1、ICCA University research projectsMonday, 22 October 2012,Martin Robertson, School of International Business, Victoria University - Australia Lise Lyck, Centre Director - Copenhagen Business School Denmark Prof. Helmut Schwgermann Hochschule Osnabrueck University of Applied Sciences Germany,Speakers,

2、Martin Robertson - School of International Business, Victoria University - Australia,Ambassador Programmes,Investigating Ambassador Programs: Motives for Bidding for International Meetings and Events,Presented by Martin Robertson School of International Business Victoria University 51st ICCA Congres

3、s 20-24 October 2012 San Juan, Puerto Rico,Acknowledgements,Research conducted with the support of ICCA We wish to thank: Ksenija Polla, Noor Ahmad Hamid and Martin Sirk at ICCA Suzana Bishop, Melbourne Convention Exhibition Centre Mike Cannon and Dylan Redas Noel, Sarawak Convention Bureau AbdullaY

4、ousuf Abdulla, Dubai Convention Bureau,Presentation Overview,Study Background Literature Review Research Aim Method Results Where to Next?,Study Background,ICCA approached VU as a member university to conduct a cooperative research project Given the lack of studies on ambassador programs and the rol

5、e ambassadors play in bidding for international meetings and events, it was jointly determined to undertake exploratory research in this area,Literature Review,No academic studies exist on ambassador programs Limited studies on bidding for events by convention and visitor bureaus (Getz, 2003) More w

6、ork on bidding for major/mega sporting events, though still limited ICCA has produced a guide titled Congress Ambassador Programmes as a how to booklet Limited other intelligence related to the topic,Research Aim,To identify the motives of ambassadors in becoming active bidders for international ass

7、ociation meetings and conventions,Method,Online survey administered in October 2012 The questionnaire instrument was refined with feedback from ICCA Three programs surveyed Club Melbourne, Melbourne Sarawak Convention Bureau Ambassadors Conference Scholarship Program, Malaysia Al Safeer, Dubai Respo

8、nse rate: 19%, 54 respondents to date Preliminary (topline) results presented here,Results,Demographic Profile of Respondents Gender 63% male; 37% female Education vast majority of respondents (89%) had a postgraduate qualification Work status vast majority (78%) employed full-time,Results,Age,Resul

9、ts,Membership Profile of Respondents Even mix of respondents across all programs, although relative to total ambassador numbers per program, Malaysian respondents are over-represented in the returned sample The majority of respondents (51%) had been members of their program for less than 2 years; 37

10、% members for 2-5 years,Results,The majority (67%) had attended one event/function or more hosted by their program in 2011,Results,Ambassadors actively attend international meetings and events (32% attended 7 or more),Results,The majority of ambassadors (61%) were actively bidding for international

11、meetings and events,Results,Respondents who had been involved in bidding for an international meeting/event in the past 2 years, were asked, in reference to their most recent bid, whether or not it was successful. 77% - Yes 23% - No These respondents were then asked using a 7-point scale their reaso

12、ns for participating in the bid (1 = Not at all important; 7 = Extremely important),Results,Results,Regardless of past bidding activity, all respondents were asked on a 7-point scale (1 = Not at all important; 7 = Extremely important), what factors they considered important when bidding for an inter

13、national meeting/event They were also asked about their future bidding intentions on a graphic rating scale (1 = Extremely unlikely; 100 = Extremely likely),Results,Results,Finally, ambassadors were asked to rate their level of agreement (on a graphic rating scale 1 =Strongly disagree; 100 =Strongly

14、 agree) with a series of summary statements regarding the value of ambassador programs,Results,The results indicate strong support for the value of ambassador programs in securing international meetings and events,Where to next?,Analysis of the data collected will continue (including responses to a

15、number of open-ended questions) A research report will be drafted for comment by ICCA (end of November) The research team will publish the findings of the study in a journal article to address the lack of academic studies on ambassador programs Now the online survey has been developed, potential to

16、administer the survey to other ambassador programs to facilitate cross-program and cross-country comparisons,Questions?,Project team School of International Business, Victoria University Dr Leonie Lockstone-Binney Dr Paul Whitelaw Martin Robertson Dr Rodney Con Foo Australia,Scholarship student,Alis

17、on Bottcher 22 October 2012,DEVELOPING A SUCCESSFUL BID PERTH, WESTERN AUSTRALIA,ABSTRACT,PURPOSE: to analyse the competitive bidding process and the critical areas that need to be addressed in order to produce a successful bid METHODOLOGY: In order to best respond, a secondary analysis of existing

18、case studies was conducted. This was then used to develop a comprehensive bid in response to a hypothetical tender document for a scientific conference. FINDINGS: Our research derived a possible way for Western Australia to successfully respond to a bid. Several critical success factors were identif

19、ied: meeting specific site requirements presenting an effective destination brand having strong support and financial partnerships providing a unique concept PRACTICAL IMPLICATIONS: Higher ratios of successful bids could be achieved by addressing the critical success factors identified.,LOCATION,Branding Accessibility Track record for hosting events Facilities Pre and Post Tour options,SITE REQUIREMENTS,Nature of conference/event Number of attendees/delegates Au