfromeachcustomer.

16、Makinggooduseoffreecoverageisconducivetoyourbusiness.

A、Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：A

知識點解析：題干意為：充分利用免費媒體宣傳有益于你的生意。原文第一段第一

行提到“你的生意中發(fā)生任何值得注意的事情時，給媒體發(fā)一份新聞稿。這種方法

是為了獲得可能的免費媒體宣傳。”這是作者提到的第一個提高零售銷售量的方

法，題干與其吻合，故答案為A。

17、Yourretailstoreshouldoffercustomersplacestohaveclassesormeetings.

A、Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：B

知識點解析：題干意為：你的零售商店應(yīng)該為顧客提供上課和開會的場地。原文第

二段第六行提到“考慮在你的零售商店里開設(shè)課程、召開會議或其他網(wǎng)絡(luò)活動。用

獨特的促銷方式讓大眾了解你的聲音。''由此可知，商店提供的是有利于自身宣傳

的課程和會議，而不是為大眾提供上課和開會用的場地，故題干是錯誤的，答案為

Bo

18、Consideringcostswilldowhenpricingproducts.

A^Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：c

知識點解析：題干意為：定價時考慮成本就夠了。原文第一段第五行提到“在購貨

和定價時，要確?？紤]到商品的成本以及你的零售店在這個價格點能夠盈利。'‘文

中只提到成本這一個因素，但是沒有說只考慮成本就夠了，所以題干的內(nèi)容原文沒

有提及，故答案為C。

19^Priceshouldbesettotheadvantageofboththesellerandthebuyer.

A、Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：A

知識點解析：題干意為：價格的制定應(yīng)滿足買家和賣家兩方的利益。文中第一段第

九行提到“你的商品價格要有競爭力，但是也仍然要讓你能夠盈利。歸根到底，最

恰當(dāng)?shù)膬r格應(yīng)該是顧客愿意為商品所支付的價格。”由此可看出作者提到了兩方

面，一是價格要能夠保證商家有利可圖，二是要保證不會高到顧客不愿購買商品；

所以題干的敘述與原文相符，故答案為A。

20Materialsforvideocanbedesignedcreativelytopromotesales.

A、Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：A

知識點解析：題干意為：對錄像資料可以進(jìn)行創(chuàng)造性的安排以促銷商品。原文第二

段第二行提到“使用照明技術(shù)和創(chuàng)新的錄像夫吸引顧客C''由此可推知,題干與此相

符，故答案為A。

21、Themostimportantmethodtoimprovesalesistodesignstores.

A^Right

B、Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：B

知識點解析：題干意為：改善銷售最重要的辦法是設(shè)計店面。原文第四段第一行提

到“優(yōu)質(zhì)的顧客服務(wù)是增加銷售的關(guān)鍵由此可知題干敘述是錯誤的，故答案為

Bo

22、Communicationwiththecustomerisatwo-waysystem.

A、Right

Wrong

C、Doesn'tsay

標(biāo)準(zhǔn)答案：A

知識點解析：題干意為：與顧客的交流是一個雙向的體系。原文第四段第三行提到

“要傾聽并了解顧客所需，然后告知其有關(guān)你的產(chǎn)品的信息由此可知這種交流

中，顧客告訴商家自己需耍什么，商家也要告之他們的產(chǎn)品如何，由此可推斷與顧

客的交流是雙向的系統(tǒng)，題干與原文符合，故答案為A。

五、閱讀理解題（本題共6題，每題1.0分，共6分。）

LeadingtheStrategicChangesTheleaderisthechangestrategist,whoseroleistolead,

tochampionthechanges,topromotethevision,tokeeptheorganisationtravellinginthe

chosendirection,andtoensurethatallthoseinvolvedinimplementingthechanges,ihe

strategies,performtothebestoftheirability.Therearearangeofleadershipstylesthat

couldbedrawnon.Somewouldarguethatcertainchangesneedanautocratic,aggressive

styleofleadership,and,whilsttheremaybetheneedloranelementofthisapproach,if

usedasasinglestyleitrarelyresultsinapositivepost-changeenvironment.Thisisthe

flawinthisapproach,for.afterthechangeshavebeenimplemented,andthestrategies

areinplace,themanagers,specialists,operationalemployees,andallcontributing

stakeholders,mustworktogetherinaharmonious,positive,mannertomakethedesired

progressandachievetheobjectives.Iftheleadershipstyleduringthechangehasbeen

harsh,unforgiving,andaggressive,itmaytakemanymonths,evenyears,tore-establisha

positiveenvironment,ahealthy,goalsfocused,teamworkdrivenculture.Theonlylogical

choiceofleadershipstyleinanymajorchangeisonethatcombinesallthestyles,bui

leansheavilytothosewhichfocusonateamapproach.Theleaderadoptsaflexible,

responsivestyle,thatisablendoftheconsultative,participative,anddemocratic,leaving

roomforanoccasional,sparingtouchoftheautocratictobeemployedifabsolutely

necessary.Thisstylewillthenbethefoundationonwhichthe"new",changed,

organisationisbuilton.Performanceatthestrategic,corporatelevelmustbemonitored

bytheleader.Changingstrategicdirection,nomatterhowthoroughthepreparationand

planning,entailstakingtheorganisationintounchartedterritory.Theleaderistheguide,

theexpert,themosth