第1題AmongtheBRICScountries,thelastcountrytojoinis().AChinaBBrazilCIndiaDSouthAfrica第2題Thenameofamultinationalcompanyarisesfrom().A1964B1974C1984D1994第3題Thefollowingmarketenvironmentthatisnotaninternationalcompanyis().AInternationalfinancialmarketBRegionaleconomicintegrationCInternationaleconomicorganizationDpoliticsandlaw第4題Theconnotationoftheneweconomyis().AinformationizationBglobalizationCfinancializationDservice第5題From2006to2020,thecountrythatisexpectedtocontributethemosttoglobaleconomicgrowthis().AtheUnitedStatesBBrazilCChinaDJapan第6題By2012,morethan80%ofnewmobilephoneusersworldwidewillcomefromLDCcountries.()第7題HuaweiisnotcurrentlyaFortune500company.()第8題Thebiggerthemultinationalcompanydevelops,thebetter.()第9題Therearealsohugebusinessopportunitiesinemergingmarketcountries.()第10題Thetotalamountofexporttradeofcountriesintheworldistheamountofforeigntrade.()第11題ThereisnooneinChinawhohasadailylivingstandardoflessthan$2.第12題Howtomeasuredevelopmentaldifferences?Agrossdomesticproduct(GDP)percapitaBlifeexpectancyCextremepovertyDAlloftheabove第13題Averagesdon’ttellthewholestory.第14題Poorcountriesareoftennotcheapcountriesduetocorruption,lackofinfrastructure,etc.第15題CulturalSeparationjusthaveonemechanism第16題WhichofthefollowingareTransactiontypes?

AExports&importsBInvestmentsalesCPurchasesDAlloftheabove第17題Whichofthefollowingisnotthemainimpactofpoliticalboundaries?ACustomsBImmigrationCRegulationDDistance第18題Internationaltransactionsunderminetrust.第19題Differencescreateopportunitiesforgainsfromtrade.第20題TrustinTransactionsonlyexistsbetweenbuyersandsellers.第1題Thefundamentalreasonfortheinternationaloperationofenterprisesis().AlookingfornewcustomersBlookingforlow-costresourcesCDevelopingoverseasmarketsDBuildingcorecompetitiveness第2題Thestrategicdirectionofmultinationalcompaniesis().AthedomesticmarketBnationalimageCinternationalmarketDprofitmaximization第3題Istheforeignpublic's()evaluationofChinesegoodsthelowest?AqualityBthepriceCpracticalDbrandandenvironmentalprotection第4題Thereare()aspectsofforeignpublicfocusonChinesecompanies.AproductqualityBaftersalesserviceCenvironmentalprotectionandartificialrightsDalloftheabove第5題Amongthefollowingnationalizedbusinessstrategies,theproduct'sabilitytoadapttotheneedsofthehostcountry'slocalmarketispoor().ANationalCenterStrategyBOnecountrycenterstrategyCGlobalCenterStrategyDMultinationalCenterStrategy第6題In2010,China’sforeigndirectinvestmentstocksachievednineconsecutiveyearsofgrowth.()第7題Thedistinctivefeaturesoftoday'seconomicglobalizationaremanifestedinnewmarkets,newtools,newprotagonistsandnewrules.()第8題Forevery10%increaseintheimportanceofacountry'sinternationaltradeinaneconomy,thepercapitaincomelevelwillrisebyatleast5%.()第9題Theglobalfunctionalstructureisalsoknownasthematrixstructure.()第10題Multinationalcompaniesmustbeglobalcompanies.()第11題Theworld’sneedsanddesireshavebecomeirrevocablyhomogenized.第12題Firmsshouldnot“sellthesamethingthesameway,everywhere.”第13題WhichofthefollowingareLevittArgument？

AconvergingconsumerBTheunderappreciatedpoweroflargevolume,lowpricestrategiesCThepowerofpromotionalschemesthatdisregardstatedwantsandfocusattentiononultimateneeds.

DAlloftheabove第14題Dr.Levittsaysyoushouldaskwhatpeoplewantfromawashingmachine,youshouldnotaskwhattheywantfromlife.第15題Demandsdifferforsystematicreasons.第16題Traditionsareparentalinfluenceeffects.第17題Conformismispeer-to-peerinteractions.第18題WhichofthefollowingfactorsarerelatedtoEnvironmentalAdaptations?

ATopographyBClimateCPopulationDensityDAlloftheabove第19題PopulationDensityinEuropeisdifferentbecauseofEnvironmentalAdaptations.第20題Imprintingduringchildhoodisatraditionalperformance.Chapter3.exercise第1題Thefounderofcomparativeadvantagetheoryis().ARicardoBAdamSmithCCairnsDHayek第2題Themostfundamentaleconomicfunctionofacountry'slegalsystemis().AmaintenancestabilityBmacroregulationCstablecurrencyDProtectionofpropertyrights第3題Thedegreeofdiversificationofthesubsidiarybusinessisanimportantfactoraffectingthewayinwhichmultinationalcompaniesmanageeachsubsidiary.()第4題Thenumberofoverseasemployeeshasnoimpactonthecross-countryindexofmultinationalcompanies.()第5題Inthemixedeconomy,thereareboththecomponentsofthemarketeconomyandthegovernment'smacroeconomicregulationandcontrol.()第6題Traditionalinternationaltradetheoryisbasedontheassumptionthatdiminishingreturnsorconstantreturns.()第7題Chinaisboththelargesttextileexporterandthelargesttextileimporter.()第8題Themainmeansofcurrentforeigndirectinvestmentis().AlaborexportBcapitaloutputCCross-bordermergerandacquisitionDtechnicalsupport第9題Themarketincompletetheoryisalsocalledthemonopolyadvantagetheory,anditscoreisbasedontheassumptionthat().AthemanufacturerhasatechnicaladvantageBThecompanyisinanincompletemarketconditionCthecompanyhasagloballocationmanagementconceptDthecompanyhasscaleadvantage第10題Thetheorythatadvocatedfreetradeattheearliestwas().AMercantilismtheoryBBalancetheoryCabsoluteadvantagetheoryDStatemonopolytheory第11題Firmsmustdecidewhatthingstheywilldothemselves,andwhattheywill“Outsource”fromotherfirms.第12題Spottransactionsisinvisiblehand.第13題InternalizationdecisiontreeincludesAEquityownershipBLong-termcontractsCSpotTransactionsDAlloftheabove第14題Itisnotfromthebenevolenceofthebutcher,thebrewer,orthebaker,thatweexpectourdinner,butfromtheirregardtotheirowninterest.第15題AdamSmithputsforwardthetheoryof"invisiblehand".Chapter4:exercise第1題Thefollowingquantitativecriteriathatarenotpartofthecorporatestrategyare().AtotalsalesBprofitlevelCreturnoninvestmentDStrategicriskassessment第2題Themostimportantconcernofinternationaloperatorsiswhether()isclear,reasonableandremainsunchangedforalongtime.APoliticalsystemBGovernmentpolicyCpoliticalpartysystemDlegalsystem第3題()Transnationalcorporationshavethelargestshareofworldtrade.AtheEuropeanUnionBJapanCGermanyDtheUnitedStates第4題Theindexusedtoreflectthenumberofhostcountriesinvolvedintheoperationofamultinationalcompanyis().ACross-countryindexBnetworkdistributionindexCthedegreeofoutwardratioDtheproportionofexport第5題Themaintypesofinternationalbusinessorganizationstructureare().AtheexportdepartmentBInternationalDepartmentCregionalandglobalorganizationsDalloftheabove第6題Thefollowingstrategiccapabilitiesthatarenotpartofamultinationalcorporationare().AglobalefficiencyBMacro-controlabilityClocalresponseabilityDworldwidelearningability第7題()isthemostbasicfeatureofamultinationalcompanythatisdifferentfromageneralenterprise.AlargescaleBstrongstrengthCcross-culturalandmulticulturalDadvancedmanagementlevel第8題Multinationalcompaniesare().AAnorganizationalformofacompanyBAnactivityoftheenterpriseCAwayofdoingbusinessDImportandexportofgoodsandservices第9題Thefollowingstatementaboutcentralizationisincorrect().AThecentralizedmodelisconducivetothecoordinationofinternationalbusinessofinternationalenterprises.BThecentralizedmodeisconducivetoensuringthatthecompany'sdecisionsareconsistentwiththeoverallgoalsoftheheadoffice.CCentralizedorganizationsareconducivetoorganizationalchangeandadjustment.Dcentralizedorganizationisnotconducivetoreducingduplicationofwork.第10題Thestrategyofshiftingcorecompetenciesonaglobalscaleisamongthefourtypesofinternationalcompetitivestrategies().AInternationalstrategyBGlobalstrategyCTransnationalstrategyDmultinationalstrategy第11題WhichofthefollowingareMultinational(single)businessstrategy?AExportingBReplicationCImportingDAlloftheabove第12題TheHomeCentralizationcasedescribedintheclassisMattel’sBarbiedolls.第13題LowtradecoststoexporttoforeigncountryisthereasonforimplementingHomeCentralization第14題Implementinghomecentralizationistogetabiggermarket.第15題Relationshipsbetweenproductsarejustunrelated、verticalandhorizontal.Chapter5:exercise第1題ThemostcriticalprincipleoftheWorldTradeOrganizationis().AMFNprincipleBTheprincipleofchangeablesystemCtheprincipleofnon-discriminationDMarketaccessprinciple第2題Thesignoftheendof"companyimperialism"is().AThesecondindustrialrevolutionbrokeoutBNewChinawasestablishedCTheriseofemergingmarketsDLatinAmericanindependence第3題Thestrategyofshiftingcorecompetenciesonaglobalscaleisamongthefourtypesofinternationalcompetitivestrategies().AInternationalstrategyBTransnationalstrategyCglobalstrategyDmultinationalstrategy第4題Thefundamentalpurposeofinternationalcompaniestopursuestandardizedoperationsis().AeconomicbenefitsBhugemarketCeconomiesofscaleDmeettheneeds第5題Thewaytoallocateresourcesgloballyincludes().AvaluechaindecompositionBglobalresourcesearchCconcentrateddispersionDalloftheabove第6題Inwhichofthefollowingmodes,thesubsidiaryishighlyflexibleandcanadapttodifferencesindifferentcountries().AinternationalcompanyBglobalcompanyCmultinationalcompanyDmultinationalcompanies第7題ThemultinationalcompanywithitsheadquartersinShanghaihasatotalassetsofatleastUS$400million.()第8題Intoday'sworld,nocountryhasapurelyprotectedtradeorcompletefreetrade.()第9題Thecombinationofpurchasesandsalesofcompaniesfrombothcountrieshasledtoatradebalanceatthenationallevel.()第10題Thedifficultyofinternationalbusinessdecision-makingisalwayswithintherationalboundaries.()第11題Decisionmakersshouldtakeintoconsiderationinteractionsofcompetitors’FDIdecisions.第12題Keypointsofoligopolisticreactioninclude：AOligopolyBUncertaintyoftheoverseasproductioncosts

CRiskaversionDAlloftheabove第13題Thedecisionofonefirmtoinvestoverseasraisescompetingfirms’incentivestoinvestinthesamecountry.第14題OnlyMcDonald’sandKFCavoideachothertogaingreaterbenefits.第15題Whenthereisanearbycompetitor,thecompanyhastochargealowerpriceandsurrendermarketshare.Chapter6:exercise第1題HumancapitalsaysthatthedifferenceinhumaninvestmentisusedtoexplainthetheoryoftheUSforeigntradecommoditystructure.

AHeckshire-RussianprincipleBthemysteryofLyon'scowardCcomparativecosttheoryDlaborskilled第2題Accordingtothefactorendowmenttheory,thefollowingcountriesthatarenotsuitablefordevelopingcapital-intensiveindustriesare().AtheUnitedStatesBJapanCAustraliaDNorthKorea第3題Liszt’stheoryofprotectiontradebelievesthattheobjectofprotectionshouldbe().

AagricultureBServiceindustryCchildishindustryDtheinfantindustrythathasjustencounteredastrongdevelopmentopponent第4題Thefollowingisnot"threetrades"is().AprocessingBsampleprocessingCtheassemblyofthepartsDCompensationtrade第5題Whichofthefollowingtypesofcountriesisdominantwhentheproductisinthestandardproductionstage?()AdevelopedcountriesBCapital-intensivecountriesCtechnology-intensivecountriesDlabor-intensivecountries第6題Therearebigdifferencesinservicetradebetweendevelopedanddevelopingcountries,andthebiggestdifferenceinthefollowingaspectsis().ATravelservicesBTransportationservicesCtechnicalservicesandconsultingDsalesservice第7題TheEuropeandebtcrisishascausedeconomicturmoilwithintheEUandevenhasanimpactontheglobaleconomy.()第8題Blue-collarandunskilledworkersindevelopedcountriesalsoopposeglobalization.()第9題Thedevelopmentmodelandstrategyofmultinationalcompaniesareconstantlyevolving.()第10題Thesystemisnotstaticandwillchange.()第11題Anadvantagegainedbythefirstsignificantcompanytomoveintoanewmarket第12題First-moverstandsforlong-runbusinesssuccess.第13題HowcouldFMAsleadtolong-runbusinesssuccess?

ALoyaltytobrandBMarketnotlargeenoughtoaccommodatetwofirmsCExclusivedealingcontractsDAlloftheabove第14題Free-rideon“investments”madebythefirstmover.第15題Secondmoveralreadytaughtlocalworkersaboutmodernproduction.Chapter7:exercise第1題Thematerialbasisforthedevelopmentofglobalizationis().ATheoperatingresultsofmultinationalcompaniesBTheresultsofthenewtechnologicalrevolutionCGlobalnon-regulationandmarketizationpoliciesDDeepeningandinnovationofinternationalfinancialmarkets第2題IBM'sAsiaPacificheadquartersislocatedat().ABeijingBSeoulCSingaporeDTokyo第3題Traditionalmultinationalcompaniesinclude().AinternationalcompanyBmultinationalcompanyCglobalcompanyDalloftheabove第4題Thevastmajorityoftheworld'stop500companiesbelongto().AGlobalmultinationalcorporationsBRegionaldualizationmultinationalcorporationCMultinationalcompaniesbasedonhostcountryregionsDMultinationalcompaniesbasedonthehomecountry第5題Theinterestsofenterprisesarecloselyrelatedtothenationalinterests,andthosethatarebeneficialtoenterprisesmustbebeneficialtothecountry.()第6題Theworld'slargestchangeabletradeorganizationistheInternationalMonetaryFund.()第7題TheEUisaneconomiccommunity.()第8題Therootcauseofproductionandcapitalinternationalizationistherapiddevelopmentofmultinationalcorporations.()第9題Theleadingforceandmaincarrierofeconomicglobalizationis().ATradeliberalizationBWTOCmultinationalcompaniesDWorldBank第10題Thehighestlevelofeconomicintegrationis().AfreetradezoneBEconomicandMonetaryUnionCEconomicCommunityDcustomsunion第11題Thedefinitionofoutsourcingistheenterprisefocusesonthenon-corebusiness,whilelettheexternalprofessionalprovidersdothecorebusiness.

第12題Reductionandcontrolofcostsarethemainreasonsforoutsourcing.第13題Whichoneisthemodelofcontemporaryenterprises？ABuilt-inEnterpriseBPartial-outsourceEnterpriseCTotal-outsourceEnterpriseDAlloftheabove第14題Logisticscan’tbeoutsourced.

第15題Keepingupwithcutting-edgetechnologyisnotthereasonforoutsourcing.Chapter8:exercise第1題WhichofthefollowingformsoftradeisgrowingfastestintheUnitedStates?()ALicensetradeBFranchisingCsubcontractingDagent第2題Companiesthatrequirefeweremergingmarkets,butthatrequiremorecross-bordervaluechaincoordination,arecalled().AemergingimportersandexportersBCross-bordertradeCRegionalcentralizedcompanyDglobalcompany第3題Whichofthefollowingelementsisnotacomponentofthecompetitiverelationshipinthefive-forcerelationshipmodel?()AsupplierBcompetitorsCPotentialcompetitorsDsubstitutes第4題Ofthe100largesteconomiesintheworld,howmanymultinationalcompanies().A48B52C49D51第5題Someproductsdevelopedwithnewprinciples,newcomponents,andnewtechnologiesarecalled().AnewproductsBupdateproductsCimprovednewproductsDnewproducts第6題Economicglobalizationisaninevitabletrendofsocialdevelopmentofproduction.()第7題Allforeigncurrenciesareforeignexchange.()第8題TheissuanceoftheeuroisessentiallyakindoftransferofthesovereigntyofEUmemberstates.()第9題TheEuropeandebtcrisishascausedeconomicturmoilwithintheEUandevenhasanimpactontheglobaleconomy.()第10題TheissuanceoftheeuroisessentiallyakindoftransferofthesovereigntyofEUmemberstates.()第11題BoththeGATTandtheWorldTradeOrganizationhavelegal(institutional)status.()第12題After2000,globalizationmainlyreliedonoffshoreoutsourcing.

第13題Themaindifferencesbetweendomesticinvestmentandinternationalinvestmentinclude:ACultureBLawandrulesCInformationDAlloftheabove第14題Controlincreaseddifficultycontrollingandcoordinatingacrossmarkets.第15題IncreasedimportanceofSmallandMedium-SizedEnterprises(SMEs)ininternationalbusiness