第1題CommonWeMediamarketingplatformsinclude().ABaijiahaoBToutiaohaoCSouhuhaoDWeChatOfficialAccount正確答案：ABC第2題ThecorrectstatementsaboutthefuturedevelopmenttrendsofInternetmarketingare()AInternetmarketingcaneasilytriggerpricewarsBDiversifieddevelopmentofInternetmarketingtoolsCCross-bordermarketingmethodswilldemonstratevigorousvitalityDInternetmarketinghascertainsecurityissues正確答案：BC第3題Thewidelyusedaudiomarketingtoolscurrentlyinclude().AXimalayaFMBXiaohongshuCLizhiFMDHuya正確答案：AC第4題ThegreatdevelopmentpotentialofInternetmarketingismainlyreflectedin().AThepaceofcorporatewebsiteconstructionwillaccelerateBE-commerceplatformswillbecometheprimarytoolsforonlinemarketingCCross-bordermarketingmethodswilldemonstratevigorousvitalityDTheInternetmarketingsystemwillbecomefullydevelopedandmature正確答案：ABCD第5題ThecharacteristicsofInternetmarketingareprimarilyinclude().ANarrowmarketcoverageBAbundantmediaresourcesCAdvancedmarketingcapabilitiesDPersonalizedmarketingexperience正確答案：BCD第6題WhichofthefollowingisnotanIMmarketingtool?()AForumBDingTalkCAliTMDQQgroupII.MultipleChoice第7題TherearestillsomeproblemsinthedevelopmentofInternetmarketing,buttheydonotinclude().AInternetmarketingcaneasilytriggerpricewarsBLiveStreamingSalesRepresentativeCExcessofhigh-techtalentsDVideoCreatorandPromoterEInternetmarketingsecurityissuesFPlatformAdministratorGLackofintegrityinInternetmarketingWhichpositionisinvolvedinproductselection,refiningsellingpoints,businessnegotiations,implementationandmanagementoflivestreamingprocesses?(D)HProductSelector第8題WhichofthefollowingoptionsisincorrectabouttheconceptofInternetmarketing?()A"Internetmarketing"isalsoknownas"onlinemarketing"BInternetmarketingisthemarketingactivitiescarriedoutbyenterprisesorindividualsmainlythroughtheInternettoachievecertainmarketingobjectivesCInternetmarketingismerelyonlinesalesDInternetmarketingreferstovariousmarketmarketingactivitiesconductedbyenterprisesusingInternetmedia,whichisanextensionanddevelopmentoftraditionalmarketingactivitiesintheInternetera第1題Researchmethodsincludedirectandindirectmethods.

第2題Whendesigningaresearchsurvey,it'sokaytoaskquestionsthatmayinfringeuponpersonalprivacyofrespondents.第3題Maintainaneutralstancewhensettingquestions.Nohintsareallowed.Avoidsuggestivelanguage,bias,orleadingquestionsthatmayinfluenceparticipants'responses.第4題Organizequestionsinalogicalorder,progressingfromspecifictogeneralandfromcomplextosimple.第5題Thetextpresentsquestionstotherespondentsinastructuredformat,comprisingquestionsandansweroptions.第6題Thetitleshouldbeconciseandtothepoint.Itshouldarousetheinterestoftherespondentsandattracttheirattention.

第7題Theworkflowforonlinemarketresearchcomprisesfourmainsteps:definingresearchobjectives,designingamarketresearchplan,collectingmarketresearchinformation,andanalyzingthecollectedmarketresearchinformation.

第8題

Themainmethodsforcollectingonlinemarketresearchinformationincludeonlinesurvey,onlineobservation,andonlineresearch.第9題Quantitativeanalysismethodsinclude.A

TimeseriesforecastingB

GroupanalysisC

DescriptivestatisticalanalysisDSWOTanalysis正確答案：ABC第10題Quantitativeanalysismethodsinclude().ATimeseriesforecastingBGroupanalysisCDescriptivestatisticalanalysisDSWOTanalysisIII.True/False正確答案：ABC第11題Commononlineresearchtoolsinclude().ATencentSurveyBMikeCRMCWenjuanxingDSurveyPie正確答案：ABCD第12題Commonqualitativeanalysismethodsinclude().ASWOTanalysisBDescriptivestatisticalanalysisCGroupanalysisDPESTanalysis正確答案：AD第13題Commondataanalysistoolsinclude().AExcelBSPSSCPythonDWord正確答案：ABC第14題Stepsinthedatacleaningprocessinclude().ARemovinginvaliddataBHandlingmissingvaluesCRemovingduplicatedataDDatacoding正確答案：ABCD第15題Acompletemarketresearchsurveyincludes().ATitleBPrefaceCTextDConclusion正確答案：ABCD第16題Marketresearchsubjectsgenerallyinclude().AConsumersoftheenterprise'sproductsBTheenterprise'scompetitorsCPotentialconsumersDIndustryregulators正確答案：ABCD第17題Whendeterminingmarketresearchobjectives,thefollowingaspectscanbeconsidered().AMarkettrendsBMarketdemandsCCompetitionDConsumerbehavior正確答案：ABCD第18題Whendesigningamarketresearchsurvey,attentionshouldbepaidto().ALogicalquestionsequenceBSpecificquestionsettingCThemoreoptions,thebetterDQuestionsrelyingoneachother正確答案：AB第19題Acompleteresearchsurveybasicallyincludes().ATitleBPrefaceCTextDConclusion正確答案：ABCD第20題ThecorrectstatementsaboutTencentSurveyare().AItisacompletelyfree,professionalonlinesurveyplatformlaunchedbyTencentBCreatingandeditingacompleteonlinesurveyiseasywithdrag-and-dropandpoint-and-clickmethodsCInformationfromvariousindustriescanbecollectedthroughasimpleformDMessagescanbeconveyedtimelythroughemailsorvarioustypesofSMS正確答案：AB第21題ThecharacteristicsofMikeCRMinclude().ARedefininginformationcollectionwith"forms"BBuildingacontactmanagementsystemcenteredaround"userbehaviortracking"CTimelyconveyingmessagesthroughphonecallsDDirectloginwithaQQaccount正確答案：AB第22題Theelementsthatanonlinemarketresearchplanshouldincludeare().AResearchsubjectsBResearchtimeframeCResearchcontentDResearchmethods正確答案：ABC第23題Whichofthefollowingisnotamarketresearchanalysissoftware?()AEXCELBSPSSCSpreadsheetsoftwareDDOU+II.MultipleChoice第24題Whichofthefollowingoptionsiscorrectabouttheunderstandingofthesurveytitle?()AThetitleshouldbeconciseandtothepoint.ItshouldarousetheinterestoftherespondentsBIt’sokaytodirectlyuse"Survey"asthetitleCSensitiveorbiasedwordscanoccasionallyappearinthetitleDThetitlegenerallyneedstobemorethan15words第25題Whichofthefollowingisnotanonlinemarketresearchtool?()AWenjuanxingBTencentSurveyCBaiduZhidaoDMikeCRM第26題Whichofthefollowingoptionsiscorrectaboutthesummaryofanonlinemarketresearchreport?()AItisabriefintroductionoftheresearchsituation,simplyBItincludesthetitleofthereport,thenamesandaffiliationsoftheresearchers,theresearchcompany,thedateofcompletionandsubmission,etc.CItmainlyincludessupplementaryorextendedmaterialstodemonstrate,explain,orfurtherelaborateontherelatedsituationsinthemaintextItcoverstheresearchobjectives,methods,steps,thedistributionofsamples,contentofresearchsurveys,statisticalmethodsanddata,researchresults,conclusions,andrecommendations.Project3test第1題Reasonswhyemailscannoteffectivelyreachusers'mailboxesinclude().AUser'smailboxisfullBReceivingemailsisrestrictedCUser'smailboxisinvalidDSpam,interceptedbytheplatform3正確答案：ABCD第2題EDMeffectivenessmonitoringcanbeanalyzedfromthefollowingaspects().ADeliveryrateBOpenrateCClick-throughrateDConversionrate正確答案：ABCD第3題CommontoolsforEDMinclude().AijianjiBifaxinCMailpandaDWebpower正確答案：BCD第4題ThemainstepstocarryoutEDMusingcommontoolsinclude().AEmaillistacquisitionBEmaildesignCEmaileditingDEmailsending正確答案：ABCD第5題AccordingtothefunctionalclassificationofEDM,EDMcanbedividedinto().AOnlinesurveyEDMBProductpromotionEDMCUserserviceEDMDUnpermittedEDM正確答案：ABC第6題Whendesigningthecontentofmarketingemails,focusonthesubscribers'orrecipients'interestsandpainpoints,andrelatethemtothepromotedproductsorbrands.Thisisthe()inemailcontentoptimization.ACombinationoftextandimagesBValuablecontentCNeatlayoutDClearthemeII.MultipleChoice第7題Whichofthefollowingstatementsaboutifaxinisincorrect?()AIntermsofemailcontentediting,ifaxinprovidesfreeservices,allowinguserstochoosesuitableemailtemplates.Emailcontenteditingcanbedonequicklybyadrag-and-dropoperation.BForemailsending,differentsendingstrategiesareadoptedfordifferentemailtypestomaximizetheeffectivenessofemailsending.CIntermsofemailcontentediting,ifaxinprovidespaidservices,allowinguserstochoosesuitableemailtemplatesandquicklycompleteemailcontenteditingafterpaymentDRegardingdatastatistics,ifaxincansummarizeamassiveamountofusertrackingdataandquicklyoutputvisualizedstatisticalreportsthroughadata第8題WhichofthefollowingisnotatoolforEDM?()AQQMailBifaxinCWebpowerDPremiere第9題Emailispoint-to-pointcommunicationandcanachievetargetedandhighlyaccuratedissemination.ThisfeatureofEDMis().ASimpleoperation,highefficiencyBBroadcoverageCHighprecisionDHighfeedbackrate第10題WhichofthefollowingdoesnotdescribeEDMcorrectly?()AEDMstandsforEmailDirectMarketingBEDMisalsoknownasemailmarketingCEDMmustincludeuserpermissionandinformationvaluabletotheuserThecontentofEDMincludeselectronicadvertisements,informationaboutproductsandsales,marketresearch,etc.Project4test第1題WhenresearchingthetargetaudienceforWeChat,itisimportanttounderstandtheirneeds,including().AWhatkindofcontentthetargetaudiencelikesBWhatactivitiesthetargetaudiencelikesCWhattimethetargetaudiencepreferstoreceivemessagesDHowthetargetaudiencelikestoparticipateinactivities3正確答案：ABCD第2題CharacteristicsofWeChatmarketinginclude().AStrongrelationshipnetworkBLowerinteractionrateCPrecisedisseminationDFlexibleanddiversemarketingmethods正確答案：ACD第3題CharacteristicsofXiaohongshumarketinginclude().AHighproportionofyoungusersBRecommendationthroughusernotesCHighproportionofmiddle-agedandelderlyusersDContentisreal,beautiful,anddiverse正確答案：ABD第4題WhichofthefollowingstatementsabouttopicsonWeiboiscorrect?()AFormedbyaddingkeywordsbetweentwo“#”symbolsBCanbesetbytheoperatororchosenfromexistingtopicsCTrytousepopular,eye-catching,friendly,andinterestingwordsorphrasesastopicsDSettingatopiconWeiboallowsspecifictargetstoseethepostedmessages正確答案：ABC第5題CommonWeibomarketingactivitiesinclude().AWheelofFortuneBGoldenEggSmashingCPrize-WinningRepostsDOfflinepromotion正確答案：ABC第6題WhichofthefollowingstatementsaboutXiaohongshuisincorrect?()AThesloganis"MarkMyLife"BThesloganis"Everyday'sspiritualfood"CMaoWenchaoandQuFangFoundeditinShanghaiin2013DYoungusersworldwiderecordlifemomentsthroughshortvideos,text,andimagesII.MultipleChoice第7題()indicatesthenumberofuserslostwithinacertainperiod.ANewfollowersBUnfollowsCNetincreaseinfollowersDCumulativefollowers第8題()isamarketingorganizationcreatedbasedontheWeChatplatformwithdistinctcharacteristics,mainlyfocusedonaverticalfield.AWeChatCommunityBWeChatMomentsCWeChatOfficialAccountDWeChatChannels第9題Weibo'sdisseminationisnetwork-likeandcanachieveone-to-one,one-to-many,many-to-one,andmany-to-manyinformationdissemination.ThisreflectswhichcharacteristicofWeibomarketing?()ALowentrybarriersBReal-timenatureCHighaggregationDStrongvirality第10題WhichofthefollowingisnotacharacteristicofWeibomarketing?()AHighentrybarriers:ThesubjectofdisseminationismorenicheBReal-timenature:MoreefficientdisseminationCHighaggregation:HottopicsaremoreaggregatedDStrongvirality:ContentinteractionismorediverseProject5test第1題Intelligentsubtitles,therearetwowaystorecognizesubtitlesandmatchmanuscripts.

第2題Wecanusetheeditingtooltoperform()andotheroperationsonexistingvideos.ASeparationBSplicingCVariablespeedDAddfiltersIII.True/False正確答案：ABCD第3題Amongthefollowingoptions,thevideoeditingtoolis().AMiaoPaiBPremiereCMeituXiuxiuDJianying(CapCut)正確答案：ABCD第4題TherearemultipleoptionsatthebottomofthetextfunctioninterfaceofJianying(),including().ANewtextBIdentifyinglyricsCCanvasblurDSoundeffects正確答案：CAB第5題ThefunctionsofJianying()arevarious,including().AEditingfunctionBAudiofunctionCTextfunctionDBackgroundfunction正確答案：CABD第6題Amongthefollowingoptions,thecorrectstatementabouttheuseofspecialeffectsis().ADifferentspecialeffectscanbesuperimposedonthesamevideoBThesamespecialeffectcanbesuperimposedandusedonthesamevideoCAfteraddingaspecialeffect,youcannotaddanotherspecialeffectDSuperimposingthesamespecialeffectcanweakentheeffectofthespecialeffect正確答案：AB第7題()aremainlyusedtoenhancethevisualeffectsinvideos,helpingustobetterengageincreativedesignandenhancethevisualappealofvideocontent.AStickersBSpecialeffectsCTransitionDFiltersII.MultipleChoice第8題Amongthefollowingoptions,theonethatdoesnotbelongtothescreeneffectofJianying()is().ADynamicBRetroCNatureDEmotions正確答案：CD第9題ThefollowingoptionsthatdonotbelongtotheaudiofunctioninterfaceofJianying()are().AExtractingmusicBTikTokcollectionCIdentifylyricsDRecording第10題Segmentation,speedchange,volume,animation,filter,specialeffects,soundchange,reverseplayandfreezemotion,whichfunctionbelongstoJianying()?()AAudiofunctionBTextfunctionCBackgroundfunctionDEditingfunction正確答案：CDProject6test第1題TosettleintheTaobaolivestreamingplatformandopenthelivestreamingfunction,oneoftheconditionsthatTaobaomerchantsneedtomeetisthat"thereisnoillegalactofsellingcounterfeitproductsinthisfiscalyear."

第2題Ifyoustartstreamingfirstandthenaddgoodsoneafteranother,youneedtoprepareapagebeforestreaming,click"Goods"first,andaddgoodsneededforlivestreaminginthe"GoodsWindow".

第3題WhichconditionsmustTaobaomerchantsmeettoopenlivestreamingfunctions?()AMaincategoryonlineproductcount≥1,andstoresales≥1inthelast30days,andstoretransactionamount≥500yuaninthelast90daysBSellersmustcomplywiththe"TaobaoMarketingActivityRules"CThereisnoillegalactofsellingcounterfeitproductsinthisfiscalyearDTaobaostoresmusthaveadiamondratingofoneorhigher(enterprisestoresarenotrestricted)III.True/False正確答案：BCD第4題CommonTaobaoLiveon-sitepromotiontoolsinclude().ASuperLiveBMatrixLiveCSuperInteractiveCityDOff-siteTrafficAcquisition正確答案：ABC第5題TikTokisaplatformthatallocatestrafficbasedonalgorithms.Whatfactorsinfluencegainingplatformrecommendations?()ACumulativelivedurationBLiveroombouncerateCLiveroomactivityDShortvideopreheatingability正確答案：ABCD第6題Accordingtotheemphasisoflivecontent,liv