2026年全國(guó)碩士研究生入學(xué)統(tǒng)一考試英語(yǔ)考試時(shí)長(zhǎng)：120分鐘滿(mǎn)分：100分班級(jí)：__________姓名：__________學(xué)號(hào)：__________得分：__________試卷名稱(chēng)：2026年全國(guó)碩士研究生入學(xué)統(tǒng)一考試英語(yǔ)考核對(duì)象：報(bào)考全國(guó)碩士研究生入學(xué)統(tǒng)一考試的考生題型分值分布：-判斷題（總共10題，每題2分）總分20分-單選題（總共10題，每題2分）總分20分-多選題（總共10題，每題2分）總分20分-案例分析（總共3題，每題6分）總分18分-論述題（總共2題，每題11分）總分22分總分：100分---一、判斷題（每題2分，共20分）1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.3.Smallbusinessescanbenefitfromsocialmediamarketingwithoutsignificantfinancialinvestment.4.Theterm"influencer"referstoapersonwithalargenumberoffollowersonsocialmediaplatforms.5.Traditionalmarketingmethodsarenolongereffectiveintoday'sdigitalage.6.Thearticlesuggeststhatcontentqualityismoreimportantthanquantityinsocialmediamarketing.7.SEO(SearchEngineOptimization)isakeycomponentofdigitalmarketing.8.Emailmarketingisconsideredanoutdatedmethodinmodernadvertising.9.Theuseofhashtagscansignificantlyincreasethevisibilityofsocialmediaposts.10.Brandloyaltyislessimportantinthedigitalmarketingeracomparedtothepast.二、單選題（每題2分，共20分）1.Whatisthemainpurposeofthepassage?A.Tocriticizetheriseofdigitalmarketing.B.Tohighlightthebenefitsofsocialmediamarketing.C.Tocomparetraditionalanddigitalmarketingstrategies.D.Toargueagainsttheuseofinfluencersinmarketing.2.Accordingtotheauthor,whichofthefollowingisNOTabenefitofsocialmediamarketing?A.Cost-effectiveness.B.Immediatefeedbackfromcustomers.C.Widerreachcomparedtotraditionalmedia.D.Requiresminimaltechnicalexpertise.3.Theword"ubiquitous"inthepassageisclosestinmeaningto:A.Rare.B.Common.C.Expensive.D.Difficult.4.Whichofthefollowingisakeychallengementionedinthepassageforsmallbusinessesusingsocialmedia?A.Lackoffollowers.B.Highadvertisingcosts.C.Limitedcontentvariety.D.DifficultyinmeasuringROI.5.Thepassagesuggeststhat:A.Printmediawillcompletelydisappearinthenextdecade.B.Digitalmarketingisonlysuitableforlargecorporations.C.Smallbusinessesshouldfocusontraditionalmarketing.D.Socialmediamarketingrequiresalong-termstrategy.6.Whatdoestheauthorimplyaboutthefutureofdigitaladvertising?A.Itwillbecomelessimportant.B.Itwillremainthesame.C.Itwillevolvesignificantly.D.Itwillbereplacedbynewtechnologies.7.Theterm"engagement"inthepassagerefersto:A.Thenumberoflikesonapost.B.Thefrequencyofsocialmediausage.C.Theinteractionbetweenbrandsandcustomers.D.Thenumberoffollowersabrandhas.8.Accordingtothepassage,whichofthefollowingisacommonmistakeinsocialmediamarketing?A.Postingtoofrequently.B.Focusingoncontentquality.C.Ignoringcustomerfeedback.D.Usingrelevanthashtags.9.Thepassageindicatesthat:A.Emailmarketingismoreeffectivethansocialmediamarketing.B.SEOisunnecessaryforsmallbusinesses.C.Influencerscansignificantlyboostbrandvisibility.D.Traditionalmarketingmethodsaresuperiortodigitalones.10.Whatistheauthor'soveralltonetowarddigitalmarketing?A.Skeptical.B.Neutral.C.Supportive.D.Indifferent.三、多選題（每題2分，共20分）1.Whichofthefollowingareadvantagesofsocialmediamarketing?A.Cost-effective.B.Widerreach.C.Immediatefeedback.D.Limitedtargetingoptions.E.Enhancedbrandloyalty.2.Accordingtothepassage,whichofthefollowingarechallengesforsmallbusinessesindigitalmarketing?A.Highcompetition.B.Limitedresources.C.Lackoftechnicalexpertise.D.DifficultyinmeasuringROI.E.Noneedforalong-termstrategy.3.Thepassagementionswhichofthefollowingaskeycomponentsofsuccessfuldigitalmarketing?A.High-qualitycontent.B.Effectiveuseofhashtags.C.Regularposting.D.Ignoringcustomerfeedback.E.Focusingonquantityoverquality.4.Whichofthefollowingareexamplesofdigitalmarketingtoolsmentionedinthepassage?A.SEO.B.Emailmarketing.C.Socialmediaplatforms.D.Influencers.E.Printads.5.Thepassagesuggeststhat:A.Smallbusinessesshouldavoiddigitalmarketing.B.Digitalmarketingrequiresastrategicapproach.C.Traditionalmarketingmethodsareobsolete.D.Socialmediamarketingisonlyforlargecorporations.E.Brandloyaltyislessimportantinthedigitalage.6.Accordingtotheauthor,whichofthefollowingaretrueaboutinfluencersinmarketing?A.Theycansignificantlyboostbrandvisibility.B.Theyareonlyusefulforlargebrands.C.Theircredibilityiscrucialforeffectivemarketing.D.Theycanprovideimmediatefeedback.E.Theyareexpensivetocollaboratewith.7.Thepassageimpliesthat:A.Digitalmarketingismoreeffectivethantraditionalmarketing.B.Smallbusinessescansucceedindigitalmarketingwithlimitedresources.C.Printmediawillcompletelydisappearinthefuture.D.Socialmediamarketingrequiresalong-termstrategy.E.Emailmarketingisoutdated.8.Whichofthefollowingarementionedasbenefitsofdigitaladvertising?A.Cost-effectiveness.B.Widerreach.C.Immediatefeedback.D.Limitedtargetingoptions.E.Enhancedbrandloyalty.9.Thepassagesuggeststhat:A.Smallbusinessesshouldfocusontraditionalmarketing.B.Digitalmarketingrequiresastrategicapproach.C.Socialmediamarketingisonlyforlargecorporations.D.Influencerscansignificantlyboostbrandvisibility.E.Brandloyaltyislessimportantinthedigitalage.10.Accordingtotheauthor,whichofthefollowingarekeyfactorsforsuccessfuldigitalmarketing?A.High-qualitycontent.B.Effectiveuseofhashtags.C.Regularposting.D.Ignoringcustomerfeedback.E.Focusingonquantityoverquality.四、案例分析（每題6分，共18分）1.CaseStudy:Asmallcoffeeshopwantstoincreaseitsonlinepresence.Theownerhasalimitedbudgetbutwantstomaximizevisibility.Theshophasabasicwebsitebutnoactivesocialmediaaccounts.Theownerconsidershiringaninfluencertopromotethecoffeeshop.Discussthepotentialbenefitsandchallengesofthisapproach.2.CaseStudy:Atechcompanyislaunchinganewsmartphone.Themarketingteamplanstousebothsocialmediaandemailmarketing.Theyhaveabudgetof$50,000andwanttotargettech-savvymillennials.Theteamisunsurewhethertofocusmoreonsocialmediaoremailmarketing.Analyzethepotentialbenefitsandchallengesofeachapproach.3.CaseStudy:Afashionbrandhasbeenusingprintadsforyearsbutwantstoexpandintodigitalmarketing.Thebrandhasabudgetof$100,000andplanstostartwithSEOandsocialmediamarketing.Thebrand'stargetaudienceisyoungadultsaged18-25.Discussthepotentialbenefitsandchallengesofthisapproach.五、論述題（每題11分，共22分）1.Discusstheimportanceofalong-termstrategyindigitalmarketing.Provideexamplestosupportyouranswer.2.Analyzetheroleofinfluencersinmodernmarketing.Whatarethebenefitsandchallengesofusinginfluencers?Provideexamplestosupportyouranswer.---標(biāo)準(zhǔn)答案及解析一、判斷題1.√2.×3.√4.√5.×6.√7.√8.×9.√10.×解析：1.Thepassageprimarilydiscussestheimpactofsocialmediaontraditionalmarketingstrategies.(√)-Correct,asthepassagefocusesonhowsocialmediahaschangedmarketing.2.Accordingtotheauthor,digitaladvertisinghascompletelyreplacedprintmediainrecentyears.(×)-Incorrect,asthepassagementionsashiftbutnotcompletereplacement.3.Smallbusinessescanbenefitfromsocialmediamarketingwithoutsignificantfinancialinvestment.(√)-Correct,asthepassagehighlightscost-effectiveness.4.Theterm"influencer"referstoapersonwithalargenumberoffollowersonsocialmediaplatforms.(√)-Correct,asthepassagedefinesinfluencerinthisway.5.Traditionalmarketingmethodsarenolongereffectiveintoday'sdigitalage.(×)-Incorrect,asthepassagesuggeststheystillhavearole.6.Thearticlesuggeststhatcontentqualityismoreimportantthanquantityinsocialmediamarketing.(√)-Correct,asthepassageemphasizesquality.7.SEO(SearchEngineOptimization)isakeycomponentofdigitalmarketing.(√)-Correct,asthepassagementionsSEO.8.Emailmarketingisconsideredanoutdatedmethodinmodernadvertising.(×)-Incorrect,asthepassagesuggestsitremainsrelevant.9.Theuseofhashtagscansignificantlyincreasethevisibilityofsocialmediaposts.(√)-Correct,asthepassagementionshashtags.10.Brandloyaltyislessimportantinthedigitalmarketingeracomparedtothepast.(×)-Incorrect,asthepassagesuggestsitremainsimportant.二、單選題1.C2.D3.B4.B5.D6.C7.C8.C9.C10.C解析：1.Whatisthemainpurposeofthepassage?-C.Tocomparetraditionalanddigitalmarketingstrategies.(Correct,asthepassagediscussesboth)2.Accordingtotheauthor,whichofthefollowingisNOTabenefitofsocialmediamarketing?-D.Requiresminimaltechnicalexpertise.(Incorrect,asthepassagesuggestsitrequiressomeexpertise)3.Theword"ubiquitous"inthepassageisclosestinmeaningto:-B.Common.(Correct,asubiquitousmeanswidespread)4.Whichofthefollowingisakeychallengementionedinthepassageforsmallbusinessesusingsocialmedia?-B.Highadvertisingcosts.(Incorrect,asthepassagementionslimitedresourcesasachallenge)5.Thepassagesuggeststhat:-D.Socialmediamarketingrequiresalong-termstrategy.(Correct,asthepassageemphasizesplanning)6.Whatdoestheauthorimplyaboutthefutureofdigitaladvertising?-C.Itwillevolvesignificantly.(Correct,asthepassagesuggestsongoingchanges)7.Theterm"engagement"inthepassagerefersto:-C.Theinteractionbetweenbrandsandcustomers.(Correct,asengagementmeansinteraction)8.Accordingtothepassage,whichofthefollowingisacommonmistakeinsocialmediamarketing?-C.Ignoringcustomerfeedback.(Correct,asthepassagesuggestsfeedbackisimportant)9.Thepassageindicatesthat:-C.Influencerscansignificantlyboostbrandvisibility.(Correct,asthepassagementionsinfluencers)10.Whatistheauthor'soveralltonetowarddigitalmarketing?-C.Supportive.(Correct,asthepassagehighlightsbenefits)三、多選題1.A,B,C,E2.A,B,C,D3.A,B,C4.A,B,C,D5.B,C,D6.A,C,D7.A,B,D8.A,B,C,E9.B,D10.A,B,C解析：1.Whichofthefollowingareadvantagesofsocialmediamarketing?-A.Cost-effective.-B.Widerreach.-C.Immediatefeedback.-E.Enhancedbrandloyalty.(Correct,asthesearementionedbenefits)2.Accordingtothepassage,whichofthefollowingarechallengesforsmallbusinessesindigitalmarketing?-A.Highcompetition.-B.Limitedresources.-C.Lackoftechnicalexpertise.-D.DifficultyinmeasuringROI.(Correct,asthesearementionedchallenges)3.Thepassagementionswhichofthefollowingaskeycomponentsofsuccessfuldigitalmarketing?-A.High-qualitycontent.-B.Effectiveuseofhashtags.-C.Regularposting.(Correct,asthesearementioned)4.Whichofthefollowingareexamplesofdigitalmarketingtoolsmentionedinthepassage?-A.SEO.-B.Emailmarketing.-C.Socialmediaplatforms.-D.Influencers.(Correct,asthesearementioned)5.Thepassagesuggeststhat:-B.Digitalmarketingrequiresastrategicapproach.-D.Socialmediamarketingisonlyforlargecorporations.(Incorrect,asthepassagesuggestsit'sforsmallbusinessestoo)6.Accordingtotheauthor,whichofthefollowingaretrueaboutinfluencersinmarketing?-A.Theycansignificantlyboostbrandvisibility.-C.Theircredibilityiscrucialforeffectivemarketing.-D.Theycanprovideimmediatefeedback.(Correct,asthesearementioned)7.Thepassageimpliesthat:-A.Digitalmarketingismoreeffectivethantraditionalmarketing.-B.Smallbusinessescansucceedindigitalmarketingwithlimitedresources.-D.Socialmediamarketingrequiresalong-termstrategy.(Correct,astheseareimplied)8.Whichofthefollowingarebenefitsofdigitaladvertising?-A.Cost-effectiveness.-B.Widerreach.-C.Immediatefeedback.-E.Enhancedbrandloyalty.(Correct,asthesearementionedbenefits)9.Thepassagesuggeststhat:-B.Digitalmarketingrequiresastrategicapproach.-D.Influencerscansignificantlyboostbrandvisibility.(Correct,asthesearementioned)10.Accordingtotheauthor,whichofthefollowingarekeyfactorsforsuccessfuldigitalmarketing?-A.High-qualitycontent.-B.Effectiveuseofhashtags.-C.Regularposting.(Correct,asthesearementioned)四、案例分析1.CaseStudy:Asmallcoffeeshopwantstoincreaseitsonlinepresence.Theownerhasalimitedbudgetbutwantstomaximizevisibility.Theshophasabasicwebsitebutnoactivesocialmediaaccounts.Theownerconsidershiringaninfluencertopromotethecoffeeshop.Discussthepotentialbenefitsandchallengesofthisapproach.解析：-Benefits:-Influencerscanreachalargeaudiencequickly.-Influencerscanprovideauthenticrecommendations,increasingtrust.-Influencerscangeneratebuzzandexcitementaroundthecoffeeshop.-Challenges:-Influencercostscanbehigh.-Theinfluencer'saudiencemaynotbethetargetdemographic.-Theinfluencer'scredibilitymaynotalignwiththecoffeeshop'sbrand.2.CaseStudy:Atechcompanyislaunchinganewsmartphone.Themarketingteamplanstousebothsocialmediaandemailmarketing.Theyhaveabudgetof$50,000andwantstotargettech-savvymillennials.Theteamisunsurewhethertofocusmoreonsocialmediaoremailmarketing.Analyzethepotentialbenefitsandchallengesofeachapproach.解析：-SocialMediaMarketing:-Benefits:Widerreach,immediatefeedback,cost-effective.-Challenges:Highcompetition,requiresconsistentcontentcreation.-EmailMarketing:-Benefits:Directcommunication,higherconversionrates.-Challenges:Requiresalargeemaillist,lowengagementratesifnotpersonalized.